Bizness Magazine May 2018

THE RESOURCE FOR THE ANGLO COMMUNITY

www.biznessmagazine.com MAY 2018

Benzion Cheirif 3D PRINTING EXPERT

3D PRINTING AND MANUFACTURING: REVOLUTIONIZING THE WAY WE MAKE STUFF

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Benzion Cheirif photographer and 3D printing expert 3D PRINTING: REVOLUTIONIZING HOW 12-13 WE MAKE STUFF SIMCHAS

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Cina Coren precious legacies Preserving the Past for the Future

6 Air Today travel agent Fly tomorrow with Air Today

Health & Wellness

Miles Hartog Industrial Projects

Nechama Nulman chaim v’chessed

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Campus Strauss Degrees of Sanctity

Pergolas and Decks Before and After

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EXPERT

10-11 Hagit Lev attorney Avoiding the Pitfalls of Divorce as a Business Owner

Jeremy Kimchi A Deep Affinity for Trees and Nature Takes Root

Rosenblum Holtzman, CPA accounting Is Big Brother Watching?

Tzvi Lefkowitz tzvi air 7 Tips to Save Money on Air Conditioning This Summer

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OmegaMore OmegaMore - Fishing for Supplements

Rachel Koenigson Ten Benefits of Cosmetic Acupuncture

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Helping Anglos Get the Medical Care They Need

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Mayanei Hayeshua Medical Center Creative Approach to Surgery Coordination Gets More Patients Treated Faster 58-59 Rechavia Dental Center Digital Smile Design

Egert & Cohen Spring Claims

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Simchas

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Debbie Wolf institute of aesthetic medicine More than Skin Deep

Home

19-40 Yossi Buta builder & metalworker When it All Clicks Into Place

42-43 Yonah Fuchs fuchs hats Manufacturing the Perfect Black Hat

22 Baruch Tenenbaum quality home improvements Building the Perfect Home Office EXPERT

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Real Estate 46

Daniel Touitou next generation travel Do-It-Yourself vs Doing it Right: What are the cost benefits?

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Cohen, Decker, Pex & Brosh Law Office US Citizenship for the Children of American Citizens Living in Israel EXPERT

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Letter from the Editor

MAZAL TOV!

editor in chief

Ariel Topf

chief business development Yisroel Meir Simon

managing editor

Aviva Sapir

business development Gila

Block Shmuel Arye Cohen Chaya Hyams Estie Lindner Elie Mendlowitz Sharon Miller Binyamin Simon Tzvi Wapner

chief designer

Matt Mildinovick

graphic design

Chaya Feldman Maya Mildinovick

Shoshana Lepon Daniella Levy Jesica Myers Rifki Orzech Heidi Tapnack

contributing editors

how to reach us Advertising

02-999-3939 info@biznessmag.com

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Bizness Magazine is published by Bizness Magazine Ltd. Bizness Magazine considers its sources reliable. However, reporting inaccuracies can occur, consequently readers using this information do so at their own risk. Editorial content, articles and interviews may be paid advertising.

Bizness Magazine does not endorse or recommend any products or professionals. Although persons and companies mentioned herein are believed to be reputable, neither Bizness Magazine or its publisher, parent company, nor any of its employees, sales executives or contributors accept any responsibility whatsoever for their activities. We reserve the right to publish in whole or in part all letters received by us. All letters, sent to Bizness Magazine will be considered the property of the Magazine. All remarks, suggestions, ideas, creative concepts, graphics, or other information communicated through this publication or otherwise sent to its publisher (together the ‘Submission’) will forever be the exclusive property of Bizness Magazine., who will not be required to treat the Submission as confidential, and will not be liable for any use or disclosure of the Submission, and need not provide any compensation or acknowledgement for the Submission. Under no circumstances shall Bizness Magazine, or its affiliates, subsidiaries, or related companies and web sites, be liable for any damages whatsoever (including, but not limited to direct, incidental, consequential, indirect or punitive damages), harm, or injury that relate to, arise out of, or result from the use of, or access to, or the inability to use, any of the materials of this publication. Bizness Magazine is printed in Israel and all rights are reserved.

No portion of this magazine may be reproduced without written permission of the publisher

Following the amazing launch of our Simchas Guide, containing all information needed to create your events, we just completed the distribution of our new YourHome renovation and maintenance guide, the first of its kind in Israel.

YourHome focuses on everything you might need for your home, whether you’re planning to expand, redecorate, or just need to hang up some shelves. The YourHome guide offers you tips, practical advice, and a directory to top-quality local service providers in all areas relating to home improvement. You’ll find all the information you need and a little bit more—all that’s left for you to do is make a call.

So people are asking us what’s next after Simchas and YourHome... and the answer is: our Health and Wellness guide! The Anglo community will have a one-stop-guide for its Health & Wellness needs. Like all our publications, the Health & Wellness Guide will be an elegant printed magazine and a useful website: Professionals, services and products, it will all be there.

The Health & Wellness Guide will give the community a comprehensive overview of top professional clinics and showcase healthcare providers, by way of interviews and articles. The Health & Wellness Guide is designed to be a resource that stays in homes throughout the year. When you need to look up a health and wellness professional or any health related service – you will have the information right there at your fingertips.

The Health & Wellness Guide will be distributed to the homes of most of the English speaking communities in Jerusalem, Telztone, Efrat, The Gush and Bet Shemesh and will be available through our website to all those outside of the Jerusalem area.

We‘re excited to continue profiling businesses, professionals and organizations in your own backyard and providing you with valuable information that you can access whenever you need their expertise.

Wishing you a healthy and successful summer!

Ariel Topf ariel@biznesssmag.com

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Bizness I Interview I Cina Coren Precious Legacies

Preserving the Past for the Future

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ears ago, Cina Coren started researching her family’s history and it led her to launch Precious Legacies. Precious Legacies’ mission is to facilitate the recording of memories and preserve it for posterity, for the person involved and their descendants. We met with Cina to learn about her own story.

Tell us how you got started.

Despite reaching American soil before World War II, like many people of that generation, my parents revealed very little about their childhood in Europe. I knew nothing about my mother’s Polish shtetel or my father’s Russian village and by the time it was of interest to me, I had missed that boat. Almost all my relatives had passed away; there was no one left to interview and online sites were of little help.

Which Internet sites did you use?

I covered all the sites I knew about: Ancestry.com, Myheritage.com, Geneology. com, sites specific to the cities my family came from and others. I even searched the archives at the Joint Distribution Committee, HIAS and YIVO. How did you widen your net? Where did you go from there?

After sharing my frustration with others, I realized that there are many people who find themselves in a similar situation.

However some still had family they could turn to, so I recommended that they speak with their parents, grandparents and anyone with memories of their past. Some of them turned to me and asked that I help them organize whatever information they were able to learn.

Was it at that point that you realised your experience could be useful to others?

Yes, I became passionate that one’s past must never be forgotten; I resolved to use my communication and writing talents to start something meaningful and help preserve memories in a structured and compassionate manner.

I began by writing my father-in-law’s life

story. Then I told people what I was doing and one referral led to another.

Referrals are always best but every so often I post an ad on Facebook and get myself out there.

How do you get people to face experiences they might not want to remember?

Everyone has a story but telling a story is never that simple. To begin with, they must reach a point where they are willing and able to re-examine their memories.

Only then can they move ahead to the next step—sharing these memories with their families.

Throughout the interview process my emphasis is on ensuring the client feels comfortable. I let them talk at their own pace; I probe gently without pushing too much. More often than not, once people start—their confidence increases and they speak freely. Sharing their thoughts helps them to revisit their past in a way they never have before. They begin to appreciate that there are others who are interested in hearing their story.

I credit Schindler’s List with opening up

ABOUT CINA COREN Cina Coren is a former Wall Street broker and financial advisor. She holds a Master’s in Communications and spent many years writing for international news outlets and publications. For the last 10 years, she has been transcribing people’s life stories into family memoirs that can be passed down to future generations.

She can be reached via phone: 054-757-6250 or email: cincore@gmail.com.

the floodgates of the past for many people.

This remarkable movie allowed thousands of survivors and families of survivors to shatter the walls they had built and encouraged them to face their memories.

It is important to point out that not everyone has a tragic past. Many might decide to have their memoirs written up because they need to have their families understand where they came from and why they lived their lives the way they did.

Often, it is the children who encourage their parents to share their stories. Families come together and decide that the time has come to learn about their roots.

They also understand that the process can be therapeutic and they organize the book opportunity for their parents’ 80th or 90th birthday gift.

Children and grandchildren contribute their own memories and it then becomes a project that connects the generations.

For whom have you penned stories?

Every story is unique. I’ve written about a Jewish woman from Libya, a Polish man who became a Partisan and escaped to Russia, a Russian boy who left his family and outsmarted the Nazis by impersonating a German officer. The sheer chutzpah and will to survive is mindboggling.

What kind of package choices do you present the client?

I provide different packages, depending on various factors; in general I will charge by the page. I interview and record the person involved and then ask family members for their input. I write up a first draft and send it to the interviewee or the person designated as decision maker. Then we go back and forth until the final draft is perfect.

Do you have any tips for our readers to help them broach the subject with a loved one?

It’s worth speaking to loved ones about how important it is for them to transmit the past to future generations. It is often a slow process but with time, most people open up. Unfortunately, people often wait too long and the memories start to slip away…

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Home I Air Today Travel Agent

Fly tomorrow with Air Today When The Travel Agent's Role Comes Full Circle Despite Do-It-Yourself Technology

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hat inspired you to enter the travel industry?

I have family overseas and have always travelled. I’ve really learned from my travelling experience and I like to help people to do the same.

When you have someone you can trust who takes care of all the little details of your trip, you travel feeling that

bit more relaxed, you’re able to maximize the experience.

You can buy your tickets online, but when you get stuck somewhere, how many phone calls will you have to make when your flight is cancelled causing endless stress?

If you’re stuck or just have a question the stress should be on your travel agent’s shoulders not on yours! This is what made us start Air Today; we want

to give everyone the service they deserve.

What is your background in the travel industry?

We have worked in the travel industry for five years, each year we’ve experienced growth and improvement b”h and we have representatives in Israel, USA and Europe.

What kind of bookings do you get asked to do the most?

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We do Air Travel the most then as a result car rentals would be next, as most customers would want a car on the other side. Then we get asked to do visas quite a lot and then in close fourth and fifth place are Insurance and hotel bookings.

What are the main advantages of booking through you?

Booking through us means it’s all in one place: Flights, car rental, hotels, insurance, visas, cell phone rentals etc.

What differentiates your service from other travel agents?

Nothing is too big; we do everything possible for customer satisfaction. We check all available options to get you to your destination, the easiest route for the lowest prices.

If there’s a problem we are here to help whether it’s the early hours of the morning or late at night.

What characteristics are required to be a successful travel agent?

You need a lot of patience; you need to be a good listener. You can’t drop any of those plates you’re balancing. You have 20 customers travelling; you need to be cognizant of all those schedules and expect the unexpected and prepare contingency plans.

Booking through us means it's all in one place: Flights, car rental, hotels, insurance, visas, cellphone rentals etc.

What skills are needed to succeed in this industry?

You need to be reachable and available at all times. You need to be the type to take responsibility for your actions, whether the impact was positive or negative. Take full responsibility and get working on solutions.

Please explain how a travel agent goes the extra mile for his customer.

We had a customer who flew from Tel Aviv to Toronto with two stop overs: one in Kiev and the next one was New York. His flight to Kiev was delayed and he was about to miss his connecting flight from NY to Toronto.

While our customer was on his way from Kiev to New York we did everything we

could to get him a different flight from New York to Toronto. When he landed in New York, an airline agent was there waiting for him and our customer was promptly given a new ticket!

How important is it for you to build up a long-term relationship with your customers?

This is important, when it comes to frequent customers you’re going to know right away what he usually needs and likes and what you can offer him. You already have all his information including his frequent flyer account. We have passport details on file and a program that tracks expiry dates; we’ve been known to call customers saying, “your passport will expire within 6 months.”

What mechanisms do you have in place to make last minute bookings for emergency situations?

As an agent we have solutions for all kinds of situations, which includes last-minute booking and emergencies. We talk straight to the airline and have connections there and with Hashem’s help we manage to help our customers get to their destination with very little notice.

To what degree has online booking changed the travel industry?

In the beginning when the online booking has started, Travel agencies had a much harder time.

People would say they can buy online in

Air Today can be reached on 02-641-2454, +1-845-414-3544 WhatsApp 972-55-662-3278 or emailed info.airtoday21@gmail.com

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a few clicks and it’s done. Zehu. However to the detriment of many, they found out that the ticket is sorted, but what about service?

It is definitely safer to book through travel agencies, if you’re stuck somewhere or somehow, someone can get you out of your bind and you won’t be on call waiting for hours or transferred from one anonymous customer service desk to another.

Good news for the people who still want to order flights in a few clicks: We can provide the same excellent service via WhatsApp. Book your tickets on the train home from work. Technology does help, don’t get us wrong, it enables us to stay in contact with our customer and as we’ve just said, makes initial booking simpler for the customer, which in turn helps our own success.

We can get your ticket and boarding pass to your smartphone, which helps you track your travel plan.

Describe your approach to planning a complex itinerary and are there destinations you would recommend for couples or families.

I don’t have one stock answer for that. It really depends what they’re interested in, some want to see the alps, some just want to like on a beach and some want museums, cities and culture. I’ve learned to listen, help people out and be there for them.

Do you have a long-term vision for your company?

We hope to grow and offer more services, we’re looking at options like pre-arranged group trips either for vacations or for visiting Kivrei Zaddikim. We are developing an information center, which will help tourists in Israel with the necessary information to tour Israel.

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Bizness I Campus Strauss

Degrees of Sanctity Maslow’s hierarchy of needs is not part of the study curriculum in the ultra-Orthodox education system. But the famous psychologist’s theory is still a reality—in the weathered alleyways of old Jerusalem neighborhoods or the bustling city streets of Bnei Brak—as the basic need for food and shelter hinges on economic security.

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s the world revolves and evolves, a seismic shift in the number of post-yeshiva and post-seminary students interested in higher education has prompted a rapid growth in the establishment of academic institutions that cater exclusively to the ultra-Orthodox sector. More time and resources than ever are being invested in advanced studies for both men and women to enable graduates to enter the job market as dignified breadwinners for their families and valuable contributors to Israel’s development and economy.

While Torah study remains an exalted value, a transitory hiatus from the Beit Midrash is necessary for attaining financial independence. Campus Strauss—a pioneering academic institution in the heart of Jerusalem’s Geula neighborhood—embraced the challenge and established a college that enables students to qualify for highly sought-after professions but still remain steadfast in their Torah values.

The college is situated a convenient, two-minute walk from Kikar HaShabbat, a prime position in the unofficial center of the ultra-Orthodox world with easy access to public transportation. Campus Strauss affords parents complete peace of mind by offering a safe and appropriate place in a familiar and modest environment, for their children to pursue academic success.

“Campus Strauss has a long history,” says CEO Rabbi Yaakov Yaroslavsky. “Twenty-seven years ago, we established the Lomda Institute for Vocational Training, the first of its kind in the ultra-Orthodox sector. Men and women studied computers, accounting, graphics, multimedia, and other occupations.” In the wake of an unprecedented decision by the Planning and Budgeting Committee of the Supreme Religious Council to make higher education available to ultra-Orthodox students, a campus, that enjoyed wide rabbincial support, was established. The campus intended to provide separate men’s and women’s departments.

KOSHER VS. MEHADRIN Many other institutions began integrating a religious track into an existing college framework with separate lectures for men and women, and started advertising campaigns that were sensitive to the ultra-Orthodox market. But despite offering programs that, in theory, were customized and appropriate—the platform, infrastructure, atmosphere and even educational content were often alien and insensitive to orthodox needs.

Campus Strauss offered a more unique alternative and laid the foundations for an Ivy League of ultra-Orthodox colleges, operating with complete autonomy. Managed by ultra-Orthodox educators and staff, with a resolute religious orientation and women-only staff on its women’s campus, Campus Strauss offers its students superlative study opportunities—and even part-time parnasah—without apologizing for what it stands for.

ACADEMIC DISTINCTION Campus Strauss students are awarded Hadassah College degrees, Hadassah, a renowned and prestigious institute of academic excellence is held in high regard by employers throughout Israel. These degrees are recognized by the Israeli Council for Higher Education (CHE) and are subsidized by the State, enabling students to obtain significant scholarships and tuition bursaries.

Campus Strauss also assists students in

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applying for grants through various government bodies and foundations, and runs a Career Guidance and Placement Department. “This department is always buzzing, and some of the students already have part-time student jobs, which gives them a foot in the door to future advantageous employment opportunities.”

THE INSEPARABLE BEING OF KODESH AND CHOL While applicants vie for places, only those whose top priority is maintaining their spiritual level while pursuing a profession, are eligible for the program. The women’s student body is comprised of graduates from the best Beis Yaakov schools, who undergo screening and are required to adhere to a standard of modesty in dress and speech.

There are educational counselors for spiritual guidance, and women students enjoy a holistic study program including: Limudei Kodesh, Chugim, social activities and Hashkafa courses, all of which are mandatory.

Subjects such as the Jewish Home, Dating, Halacha, and Parashat HaShavua are part of Kodesh studies.

Similarly, the men’s program is structured around Torah study, with academic courses taking place during afternoon and evening hours so that study time in the Beit Midrash can still play a key role in their daily lives.

Women’s degree programs include Optometry, Biotechnology, Computer Science, Business Management and Speech Therapy. A designated supervisor monitors study curricula and educational materials for problematic content. Simultaneously, study courses are constantly restructured and revised according to changing trends and dynamics in the labor market, so that students remain at the forefront of technology and developments in both global and Israeli economies.

Men’s options include Computer Science, Human Resources Management and most recently, Social Work. This new track, available to men and women, is particularly attractive since it enables students to obtain a degree toward a stand-alone career; the internship is integrated into the academic program. Graduates go on to excel in any social work role—in terms of patient demographics (such as age or family status), and any field of practice (such as city municipalities, welfare departments, boarding schools, nursing homes, hospitals, the Ministry of Defense, the National Insurance Institute, the Prisons Services, and more).

Furthermore those who choose to combine their social work studies with a degree in psychotherapy, can successfully open their own practice.

Rabbi Yaroslavsky explains: “Our greatest pride are the Torah scholars and devoted women whose lives revolves around Torah and Yirat Shamayim. Academic studies are secondary but necessary for a respectable livelihood. While the academic world might consider a law degree a more elite career, our goal is to make an honest living in today’s job market, and a degree in computer science is a wiser and lucrative pursuit.”

Alongside professionalism and high standards of academic and Torah studies, the atmosphere on campus is welcoming and warm. Students are all part of a family and everyone can relate because they come from the same socio-environmental milieu.

“Students immediately feel at home because our staff comes from the same place they are coming from, and are aware of the difficulties and sensitivities.”

Our greatest pride are the Torah scholars and devoted women whose lives resolve around Troah and Yirat Shamayim FROM ZERO TO 100 Initially, the establishment of such a unique program seemed ambitious, and both Hadassah College and the founders of Campus Strauss had some serious concerns. But within one school year, Campus Strauss students bridged a four-year gap and acquired a diploma (equivalent to high school matriculation) through a Mechina Program, which is fully funded by the Ministry of Education.

“Our students might initially lag behind their contemporaries, but their determination, perseverance and drive to succeed

To find out more about Campus Strauss call: 02-622-2202, email: rishum@scampus.co.il or visit their website: www.strausscampus.co.il.

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are extraordinary,” says Rabbi Yaroslavsky proudly. “Students who have never learned science basics but really want to be biotechnologists cover ground rapidly and some have exceeded the academic achievements of graduates from similar institutions. Students who have never opened a math textbook but want to attain a Computer Science degree start at the beginning and work their way up to paradigms and algorithms.

From then on, the sky is the limit!”

The founders of Campus Strauss aren’t surprised to see students excel in the academic arena and go on to fill key positions in top Israeli enterprises. Campus Strauss produced the first graduates from the ultra-Orthodox sector in Biotechnology, Management and Communications; as a restult the ultra-Orthodox sector has earned an honorable reputation as an incubator for brilliant academics and technology experts. Dr. Baruch Leshem, Politics and Communications lecturer at Campus Strauss, said: “The BA Communications graduates whom I had the privilege to teach at Campus Strauss, obtained the highest results ever achieved during my tenure as a lecturer at Hadassah College and Hebrew University.”

EAT, SLEEP AND LIVE TORAH One of the globally recognized by-products of Torah and Talmud study is its ability to develop excellent study skills. The combination of intellectual rigor, discipline and concentration required is unsurpassed. The Korean Ambassador to Israel, Young Sam Ma, once said, “Jews have a high percentage of Nobel Prize laureates in all fields: literature, science and economics. What is their secret? How do they more than other nation manage to reach such impressive achievements? Studying Talmud from an early age helps develop great abilities.”

“Our lifeblood is Torah study,” Rabbi Yaroslavsky concludes. “We’re not trying to lure people out of the Beit Midrash. Our approach isn’t to market academic studies to the masses or persuade students to leave yeshiva. But we recognize our communities need for financial independence, we believe passionately in our students’ exceptional skills and intellectual abilities.

Their unique contribution can have an important and far-reaching impact on society, and their integration into the workforce has the potential for a great Kiddush HaShem.

Our role at Campus Strauss is simply to put them on the economic map and give them the tools to thrive.”

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Home I Benzion Cheirif Photographer and 3D Printing I Expert

By Benzion Cheirif

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here are some amazing advantages to 3D printing: there is greater opportunity and flexibility within the design process and the need for tooling is eliminated. 3D printed parts are lighter than conventional parts, and final assembly of products is greatly simplified,” says Benzion Cheirif, a 3D printing specialist and owner of Rav Meimad 3D Printers and Services in Israel.

Therefore, the demand for 3D printing is steadily increasing as the technology becomes more practical. “3D printing is set to fundamentally change the way we create prototypes, manufacture and produce goods and products,” concludes Cheirif.

HOW DOES 3D PRINTING WORK? 3D printing utilizes the additive method of manufacturing a product, as opposed to the subtractive method of traditional manufacturing.

Traditional manufacturing requires cutting, milling or drilling raw materials into desired shapes to create a product; extraneous material is subtracted, i.e., removed from the end-product and is discarded on the factory floor.

Conversely, 3D printing utilizes only raw materials, materials that have not first been turned into sheets, tubes or blocks. They are added layer by layer to create products with almost zero waste.

Aside from all other benefits of 3D printing, zero-waste manufacturing represents an immeasurable win for the environment.

3D printing has the potential to reduce waste and vastly reduce resource waste in a huge number of industries.

“The practical, financial and environmental benefits of zero-waste manufacturing are staggering!” says Cheirif. “Our health, the health of the planet; our quality of life and that of our descendants could be immeasurably improved through widespread use of additive manufacturing.”

TAKING MANUFACTURING TO A WHOLE NEW LEVEL One of the most remarkable aspects of 3D printing is its unprecedented functionality. When utilizing traditional production methods like die casting and injection molding, one can produce an endless re-

3D Printing: Revolutionizing How we Make Stuff 3D printing is emerging as one of the most revolutionary technologies of the last 50 years. Up until now, 3D printing has been mostly used to create prototypes and product models easily and much faster than conventional methods. But, sooner than we think 3D printing will be the unanimous choice to enhance, if not completely replace, certain aspects of the manufacturing process. production of the same product. However, a 3D printer can print 50 completely different components consecutively, in the same time it takes to produce 50 samples of the same item.

Practically speaking, that means that one printing cycle can produce every component of one product without the need for multiple machines or the need to change molds or tooling equipment. For example,

if someone requires a spare part for their refrigerator, a 3D printer can produce all components of that part sequentially in a fraction of the time it would take to manufacture those components and put the part together in the traditional manner.

This “custom-made, real-time” functionality of 3D printers has limitless applications, especially in the consumer goods sectors. Renowned athletic shoe company

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Adidas is already offering a service whereby customers can design their own shoes, from soles to laces, and have the design 3D printed and ready for shipment in 24 hours!

QUICKER PROTOTYPE PRODUCTION Prototypes are the backbone of any product. According to the dictionary, a prototype is an “early sample, model, or release of a product built to test a concept or process or to act as something to be replicated or learned from.”

No matter where you are, most of the products you are surrounded by began life as a prototype that was tweaked and reworked until the designers or engineers were satisfied enough to mass-produce their idea.

Traditionally, prototypes go through several distinct stages that take it from design all the way to production. At each stage, the digital design process is paused as the physical interpretation of the design is created and submitted to testing to make sure it works as envisioned by its creator.

3D printing greatly simplifies the prototype creation process by reducing the iteration time and cost that it takes to manufacture a physical sample of the design.

The creator of the prototype can go from concept to completion in real time by printing each component of the product consecutively for quicker assembly, then only reprint those components that need tweaking.

Never has it been easier to create and assemble a prototype. Because of this, prototype creation is quickly becoming the domain of 3D printing.

“I have helped many people design and produce prototypes for a good while now.” says Cheirif, “The combination of speed, ease and quality of my CAD (computer-aided design) work combined with 3D printing technologies is a game changer in the industry.” Cheirif adds that many clients regret having spent significantly more money outsourcing overseas and waiting weeks, if not months, for iterations that he can produce in mere hours.

WHO’S USING 3D PRINTING TECHNOLOGY? The industries currently using 3D printing technology are varied. These include the airplane industry, the prosthetic and hearing aid sectors (the technology is now being employed to manufacture over 95% of hearing aids around the world), toy manufac-

turers, spare parts manufacturers, sporting equipment and footwear manufacturers.

Just recently, ICON, a startup construction technologies company in America unveiled a completely functional, 650 square foot, 3D-printed house for under $10,000!

3D PRINTING CLOSER TO HOME While it may be interesting to see how 3D printing is revolutionizing the manufacturing and prototype constructing industries, the question is how the average person can make use of this technology.

The technology has advanced to the point where you can purchase a 3D printer for home use for a very reasonable price. “The neat thing is,” says Cheirif, “that by using your machine regularly, you will recoup its cost in a very short amount of time, and save money on household goods in the long run!”

In fact, one study found that on average, a 3D printer regularly used at home can save a household approximately 5000 shekels a year.

Here are just some of the things you can print at home (you can download the digital specs for almost all these products): •• Dishes, plates, cups, cutlery (using the proper material you can even create dishwasher and microwave safe dishes) •• Most kitchen accessories such as measuring cups, a garlic press, ladles, salt and pepper shakers, and napkin rings •• Garbage cans, recycling containers, paper trays, small shelves •• Bathroom accessories like toothbrush

ABOUT BENZION CHEIRIF Benzion Cheirif is a photographer and 3D printing expert who can help design and print almost anything you can imagine.

For more information on 3D printers, printing services or the Rav Meimad 3D printer, Israel’s best and most affordable 3D printer for the home and small businesses, which comes fully assembled and ready to print, contact Benzion at 052-552-1961, bcheirif@gmail.com or through his website ravmeimad.com.

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holders and shower rings, even a shower head!

•• Fashion accessories such as personalized jewelry, headbands, keychains and even shoes •• Toys, games and replacement parts for either •• Replacement parts for your appliances (no more waiting weeks for delivery!)

3D PRINTING FOR SCHOOLS AND BUSINESSES As you can imagine, there are different types of 3D printers available; from affordable desktop consumer models, to six-figure industrial machines. Cheirif searched for an affordable and reliable budget printer and found the Rav Meimad 3D printer, which he sells to the public.

“I have also begun to carry more elaborate 3D printers that feature advanced functionalities and added safety features such as Hepa filters and a fully enclosed build area,” says Cheirif. These are perfect for the more home user hobbyist, schools, and businesses, home-based or otherwise.

For example, some schools are using 3D

The practical, financial and environmental benefits of zero-waste manufacturing are staggering! printers to create teaching aids such as customized cake molds for cooking class, body organs for biology class, topographic maps for geography, and ancient artifacts for history class.

The applications for engineering, graphic design and architecture courses are also endless: from bridge and building miniatures to sculptures and handicrafts.

A 3D printer is also a fantastic option for a home-based business. You can create and sell custom promotional items for companies, party favors, jewelry and toys, or spare parts for appliances and other electronics.

A client of Cheirif’s found her niche selling personalized water bottle labels for ganim!

“There just doesn’t seem to be a limit to the things you can achieve with the right 3D printer,” concludes Cheirif, “It really is the most revolutionary technology and is poised to take over the way things are made now and in the future.”

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Law Hagit Lev Attorney

Avoiding the Pitfalls of Divorce as a Business Owner It goes without saying that divorce is an incredibly difficult process for anybody. Business owners, however, face special challenges and concerns when it comes to dividing up finances—especially if both partners were active in the business.

O

ne concern is that one spouse may take measures, such as ordering foreclosure or travel restrictions, that could harm the company’s ability to function and generate profit, or the limit other spouse’s ability to continue operating in her role in the company. These measures may not only harm the functioning of the company in the short term, but also may cause clients, suppliers, or other business partners to lose trust in the company, resulting in long-term damage to the company’s reputation.

Another concern is the dilemma of dividing up the company’s shares between the partners. On the one hand, it may be better for the less active partner to sell his shares to the more active partner; but what if she doesn’t have the capital to pay for them? And will she need to pay taxes for them? On the other hand, if both partners maintain equal shares in the company, this can cause no end of conflict between the parties that may disagree on how the company should be run, especially if one partner hasn’t been very active in running the company and may be less experienced or knowledgeable.

There may also be a concern that one spouse will hide some of the company’s capital and tamper with the records to make it seem less valuable (and consequently, the other spouse’s shares will decrease in value), or otherwise sabotage the company’s ability to function and start a new, competing one after the divorce.

The first step to preventing these issues is, of course, hiring a skilled and experienced lawyer who specializes in helping business owners protect their rights and finances throughout the process of divorce.

When possible, it is recommended to try mediation (“gishur”). A skilled business

owner should know the value of mediation and negotiation in achieving an agreement that will result in maximum satisfaction on all sides. Through mediation, you can often arrive at a general solution for all issues on the table—property rights, how to manage the business, and all the financial aspects of the divorce. Additionally, this is a much faster solution than a court battle because it doesn’t depend on the court schedules and availability of judges. Minimizing and solving the financial disputes also has a positive effect on the atmosphere at home, making it possible for the couple to part amicably, peacefully and with a healthy attitude. This is ideal for everyone emotionally, but especially for the children, who are spared the need to watch their parents drawn into heated and destructive arguments. Couples can also settle custody and visitation schedules through mediation.

Skilled business owners should know that

ABOUT THE COMPANY Hagit Lev Law Office provides comprehensive and sensitive legal services to clients before, during or after the process of divorce. They advocate an approach that manages the process with determination and wisdom, so clients can get what they deserve without hurting the people who are important to them.

Hagit can be contacted at 050-240-4055, levhagit@gmal.com or through her website www.adv-office.co.il.

ending a marriage in a rational, peaceful manner, without fights spurred by egos or childish vengeance fantasies, is best—not only in terms of protecting everyone’s interests, but also because navigating this harrowing process through healthy means can be a source of spiritual and emotional growth for the whole family.

When it comes to dividing up company shares, if the company is a small family business, I almost always recommend against dividing the shares between the partners, instead having the less active partner sell her shares to the more active partner. There are a few reasons I recommend this: 1. In a small family business, transferring half of the shares to a partner can lead to unending arguments about how to run the company, which not only creates personal turmoil, but also may harm the company’s ability to function and generate profit.

2. In a small family business, the more active partner may take measures that will decrease the value of the other partner’s shares in the company.

3. A financial arrangement forces the partners to work together after their separation is unwise and may unnecessarily prolong the separation process.

Therefore, I normally recommend hiring an expert to assess the value of the company, and then, the less active partner will sell his shares to the more active partner according to the price calculated by the expert.

As for the question of whether the active partner will need to pay taxes for this transaction: fortunately, the law specifies that under certain conditions, the transfer of company shares between one partner and the other during the divorce process will not be considered a sale and will therefore be exempt from taxes.

Again, having a skilled lawyer as well as a knowledgeable accountant help guide you through the divorce process is a must if you want to ensure that your interests are protected and that all parties emerge from the process with maximum satisfaction.

B.A. in Communication Disorders B.O.T. in Occupational Therapy

Want to make a difference in the lives of others? An opportunity to work in a variety of healthcare setting?

Become a health professional at Ono Academic College Special scholarship for female charedi students

For details: 050-6894368

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Finance I Accounting I Expert

Is Big Brother Watching? y CPA Moriah Tzavoni, CISA, B specializes in Risk Management, Information Systems and Internal Audits.

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ipples from Facebook’s recent data-mining earthquake have already been felt in Israel. US Senate members initiated an extensive interrogation of Facebook founder and CEO Mark Zuckerberg, and an investigation was launched on suspicion of violating Israel’s Protection of Privacy Law. This law addresses the distribution of personal information to another party without consent or use of personal information for anything other than its intended purpose.

With today’s technological advancements, information in existing data systems are a valuable treasure for advertising agencies, since they enable advertisers to analyze consumer behavior and preferences, and then target those consumers who are most likely to respond to their marketing campaigns. The purpose of the law in general, and the regulations in particular, is to regulate the process in such a way that private information (when defined as such by law) is no longer a free-forall. Moreover, organizations are now obligated to implement concrete procedures in order to ensure the protection and security of information in their databases.

The right for protection of privacy was first recognized in Israel over 35 years ago, with a law that addressed the issue of data protection (“the Protection of Privacy Law – 1981”), including defining which information falls under the definition of “private” and which measures would be effective in maintaining its integrity. But its seems that only in the wake of the freshly exposed violations of international law and unauthorized use of data by various organizations, is the Israeli public waking up to this complex reality.

Further steps taken to implement and enforce this law include enactment of additional regulations by the Authority for the Protection of Privacy (“Protection of Privacy Regulations – Information Security Regulations – 2017”) which will come into effect from May 2018, parallel to a similar law under the European Union (GDPR).

These regulations are not new to public companies, public establishments, institutions, government corporations and organizations with ISO 27001, but bring a real revolution to the private sector. This is daunting news for private entities who manage databases since any violation of these laws or regulations is subject to a fine. And a recently-proposed government bill could authorize the ISA to impose fines as hefty as 3 million NIS! So what are the new regulations?

Organizations are required to establish an administration system to manage information security. This system includes protocols which are applied to each database according to three prerequisite levels of security classification: regular, moderate and high. Criteria such as the nature of a database, the number of persons who have access to the database, and the number of persons whose information appears in the database – are what define its security level. (There are databases that are managed by private individuals, with a different scope of applicable regulations).

THIS SYSTEM IS COMPRISED OF THREE COMPONENTS: 1. Core Administration – Compile and document classifications, delineate work procedures, appoint information security officer, etc.

2. Information Security Protocol – Take concrete measures to execute the management system 3. Documentation and Report Procedures Where do I even start?

ABOUT THE COMPANY Rosenblum Holtzman, CPA was founded in 1981. The firm provides a wide range of services to corporations, kibbutzim, non-proft organizations and private clients.

Rosenblum Holtzman CPAs can be reached at 03-609-20-20 or through their website www.rhcpa.co.il.

First, examine whether the information maintained and managed by your organization actually fulfills the criteria of private information as defined by law and the new regulations. If it does fulfill the criteria, you’ll need to determine the requisite level of information security for your database.

What’s next?

You need to tackle, establish and implement each component of the administration system, according to the level of information security your database requires: Core Administration: • Compile and document definitive classifications and guidelines • Appoint information security officer • Document information security procedures • Contract outsourcing suppliers and define role parameters • Information Security Protocol • System mapping, risk analysis and PT tests • Manage access permissions • Log-in authentication processes • Secure communications including remote access DOCUMENTATION AND REPORT PROCEDURES • Define official procedure for documenting breaches in information security • Define official procedure for reporting breaches in information security • Define official procedure for preserving information security data • Official procedure for data recovery Information security might suddenly feel like an overwhelming responsibility, but it doesn’t have to keep you up at night. BRH’s team of information security and management consultants walks clients through the entire process – from defining and mapping of existing databases and planning procedures, to development of an official administration system and application of a monitoring platform. Your databases are kept safe and in full compliance with new privacy regulations.

The information provided in this article is not a substitute for full review of the regulations, consultation with a relevant professional, and in-depth analysis of an organization’s specific requirements.

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Home I Insurance I Expert

Spring Claims

By Shimon Cohen

NEW POLICIES ON THE MARKET You return from shopping and someone has bashed your bumper and knocked off your mirror. And of course…they haven’t left a note! Until now, your choice was limited and expensive. If the damage was NIS 3,500, it would not be worth opening a claim because that would affect your nonclaim status .So…you smile and pay.

And if it’s a new car and an expensive bumper, then you make a claim, pay your deductible of approximately NIS 1,200…and smile a little less.

Now, one of our main motor insurance companies is offering a new Bumper, Lights and Mirror Policy.

CLAIM OF THE MONTH The incident: Our clients have an Electra dryer. They have a large family b”H, creating lots of laundry. About two months ago, Mrs. B. smelled burning coming from the dryer. She immediately switched it off, intending to deal with it later as she

was busy with bedtime.

A few minutes later, her eldest daughter shouted that there was smoke coming out of the dryer. Mrs. B. told her to open the dryer door—that was a mistake!

Smoke and flames poured out of the machine. Mom

and Dad immediately evacuated all the kids and called the fire department. The flames destroyed the kitchen and another two rooms, while the billowing smoke caused damage to all the clothes, furniture, walls, bedding…everything!

COVERAGE: For damage of up to NIS 7,500 to a bumper the deductible is NIS 390 For damage to mirrors or lights (fully covered) the deductible is NIS 390.

It’s important to note, that this is not regarded as a claim.

We will be offering this to our clients very soon.

ABOUT THE AUTHOR THE INSURANCE SOLUTION Firstly, the policy paid for alternate accommodations until their house was livable again. The claims assessor came to evaluate what could be cleaned and what was totally damaged. They called in a specialist cleaning company who worked closely with our client to clean and restore the apartment and its contents.

So far the damage paid is over NIS 400,000 and we hope that the family will be able to move back into a clean house as soon as possible.

WHO’S TO BLAME? The insurance company removed the Electra dryer with the purpose of suing the manufacturer for all the damages—lawyers need to make a living as well!

Our client, however, will be reimbursed in full.

For your information, policy conditions are: a. If something is totally destroyed you get new for old, i.e., a new table for the burnt old one. b. When something can be repaired or cleaned, the policy has to restore the item to its previous state.

Shimon Cohen is the manager of Egert & Cohen Insurance.

Egert & Cohen is a family business that specializes in serving the Anglo and new olim populations. They provide a friendly and professional one-stopshop for all your insurance needs.

Egert & Cohen can be reached at 02-622-7999 or through their website www.egertcohen.co.il.

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BUILDING OR RENOVATING?

Air Conditioning I Aluminum I Architecht I Contractor I Electrical Appliances I Exterminator I Furniture I Interior I Design I Insurance I Locksmith I Mortgages I Renovations I Kitchens I Movers

THOUSANDS OF FAMILIES WILL USE THE 2018 HOME GUIDE FOR PLANNING, REPAIRING AND DECORATING THEIR HOMES. MAKE SURE YOUR NAME REACHES THEM!

LET THE HOME GUIDE 2018-2019 DO THE PLANNING FOR YOU The HOME Guide will be distributed directly to homes in most of the English speaking communities in Jerusalem and Beit Shemesh and will be available through our website.

TO RESERVE YOUR SPACE, CALL 052-761-1177 INTERIOR DESIGNERS & ARCHITECTS ACA Design Studio 02-993-4471 Archi & Design Office 058-650-9213 hannaoik@gmail.com Daniel Ablelman 050-888-4751 abujabri@gmail.com Estie Schulgasser Architect 052-336-8299 estieschulgasser@gmail.com Haya Ben Tzvi Architect 054-663-9524, 02-581-4432 ariehaya@inter.net.il Jennifer Ungar Interior Designer 052-448-7050 jenungar@gmail.com JMark Interiors - Interior Design 02-803-8881 www.jmarkinteriors.com Leah Irenstein Architect 053-317-7450 leahirenstein@gmail.com Mallory Serebrin Interior Design 054-307-7058 Miles Hartog Architect 054-436-4492, mileshartog@gmail.com Miriam Sara Gould Architect 052-448-9114 gould613@gmail.com Revital Reich Architect 054-729-1127 revitalreich@gmail.com Rivka Porush Architect 054-843-9991 rivpor@gmail.com Space Design Interior Design 050-591-5005 simiz7@walla.com Shifra Fogel Architect 053-313-7231 S.F5373975@gmail.com Shira Fabian Architect 052-769-9170 arc99170@gmail.com Techelet Architecture & Interior Design 054-537-7564, 074-702-6560 Tzivia Bodner 02-623-2169 053-654-3045 tziviab@gmail.com Yehoshua Metzinger Architect 054-836-5770 y.metz770@gmail.com Yohanan Beeri Architect 054-587-8678 yohanan.beeri@gmail.com

CONSTRUCTION, RENOVATIONS & ALUMINUM Aderet Aluminium arik@aderetalum.co.il Avi Pave Project Manager 054-805-8072 agpave@gmail.com Aluminum 4 U 054-624-4000 yedid18@gmail.com Element Wood I Expert I 050-676-3222 netanelahb@gmail.com Harel Construction 052-607-8797 info.azoulay@gmail.com Kola Meter Construction and Renovation 050-263-3383 kolameter@gmail.com Yaniv Smadar Renovation and Construction 050-579-8536 100yaniv@gmail.com Zacai and Sons Sealing and Renovation 050-906-6713, 050-260-4621 zacai.banav@gmail.com Baruch Tenenbaum Construction 050-674-1976 baruchtenenbaum@gmail.com Tzvi Pakter Renovations 054-662-1700 tzvipakter@gmail.com Nesl Aluminum 02-643-8632 nesl@13net.net Yinon Cohen Aluminum 050-333-3237 y.a.aluminum@gmail.com Trisei Yerushalayim 1700-077-074 gsc.ofir@gmail.com Maya Tris 052-446-9514 mayat1345@gmail.com Nisan Building Supplies Store 02-991-5902 Ariel Yegudayev Construction 02-993-3158, 050-919-9227 arielconstruction@gmail.com Yehoshua Greenwald Renovations 052-838-7686 shuabuilding@gmail.com Yaniv Smadar Construcion 050-579-8536 100yaniv@gmail.com K-Child Renovations 054-702-1007 jewishjack439@gmail.com Itamar Strauss Waterproofing 052-668-7785 072-314-9357 itamrs@gmail.com

Get your copy of Your Home Guide or check out our website at www.yourhomeguide.biz

Moshe Fadida - Construction and Waterproofing 052-257-7789 Bet Hakeramika 050-549-8311 Ceramic Art 054-300-6760 Miki Hanuni - Mal Hagag Pergolas 052-480-8764 mikihanuni@gmail.com Etz HaChaim Pergolas 052-662-7217 daniellavi799@gmail.com Yehuda Gagot Raafim 054-440-8268 054-440-8268 My Handyman 054-846-2185 1myhandyman@gmail.com Chanan Michaeli Soragim 052-762-4901 Haela Carpentry 072-336-0236 Yosef Buta 052-376-7774 Eliyahu Fadida Construction Inspector 052-272-7516 Chaim Mantzora Renovations 052-882-4704 EXTERMINATION, WATERPROOFING, PLUMBING & MORE Handymench 052-342-7429 dave@handymench.co Itamar Strauss Waterproofing 052-668-7785 Moshe Cohen Exterminator & Waterproofing 052-799-7411 mosheydi1@gmail.com Mr. Fix it Handyman 050-593-6333 The Pro Handyman 054-222-0141 Yitzchak Avital 050-380-4511 avital9898@gmail.com AIR CONDITIONING, SECURITY, LOCKSMITHS & ELECTRICIANS Elram Air Conditioning 02-640-3000 Moti Arush Air Conditioning 052-630-3060 Security Solutions 058-403-5800 office@securitysolutions.co.il

Weitz Air 077-791-2671, 050-221-9444 weitzair@gmail.com Gingi Kor Air Conditioning 054-215-8669 Super Kor RM Air Conditioning 052-337-8115 BH Solutions Home Security 054-725-4914 bhsolutions613@gmail.com CARPENTERS, KITCHENS, APPLIANCES & DECOR AGID Curtains 052-238-1544, agid@012.net.il Almog Furniture 052-760-8389 Appliance Direct 052-762-4265, 02-537-4264 Birkas Rivka 050-415-6550, 02-533-4774 info@birkasrifka.org Comfort Furniture 03-631-1221 David Revivo Drapery & Linens 058-320-4971 drevivo@gmail.com Drora Ayalon Jerusalem Doors 052-872-879402 Electrem Appliance Repair 052-267-7390, 052-286-2788 Parazon Furniture 02-999-1338 eliku86@gmail.com Etz Ladaat Kitchens 050-878-8443 etzladat@gmail.com Gallery of Chaya Feiga 052-717-0287 JMark Interiors Ltd 02-803-8881 www.jmarkinteriors.com Kimchi Designs Custom Made Furniture 02-535-4874 Kitchens 054-843-9007 Kiyor Art 052-449-5858, kiyorart@gmail. com LED Plus Lighting Store 02-502-0301 Mallory Serebrin 054-307-7058 Mistriel Carpenters 08-932-8295 gallery@mistriel.org Moshe Yerushalmi Carpenters 534 3246 Nisha Kitchens 050-539-0791 www.‫נישה‬-‫מטבחי‬.co.il

Olam Hamizronim I Expert I 02-537-8888 Outlet Furniture 054-911-7838 Orchid Kitchens 02-537-4545 052-851-2312 Rehitei Hayukra 055-667-0701 nechamaa100@gmail.com Panet Electrical Appliances 02-537-7903 panetelectric@gmail.com Paramount Paints 054-527-9356 josh@paramaountpaints.com Shaish Ori 052-362-6419 s-ori@netvision.net.il Shivuk L'Binyan Ceramics 02-996-5500, 053-528-1747 avivad7@gmail.com Sherut Hamusmach Appliances 054-310-0715 Storage Solutions 02-648-1734, 054-439-9072 Studio Mark 052-312-1720 www.studiomark.co.il The Furniture Doctor 050-476-0397 furndoc@gmail.cm MISC. Egert Cohen Insurance I Expert I 02-623-2546 egert@egertcohen.co.il N-Z Water Filters 054-761-7242 jack@n-z.co.il Natan Lev 02 999 8820 office@natanlev.com Rosenblum Holtzman 03 609 2020 shmuelr@rhcpa.co.il Avner Slater 02-582-5210, 050-874-3681 esqslater@gmail.com Hovalot Hayovel 052 531 5333 hovalothayovel@gmail.com Derech Eretz Movers 054-307-1800 052-765-5581 y0543071800@gmail.com Yehudit Margalit 052-790-6867, 02-650-1544 judith.r.margalit@gmail.com FFG Funding Mortgage Broker 050-419-9976 9994094@gmail.com

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Home I Yossi Buta Builder & Metalworker

When it All Clicks Into Place

Y

ossi Buta is a highly skilled and knowledgeable builder and metalworker with over 40 years of experience in the field. Starting out as a teacher at the school where he learned his trade, he established his own business and over time transitioned to running his own workshop full-time. He offers a diverse range of construction projects working with wood and metal, from pergolas and enclosures to windows and railings—boasting not only the technical skills, but a deep theoretical knowledge that enables him to craft structures of the highest quality.

How did you get started in this field?

I was a mechanics teacher for many years.

I felt that with my skill level, I would be better off starting my own business—so that’s what I did. I opened a shop that deals with all types of metalwork—aluminum, window blinds, display cases, windows, and more. At first, I continued teaching parttime, but later, when my business became more established, I was able to leave teaching and devote all my time to the workshop.

My knowledge in the field extends far beyond technical know-how; because I’m a teacher, I had to know the theory well to pass it on. That means I understand the material’s characteristics, the mechanics of structures, etc. I can also interpret and comprehend customers’ work plans in depth, sometimes even improving them if I see a problem.

Have there been changes in this field since you entered it nearly 40 years ago?

There are always changes because of updates to safety rules in schools and other public places, so my work changes accordingly. There haven’t been many changes in the raw materials, but the tools for working with them have greatly improved. This allows us to work more precisely and quickly, so customers can enjoy better products at lower prices.

How does one acquire this profession?

There are schools that teach it. I studied at Kiryat Noar in Jerusalem, at Torah U’melacha, which combines Torah study with career training. I studied from ‘64 to ‘69 and taught mechanics for a year before

ABOUT MISGERIYAT YOSSI BUTA Misgeriyat Yossi Buta is a workshop offering a diverse range of light construction projects in wood and metal, including safety bars and railings, electronic gates, galleries, display cases, pergolas, and more.

Yosef Buta can be reached via email: b.yosi6150@gmail.com, his Facebook page: www.facebook.com/ybhb1950 or on 052-376-7774.

going into the army. I served for three years and then continued teaching for another ten years, until 1984.

What are the advantages and disadvantages of working with wood versus working with metal?

Building with wood is cheaper and much easier than dealing with metal, but it’s also less safe. One match can God forbid destroy an entire wooden house. Metal is good for light structures—galleries, stairs, and ramps. We use it in construction, contract work, large projects like that. Safety bars and railings are the easy part. More complex things like turbines and cranes require my extensive professional knowledge. The safety railings I make are of the highest quality because of the materials I use, the way I put them together and attach them to the building—even the way I paint them.

What do you love about your profession?

My priority is my satisfied customer, they return and send their friends to me. I take full responsibility for my work in every sense. My product is my reputation, and it’s very important to me to stand behind it.

High-quality work is an art; I don’t settle for anything less than perfection, and it’s fulfilling to know I’ve achieved that.

Which parts of the job do you complete at the shop, and which parts need to take place at the customer’s home?

We do pretty much everything at the shop, so all that’s left to do in the client’s home is installation. Even when a product is made of several parts, I build everything at the shop, including the connective parts, and I put together a comprehensive work plan. At the client’s home, I have a minimal amount of work left; I just click everything into place. I plot out the specifications for every job to ensure that the work goes as smoothly as possible and in an orderly and pleasant fashion. My clients are often astounded by how quickly I’m in and out.

What are your favorite types of project?

The more complex, interesting, and challenging it is—the more I love it! It’s like solving a Sudoku puzzle. Beit Hakerem’s College of Engineering hires me for complex and fascinating projects; the last project was for six-meter-tall wind turbines. I also built the gates for the President’s Residence in Jerusalem, which was a joy and an honor.

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Home I Baruch Tenenbaum Quality Home Improvements

Building the Perfect Home Office With the increased availability of high-speed internet and the development of technologies that allow for instant remote collaboration, working from home has never been a better option. It saves companies money and time on travel and office space, and allows for a lot of flexibility, making it an especially attractive option for parents.

By Baruch Tenenbaum

T

he biggest disadvantage, however, is the self-discipline necessary to stay on task and complete your work in the same environment where you go about your other daily activities. There are so many potential distractions—housekeeping tasks that need tending, your radio blaring in the background, or the snacks waiting in your kitchen—and there are no coworkers or supervisors to keep you focused. And that’s assuming you don’t have little kids tugging at you every three seconds during your workday or a spouse who also works from home hanging around.

One of the ways you can deal with this problem is to set up a good home office where you can access everything you need for work and stay organized without getting distracted. If you’re building or renovating a home and are planning to work out of it, it’s good to put some thought into the design so you can get the most out of the space you choose to designate as your office.

CHOOSING A SPACE You want your office to be as far away from the “main traffic” of the house as possible—not only to avoid distractions, but to help yourself transition between “home mode” and “work mode.” If you’re planning a multi-story home and have the space for it, you may want to consider placing your office on its own floor or having it share a floor with other rooms that aren’t visited that frequently during the workday, such as the laundry room, guest room or storage room. Otherwise, choose a room that is as far from the main thoroughfares of

the home as possible. If that’s not possible, perhaps you can convert a spare bedroom into a home office or enclose a portion of your patio.

ORGANIZATION Your home office should be designed in such a way that allows you to easily access, store and organize all the equipment and materials you need for work. Clutter is distracting and needing to dig through piles of papers to find what you need wastes time and causes unnecessary stress. The configuration depends a lot on your job and what sort of materials you need to access during your workday. Consider what you need to have on hand. Beyond a desk with room for a computer—do you have a work phone line and need a place to put a phone? Do you need a printer, scanner or fax machine? An additional large screen? A webcam or high-

ABOUT BARUCH TENENBAUM Baruch Tenenbaum, owner of Quality Home Improvements, is a professional local contractor, providing highend jobs with proper Anglo service.

He can be reached at 050-674-1976

res camera? Make a list of all the items you need to have in your workspace and think about where you need those items to be stored so you can use them easily. If you don’t have much space, installing shelving on the walls or a filing cabinet beneath the desk can help you keep everything you need close at hand. You might want to install sound insulation in the walls to help isolate yourself from background noise of the family.

COMFORT You’re not going to be able to focus very well if you’re uncomfortable. Invest in a supportive, ergonomic office chair. After some research came out suggesting that sitting idly for extended periods of time is damaging to your health, “standing desks” came into fashion—desks that adjust to transition between standing and seated positions. Whatever the position, make sure your computer screen is situated at a height that doesn’t strain your neck—just high enough to hold your head straight and look straight forward as you work. You should also consider the height of your keyboard: make sure that you can type in a healthy position with a straight back and relaxed shoulders and elbows.

Another factor to consider is lighting: you need enough light to work comfortably without straining your eyes. Note the position of the sun in the window when choosing the placement of your computer, because you don’t want the sun streaming into your face while you work (or into the webcam while you’re in a video conference).

If the sun shines directly into the window, make sure to install some good blinds that can filter the light to just the right level.

Consider growth as well. If your business grows, you might need to hire an assistant, and it’s best to plan for possible increase in use of your office at the outset. While you’re doing the renovation now, add electrical and communication points for an additional workstation in the future.

AESTHETICS Feeling good about the space you’re in increases productivity. Hang some pictures or inspirational quotes you like, and find other accents that make the room feel more welcoming to you.

Happy home office remodeling!

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Home I Miles Hartog Architect

Industrial Projects In previous articles we’ve discussed primarily residential architecture, but there’s a lot more to architecture than just designing the places we live. Over the years I’ve spent my time designing yeshivas, commercial projects, hotels, residential complexes, private residences and industrial buildings. Each has its own challenges and its own rewards.

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ndustrial buildings can be built either for specific industries and processes, or as more generic buildings for rental purposes.

Buildings for specific industries are both interesting and challenging.

Whether for cosmetics, metalworking, agriculture or the food industry, each has a dedicated process to take in raw materials and manufacture a finished product. That process must be understood, broken down, and translated into a floor plan. Intake areas must be defined for delivery of materials; and reception rooms must be designed for intake, review and distribution. Storage areas must be designated, with appropriate connections to the various departments.

Work areas must be located to turn the raw product into a finished item. In many cases, a research and development section of the building will be separate from the main flow, though it is an integral part of the overall operation. After the product is ready, it needs to be packaged, stored, and finally made ready for distribution.

The industrial building is also a workplace. People spend long hours of their day there, and will need both the basic amenities and the sense of place that will make their workday comfortable, enjoyable and productive. This can start with functional

elements such as lockers, showers and dining rooms, but that’s not enough. A comfortable rest area, a place to sit outdoors, a picnic bench, some shade—perhaps even a water element—can make rest time much more pleasant and restorative, and employees will feel more appreciated with these extra touches.

Beyond these issues, industrial buildings are unique because of their materials and

ABOUT MILES HARTOG Miles Hartog was born and raised in Sydney, Australia, with a short spell in the UK. He started his architecture degree in Sydney and completed it in Israel at the Bezalel Academy of Arts and Design. Miles has been working in the field of architecture in Israel and overseas since 1992. His 25 years of experience has provided Miles with an extremely broad palette for design and problem solving, which he now applies to every project–large or small.

Miles can be reached at 054-436-4492 or through his website www.mileshartog.com.

construction methods. While your home may be built block by block or covered in stone, often an industrial building will need to have large spans, requiring either a lightweight roof or prestressed concrete beams.

The distances between walls and columns need to be greater to increase usable, obstruction-free areas. Openings need to be large and allow passage of service vehicles and forklifts. The construction system is usually chosen for speed of implementation, to allow the owner to have his factory up and running as soon as possible.

Also of primary importance in industrial buildings are the building systems such as gas, compressed air, oil, drainage, smoke extraction, cleanroom technology, cranes, painting systems, electrical power, etc.

Each industry has its own demands, but the emphasis is on practicality and ease of access, with aesthetics taking a back seat.

While the systems should be orderly, they need to be either fully exposed or quickly accessible in order to ensure ease of use and maintenance, as well as to allow additions and changes to the infrastructure as needed by the industry.

Most factories are associated with an office wing, which often shows the more presentable side of the building to the outside world, accepting visitors and providing a workspace for the management team and those less involved with the nuts and bolts: sales and marketing, logistics, human resources and senior management.

All in all, industrial buildings challenge the architect to create a highly efficient (and cost-effective) workspace that is also a pleasant place for employees to spend significant portions of their day, and provides a good first impression of the company. With the right touch, the building can also evoke something of the spirit of the industrial enterprise it was built to serve.

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Home I Pergolas and Decks I Expert 1

An unused corner turns into a functional and aesthetic area by adding a deck and utilizing the space beneath it to build a wooden storage shed.

Before and After They say that whoever has an open patio in their home has a treasure, and in our opinion, nothing is closer to the truth.

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ot only does a patio provide a place to relax, let go of stress, and breathe fresh air, it can also serve as an ideal place for hosting and entertaining—and creates the potential for easy expansion of your home.

However, not everyone takes full advantage of their patios. Sometimes, lack of

planning and investment turns that space into a dumping ground, where piles of junk accumulate and languish.

In other cases, neglect breeds an urban wilderness overgrown with weeds. We want to show you a few projects where we transformed a patio from an unkempt embarrassment to a place of beauty and enjoyment.

050-6763222 netanelahb@gmail.com Moshav Eshtaol www.wooden-pergolas.co.il We care. Element Wood Expertise works with FSC green-standard materials upon request.

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An urban junkyard turns into a charming spot by adding paneling, a deck, and mashrabiya latticework.

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You can transform an unkempt yard into an inviting and pleasant space by adding a deck and synthetic grass, complete with comfortable seating.

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Home I Interview I Jeremy Kimchi

A Deep Affinity for Trees and Nature Takes Root The Sumptuous Hand-crafted Functional Art of Jeremy Kimchi

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eremy Kimchi grew up exploring the beautiful woods surrounding his home, developing a strong love of trees. Now Jeremy takes that love, and a remarkable set of skills, and turns fine wood into elegant, warmth-infused pieces of functional art.

When and how did you first develop your fascination with wood?

I grew up near Ithaca, New York in the beautiful Finger Lakes region. We lived in an old farmhouse located on wooded land. Being an only child, I spent long hours exploring the woods on my own and developing a strong affinity for trees from an early age. Eventually, I learned to identify all the various species—in all seasons of the year—and I grew to appreciate their particular characteristics and uses.

Years later, after making aliyah and completing my army service, I developed a deep interest in fine woodworking; the bond that I developed as a child with trees and wood now had a way to really take root. To this day, whenever I cut into a board, I immediately recognize, and revel in, the scents I learned to identify in my youth.

What is it about wood as a medium that speaks to you?

Wood is an infinitely varied material. Each piece is unique; a creation in its own right.

Wood is also warm and inviting. A few unique and stunning pieces of art or furniture lovingly crafted from fine woods can turn any space into a welcoming place.

Where did you receive your training?

I’ve had several types of training. I learned the most during a very intense year in which I apprenticed to a master craftsman and artist

in Pennsylvania. Following that, I returned to Israel in 1992 and promptly established my own studio-workshop.

How would you define what you do?

Over the years I’ve arrived at the term wood artist; I believe that accurately describes what I do. I mainly design and hand-craft one-ofa-kind pieces of functional art. My goal is to create furniture that is both highly functional and beautiful to the eye as well as the touch.

I work in both the private and public sectors, making pieces ranging from coffee tables to Torah arks, blanket chests to corporate conference tables.

What are the steps to producing a custom piece?

The first and most important step is to make the initial contact with the client. I am a big believer in direct, honest relationships, and I think I’m a good listener. Once I’ve heard what the potential customer has

ABOUT JEREMY KIMCHI Jeremy Kimchi is a master wood craftsman living in Kfar Adumim.

Jeremy creates wooden masterpieces of any size or style, beautifully customized to your style.

He can be reached at 052-321-3980, kimchi.jeremy@gmail.com, or through his website www.kimichidesigns.com.

in mind, I provide a thoughtful and practical assessment. After our initial meeting, preferably on-site, the client will receive sketches and a rough estimate. Following this, we discuss the best way to progress towards the realization of the perfect piece.

Where does the inspiration for your designs come from?

I derive inspiration for my designs from many different areas: flora and fauna, geological landscapes (such as the Judean Desert outside my workshop) and the human form, as well as various design aesthetics from around the globe.

Your spirituality is very evident in your work. How do you channel your faith into your pieces?

I think a very basic part of my being a wood artist stems from my need to reaffirm the importance and uniqueness of the human spirit.

I strive to create pieces that allow people to become more connected—to themselves, their community and to a certain extent, to the Creator.

What is the most intricate piece you have ever created? `I would have to say that the aron kodesh I just completed for a yeshiva in the United States was the most massive and demanding piece I’ve ever done.

What is the most rewarding aspect of your job?

There are many rewarding aspects to my work. But perhaps one of the nicest is seeing pieces that I made many years ago being used and enjoyed by the next generation. I hope and believe that the creative fruits of my labor will live on into the future.

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Home I Interview I Tzvi Lefkowitz TzviAir

7 Tips to Save Money on Air Conditioning This Summer

Don’t let your AC blow your money away. Use these tips and pay less to cool your house this summer.

By Tzvi Lefkowitz

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unning the air conditioning can make an electricity bill skyrocket, but the alternative isn’t comfortable either.

There are a few ways to use your air conditioner more economically and save on electricity bills this summer.

QUIT COOLING THE NEIGHBORHOOD Cool air inside can seep out poorly insulated attics, improperly sealed doors and windows and other cracks. To see how well your home is locking in the cool air, stand outside your home and run your hand along the windows and doors. Can you feel cool air escaping? If you do, caulk around leaky windows and add insulation around doors.

ANYONE VERY FEW ONLY TZVI AIR CAN INSTALL AIR CONDITIONING

DO IT RIGHT

GIVES A LIFETIME WARRANTY ON THE INSTALLATION

“TzviAir is the most professional AC company in all of Israel.”

– Shmuel Eliwatt

LIFETIME WARRANTY ON INSTALLATION

02-628-8282

info@tzviair.com | www.tzviair.com A/C & HEATING SYSTEMS • MAINTENANCE • REPAIRS

USE A SMART THERMOSTAT You can upgrade to a smart thermostat—such as Sensibo. Smart thermostats can regulate heating and cooling, adjusting to save energy when you’re not home. Plus, you can adjust the settings remotely using an app on your phone. Some even work with Amazon Alexa, Samsung SmartThings, Apple HomeKit, Wink, Google Home and other smart home platforms.

MAKE SURE YOUR THERMOSTAT IS ON THE RIGHT WALL Thermostat placement can play a big part in air conditioner efficiency. If it’s placed on a wall right next to a hot window or a heat source (like the oven), your air conditioner will kick in much more often than it needs to because it will respond to a higher temperature than that of the actual room.

CLOSE THE CURTAINS OR TRISSIM The hot sun streaming through a window won’t just heat up your thermostat; it’ll heat you up, too. During the warmest part of the day, close your window blinds and keep out the sun. It can also help insulate your windows, which stops the cool air from escaping.

USE A FAN A fan can help save on cooling costs. Sometimes you don’t need to lower the thermostat to feel cooler; according to the National Resource Defense Council, a ceiling fan can make a room feel 10 degrees cooler, and uses 10 percent of the energy guzzled by an air conditioner. You can even go high-tech and install smart ceiling fans that connect to an app. You can schedule these fans to turn on and off at appointed times, and you can control their speed via the app.

RAISE THE TEMPERATURE WHEN NOT AT HOME Many people think that leaving the air conditioner at the same temperature when you leave the house (for more than two hours) saves money because the AC won’t need to work as hard to recool the home.

This isn’t the case. Lauren Urbanek of NRDC says it’s most economical to turn the thermostat up a few degrees when you leave the house.

A programmable thermostat can make it very easy to keep your AC at the right temperature. You can program the unit to work at higher temperatures while you’re at work and cool down right before you get home.

KEEP THE TEMPERATURE SETTING HIGH Always set your thermostat to the highest temperature you can live with. Even a slight change in the temperature can bring significant savings; you can save up to 10 percent a year on your cooling bills by setting your thermostat five degrees higher. The Department of Energy recommends aiming for an indoor temperature of 25.5 degrees when you’re at home.

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The Art of the Kitchen

HAND-PAINTED TILES & MURALS AND SERVING WARE www.kiyor.gallery | Chaya Esther (Heidi) Ort | 052 449 585 | info@kiyor.gallery

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Upscale Dairy Catering

by M U F F I N

B O U T I Q U E

Order Rich American-style Cheesecakes and Delicious Dairy Quiches for Shavuot Muffin Boutique makes a memorable event of any occasion, for every life milestone from brit milah to diamond wedding anniversary, as well as corporate events and other celebrations.

Contact us for our succulent choices of bagels, quiches, pastas, salads—of course muffins—and more!

Bring the taste of the well-known Muffin Boutique to your next simcha!

16 Ben Yehuda Street, Jerusalem

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02-500-0041 | 052-772-2368

TRUST • FOLLOW-UP • ONTIME FLEXIBLE APPOINTMENTS • FLEXIBLE PAYMENTS • GENERAL DENTISTRY • WHITENING • COSMETIC RESTORATIONS THE “OLDEST” DENTAL PRACTICE IN RBS A ...

THE “NEWEST” DIGITAL EQUIPMENT.

Dr. Ari Stern 02-999-6046

DOCTOR OF DENTAL MEDICINE GENTLE DENTISTRY FOR THE WHOLE FAMILY OVER 20 YEARS OF EXPERIENCE

drstern@neto.net.il

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www.muffinboutique.com

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Simchas Planning a Simcha?

Let SIMCHAS 2017-2018 do the planning for you.

Get your copy of SIMCHAS or check out our vendors by visiting us at www.simchas.biz

PLANNING & DECOR Arts by Jordana jordana.klein@gmail.com Esther Miller Flowers 02-537-3226, 053-524-7918 estermiler@gmail.com Lenny Davidman Events 02-673-0721, 054-557-3101 lenny@ldevents.com Oraisa Sofer Stam Consultants 052-598-4568 Malky Neumann Event Planner 02-537-3024, 052-765-9024 mychoc.israel@gmail.com Rachel Schreiber Simcha Coach 053-315-0982 rachelst982@gmail.com Simcha Success Event Planning 052-713-3564 simchasuccess@gmail.com Simchonim Souvenirs 02-500-0599, 03-952-4646 simchonim@simchonim. co.il Styley Event Design 054-203-3963 Tzippy Appel Event Planning 052 660 9694 Simon Balloons 052-767-1819 HALLS & VENUES Achuzat Wagshal 03-579-9959 Crowne Plaza 054-470-0797 Ein Chemed Hall 02-570-9494 Emerald Hall 02-992-4445 Gavna BaGush 02-533-6036 gavna5@gmail.com Hagan Hakasum 02-999-9444, 050-4475495 eruimbenoam@gmail.com Heichalei Beitar 02-502-1633 Jerusalem Gardens Hotel 02-655-8888

Kedma Midtown 02-534-0800, 058-707-0021 info@kedma-midtown.co.il Maskit Hall 054-666-0693 Nikanor Hall 050-909-9000 kpekan@gmail.com Nof Hayarden 02-563-6464, 058-6903030 Ramada Hotel 02-659-9973 Rodriguez 02-581-5815 Skyline Chef Restaurant Isaac: 052-255-9939 isaacinisrael@gmail.com CATERING & DESSERTS Antaka Catering 02-990-0217, 054-660-0709 antaka5@gmail.com BeSimcha Leeba Rosenthal 054-232-3410 Bleecker Bakery 02-991-9700 Brunch Bagel Dairy Catering 058-668-8949 bb5004001@gmail.com Catering Chen 02-651-3314 ch.fency1@gmail.com Daniel Catering 077-915-1155 Delices de Paris 054-452-1953 La Nougatine High-end Bakery 072-251-1511 Maadanei Melech Catering 02-502-1633 My Chocolate Place 02-537-3024, 845-531-5268 Schocketino Catering 052-855-1538 hschockett@gmail.com Scoop Catering 052-771-0489 Sugarela Cake Designs 052-289-5580 Toubin Catering 02-534-6328, 02-533-3864 toubin@015.net.il Muffin Boutique 052-772-2368 www.muffinboutique.com

PHOTOGRAPHY & VIDEOGRAPHY Benzion Cheirif Photographer 052-552-1961 bcheirif@gmail.com Dinner Video Productions 052-717-4200 dinnervids@gmail.com Herschel Gutman Photography 052-740-9287 h@herschelgutmanphotography.com

Image Photography & Event Production 052-593-3234, 052-766-9669 Live Stream Simcha 058-538-1902 livestreamsimcha@gmail.com Nachshon Philipson Photography & Videography 054-668-0200 nachshonp@gmail.com Natan Betzalel Videography 052-650-0226 Sarah Zheitler Photographer 052-296-4308 Shmuel Diamond Photography www.shmueldiamond.com TeknoArt Photography Studio 052-267-0131 info@teknoart.co.il Yoni Zur Videographer 052-458-8631

MUSIC & ENTERTAINMENT Bat Mitzvah Dancing with Eva 052-721-2252 Darrell Mordecai Caricature Artist 054-842-5099 darrellmordecai@gmail.com Eliyahu Stein Musician 054-249-1271 eliyahustein@gmail.com Kol Simcha Band 052-688-9123 Lehava Orchestra 052-263-1597 Mebereshit Band 050-257-5273 mb05052575273@gmail.com

Menachem Herman Band 02-991-8314, 053-315-0624

menachemherman@gmail.com

Moti Hecht Minhag Yerushalayim Band 052-717-0004 motiht@gmail.com.

Ruach Hakodesh Band 054-943-6343

israelweddingband@gmail.com

Yosef Chaim Shwekey Music 052-433-9353

WEDDING GOWNS & FASHION Bellisima Boutique 02-500-4603 Demiss Designer Hat Store 052-713-0185 Eti Melar Gown Rentals 050-419-4374 Fresh & Clean Dry Cleaning 054-721-3016, 077-350-0241 Fuchs Hats 02-500-2930 Lili Sock Shop 02-999-7454 One of a Kind Elegant Wedding Collection 02-537-7679 Salon Nurit Bridal Boutique 02-999-1564, 050-410-4422 Sari Greenblat Wedding Gowns 052-712-0617 BEAUTY & WIGS Sipora Baron Professional Makeup ArtistSpecializing in Bridal & Event Makeup 052-514-4600 sipora.makeup@gmail.com Ahuva Rubin Wigs 02-992-1974, 058-666-9447 ahuvawigs@gmail.com Amir Moyal Hair & Wigs 02-999-4829, 054-666-1826 amirmoyal2011@gmail.com Elianna Gasner Makeup Artist & Hair Stylist 052-362-8463 Hair Removal

by Rachel Leah Dubovick 02-999-5925, 050-275-5567

Ita Fischer Wigs 02-581-6562 office@fischerwigs.co.il Or Barashi Bridal & Evening Makeup 050-925-4106 Shifra Shmulewitz Wig Repair & Styling 053-312-0993 wigrepairbyshifra@gmail.com Ralph Wigs 054-578-8523 Shaindy Wigs 02-652-3010, 052-763-7425 Tagless Wigs Consignment Shop & Wig Outlet 058-402-4200 taglesswigs@gmail.com Tova Rena Makeup Artist 052-768-3629 Wigs by Ali 058-445-6476 JEWELRY, HOUSEWARES & GIFTS Aria Diamonds 02-500-4450 Ben Barber Linens 03-618-9837 Brilliant Gifts & Fine Houseware 02-650-0369, 02-626-1295 Chen Vakesef Judaica 02-537-4894 Eisenbach Tefillin 02-581-4031, 058-710-7200 Feinstein Jewelry 03-574-1382 Furniture Outlet 054-911-7838 Gal Hachashmal Appliances 02-651-3383, 050-866-9910 galelectric1@gmail.com Ilan Perel Watches 02-625-4256 Jewelry Studio 02-500-0797, 054-596-3408 Vagshel Publishing 02-590-2616 5354345@gmail.com Zvi Hager Jewelry 054-499-9402

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Bizness I Interview I Debbie Wolf Cosmetics Revolution in the Chareidi Sector

More than Skin Deep From a small private practice out of her bedroom in Bnei Brak, Debbie Wolf has built a revolutionary empire in the field of cosmetics and cosmetic treatments with three flourishing treatment centers. The Debbie Wolf Institute of Aesthetic Medicine offers a wide range of aesthetic treatments for clients in the ultra-Orthodox sector who are not ashamed to say they want to look and feel beautiful. The Institute draws on the expertise of highly trained professionals and top-of-the-line technology, with cutting-edge equipment and a full staff of physicians, consultants and technicians.

H

ow did you get involved in the field of aesthetic medicine?

In 1990, my husband was studying in the Ponevezh Yeshiva, and I had just given birth to our first child. We had traveled to England to stay with my parents, and the Gulf War broke out. As a result we were stuck in England for six months so I decided to find something to do during that time. I’ve always been interested in aesthetics and cosmetics; I feel strongly that just because you are a religious women, it doesn’t mean that you have to neglect your appearance. Modesty is not at odds with investing in your looks.

The Torah requires scholars to look respectable and presentable, and the Midrash teaches us that the women who beautified themselves for their husbands were credited with the salvation of the Jewish people from Egypt! I decided to study cosmetics and give other women the gift of beauty and

self-esteem. After the war, we returned to Israel and my husband returned to yeshiva.

I began to work with clients here, out of one of the bedrooms in our home.

How has your business developed since its establishment?

We went from a one-woman show in my private home to an institute with multiple branches and a full staff of highly trained doctors, consultants, cosmeticians and technicians. In 2007, I acquired my first laser treatment machine, and we were the first to offer laser treatments in Bnei Brak to the ultra-Orthodox community. In 2011, we opened our first center on Rabbi Akiva Street in Bnei Brak, and a year and a half ago we opened a small branch in Kiryat Sefer, which currently only offers hair removal—but will soon offer the full range of cosmetic services. Just after Chanukah last year, we put ourselves on the Jerusalem map with our newest and largest branch.

What services do you offer?

Our services include a cosmetic treatments department, which offers classic facials, cosmetics and hair removal, and a medical department. We use the most advanced laser technology for skin conditions and blemishes, as well as hair removal; effective, safe acne treatments; Botox injections and other anti-aging treatments; professional makeup services; manicures and pedicures; medical massage and reflexology; and electrolysis and wax. We are also launching our own line of cosmetic products. One of our founding principles is that we offer attractive prices but never compromise on quality and professionalism.

Can laser treatment be used for facial hair removal?

For facial hair removal, we combine laser and electrolysis treatments. We’ve found that this combination is most effective, and we have developed our own procedure that

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produces optimal results.

How has laser technology treatments advanced in recent years?

Early lasers were very good, but their successors produce better results are safer and far more accurate. The technology is based on the same principles but does the job faster and more efficiently.

Due to these advances the cost has been slashed by almost 50%. Laser treatments used to be seen as a premium luxury service; nowadays anyone can afford them.

Do you work with kupot cholim?

In Bnei Brak we have an arrangement with Maccabi, which offers its members up to 2,000 NIS in rebates. We’re working on a similar arrangement for our Jerusalem branch as well.

Do you ever recommend a client go elsewhere for treatments?

Certainly. Our doctors specialize in certain types of treatment, and sometimes we meet a client who needs treatment that isn’t our particular forte. We will then refer the client elsewhere where they’ll receive the best treatment for their needs. In the past we have referred clients to medical specialists. For example, if we notice a suspicious spot or a mole, we’ll send the client to get a biopsy.

Are most treatments aesthetic or medical?

I would say about 90% of our focus is on aesthetics. The medical side is less central to what we do, but as mentioned, we have experts on staff who can deal with the medical aspect and can refer a client on if necessary.

What makes your service unique?

We’re 100% professional. Our Institute is state-of-the-art and we use equipment favored by leading cosmetic centers around the world. I am also charedi and cater primarily to charedi clients, so our services are tailored to the sensitivities and needs of our community. Aside from one male dermatologist, the entire staff is female. Our clinics are not street-front—they’re all on the second floor. We won’t compromise one iota on discretion and modesty. We once asked Rabbi Kanievsky for a bracha, and he asked, “is it in a tzanua location?” We were pleased to be able to answer affirmatively.

Now that we’ve expanded, we have the market stability and power of a growing company, which enables us to offer the best equipment while keeping prices low. At the same time, we maintain the personal touch of a boutique service. Our practice is not a factory; each client is seen and treated as

an individual.

How do you determine the right treatment for each client?

Every client comes in for a thorough consultation. A consultant helps us build a treatment program, and we begin treatment after exploring every relevant aspect of the client’s needs. It’s very important to us that clients see that we’re not just running a business. We want them to trust us,

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and know that we’re looking out for them and their best interests.

How do you ensure trained staff ?

In addition to official qualifications—as doctors, nurses, cosmeticians or technicians—we send our staff members for a full training course at the biggest center for laser treatment training in the country, located in Yokneam. But a certificate isn’t enough. We require each staff members to shadow one of our veteran technicians for a week or two to ensure that they are fully Just after proficient before we approve them for inChanukah last dependent treatments.

What’s your current role in the comyear, we put pany and where do you spend your time? ourselves on the I mainly oversee operations, but I still have my faithful clients in Bnei Brak who Jerusalem map won’t settle for anyone else and I still enwith our newest joy doing treatments. In Jerusalem I’m also and largest available for consultations. I split my time more or less equally between our three branch. branches.

Does a client’s age affect your treatment approach?

Definitely. As we age, the kinds of skin problems we contend with change. Younger women tend to have more hormone-related problems—oily skin, acne, and the like. With older women we focus more on preventing and treating fine lines and dry skin.

When is the best time to begin Botox treatments?

The earlier, the better. This applies to all wrinkle treatments in general—the deeper they are, the harder they are to treat. Therefore, I recommend starting Botox as soon as you begin to notice lines that you’d rather not have.

Tell us about your product line.

It’s a relatively new enterprise and we’re rolling it out slowly and carefully, because— ABOUT THE INSTITUTE in line with our general approach—we want to make sure every product is tried, tested The Debbie Wolf Institute of Aesthetic Med- and proven effective before approving it icine offers a full range of aesthetic services and moving on to the next product. We’re including cutting-edge laser treatments, focusing primarily on skin care products, professional medical consultations, and but we do sell makeup as well.

What is your vision for the future of a line of high-quality, affordable cosmetic products. The Institute is currently operat- your business?

Our immediate goal is to add the full ing through three branches (in Bnei Brak, Kiryat Sefer and Jerusalem), and is hoping to range of cosmetic services to our Kiryat expand to more locations in the near future. Sefer branch, which currently only offers hair removal. We are also hoping to expand to one or two more cities within the next six Debbie can be reached her website: www. months. Our goal is to provide a full range debbiewolf.co.il or by calling the clinic direct- of health, wellness and beauty treatments and top-quality, affordable products to the ly on 1700-500-401. religious population throughout Israel.

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Simchas I Interview I Yonah Fuchs Fuchs Hats

Manufacturing the Perfect Black Hat

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hopping for the perfect black hat is relatively simple: you walk into the store, pick out a few you like, try them on and finally pick the one you like the best for purchase. There. In no time at all, you are the proud owner of a perfect-for-you black hat.

But have you ever stopped to wonder how that hat was created? How do rolls of felt transform into the stylish, crisp, elegant chapeau you so proudly display on your head?

“The process is quite involved and complicated,” Yonah Fuchs, founder of Fuchs Hats, tells Bizness Magazine, “even machine-made hats require concurrent manual labor to create the final product.”

FIRST THING’S FIRST: THE MATERIAL Most hats today are made of either fur or wool felt. Felt is the number one choice in hat production because it is supremely strong, smooth, lightweight and water resistant.

Medium to higher priced felt hats can be made of fur felt (rabbit, hare, beaver, nutria and muskrat or a combination thereof), whereas lower priced hats are formed from wool felt.

“Fur felt hats are superior in terms of being lightweight and soft to the touch,” says Yonah, “additionally, they keep their shape, withstand harsh weather conditions and they are easier to restore than those made of other materials”.

STEP 1: PREPARING THE FUR Unprocessed bagged fur is delivered to the hat manufacturer and undergoes several refining processes before it is ready to be formed into hat bodies.

“Mixed fur is then “blown,” a process which removes clotted fur, air and dirt.

Fur coming out of this process looks like a large sheet of gray absorbent cotton; light and downy,” explains Reb Yonah.

The fur is then fed into a machine that turns it into a large, fragile, cone. This loose cone will be shaped into the finished hat.

Sometimes during the preparation process, the fur is dyed, and that’s a difficult, technical job.

STEP 2: FORMING THE CONE Forming the cone is really the key to felt hat making. It is done in a forming machine.

The fur for one hat is weighed out and pulled into the top of the forming chamber.

The felt is sucked downward by the exhaust fan, and then settles on a revolving metal cone. The fibers from the felt are now deep-

VISIT FUCH’S HATS AT: Chagai 16, Jerusalem -- 02-5002930 Rashi 12, Bnai Brak -- 03-5790970 Sdei Hemed 29, Modiin Ilit – 08-9477305 Nahal Sorek 31, Ramat Beit Shemesh A – 025699974

ly tangled and twisted into a layer of fur.

Next, the operator wraps damp burlap cloth around the cone and then submerges it for a short time in hot water. That’s when the felting starts. The hot water shrinks the fibers just enough to knit them into a delicate layer of felt.

The layer of felt, which is several times the height of the finished hat, is carefully removed from the cone.

STEP 3: SHRINKING THE CONE Next, the cone is folded, dipped in hot water, and rolled with pressure over and over until the fibers shrink and their barbs interlock to give the material its proper size and superior strength “This is meticulous work that is often done by hand,” says Reb Yonah. “It must be done quickly, or the felt will cool off, leaving the end result looking a little sloppy.”

STEP 4: SHAPING THE FELT A rough shape of the hat is obtained by stretching the material to form the crown.

This is done on a machine, which has a frame over which the cone is placed, and above this, metal flanges massage the tip of the cone, pressing the felt between the ribs of the frame.

Finally, the hat maker moistens it and pulls it over a wooden block shape. There are different kinds of blocks for different styles of hats. Blocking a hat to its final size is done with steam and an iron.

To form the brim, a similar stretcher grips the material with metal fingers and works on the same principle.

Setting the brim is called flanging. First, the brim is ironed flat and cut to the specified width. Then it is curled and laid flat on a wooden flange, ironed again, and finally dried and pressed while still on the flange.

The brim is then saturated with stiffening shellac to make it hold up.

STEP 5: THE FINISHING TOUCHES Once the hat is completely shaped, it is buffed with sandpaper many times to get the desired degree of smoothness.

Lastly, it is expertly trimmed. The leather, lining and the band are sewn on and your hat is ready to travel across the world to help you achieve an elegant and heimishe look.

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Bizness I Daniel Touitou Founder & CEO of Next Generation Travel

Do-It-Yourself vs Doing it Right: What are the cost benefits?

The business travel industry is rushing to adopt online booking. Online booking has proven benefits in terms of cost, control and duty of care, but it is important to note that not all online transactions are the same––it very much depends on how and where you book.

By Daniel Touitou

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n online transaction can mean many things. It can be a booking made through a mobile app or on the web, via metasearch engines, online travel agencies or booking tools.

And because we perceive the direct online channel (e.g. leisure sites, airlines or hotel chains’ own websites) to be low cost, business travelers may be missing the real value of booking through a travel company.

Do-it-yourself rather than using a professional service provider may present other challenges. Home improvements are a good example. DIY can appear attractive to the enthusiastic amateur, offering a lower cost option in principle. However, the amateur’s lack of knowledge or expertise might result in the exact opposite. Here is a quick guide to their differences—and their advantages and disadvantages.

1 CHOICE Corporate companies have arrangements with specific hotels chains because of a commercial partnership or duty of care cri-

ABOUT DANIEL TOUITOU Daniel Touitou is the founder & CEO of Next Generation Travel, a travel agency specializing in business travel, conferences, seminars, and events all over the world.

He can be contacted at daniel@ngt.agency, 054-727-2324 or through their website www.ngt.agency.

teria. The travel company can book for the travelers in these hotels, according to the corporate companies preferences, and will be able to offer them special benefits such as a lower rate or an upgrade.

2 TIME IS MONEY You can find a hotel room at a good price using a metasearch engine or online travel agency but finding the best options and rates can also take a booker a lot more time.

Business travelers making their own bookings could be wasting time that could have been better spent delivering their employer’s business strategy.

3 A HELPING HAND In the real-world things don’t always go to plan. Travel itineraries can change, and a missed flight or travel disruption could mean that your traveler needs to rebook.

This means you need access to offline travel company support such as the out-ofhours travel emergency service. They can re-arrange travel within minutes, without lengthy calls and queues.

The most cost-effective fare for a specific traveler is similarly not necessarily the cheapest. For example, someone who works in sales often has to change travel plans so a flexible ticket might be the sensible choice. Finding the right fare is what travel consultants are trained to do.

A high online adoption rate is important but offline support is vital.

4 POLICY COMPLIANCE KEEPS THE COST UNDER CONTROL Every company wants compliance to its policy to save costs. Your company should provide a system that enables travelers to book the way they want while adhering to company policy. This is practically impossible if travelers book on different online sites.

The back-office paperwork also becomes an issue if you book through several channels. Having to manually fill out and file expense and approval forms takes time, resource and patience…as well as needing a fairly flexible finance team! A travel company that automatically collects data and compiles reports in the right format is far easier than a collection of manual spreadsheets.

5 NEGOTIATING THE COST DOWN Traveler satisfaction is important, but your company needs to ensure it maximizes value from its travel budget. You may be purchasing a lot of room nights per year with one hotel chain but if you are doing this via a cocktail of online travel agents, the chain’s own website and hotel booking agencies, this won’t show in the consolidated data. Without that, you will be unable to leverage a favorable rate rate. If all bookings are done in one place with a business travel company, your Account Manager will have more data available and thus be able to negotiate better rates for you.

Having all the information in one place also allows you to practice corporate social responsibility by tracking your travelers.

You will then be able to protect your travelers and get them rebooked and repatriated in case of a travel emergency Before rushing headlong to get everyone booking online, just ask yourself about the true costs of doing it yourself.

NGT – Next Generation Travel is providing all those services.

Our pledge is to ensure every trip is as successful, rewarding and pleasant as possible. Whether you live on the road or travel for business infrequently, we’re there to help every step of the way.

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Health & Wellness I Interview I Nechama Nulman of Chaim V’Chessed

Helping Anglos Get the Medical Care They Need

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haim V’Chessed is a multi-faceted organization that provides numerous services to Israel’s English-speaking population.

Mrs. Nechama Nulman is the director of Chaim V’Chessed’s medical department.

She manages all aspects of medical logistics, and coordinates the activities of Chaim V’Chessed staffers, healthcare providers and hospital stays to ensure that patients’ needs are met both during and beyond Chaim V’Chessed’s involvement.

How would you describe what you do?

I am the first address for all of Chaim V’Chessed’s medical inquiries, and I deal with case management. Sometimes, I can provide the necessary information; other times, I make the appropriate connections with fellow Chaim V’Chessed staff members or with professionals or volunteers outside the organization.

What types of medical inquiries do you deal with, and how?

The Israeli health care system is very different to what Anglos are used to. We get calls from English-speakers dealing with situations that range from regular, everyday medical questions to life-anddeath crises.

I guide people on how to deal with their kupot cholim when issues come up, either as a result of the language barrier or due to confusion on the patient's or secretary’s part. This often happens when the service requested is not a common one. We have connections with knowledgeable representatives in each kupat cholim who work well with us, hear us out and see if they can help —even if the first answer was no.

We also provide guidance on standard medical protocol, like scheduling appointments, preparing for procedures,

and accessing test results.

We do not offer medical referrals; when patients reach out to us, we direct them to yo’atzim who can offer appropriate medical referrals, and ask them to call back with the name of their doctor of choice so that we can help them move forward. Additionally, we answer questions on medical insurance for tourists, students and long-time residents, including those with preexisting medical conditions, for whom the options are far more limited.

Last but not least, we often help by simply being here and offering support. Sometimes, all a person needs to hear is, “It’s normal,” or, “This is what the next step is and I’ll call you back to find out how it went.”

Even when a person is not in immediate crisis, we can offer the honest reassurance that he or she is not alone.

Can you give examples of cases you are working on now?

One case we are dealing with now, involves a sought-after surgeon who comes to work in Israel twice a year. He operated a while ago on a child from Israel in the Unit-

ABOUT CHAIM V’CHESSED Chaim V’Chessed is a non-profit organization that helps English speakers navigate all areas of crisis or difficulty in Israel.

Their phone hotline operates 9-5, Sunday through Thursday, with an emergency notification system that operates 24/6.

Learn more at www.chaimvchessed.com.

Chaim V’Chessed can be reached at 072-CHESSED (243-7733), by email at support@chaimvchessed.com or online at www.chaimvchessed.com/contact-us.

ed States and the family is trying to get him to complete the procedure during his next trip to Israel. We are advocating for kupat cholim coverage and are also working to secure an appointment with the doctor.

Another caller is waiting for approval from his kupat cholim for a certain, hardto-obtain medication. In the meantime, we got hold of samples so he can begin treatment.

Of course, we are constantly working to expedite critical hospital appointments.

When patients truly need their scheduled appointments sooner, either because of intense pain, inability to function, or severe medical complications, we use our connections and know-how to secure earlier appointments.

What brought you to medical field advocacy?

Living in Israel for 21 years and raising a family here has given me enough of a background to share with others. Additionally, my family recently endured a crisis that resulted in almost two years of medical and hospital intervention, and my knowledge, unfortunately, became even more extensive. The truth is that I was always interested in the field and I enjoy helping people.

Do you have any advice for members of the English-speaking community?

Number one, make sure your insurance coverage is always up to date. If you’re a student or tourist visa holder, it is especially important to stay on top of every family member’s visa—it is the only way to keep your Bituach Leumi account active.

Number two, always make sure you get a clear answer from the secretary or doctor before you walk away. Do not hesitate to keep asking until you understand the situation perfectly. So many headaches are caused by misunderstandings.

Lastly, keep in mind the famous rule: if the answer is no, try again—whether the question was about reimbursement, coverage for a procedure, or a service of some sort. That mentality is foreign to Anglos who come from countries where a law is a law.

Here it won’t be so clear, different clinics or different employees are more or less knowledgeable and can help in different ways. “No” might just mean that the person you spoke to first can’t help you.

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Health & Wellness I Interview I OmegaMore

OmegaMore - Fishing for Supplements

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efore sushi took the world by storm, we associated seaweed with childhood memories of summer vacations on sandy beaches. Knee deep in the salty water, we would observe the slick plant from a distance as it was dragged by the waves and after double-checking it wasn’t an eel, did our best to avoid having it brush against our ankles.

But as soon as people in Europe and the Americas were exposed to this brand new culinary delicacy, seaweed became a popular consumer product across the western world, with a place of honor on supermarket shelves right beside soy sauce. Little did we know that this curious marine vegetable (which is not a vegetable at all) has myriad health benefits that can be derived from no other fauna or flora on Earth.

OmegaMore, a young and highly motivated company, entered the OTC nutrition market to bridge the gap between health supplements and nutrient-enriched foods.

OmegaMore manufactures a unique and innovative product range based on high-potency DHA omega-3 fish oil and highly

concentrated DHA algae omega-3 oil. Their products are available in capsules, liquid tinctures, and as powdered or gel nutritional supplements in foods.

Israel Galmor of OmegaMore Technologies spent twenty years researching these marine food sources and pioneered the introduction of these super nutrients to the Israeli consumer. As company founder and president, renowned omega-3 research specialist and owner of various exclusive omega-3 supplement formulas, Galmor knows everything there is to know about these precious oils. “The oceans are a salt-water wellspring of nutrients and minerals essential for human health and development.

Seaweed is the common name for countless species of marine plants and algae that grow in the ocean and we have discovered ways to Omegamore is based in Rishon LeZion and can be contacted via their website: www.omegamoretech.com, or email:israelgalmor@gmail.com or by phone +972-50-7447979, +972-3-9667170

farm them to treat various disorders, and as a maternal vitamin to aid fetal and infant development,” says Galmor.

TEACH A MAN TO FISH The best food sources of DHA are cold-water kelp, algae, and oily fish such as wild-caught salmon, herring, white fish, sardines and anchovies. Interestingly, omega-3s in fish are originally synthesized by microalgae, and not by the fish itself. When fish consume phytoplankton which consumed microalgae, they accumulate the omega-3s in their tissues.

Getting your omega-3s from natural, whole foods is almost always better than taking supplements, just like mother’s milk is always the best source of nutrition for infants. But not all women are able to nurse, and the introduction of baby formulas provided an excellent source for all the nutrients babies need. By the same token, not all Israelis consume a sufficient quantity of fish to provide their body on with enough omega-3 fatty acids; this is regardless of the fact that Israel’s western border hugs the Mediterranean coastline with plenty of

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excellent sources of omega-3s from a burgeoning market in indigenous fish imports.

Many people are not favorably inclined to the taste of fish (and the ensuing post-meal fish burps). Plus, cold water fish are frequently contaminated, making it very difficult to safely achieve recommended levels.

For over twenty years chemists have been able to measure omega-3 levels in blood cells and membranes, but the biggest news today is the formulation of an omega-3 index, with a test which defines the risk levels of omega-3 deficiency and its health repercussions. The test was developed by two specialists, German cardiologist Professor Von Shaki and American researcher William Harris – and is performed routinely in the United States, Germany and Korea. But as is the case with preventative medicine in general, the medical establishment in Israel is taking its time to catch up with its European and American counterparts.

That’s why OmegaMore is constantly investing resources in making high-quality alternatives available to the Israeli consumer in the form of enriched food products and nutritional supplements. “We want Israelis to know about the benefits of omega-3 and are expanding our activity to educating medical practitioners and pharmaceutical specialists regarding the wide health benefits of these fatty acids,” says Galmor.

YOUR BODY – A WELL-OILED MACHINE “Omega-3 fatty acids are vital for body function,” expounds Galmor. “Our bodies are able to make most of the fats we need, but this is not true for omega-3 fatty acids and we have to obtain these essential fatty acids in the form of algae or fish oil, through diet or supplements.”

A deficiency in omega-3s, and specifically DHA, can result in cognitive and other disorders that affect various body systems.

A deficiency can manifest as heart disease, autoimmune disease, diabetes, juvenile diabetes or allergies. Adequate DHA consumption promotes normal brain development and can be a powerful tool in the alleviation of symptoms of attention deficit or hyperactivity disorder (ADHD), epilepsy, multiple sclerosis, migraines, schizophrenia, depression, bi-polar disorder, anxiety, dementia, Alzheimer’s, autism, Down Syndrome and Tourette’s Syndrome.

Omega-3 DHA has the potential to fend off the onset of cognitive decline and Alzheimer’s

disease. A broad study found that adults taking fish oil who had not yet developed Alzheimer’s and did not have genetic risk factor for developing Alzheimer’s experienced significantly less cognitive decline and brain shrinkage than adults not taking fish oil. In addition, DHA helps improve stroke-victims regain some normal functioning and prevents progression of Parkinson’s.

BRAIN, BODY AND BEYOND Fish and algae oils are believed to work via their effect on brain function, which makes sense when you consider that the human brain is made up of nearly 60% fat. Approximately 30% of this fat is DHA omega-3 polyunsaturated fatty acids.

“Everything we do is controlled by our central nervous system and as a result any function can be affected, depending on which nerve or nerves are stressed.” The brain is a network of wiring circuits. Each wire (each nerve) in the brain has a rubber insulation called myelin to prevent electrical impulses short-circuiting. “If we were to strip off a part of the rubber insulation and two wires were to touch, you might get a short or broken circuit. With not enough DHA, myelin is compromised, and our nerves can’t carry electrical signals efficiently (or sometimes, at all).”

“Omega-3s are essential for the health of your heart, brain, skin, hair, body and much, much more,” says Galmor. Scientific studies continue to back up all the incredible benefits of algae and fish oil, ranging from ecze-

The oceans are a salt-water wellspring of nutrients and minerals essential for human health and development.

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ma and fertility to heart disease and many types of cancer. DHA has been shown as effective in preventing or slowing heart disease, treating psoriasis and arthritis, reversing age-related eye disorders, maintaining healthy retinal function, improving literacy and behavior in children with ADHD, reducing restlessness and aggression in children on the autistic spectrum and promoting learning abilities and integration in individuals with Down Syndrome.

OmegaMore DHA is also a super food for the skin – the body’s largest organ. This source of essential fats improves the health and beauty of human skin in several ways.

Fish oil nourishes the skin with fats and contributes fat-soluble vitamins that help skin maintain a smooth, elastic texture, prevents moisture loss and provides sunburn relief. There is also evidence that fish oil prevents wrinkles and works against the aging process. “Your internal health is reflected in your skin, and taking DHA internally as a supplement may be as good as or better than applying conventional moisturizers,” Galmor is resolute.

But one of the most significant benefits of DHA is seen in utero. Fish oil is extremely beneficial for pregnant and nursing women, during which time their omega-3 needs are even higher than usual since the placenta supplies the fetus with DHA from the mother’s tissue. Omega-3 DHA is a critical building block of the fetal brain, eyes and nervous system. Once the baby is born, omega-3s continue to be vital to healthy brain development and immune function.

Omega-3 fatty acids also seem to reduce the chance of premature delivery and DHA intake can help support healthy labor and delivery outcomes.

Israel Galmor knows that more work is required to increase awareness and provide the widest possible range of products to suit every type of consumer. While OmegaMore manufactures and distributes their products around the country, Galmor continues to seek collaboration and joint commercialization partnerships with food conglomerates as well as pharmaceutical companies and research labs in order to attain this goal.

“We are committed and constantly strive to develop and introduce cutting-edge DHArich omega-3 products in all forms to Israeli and foreign food and pharmaceutical sectors because health is a basic human right. We aim to provide access to the products that can make all the difference in health and longevity.”

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Health & Wellness I Rachel Koenigson I Expert

Ten Benefits of Cosmetic Acupuncture

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n traditional Chinese medicine we, the practitioners, inspect the face as it reflects what’s going on inside our bodies. When we detect an internal ailment on a patient’s face, we will treat the body and internal health will be mirrored externally. The permanent solution to breakouts or sagging skin is a healthier, more balanced body; and this can be achieved through acupuncture.

Cosmetic acupuncture is also sometimes called an acupuncture facelift. It’s the use of traditional acupuncture to slow down the signs of aging, tune up your skin, and bring back a youthful glow to your cheeks.

Cosmetic acupuncture is a great choice for those who want to give their skin a little boost, but don’t want to inject Botox or take the surgical route. It also works well for those who want their skin to look its best, since it combines traditional acupuncture points on the body as well as problem points on the face.

HERE ARE TEN BENEFITS OF COSMETIC ACUPUNCTURE: 1 Cosmetic acupuncture improves the circulation to your skin. Your circulation tends to get a little sluggish as you age. Acupunc-

ture brings the collagen and elastin back to where you want it—in your face and neck.

2 The increased circulation tightens and tones your skin resulting in better skin tone, fewer fine lines, and even some lift in your neck or baggy eyes. Acupuncture also helps relax the deeper tissue muscles that may be tight, and tighten the ones that are RACHEL KOENIGSON Rachel Koenigson understands that life can be dynamic and stressful. As a personal trainer, masseuse and acupuncturist she is perfectly positioned to teach clients multiple ways to adapt healthy lifestyles, ease daytoday stresses and then treat and bring bodies to equilibrium.

You can contact Rachel via her website: www.rachelshealthandfitness.com.

Or call her on 054-787-2151.

loose. It’s really good for lifting and sculpting the cheeks and jawline, and even for lifting eyebrows and drooping eyelids.

3 It’s safe. There are no side effects, other than the occasional bruise, which heals in less than a week. You don’t have to worry about scarring, lumps, or botched procedures.

4 The sessions will benefit your overall health as well. During treatment, other health concerns will also be addressed. Your skin won’t improve if your health is suffering. Acupuncture boosts your complexion by triggering local healing processes in your face and by recalibrating bodily systems.

5 Cosmetic acupuncture is effective in treating acne, eczema, and rosacea. Acupuncture rebalances the body, which calms breakouts, whether they are chronic or caused by monthly hormonal fluctuations. Rosacea, according to Chinese medicine, is often a result of digestive issues and by clearing up these issues; the treatment will minimize redness and irritation in the skin tissue.

6 It’s relaxing. You may not think that an acupuncture treatment can be relaxing, but it can be and it increases the release of endorphins to your brain which means that from your treatment to a few days after, you’re likely to feel mellow, rested, and less stressed.

8 Cosmetic acupuncture is chemical-free. There are no acid peels, Botox, or injectable fillers involved in the process. The creams that are used are all natural and derived from herbs that have therapeutic benefits.

8 Cosmetic acupuncture helps you to depuff. A swollen face could be a sign of internal problems that acupuncture is designed to address. Digestive problems, allergies, or poor lymphatic drainage, may lead to face puffiness. Acupuncture will not only correct the puffiness but will heal it from the inside out.

9 The effects of cosmetic acupuncture can last years with just minor tune-ups needed every six months or so after the initial 10–12 weekly treatments.

10 Cosmetic acupuncture doesn’t have a recovery time. You can have a treatment at lunch and head back to work glowing and feeling relaxed.

For more information on cosmetic acupuncture treatments or acupuncture treatments in general please feel free to contact Rachel .

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Health & Wellness I Mayanei Hayeshua Medical Center

Mayanei Hayeshua’s Creative Approach to Surgery Coordination Gets More Patients Treated Faster Coordinating an operation in a hospital is a complicated task. Most hospitals give each department their designated times for operating room usage, and the department must organize their surgical procedures during their allotted time. There are unfortunately more surgeries than available time slots; naturally many hospitals are enormously backed up, with patients sometimes waiting a year or more for an appointment.

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his is not only inconvenient; it can be dangerous, even life-threatening. Hospitals scramble to prioritize cases that require urgent surgical intervention, but even the “less urgent” cases can grow significantly worse during a waiting period of months or years.

Mayanei Hayeshua Hospital in Bnei Brak noticed this problem and developed a unique solution: a pre-surgical clinic that coordinates all the surgeries in the hospital. The clinic was established and is currently headed by Malky Konopnitzky, an educator by training who followed her passion for the medical profession to become operations manager at Mayanei.

Her knowledge was acquired during her 10 years of experience working at the hospital, and she’ll be pursuing a Master’s degree in healthcare systems management.

THE PROBLEM AND THE SOLUTION “There are a few things we can offer the public that they won’t find anywhere else,” says Malky. “First and foremost—availability. I have yet to meet a patient who has managed to make an appointment at another hospital that was able to accommodate him sooner than we were. When we were working under the old, classic model—with each department having its own designated time slot—I noticed that some departments were overbooked and struggled to get their patients in, while other departments left the operating rooms empty for hours at a time. That’s simply an

inefficient use of very valuable real estate.

The rooms are there, the staff is available, it’s just a question of smart allocation of resources.”

Mayanei Hayeshua runs five operating rooms where all types of surgery take place: OBGYN and uro-gynecology, general surgery, ENT, urology, etc. Malky explains that the orthopedics departments have flourished over the past few years and they

now offer surgeries with orthopedists who specialize in specific areas of the anatomy, such as the foot, the shoulder, the spine, or the hand. Their pediatric surgical unit collaborates with the new Asuta hospital in Ashdod. Overall, Malky supervises the coordination of around 6,000 surgeries per year.

A shorter wait for a surgery can have real and lasting consequences. For example, if an older person takes a fall and breaks his hip joint, the amount of time it takes to get it repaired is critical, not only in terms of how long it may take to heal, but in terms of survival. A hip joint fracture can be a death sentence for geriatric patients whose health may rapidly decline as a result of bed confinement and restricted movement.

The Ministry of Health requires hospitals to operate on hip joint fractures in the elderly within 48 hours, but many hospitals are simply not capable of achieving this standard because of their overbooked operating rooms. Mayanei is one of the few hospitals that can. Malky says that ambulance drivers know this and often divert these types of fractures to Mayanei; they know the patient will be treated in the required amount of time.

A MATTER OF APPROACH “Even if it’s not an urgent situation,” Malky goes on, “it’s always better to have a procedure done faster. For example, if you have gallstones and know you need them removed, you’re going to have an easier and simpler operation and recovery if you

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have them removed before they start causing major discomfort and other problems.”

In many hospitals, a patient may arrive on the day of a planned procedure only to have it canceled or postponed because of unexpected delays or urgent cases that were given priority. Malky insists that this is an extremely rare phenomenon in Mayanei Hayeshua: “I can’t tell you that it never happens, but I can count such situations on one hand. 99.999% of the time the operation will proceed as planned. The reason we can accomplish this is partially thanks to our efficient appointment-making system, and we don’t give operations a deadline. To expand on that, in many other hospitals, the operation rooms are available until only 2:30 or 3:00pm, and often staff will have to refuse another surgery slightly earlier than that so they will be able to clear the rooms by that time. We don’t work that way. If something comes up—unexpected delays due to complications or emergency surgeries—we’ll continue operations into the afternoon if we must. It’s a matter of approach. When you define your time in the operating room by clock watching, you’re going to have to make cancellations.

When you see yourself as being there for the patient and for the community, your job is to finish the procedure and to get everything done.” Malky adds, “I’ve heard of situations where women were admitted for a post-miscarriage D&E, had already been given a medication to induce uterine activity but the procedures were canceled at the last minute and they were sent home. How

can you send a woman home in that condition? It’s not just the emotional difficulty, but in a purely medical sense, she could suffer dangerous hemorrhage. We would never let that happen.”

In general, one of the unique characteristics of Mayanei Hayeshua is the level of care taken to ensure the patient’s comfort and the warm, personal approach of the staff.

This extends even as far as coordinating staff of a certain gender according to the patient’s needs. “Women who come in for sensitive operations may feel intimidated by a room full of men, and we make sure there will be at least one woman in the OR with her. In some cases we can coordinate a mostly-female or all-female staff—or the opposite, an all-male staff for male patients who may be uncomfortable with the presence of female staff members. Because we cater primarily to the haredi sector, we understand the sensitivity of this situation and do our utmost to put the patient at ease.” She explains that they also have a wonderful volunteer program in place for female companions to accompany women undergoing medical procedures.

Another unique feature of Mayanei Hayeshua’s surgical clinic is a relatively recent addition—a “procedure room.” It’s

That's simply an inefficient use of very valuable real estate

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a fully equipped surgical room specifically designated for minor procedures carried out under local anesthesia, which require a smaller staff and less intensive treatment— such as mole removal. “The advantage,” explains Malky, “is that it’s much more efficient. You don’t need to go through all the protocols of a normal operating room; you’re in and out a lot quicker. That frees up staff to perform more procedures than would otherwise be possible, which in turn increases our availability and allows more patients to get treatment sooner.”

BOOKING A PROCEDURE So what is the appointment-making process at Mayanei Hayeshua like? “First, the patient will receive a referral for surgery from their local specialist,” Malky explains.

“They come here with their referral, and one of our doctors examines them and determines whether the surgery they’ve been referred for is truly necessary. At times, our experts will decide that a careful treatment regimen may be preferable. If the doctor recommends surgery, the patient will approach one of our four secretaries to make an appointment. Prior to the surgery, the patient will come in for a pre-surgical exam. He will see the surgeon, the anesthesiologist, and the nurse, to get all the information he needs for surgery preparation. He’s then admitted to the hospital as needed, undergoes his procedure, and returns to the relevant department for the required recovery period before being released.”

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Health & Wellness I Dentistry I Expert

Digital Smile Design You’ve seen him; the guy who came back from the dentist after having spent a fortune to fix all his teeth... but they just don’t seem to fit his face.

They may be too small or too large, protruding outward or inclined inward.

By Dr. Daniel Kaszovitz DDS, FAGD

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ne of the reasons this happens is that the laboratory technician who is making the crowns only sees the models—he doesn’t meet the patient. While the crowns may fit the teeth, the overall look may not be aesthetically pleasing; and it’s hard to visualize a final look without seeing the whole picture.

Today, we have a new technology call DSD (Digital Smile Design) where, after taking pictures of the patient, we can design

all our dental work on the picture before starting the patient’s treatment. This allows us to plan exactly how we want the teeth to look, considering the patient’s gender, size, and the position of their lips. People want a beautiful smile, but often forget that if the teeth are the picture, the lips and face are the frame. The picture has to fit properly in the frame for a pleasant aesthetic result. Some people feel that they show too many or too few teeth in their smile; we can correct this in the design and show the patient what it would look like before we get started.

ABOUT THE AUTHOR Dr. Kaszovitz graduated from New York University (NYU) Dental School in 1996. He then completed a two-year residency in dental and oral surgery at Brookdale University Medical Hospital and earned his fellowship in the Academy of General Dentistry. Dr. Kaszovitz completed a one-year joint NYU-Brookdale hospital program in implantology, as well as traveling overseas to complete the “All on Four” certification course in Lisbon. He continues to take courses regularly to improve his expertise in both general and specialized areas of dentistry, including aesthetic dentistry. Rechavia Dental Center is a full service American dental and orthodontic clinic in Jerusalem.

Rechavia Dental can be reached at 02-561-9770 or through their website www.rechaviadental.co.il.

After everything has been planned and designed on the computer, and when we are happy with the picture, the laboratory technician need only push a button and perfect veneers will be mailed out for the patient to try on. If the look is acceptable and the patient is happy, then and only then, will we get started, knowing what the end result will look like with no unpleasant surprises.

This is a game changer. People who have always wanted to fix their smiles but were afraid that it wouldn’t work out can now see what it would look like and approve it ahead of time. The picture below shows a patient with some old dental work, missing teeth and other discolored, worn teeth. On the picture on the right, we see him with the mock up from the lab. The patient can now see what his smile will look like after the next visit. At that point, we can make any changes before moving forward with the final restorations. If only we could always see final results before we start!

It's hard to visualize a final look without seeing the whole picture 1. Before 2. Digital smile design 3. After

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Real Estate

YERUSHALAYIM 360dira LTD 077-DIRA360(347-2360) 360dira.com Alef Nadlan 052-681-9320 Angel Realty 052-458-8716 Babayoff Realty 052-620-1986 Beit Hillel Agency 054-770-1142 Divine Realty 050-367-2527

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Judith Ben Avi Real Estate 050-440-9999 King Properties Jerusalem 054-203-8300 Nechasim Massets 050-960-0488 Reshet Tivuch 054-216-0203 Royal Realty 02-999-6580 Ruben's Real Estate 054-634-5582 Shalom Hamer (Real Estate) 058-550-8660

Simcha Realty 050-414-2824 Sotheby's Realty Israel 058-626-6426 Tehilla Agency 054-844-3004, 052-545-1040 Tzion Apartments and Vacation Rentals 054-546-7330 Yam Nadlan Real Estate 02-678-1717 BEIT SHEMESH

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Real Estate I Law Expert

US CITIZENSHIP for the Children of American Citizens Living in Israel

By Advocate James S. Cohen, of Cohen, Decker, Pex & Brosh Law Office

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any United States citizens living in Israel hesitate to register for US citizenship for their children or grandchildren. The reasons are fairly obvious: the process seems complicated and time-consuming, and there’s usually no reason to hurry. But there are a number of good reasons to register sooner rather than later. For example, securing your children’s US citizenship this year may allow you to benefit from the extended Child Tax Credit for Americans abroad. Likewise, the current process for obtaining a US citizenship is, relatively speaking, quick and easy — and it’s a sure bet that any future legislation on the subject will only make the process more complicated.

HOW IS US CITIZENSHIP TRANSMITTED? The US is one of the few First World countries that practices both Jus Soli and Jus Sanguinis. In other words, citizenship is given to both those who are born on US soil and many of those who are born to a US citizen, whether in the States or abroad.

Restrictions that prevent a person born on US soil from obtaining citizenship are rare and complicated, and detailing them is beyond the scope of this article; instead we will focus on eligibility for US citizenship earned by being born to a US citizen, which is more relevant to Bizness readers.

Your children are eligible for US citizenship if both parents are US citizens and one of them lived, even for a short period, in the

United States. Additionally, your children will be eligible for citizenship if only one parent was a US citizen at the time of their birth, and had lived for at least five years in the United States, at least two of those years being after the age of 14. If you (or your adult children) are US citizens who spent most of your lives outside the United States, it is possible for a child under the age of 18 to acquire US citizenship if their grandparents were US citizens.

HOW TO APPLY FOR US CITIZENSHIP? You may apply for US citizenship by requesting a Consular Birth Abroad form at the US Embassy. The application requires that you provide proof of your US citizenship, birth certificates of the children in question, marriage certificates, or divorce decrees, as applicable, and proof that you’ve lived in the US for five years or more, at least two of them after reaching the age of 14. Such proof may include Social Security records, tax returns, or any of the documents generated during daily life as a US citizen, such as school records, medical

JAMES S. COHEN James S. Cohen, Esq., is a member of the Maryland and District of Columbia Bars in the United States, the American Immigration Lawyers Association and is licensed as a foreign lawyer in Israel.

He is a Senior Partner at Cohen, Decker, Pex & Brosh Law Office, and is head of Immigration to the United States Department.

treatment record, lease or mortgage contracts, etc.

If the US parent doesn’t meet the physical presence test above, US citizenship can still be transmitted through a grandparent who did live in the US for five years, two of which were after the age of 14. If US citizenship is requested based on the child’s grandparent(s) being US citizens, then the application will have to take place within the United States before the child in question turns 18. You can begin the process by submitting an application for a Certificate of Citizenship via an appointment at a USCIS (United States Citizenship and Immigration Service) office in the United States. You must present the same standard of proof cited above, that the grandparent in question was a US citizen who spent at least five years (two after the age of 14) in the US, and is in fact a grandparent to the child(ren) in question. With the documents presented and the appointment set, you and the child will be summoned to an interview at a USCIS office in the United States.

Grandchildren to US citizens are entitled to US citizenship even if the grandparent in question is deceased.

WHY APPLY NOW? Our last article in Bizness focused on the increased vigilance of United States tax authorities towards US citizens residing abroad. One of the possible upsides—or at the least, an ameliorating factor—is the recently increased Child Tax Credit, which can provide a direct payment to US citizen tax filers. The benefits can be substantial.

In any case, contacting a lawyer who specializes in US immigration and citizenship will expedite and simplify a process that is best not delayed.

COHEN, DECKER, PEX & BROSH LAW OFFICE Since its establishment in 2012, Cohen, Decker, Pex & Brosh Law Office has grown exponentially in reputation, staff and clientele.

They practice in all civil law areas, including litigation, commercial law, contracts, labor law and legal consultation, with a specialization in Israeli real estate and immigration law. They can be reached at 02-990-3180 or through their website www.lawoffice.org.il.

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