Vol. 4 Iss. 1 January 2014
get inspired
NOW
inspiring the creative spirit in every business leader
FIT BIZ Fitness for your Body, Brain & Business
· 2 7 Tips on Diet & Exercise · Career Fitness: Advice from a Recruiter · F orgiveness: Why it’s a Good Business Move
605-553-0514
www.avitusgroup.com Regional Office Sioux Falls, SD
Make 2014 the year you stick to your resolutions! BizNOW’s “Fit Biz” is here to help. Whether you’re revamping how you eat and exercise, strengthening your brainpower, or toning up your finances (business AND personal), we have all of the tips and advice from experts to make it a success all year long. Be at the top of your game with everything from Career Fitness: how to find the right job fit to how to get your Marketing in shape for 2014, to how to avoid a Tax Audit to Salon Secrets you can do at home! Thanks to our cover models from Avera Health Plans: Debbie Lancto, Health & Wellness Champion; Brandi Martyna, Complaint & Appeals Coordinator; Jose Addink, Sales Representative; and Justin Ohleen, Provider Relations Specialist, who braved the frosty temps for an impromptu snowball fight -- proving that it’s never too cold to get out, get fit, and have fun! And we couldn’t have done it without Jackie Jockheck in Marketing & Communications, who threw snowballs from behind the scenes and kept everyone laughing! It’s time for a new beginning, one full of promise, hope and inspiration for the New Year. Find it in BizNOW. Cheers to 2014, your fittest year yet!
in every issue
Inside Biz........................................4
note from the editor
Biz Feature.......................9, 10 12-13, 15
Smart Biz ...........................7, 18 21, 27
Biz TechTalk.............. 16-17 Biz Special................. 23-25 Style NOW...................28-29 What's NOW....................30
calendar of events
contents
Photo by Jayne Erickson
ABOUT Our January COVER : Fit Biz!
7
Don't be a Job Hoarder. Learn how to delegate using the Eisenhower Matrix
Dream
18
Motivation for 2014: With a little bit of FAITH you can do ANYTHING!
9
Healthy Workers, Better Business Having healthier employees not only saves you on health insurance and taxes, it could save you something even more valuable – people and time. The Inner Circle Should you have an advisory board or a formal board of directors?
10
21
How to Reduce Your Chances for a Tax Audit Tips for small business owners
23
27 Tips for Diet & Exercise
27
Get Your Brand in Shape for 2014
• The Busy Person’s Guide to Fitness: At your Desk, On the Road, while at Home • 4 Energy Foods to Get you through the Day • Get Slim Quick! Fast, Healthy Meals for people on the GO!
12
Career Fitness: Advice from a Recruiter
15
Forgiveness: Why it’s Good Business. This is the year to let it go and move on. It not only helps your emotional well-being, but its good business.
January 2014 | BizNOWmagazine.com | 3
inside Biz
note from the editor
FIT BIZ
fitness for your business, spirit & soul! Photo by Jayne Erickson
It’s a New Year. Only you know what your dreams and hopes are, where you are headed, or what challenges you’ve been working through. But know this: 2014 can be the year you make it happen! Sometimes you don’t see anything changing. Maybe you work 18-hour days just to keep your business running. Maybe you lost a job, or a personal relationship didn’t work out, or maybe it’s taking longer than you thought to get to where you want to be. Don't let the economy or your challenges slow you down or delay your dreams. Find inspiration, get encouraged, realize that you can still make everything happen. Make the changes you need to; let go of what’s not working, and draw in more of what is.
Aff irmations “Don’t wait until everything is just right. It will never be perfect. There will always be challenges. So what. Get started now. With each step you will grow stronger.” – Mark Victor Hansen “Miracles start to happen when you give as much energy to your dreams as you do to your fears.” – Richard Wilkins
You may not feel confident. Call yourself confident anyway. You may not feel prosperous. But talk prosperity anyway. You may not feel successful. But know you have everything you need – the talent, the ability, all the gifts – to fulfill your destiny and become everything you were meant to be. You are in the right place, at the right time. Look around, opportunity is everywhere. Help others to achieve their dreams and they will be your supporters. Welcome new people into your life; fabulous breaks are ahead. As Jules Renard said, “Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.”
NOW Publisher BizNOW Magazine, LLC. Editor Charlotte Hofer 605-376-3758 char@biznowmagazine.com Design Director/ Senior Creative Ally Vogel 605-759-5615 ally@vogeldesignshop.com Director of Marketing Tim Cummiskey 605-366-1489 tim@biznowmagazine.com Director of Business Development Alan Dooley Contributing Photographer Jayne Erickson Social Media Strategist and Proofreader Alison Peymann Cover & Editor Photos by Jayne Erickson Reproduction or use of the contents of this magazine is prohibited. BizNOW Magazine is published monthly by BizNOW Magazine, LLC and strives to publish only accurate information, however BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the property of BizNOW Magazine, LLC and cannot be reproduced without permission of the publisher. Send magazine feedback and advertising and sales inquiries to tim@biznowmagazine.com ©2013 BizNOW Magazine, LLC All Rights Reserved.
Connect with us! Visit us online at:
May all your dreams come true in 2014.
www.biznowmagazine.com
Follow us
@BizNowMagazine
Char Hofer
4 | BizNOWmagazine.com | January 2014
Publisher/Editor
for news that affects the Sioux Empire business community
Biz Contributors Contributors Alison Peymann is a freelance designer, writer and photographer in Sioux Falls. She serves as BizNOW's Social Media Strategist, proofreader and a contributing Writer.
With a degree in Journalism and English from South Dakota State University, Tessa Audet enjoys both reading and writing. She spends her time writing for BizNOW and exploring Denver, CO. When Biz isn’t keeping her busy, you can usually find Tessa with her nose buried in a book or out spending time with friends.
Alan Dooley is a 32-year
veteran of IBM and now runs Grathia Corp, a private lending and real estate investment firm. Having been a soccer coach and heavily involved in the Boy Scouts of America, he raised four children and now cares for his parents, one of whom is in remission from bone marrow cancer. Putting the fast-paced corporate world behind him, he now lives in South Dakota and enjoys learning the business end of the family farm. He has a BS in Computer Science from Rutgers University.
Steph Laska works as an
Executive Recruiter with Lucas Group in Phoenix. Fluent in French, Steph has also worked as an English tutor in Grenoble, France. She says that living in different places has given her a broader and more dynamic view of the business world. Her heart belongs to Sioux Falls, though, and she plans to start a business here one day, as she loves the exciting city growth combined with the small-town feel!
Candy Van Dam serves as
Chief Strategy Officer at Insight Marketing Design. Candy’s background also includes several years in healthcare marketing for a large hospital in Minneapolis.
Todd Epp is a writer and
lawyer who lives in Harrisburg. He recently returned from 18 months of consulting at the Erbil International Airport in Erbil, Kurdistan, Iraq. He has studied in China and traveled to Taiwan, Israel, the Palestinian Territories, Turkey, Syria, Kurdistan, Panama, Canada, Germany, Italy, France and Spain. He is married to Donna Osment-Epp, Ph.D., has two adult children.
Mustafa Sharif is a student at
New Technology High in Sioux Falls. He comes from a family of immigrants from Kenya in East Africa and is bilingual. He is an editor for The Voice, the New Tech school newspaper. Journalism is his declared career path. He spends a lot of time watching sports and blogging about sports, blogging with many sports sites/journals. Mustafa has been a fan of the New York Giants since he can remember.
Shel Boese is the lead pastor
at Mercy Church in Sioux Falls. He is a graduate of the University of South Dakota and Sioux Falls Seminary, and is a doctoral candidate at United Theological Seminary. Shel is married with three children and enjoys kayaking, swimming, lifting weights, and herding cats.
Interested in Advertising? Let us help you: Charlotte Hofer
char@biznowmagazine.com 605-376-3758
Tim Cummiskey
tim@biznowmagazine.com 605-366-1489
NOW get inspired January 2014 | BizNOWmagazine.com | 5
BizBUZZ
a little more about our advertisers
“I love being an entrepreneur!” I love working for myself because I get to own my time. As an independent distributor with It Works Global I enjoy the freedom of driving my business and the security of working with an award-winning company. It Works! was rated one of the fastest growing companies in America in 2011 by Inc.com, with 3-year growth projected at 1,047%! (See ad page 26)
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Our connections are your connections! If you run a business, check into our 2014 insurance plans for employers and individuals. We can connect you to local insurance agents who can help with personal and business needs too. What’s your plan? (See ad page 22)
“Hard work, integrity, excellence, and great relationships with my clients are the foundation of my real estate business,” says Lynda Billars. Lynda believes in giving back to clients, “Listening is a key factor; turning my client’s wants and needs into reality is what I strive for.” So if you’re looking to buy or sell, let the Lynda B advantage work for you. (See her ad on page 22)
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6 | BizNOWmagazine.com | January 2014
Get to the job you love with a great interview with tips from ERC. It’s what every job seeker should know whether you’re changing careers or headed into business for the first time. During your interview, refrain from playing with your hair or touching your face, remember to make eye contact and smile. Let them know that you’re the enthusiastic and qualified candidate they’re looking for. Good luck! (See ad page 18)
Smart BIZ
by Todd Epp
Don't Be a
Job Hoarder: Learn to Delegate
General Dwight Eisenhower learned early in his career that he couldn’t get the big tasks done if he did not delegate effectively. A “to do” list is fine—but it’s only a start toward efficiency, management and leadership. So Gen. Eisenhower devised what is now known as the Eisenhower Matrix to help him keep his focus on the big and important tasks, and to reduce or delegate the not-so-important ones. The Eisenhower matrix is deceptively simple, and it can work for you too. It has four boxes or “quadrants.” The beauty of the Eisenhower Matrix is that you can set it up to cull your tasks on paper, sticky notes, computer software and iPhone or Android apps.
However you do it, think in these two steps: 1. I s the task important or urgent? If so, do it or plan it now. 2. I f it isn’t, delegate, decline or delete it. If the Eisenhower Matrix was good enough for the man who helped save the world from the Nazis, it’s good enough for you and me. Ike was a man who knew his priorities. So should you. u
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YOU might be a “job hoarder” if.. ... you insist on making every decision, no matter how trivial, including which way the toilet paper hangs on the spindle in the office restroom – over or under!
Sample of the Eisenhower Matrix The top left box is where you put “urgent and important” matters.
The top right box is where you put “important but not urgent” tasks.
S end out payment reminders to clients who are late. Feed the baby. Win World War II.
Write a business plan. Review life goals. Plan D-Day.
DO IT NOW.
These are the things that are often more important in the long run than even most “urgent” activities.
SCHEDULE IT. The bottom left box is for “urgent but unimportant” events or tasks.
The f inal quadrant is for “unimportant and not urgent” tasks. They are time wasters or have no discernible deadline or do not contribute to your goals.
P lan the office picnic. Meeting with a key client who drops in unexpectedly Sending Stalin a birthday card.
Updating your personal Facebook status. Re-arranging the knickknacks on your shelf. Teaching Harry S. Truman the tango.
These are “time drains.” REDUCE OR DELEGATE.
AVOID OR DECLINE.
January 2014 | BizNOWmagazine.com | 7
Photo by Jayne Erickson 8 | BizNOWmagazine.com | January 2014
BIZ Feature by Alison Peymann
Healthy Workers, Better Business As a business owner or manager, you invest in professional development for your team, schedule one-on-one check-ins, and even bring your families together every year for a picnic. Why? Because you care about the well-being of your employees and want them to succeed. Do them – and your bottom line – a favor this year with an employee health program based on disease prevention. Can you afford not to? A smoker costs employers $6,000 per year and is the
single most preventable cause of death in the US. Tobacco use is responsible for 440,000 deaths every year. One out of two smokers dies from a smoking related disease.
implement the wellness services like tobacco cessation, fitness, nutrition, and healthy lifestyle choices (like avoiding alcohol and drugs). Lancto says that lifestyle programs should be “customized to fit the individual workplace culture.”
An obese employee will cost an extra $2,500 per year.
Bottom line: Having healthier employees not only saves you
These expenses crop up in higher insurance costs and taxes, but they also come from loss of productivity and absenteeism. To combat the growing problem, employers are taking steps to keep their employees fit and healthy. Fortunately, business owners don’t have to go it alone. Debbie Lancto, an Avera Health Plans Health and Wellness Champion with 15 years of experience in corporate wellness, personal and group training says, “I get to help educate members who have our employer coverage right at the workplace. I believe in helping people improve their quality of life with education and resources so they can do it on their own time as well.” Working with companies, and more importantly the individual, gives her the chance to impact larger groups of people and create communities of health conscious professionals.
on health insurance and taxes, it could save you something even more valuable – people and time. u
Photo by Jayne Erickson
The Centers for Disease Control says that obese employees cost an employer 42% more than those at a healthy weight.
When searching for a company Health Plan partner, look for one that can provide a complete preventative health package for your employees and help
January 2014 | BizNOWmagazine.com | 9
BIZ Feature
by Alan Dooley
theINNER CIRCLE:
Should you have an Advisory Board or a formal Board of Directors? Advisers can help with the big ideas and decisions, give direction and provide options to consider. They should be able to give solid advice and tell you things that you may not want to hear. A board of directors can be appointed or elected and is governed by formal bylaws. They meet regularly and often make binding decisions. An advisory board, on the other hand, is less formal. They are under no legal obligation and have no authority over the company. They are simply there to advise.
until a problem surfaces, it may be too late. "First, they can provide valuable expertise or introductions. Second, they can provide 'social proof,' some independent validation that your business might be worthwhile. Third, they can provide a source of seed or angel capital," says Zaneta Hubbard, vice president of Jaffe PR.
3. Round out the base.
A board should expand upon, not duplicate, existing talent. Whether you choose a formal Board or an informal set Do you need advice in public relations, marketing, of Advisers, you want to assemble a focused IT, or finance? Look for advisors who can bring and trusted group of individuals with their experience to bear where you foresee complimenting skill sets that can help needing help. Create a matrix of skills vs. you lead your company. For most small personnel, then identify your strengths businesses, an advisory board makes A well-rounded board and gaps. With this in hand you the most sense. Finding the right set will have advisers who can target your recruiting effort to of individuals with blended skills obtain the desired abilities. understand the daily and personalities who can think operationally and with vision operations and issues, who may take some time and careful 4. Avoid conflict of see the big picture, and who vetting, but can be a big payoff interest. will provide guidance and in numerous ways. Here are four When assembling a board, help as you think through the things to consider when building a carefully choose individuals who team of advisers. are going to be absolutely honest issues that will set the longand have nothing to gain or lose by term direction. your success. "CEOs seldom receive 1. Visionaries and operators. unbiased information, and they don’t A well-rounded board will have advisers always spot a bias when they see one. No who understand the daily operations and CEO can be certain he or she will receive issues, and others who can see the big picture, impartial information from those who have a stake providing guidance and help as you think through in the outcome of the decision," says Linda D. Henman, the issues that will set the long term direction. A professional president of Henman Performance Group. in the sales and marketing industry can help you plan how to reach your financial targets and an engineer can assist with Should a board member eventually have a vested interest in avoiding production hurdles. Retired executives and successful another company that might compete with you, a potential for entrepreneurs are usually honored to be asked to fill the role of conflict exists. In that case, it is vital that everyone – managers, a board visionary. investors and fellow board members – are aware of the conflict and comfortable with the actions taken by that member, or 2. Start early. replace the individual. u The sooner you assemble your team, the better. If you wait Source: National Federation of Independent Businesses, www.nf ib.com
10 | BizNOWmagazine.com | January 2014
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January 2014 | BizNOWmagazine.com | 11
BIZ Feature by Steph Laska
Career Fitness: Advice from a Recruiter Finding the Right Fit There is more than one reason to be fit after the holidays, and we’re not talking about hitting the gym or going on that proteinshake only diet. If this is the year you have decided to find a new position, there are a lot of questions you need to ask yourself and have answered by the hiring managers you are meeting with for interviews. To “fit” into a position, you need to consider more than just the technical skills. Career fitness includes pay, title, commute, company culture, revenue, benefits, and company size. Similar to physical fitness, you need to address where the problem areas are currently. Pay and title are two of the most common reasons people give for looking for a new position. If pay or titles are important to you, before applying elsewhere, ASK your boss for a raise or gotohP yregamI ,er r a p h y ieV f advanced title. You need to present your feJ yb position well enough so there is no oto hP reason to reject your request. Put together a presentation about why you believe you deserve a raise/ title change. Answer questions such as: what did I bring to the table this year? How Career fitness is did I save the company BOTH how you fit money? How did I make within the company, the company money? How did I improve processes to and how the decrease workflow? Ask company fits you. your boss for a meeting and stun them with how you improved the company last year. IF that doesn’t work, then you know it may be time to start looking. Company culture is becoming more and more of a hot button when it comes to where you want to work. Dig for information regarding how the employer retains employees, why the position is currently open, and what a “day in the life of” the role would look like. These questions can give a lot of insight into how involved managers may be, how happy employees are, and management styles.
12 | BizNOWmagazine.com | January 2014
Research company revenues and targets and the company size by employees. Revenue and size trends could mean additional growth and opportunity in the future as far as your position is concerned. Think big picture. But also, figure out which fits you better: small family-owned companies, or large and everexpanding companies. Everyone is different. Career fitness is BOTH how you fit within the company, and how the company fits you. Once you know your own career fitness goals, target the companies that can help you improve.
Career Stamina: 4 Tips for Keeping that Fit Now that you’ve found the perfect position and you start on Monday, there are bound to be a few nervous jitters. Here are four tips that can help you fit in quickly to a new work culture. 1. W hen meeting new people, be friendly and personable. This should go without saying, but some of us are shy, and you absolutely need to break out of your shell; at least for the first few days. But, I’m not saying walk right into the CEO’s office and shake his hand. Understand your place, but also know you are welcome. 2. C atch on as quickly as possible. If it is new software, don’t be afraid to google tutorials after work. Once you understand the basics you can tackle tasks that have to do with your actual position. 3. I f the position is a step up, you may need additional help. Find a mentor within the company and ask them if they would be open to helping you along for the first few weeks as you settle in. 4. R equest additional responsibilities once you have a handle on things and be open to cross-train in different roles. It’s not only about the first few weeks, but continually evaluating how you are doing in the role and how you fit into place with the rest of the team. Constant awareness of this will not only help you do the job you were hired for, but it will guide you to the top! u
BIZ Feature
January 2014 | BizNOWmagazine.com | 13
J AY N E E R I C K S O N PHOTOGRAPHY
People. Places. Things. It’s about the reaction, the moment, the angle. It’s about the idea, not the filters used to get there. It’s about seeing things differently. That’s what I do.
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BIZ Feature
by Shelby Boese, Pastor at Mercy Church
Forgiveness: Why it’s Good Business.
Whether it’s a relationship with a client who did us wrong, a co-worker or a friend, this is the year to let it go and move on. It not only helps your emotional well-being, but it's good business. Forgiveness is not the same as reconciliation. When we confuse the two, sometimes we are slow to forgive. But you can provide forgiveness even when all is still not right, or even when the other person does not offer it to you. The good news is, forgiveness has tremendous positive health benefits for the forgiver. When we forgive someone in our heart and mind, a tremendous stress is released from our soul and we become a calmer, more positive and productive otohP yregamI ,e rieV person. Harboring hatred toward yhparg ffeJ yb another person does not affect oto hP the other party as much as it does you. They may not even be aware of your feelings and could be completely Forgiveness is the unaffected! Once fragrance that the you realize you can only control your violet sheds on the heel own emotions, and that has crushed it. that your emotions impact your health - Mark Twain and well-being, you will understand the importance of forgiveness.
Need Forgiveness? Here are 7 steps that can get you moving toward conflict resolution, and help create new life in a relationship. They’re called the “Seven A’s of Reconciliation.”
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Asking for forgiveness – even when the other person does not offer it - means you will have made a life-giving move that reverses the power in your favor. It frees you.
But we can also make clear to someone that in order for the relationship to be restored there must be accountable changes in behavior, restitution if possible, and a “new normal” in how you relate to each other. This can open the door for the other person to ask for forgiveness and complete the circle.
You regain your personal power by releasing someone from your judgment. In forgiving you are no longer allowing them to hold your emotions hostage. This is often more than a onetime thing. You may have to say to yourself “I release x or this circumstance” more than once. Specifically the act of giving forgiveness involves separating the offending person’s worth as a human being from their actions. At its core, the forgiveness you give or ask for is about you. It’s about your health, reclaiming your personal power, and if you are a person of faith, your relationship with God. u
1. Address everyone involved (All those whom you affected) 2. Avoid “if”, “but”, and “maybe” (Do not try to excuse your wrongs – for example, no “IF I offended…” sentences). 3. Admit specifically (Both attitudes and actions) 4. Acknowledge the hurt (Express sorrow for hurting someone) 5. Accept the consequences (Such as making restitution) 6. Alter your behavior (Change your attitudes and actions) 7. Ask for forgiveness
No one wants to live or work in a war zone. Give forgiveness a shot; it is healthy for you and will make you a better person, friend and co-worker. January 2014 | BizNOWmagazine.com | 15
BIZ Tech Talk
by Alison Peymann
Fit, Fab & Affordable Find it Online for 2014
Find it online or on your phone. Here’s your guide to finding the right tech tools to get you on track for the New Year.
Fitness GoodFoodNearYou (FREE)
Bypass billboard fast-food stops on your next business trip and find food that’s good and good for you with this free phone app that pinpoints healthy restaurant options near your location.
Lose it (FREE)
Wait, you don’t have to pay to get a useful calorie and fitness tracker? Reviewers of Lose it are just as surprised. It’s one of the most popular weight loss apps and can help you manage weight by entering your food and beverage consumption, tracking your exercise and setting goals.
you may have experienced eyestrain, or even had trouble sleeping from staring and locking your eyes to your monitor (and tablet, cell phone, etc.). f.lux, is a free, downloadable app that reduces the ‘blue’ glare so your eyes can continue working comfortably.
Sleep Time (FREE)
Set your alarm using Sleep Time, place your phone screendown on your mattress and wake up more refreshed. This free app uses your phone’s sensitivity to movement to track your breathing. When it detects that your sleep cycle will be less interrupted, the alarm will sound (it will wake you up before the time you set).
Entertainment Sleep
Hello Vino (FREE)
f.lux (FREE)
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You’re at a restaurant and overwhelmed by a book full of wines (some that you’ve never heard of – like Sommelier!). iSommelier not only matches wine varieties to dishes, it also gives full descriptions to help you know what you’re ordering.
Money BillGuard (FREE)
When you’re busy managing your business accounts, do you take the time to uncover discrepancies in your personal banking? BillGuard keeps an eye on your accounts for you. It flags and notifies you about problems or errors. Mint.com (FREE) All of your balances, transactions and budget requirements, all at once. Mint is one of the most comprehensive personal finance apps that is also fast and user friendly according to PCmag.com.
Goals Full ($1) What resolutions did you set for 2014? Will you read more books? Blog twice a month? Exercise every day? Keep yourself accountable with Full for iPhone, an easy way to track, record and visualize your goal progress. u
More than 465,000 business alreadyinoffer the prote More than 465,000 businesses the U.S. More than 465,000 businesses in the U.S. Great Coffee. Greatalready Space. offer the protection of Aflac. already offer the protection of Aflac. Sho 5009 S. Western Ave. Shouldn’t yours? Lea More than Shouldn’t 465,000 businesses in the U.S. Suite 240 yours? emp Learn how you can offer Aflac to your
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Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011. M1861C
7/12 Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011.
January 2014Company | BizNOWmagazine.com Coverage is underwritten by American Family Life Assurance of Columbus. In New York, coverage| is17 underwritten 7/12 M1861C Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011.
Smart BIZ
interview by Charlotte Hofer
m a e r D
MOTIVATION for 2014:
With a little bit of FAITH
YOU CAN DO ANYTHING! Q & A with Melanie Brown, business and motivational coach How can faith impact your career? Faith empowers you to see
the invisible and believe the impossible! Many employers are hiring for attitude today; people with faith also have the “attitude of gratitude.” Faith makes a great leader out of an ordinary person, and gives them the power to believe and the confidence to make it happen.
How can you grow your faith if you aren’t naturally optimistic or positive? Start by changing
the way you look at things, and the things you look at will change. Instead of seeing something as a challenge, look at the challenge as a vehicle to create powerful change. Always look for the good in people, and in life.
How has faith been important in your own career? I love the movie, Pursuit of Happiness with actor
Will Smith. When he was in the bathroom, crying with his son, he kept telling himself, “I am going to be great!”, even when the conditions around him were horrible and he didn't have a dime in his pocket, he kept his BELIEF that he was going to be the BEST! Then later on in the show he told his son, "Don't ever let anyone tell you that you can't do something...If you have a Dream, Go Get It!" After my husband suffered a stroke in October, my own motto of "when life seems at its worst is when you become your best," was put to the test. When we worry instead of believe for the best, we doubt what can be done.
18 | BizNOWmagazine.com | January 2014
Our Faith is tested every day. It's in the time of weakness that we become strong, but only through faith.
How can a person strengthen their faith and inspire better leadership? Start every day by giving
thanks: gratitude unlocks the fullness of life and gives us a vision for tomorrow! John Maxwell books are a big part of my life. I also like Joel Osteen’s biblical messages.
Favorite quote on faith? “You are never given a dream, without also being given the power to make it come true!” So ignite the power in you. u
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After the holidays, leave your worries behind, don't let the stresses of life steal your joy. Learn to truly love who you are and the gifts you were given. Join us to hear uplifting stories about what God is doing in the lives of these phenomenal Women Ignited By Faith. Keynote Speaker Jenny Peterson has truly lived the message: Walk By Faith, Not By Sight. A life changing event happened to Jenny, leaving her blind. That’s when she found out that God already knew her. He had a plan for Jenny that amazed and astounded everyone! She will share her powerful Vision of Faith.
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January 2014 | BizNOWmagazine.com | 19
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Smart BIZ by Alan Dooley
How to REDUCE YOUR CHANCES FOR A
TAX AUDIT
Let’s take a minute and talk about filing your taxes. That and death are the two inescapable realities of life, and small business owners have a greater probability than others of making a mistake that will flag the attention of the IRS. While everyone fears an audit, your chances can be reduced from last year’s one in 154 if you just take a few precautions and pay attention to detail. According to the Tax Club, many tax returns are subject to a computer selection process that works by assigning a number value to certain key items on your return. If the total number score exceeds the minimum set by the IRS, the computer will single out the return. They specif ically suggest small business owners pay attention to: 1. Self-Employment
The IRS is more likely to audit your return if you own a business and you reported little taxes compared to your peers. The IRS very carefully scrutinizes complicated structures designed to reduce income, especially those that are set up offshore.
2. Filing Late
If you can't file on time, then you should file an automatic extension request, or you risk attracting the attention of the IRS.
must meet in order to deduct this expense. Your home office must be used exclusively as your principal place of business or where you meet with customers in the ordinary course of your business. Your home office qualifies as your principal place of business if you use it for administrative and/or management activities and you have nowhere else to do those activities.
6. Report All Income
It is important that you report all Form 1099 and Form W-2 income, no matter how small an amount that might be, and that the figures on your return match those on the Forms W-2 and 1099 that were received by the IRS. For more tax related information, check out the small business section of //www.irs. gov. u
3. Shoddy Filings
The IRS doesn't like sloppy returns. Fill out your return in a neat and organized fashion.
4. Mistakes
If you fill in the wrong social security number or make a mathematical error on your return, it might not result in an audit, but the IRS will pull it. About 20% of all manually filed returns have at least one error, compared with an error rate of 0.5% for returns filed online according to Yahoo! Finance. Of course, if an error results in an underpayment of taxes, you may face a penalty.
5. A Home Office
People who work out of a home office and claim it as a business expense are more likely to trigger an IRS audit. "This will raise a pink flag, rather than a red flag," says Martin Nissenbaum, National Director of Personal Income Tax Planning at Ernst & Young. "It obviously does heighten the profile of your return." There are certain requirements you
January 2014 | BizNOWmagazine.com | 21
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22 | BizNOWmagazine.com | January 2014
BIZ Special
27 Tips iet &
for D Exercise!
by Marcella Prokop
The Busy Person’s Guide to Fitness: at the Office, on the Road, while at Home
By day, Leah Simmons is a marketing and training coordinator at Johnstone Supply in Sioux Falls. By night, when the cardigan comes off and the roller skates go on, she morphs into Julia Wild, a powerhouse jammer for the Sioux Falls Roller Dollz. Although Simmons doesn’t have the kind of superhuman powers found in Marvel comic books, she does have the very supernatural ability to pull double duty as a businesswoman during the day and a bonebruising derby doll at night. For Simmons, who spends a lot of time on the road, maintaining a fit physique and a healthy lifestyle off the track and away from her training routine can be a challenge. Her guidelines for staying slim and sane while at work or play can help the less physically aggressive stay in shape in 2014. Simmons’ first tip to keep your body in prime condition is pay attention to nutrition. “When you travel for work you’re often going out with clients for lunch every day, and that means dessert, drinks, the whole thing. I try to pack healthy snacks, and if I know I’m going to have drinks later on, I eat less early in the day.” Simmons recommends getting a bottle of water at evening mixers, instead of loading up on mixed drinks or beer. This is a great rule of thumb for people who travel, says Ryan Burggraff, a personal trainer at 24/7 Fitness. “Good nutrition is just as important as physical activity, and drinking too much while on the road can add a lot of empty calories.” Simmons’ next travel fitness tip is make time for exercise. “I can’t control whether or not my hotel will have a gym, but I can control how early I get up,” she says. “If I know I’ll be busy all day, I try to get up early enough to jump rope or do pushups or burpees. Ten minutes of jumping rope is like 20 minutes on the treadmill, and a jump rope doesn’t take up much space in my bag.” Packing a jump rope or even a set of resistance bands is an optimal idea for anyone who travels, Burggraff says, noting that for anyone who is serious about staying fit on the road a little bit of this kind of planning is all it takes. “More and more hotels have gyms or fitness centers now, so people can plan ahead before they book a hotel,” he says. “I like to recommend taking a set of resistance bands because they usually come with 3 levels and you can get them for around fifteen dollars.” Along with staying active while on the road, both Burgraff and Simmons say that good nutrition habits and regular physical activity are important parts of maintaining a healthy lifestyle. Remember to consult your physician before you begin any rigorous exercise routine. u
How to Stay Fit at Work: Desk yoga is a great way to relieve tension in your back and neck. 1. T o do the neck roll, close your eyes and gently roll your head from side to side on your neck. Envision the stress melting away. 2. S eated bend. While sitting in your chair, bend over at the waist, stretching your arms up and out behind you. 3. S eated spinal twist. Also while sitting in your chair, turn your body to the right or left with feet on the floor. Grasp arm rest and feel the stretch in your back.
Stay Fit while Traveling: The burpee push-up. Stand with your feet hip width apart, lower into a squat and drop down with your hands in front of you, then into the pushup position. Complete one pushup, then jump back to your feet and repeat or include an alternating hand kick. Holding your hand out in front of you, palm down, do a high-knee raise until your knee connects with your hand. Alternate with jumping rope for a cardio boost. Run through these steps for 20 minutes a day while you are away from home and you’re sure to get your heart rate up.
Stay Fit at Home: Walk off last year’s weight. All you need is one mile a day to drop 10 pounds in a year. Focus on adding whole grains to your diet, try cutting out red meat one day a week and double your veggie intake with each meal. Although these suggestions don’t come with a fancy new gym T-shirt, with just a few adjustments to your work and travel routine you’ll be able to button that dress jacket once again!
January 2014 | BizNOWmagazine.com | 23
for D Exercise!
4 Energy Foods
to Get you through the Day by Tessa Audet
Feeling blah? Need an energy boost? Instead of reaching for a candy bar, try snacking on high-energy foods that have natural sugar, like the ones pictured below. Get the boost without the empty calories!
Honey: A natural sweetener that acts as fuel slowly released in your body to keep you going all day long. Add to your afternoon tea for an instant boost.
Spinach: Consider a spinach salad for lunch and
Bananas: Bananas have both sugar and fiber in
Almonds: Almonds are packed with protein
them to give you energy and drive away those pesky mid-afternoon cravings. Win-win.
24 | BizNOWmagazine.com | January 2014
you will be rocking it through the whole afternoon. Spinach contains iron, a key factor in energy production in the body.
which is proven to keep energy levels up. Snack on some during the groggy afternoon and youâ&#x20AC;&#x2122;ll notice the difference. u
GET SLIM QUICK!
27 Tips iet &
BIZ Special
Fast, Healthy Meals for people on the GO!
It can be hard to eat healthy when you’re always working. How can you be expected to find time to make something healthy for your lunch, especially when the line for the fast-food drive through is so short! But don’t despair. Biz found a few delicious recipes to help you stay healthy, save time AND stay healthy.u
od.com sy Redsie, fo Photo courte
Sandwich y ke r u T n Garde
by Tessa Audet
n Mayo Lemo with
l lemon pee (s) grated n o o sp yogurt) a te 1 e (or plain is a n n o y a -fat m oon(s) low 1 tablesp in bread ) whole-gra 2 slice(s ach leaves d baby spin ke c a p ly se loo 1 cup(s) reast, sliced (s) turkey b e c n u o 2 d mato, slice 1 small to read
l with lemon pee Stir grated . d a es of bre on both slic
e; sp mayonnais
spinach ately layer rn e lt a ending , d a bre arting and st , to On 1 slice a m ey, and to ad slice. leaves, turk Top with second bre . h with spinac
Photo courtesy of recipe.co m
Cilantro Three-Bean Salad 1/2 cup cider vineg ar 3 tablespoons salad oil 2 teaspoons packed brown sugar 1/4 teaspoon salt 1 /4 teaspoon ground black pepper 1 5-ounce can garban zo beans (chickpeas), rin sed and drained 1 15-ounce can small white beans, rinsed an d drained
1 10-ounce package frozen baby lima bean s, thawed 3 medium carrots, coarsely chopped 1 /3 cup snipped fresh cilantro 1 - 2 fresh jalapeno or serrano chile peppers , seeded and finely chopped* S nipped fresh cilantr o (optional)
For dressing, in a large bowl, whisk together cider vinegar, oil, brow Stir in garbanzo bean n sugar, salt, and pe s, white beans, lima be pper. ans, carrots, the 1/3 chile peppers. Cove cup snipped cilantro r and chill for 2 to 24 , an ho d the urs , stirring occasionally. container with ice pa Tote salad in an insula cks. Transfer bean mi xtu ted re to a serving bowl. additional snipped cil If desired, garnish with antro. Makes 14 servi ngs.
January 2014 | BizNOWmagazine.com | 25
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Web First. Marketing Always.
Announcing the merger of local web development juggernaut, Gage e-Services with stalwart, ad agency The A Team. From this point forward we shall be known as The Gage Team and as such we provide sophisticated website development and online marketing solutions with a full suite of advertising and marketing services. Let’s face it, today your website better come first. Without one, your business simply doesn’t exist. Get that right and everything else is easy.
(605)332-1242 WWW.THEGAGETEAM.COM 26 | BizNOWmagazine.com | January 2014
by Candy Van Dam, Insight Marketing Design
Smart BIZ
Get your brand in shape for 2014
One of the most effective ways to grow your business is to create and support a strong brand image. A brand isnâ&#x20AC;&#x2122;t a logo or a sign, but what your business stands for in the mind of the consumer. In other words, a promise of what your customers can expect to experience when they choose you. Brands that become stagnant risk losing relevancy with their customer base. Times change, your customers change, your competitive environment changes and your brand message needs to keep pace with all those factors. Keeping your brand relevant over the years means asking yourself a few key questions about your brand.
1. Does my message and visual brand appear dated? 2. H as my target market changed? Have they become younger? Older? More wired? Etc. 3. D oes my brand lack relevancy today? Is what my brand offers still what people want? 4. D oes my brand promise fail to differentiate me from my competitors?
If you answered yes to any of these questions, it is probably time to update your brand or risk diminishing returns on your marketing investment. The easiest way to revamp a brand is to contact a professional marketing firm. An advertising or marketing agency will most likely propose a brand audit. This process reviews the â&#x20AC;&#x153;healthâ&#x20AC;? of your brand through internal and external research to identify your strengths, weakness, industry shifts and market differentiators. This information will then be used to leverage any existing brand equity while redefining your brand messaging to better position your company to align with your customers wants and needs. A relevant brand provides consumers a compelling reason to choose you over your competition, which is why keeping your brand in top shape may be the most important business investment you can make this year. u January 2014 | BizNOWmagazine.com | 27
Style Now
Hair Tricks
Local Stylist Leslie Brown Reveals How to get Gorgeous Hair & look Runway Ready! Hair Stylist Leslie Brown, Ulta Hair Salon Model Jill Van Zee, Montgomery Furniture Photos by Jayne Erickson
Need some curl?
Going out?
1
1
5
4
How to add “Poof” and “Volume” to your hair
How to do an easy Up-Do:
1) Divide hair into two sections and fasten with elastics, making low pony tails on each side
1) Gather hair into low side pony tail
2) Separate each pony tail into three sections and curl; only 3 curls on each side 3) Take out pony tails 4) Curl one piece of hair on each side right in front, away from the face 5) Twist hair into a twist and spray with hair spray. 28 | BizNOWmagazine.com | January 2014
2) Tease hair upward toward the base of the pony tail 3) Take a bobby pin and place it at the bottom of the hair and begin rolling up 4) Pin rolled up section around to form a bun, bobby pin in place 5) Pull hair at base of bun to tighten and spray with hair spray.
Dry Hair?
J AY N E E R I C K S O N PHOTOGRAPHY
DEEP conditioning treatment you can MAKE AT HOME: Mix coconut milk with four tablespoons of lime juice (fresh limes work best), and apply all over hair. Put a plastic cap on..let sit 30 minutes, applying heat with blow dryer every so often. Shampoo and condition, then style as usual. This treatment puts protein back into the hair and adds shine. *Added bonus: you can refrigerate any left-overs from the mask and re-use once a week until hair is silky smooth.
People. Places. Things. It’s about the reaction, the moment, the angle. It’s about the idea, not the filters used to get there. It’s about seeing things differently. That’s what I do.
~Jayne Erickson
3 of my favorite things “My 3 favorite products from Ulta are the It’s a 10 Miracle Treatment, the Macadamia Oil Deep Repair Mask and Ouidad Leave in Moisture Cream.” – Leslie Brown
jayneericksonphoto.com | 605-595-4689
January 2014 | BizNOWmagazine.com | 29
BizNOW Calendar
January 1 Christmas at the Western Mall Make-A-Wish® 5:30-9:30PM Western Mall 2101 W 41st Take a break from work and check out Western Mall light show. Free-will donations support Make-A-Wish® South Dakota. Info at www. westernmallchristmas.com January 5 Gonna Get Wed Bridal Showcase Black Events & Advertising Inc. 12:00-5:00PM Sioux Falls Convention Center Got a wedding coming up? “All the magic of wedding planning under one roof!” Register at gonnagetwed.com, $10 admission.
5
January 5 Wining Women Strawbale Winery 6:00-8:00PM 47215 257th St., Renner It’s a Wine & Canvas night! Instruction, supplies, soup and a glass of wine, $40. Details at www. strawbalewinery.com/events. January 7,14, 21, 28 Business Sense Workshops Sioux Falls Area Chamber of Commerce 12:00PM 200 N. Phillips Ave., Suite 200 Conference Center, Sioux Falls $10, new members attend for free with VIP pass. RSVP to kfoley@siouxfalls.com or 605.373.2002.
what's now January 7 B2B Member Luncheon Brandon Chamber of Commerce 11:30AM-1:00PM Pizza Ranch, Brandon Get updates on topics affecting the Brandon Valley Area, meet new members and network over lunch.
January 14 Membership Mixer Sioux Falls Chamber of Commerce 5:00-7:00PM The District Complimentary hors d'oeuvres, beverages available, $3 admission. RSVP to 605.373.2014 or plund@siouxfalls.com. Sponsored by Media One Advertising.
9 16
January 9 Good Morning Sioux Falls Legislative Breakfast Young Professionals Network 7:00-9:00AM Best Western Plus Ramkota Hotel $20 members; $40 nonmembers (breakfast included). Email plund@siouxfalls.org to register. January 11 Women Ignited by Faith Melanie Brown – Inspire your Greatness 9:00AM-3:00PM Best Western Plus Ramkota Hotel “Awaken your spirit and empower your faith” at a workshop for women. Tickets include lunch and a life book. RSVP at www. inspireyourgreatness.com, or mpoweryou@hotmail.com.
11
January 16 Brandon Chamber Mixer Brandon Valley Area Chamber of Commerce 5:00-6:30PM George Boom Funeral Chapel 2500 E.Aspen Blvd. Brandon See and be seen by the business leaders in the Brandon area. January 15-16 2014 South Dakota Ag Expo SD Agri-Business Association and SD Grain & Feed Association Sioux Falls Convention Center Education sessions and exhibits. Register online at www.agexposd.org. January 17, 18 Downtown Crazy Days Downtown Sioux Falls 10:00AM-5:00PM Various retail locations throughout downtown Find great deals and enjoy the atmosphere of DTSF!
Send items to: events@biznowmagazine.com
jason.mueller@me.com 605.610.9226
jason M ueller business advisor
30 | BizNOWmagazine.com | January 2014
January 17-19 Greater Sioux Falls Outdoor Show W.H. Lyon Fairgrounds What’s new in outdoor sporting equipment? Find out at the show.
21
January 21-25 Sioux Empire Farm Show Sioux Falls Area Chamber of Commerce 8:00AM Daily Sioux Falls Convention Center & W.H. Lyon Fairgrounds Livestock competitions and commercial exhibits. www. siouxempirefarmshow.org. January 24 Date Night Dance Company Open Dance Balleraena Dance Studio 8:30-10:00PM 6901 S Louise Ave Change up date night with ballroom and Latin dance instruction. No registration or experience is required!
26
January 24 Dotsero Concert Sioux Falls Jazz and Blues 8:00PM The Orpheum Theater Tickets $32-41 and more information at sfjb.org.
January 26 Professional Image Wedding Showcase 12:00-4:00PM The District 75 bridal vendors, cash & door prizes & bridal fashion show. Admission $5.
We’re interested
in what interests you.
At Bures & Associates, P.C., our clients’ financial interests come first. You can trust our knowledgeable, accessible and confidential team to make your life easier – and more profitable. As a full-service firm, we provide: • Tax Services – individual, farm, small business, corporation, estates and trusts • Accounting Services – payroll, accounts payable, accounts receivable, financial statement compilation and review • Financial Planning Services – estate and tax planning, life insurance, annuities Partner with us for a stronger financial future and the personalized service you expect. So you can focus on what you know best.
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