This month, ToyNews talks exclusively to Nickelodeon’s Mark Kingston about the plethora of franchises making their way to the toy shelves this year, from Nella the Princess Knight to – you’ve guessed it – Nickelodeon Slime. Elsewhere, ToyNews takes a new deep dive into the world of YouTube and how best to partner brands with the right kinds of influencers to enhance your brand message while encouraging the creativity of these social media stars. With LEGO making new waves in the journey to sustainability, we explore just how attainable sustainable is within the toy industry, kicking off a new ToyNews campaign in the process. No issue of ToyNews is complete with out the exciting regulars and we have a whole host of opinions, market analysis pieces, a look at the US toy market following the international Toy Fair in New York and of course sector guides looking at the latest products in RC, collectables and outdoor toys.
