Vol. 4 Iss. 7 July 2014
get inspired
NOW
inspiring the creative spirit in every business leader
e m a G s r e g n a h C ARE
U YOO NE?
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Photo by Susan DeWitte
GAME CHANGERS. ARE YOU ONE? Thought-leaders. Moguls in the making, and moguls already there. This issue is about powerhouse leaders; their strategies for success and the tips that you can use to put YOU at the top. Plus, innovative ideas to keep you there.
Our cover features Sioux Falls icons Scott Lawrence of Lawrence & Schiller Advertising and Steve Kirby of Bluestem Capital – strong leaders who know how to spot a good business venture. Photographed by Susan DeWitte in the heart of downtown, the two share their thoughts and insight in exclusive Biz interviews. We also take a look at 10 Innovators who have changed history and revolutionized America.
7
BrainFOOD: Foods to eat to make you SMARTER Foods that sharpen memory; increase focus; and can protect you from cancer and Alzheimer’s.
15
Confidence Drives the Market Find out how you can get your finger on the consumer mindset.
Have you taken a “selfie”? Would you share it with the world if it could benefit your business? Sen. Tim Johnson talks about leveraging the latest fad. And the Governor posts his optimistic outlook on Sioux Falls growth. Everyone wants to own a slice of the real estate pie – now it might be easier than you think to buy your own shop or share a slice with others. Are you confident enough to venture into a deal?
8
We all want a healthy mind and body; find out how just a few small changes can have a BIG impact. And don’t miss our new series starting this month on Spiritual Principles in Business. Integrity can make all the difference to your long term success!
in every issue
Inside Biz........................................4
note from the editor
Biz Feature.................24-26 Smart Biz...............................7,16
20,27
Biz Exclusive.................. 8-12 Biz Real Estate.............. 15 Biz Finance.............................. 19 Biz Health........................ .........28 What's NOW.....................30
calendar of events
contents
Wishing you much happiness and prosperity this July,
Biz Exclusives: Steve Kirby: Game-changer Entrepreneurial mastermind Steve Kirby, BlueStem Capital, knows a good opportunity when he sees it. He’s helped over 100 business owners get to the next level. Are YOU ready to move up?
10 Scott Lawrence: Thought-leader Creative visionary Scott Lawrence, Lawrence & Schiller Advertising, talks about why Sioux Falls is such a great place to own a business, and how you can make YOUR team more innovative.
20
The Power of “Selfies” – with Sen. Tim Johnson Not just a fun tool anymore... use those photos as a marketing strategy for your business.
24
Game Changers: 10 Innovators who Changed History! Biz picked 10 famous people whose vision has changed the world. Maybe you’re next?
Game Changers in Diet Small Steps that Produce BIG Results!
28
July 2014 | BizNOWmagazine.com | 3
NOW
inside Biz
note from the editor
Game Changers:
YOUONE?
ARE
Photo by Susan DeWitte
Legendary investor Warren Buffet, now in his 80s, holds an unmatched position in American finance. A billionaire forty times over, he may well be the most respected businessman in the world. He knows the value of building “Fail often so you relationships and has can succeed an uncanny ability to sooner.” recognize a business - Tom Kelley opportunity. Ideo partner British billionaire and Virgin Group Ltd. founder Richard Branson has accrued a fortune and even owns his own island! This guy knows how to take risks - in work and play; he lives for adventure and fun.
“The best way to predict the future is to create it.”
In this issue, you’ll find a fascinating look at some of the business leaders who have climbed to the top and are changing our world!
- Peter Drucker stock market analyst
Game-changers are visionaries. They take risks. Game changers create their own future. They don’t listen to the naysayers; they don’t let failure define them; they keep running their own race. And YOU are in that category. You are an original, a one-of-a kind. You have everything you need to succeed: the right skill set, the talent, the ideas, the drive, the confidence. Step into the spotlight. Start living the life you were born to live; a life of passion, adventure, fulfilment. Don’t just change the game; invent your own rules.
Char Hofer
4 | BizNOWmagazine.com | July 2014
Editor Charlotte Hofer 605-376-3758 char@biznowmagazine.com Design Director/ Senior Creative Ally Vogel 605-759-5615 ally@allysart.com Director of Marketing Tim Cummiskey 605-366-1489 tim@biznowmagazine.com Director of Business Development Alan Dooley 845-235-5381 Contributing Photographer Susan DeWitte Social Media Strategist and Proofreader Alison Peymann July cover photo by Susan DeWitte Reproduction or use of the contents of this magazine is prohibited. BizNOW Magazine is published monthly by BizNOW Magazine, LLC and strives to publish only accurate information, however BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the property of BizNOW Magazine, LLC and cannot be reproduced without permission of the publisher. Send magazine feedback and advertising and sales inquiries to tim@biznowmagazine.com ©2014 BizNOW Magazine, LLC All Rights Reserved.
“If opportunity doesn’t knock, build a door.” - Milton Berle comedian
Publisher/Editor
Publisher BizNOW Magazine, LLC.
Connect with us! Visit us online at:
www.biznowmagazine.com
Follow us
@BizNowMagazine for news that affects the Sioux Empire business community
Biz Contributors Contributors With a degree in Journalism and English from South Dakota State University, Tessa Audet enjoys both reading and writing. She spends her time writing for BizNOW and exploring Denver, CO. When Biz isn’t keeping her busy, you can usually find Tessa with her nose buried in a book or out spending time with friends.
Alan Dooley is a 32-year veteran of IBM and now runs Grathia Corp, a private lending and real estate investment firm. Having been a soccer coach and heavily involved in the Boy Scouts of America, he raised four children and now cares for his parents, one of whom is in remission from bone marrow cancer. Putting the fast-paced corporate world behind him, he now lives in Madison. He has a BS in Computer Science from Rutgers University. Mustafa Sharif is a student at
Steph Laska works as an
Executive Recruiter with Lucas Group in Phoenix. Fluent in French, Steph has also worked as an English tutor in Grenoble, France. She says that living in different places has given her a broader and more dynamic view of the business world. Her heart belongs to Sioux Falls, though, and she plans to start a business here one day, as she loves the exciting city growth combined with the small-town feel!
Casey King works as a support
professional at LifeScape, where he helps provide support for people with disabilities in a group home setting. He is currently finishing a degree in Journalism and Mass Communications at South Dakota State University. His pursuit for a degree has landed him here at BizNOW where’s he involved in writing and design work. When he’s not busy at the Biz, he is likely playing video games, attending sporting events, and staying up to date on social media.
New Technology High in Sioux Falls. He comes from a family of immigrants from Kenya in East Africa and is bilingual. He is an editor for The Voice, the New Tech school newspaper. Journalism is his declared career path. He spends a lot of time watching sports and blogging about sports. Mustafa has been a fan of the New York Giants since he can remember.
Interested in Advertising? Let us help you: Charlotte Hofer
char@biznowmagazine.com 605-376-3758
Tim Cummiskey
tim@biznowmagazine.com 605-366-1489
Behind the Scenes FUN for the JULY BizNOW Cover shoot
July 2014 | BizNOWmagazine.com | 5
BizBUZZ
a little more about our advertisers “I’ve been in your shoes.” “I’ve been there. I know what it’s like. Now, through Prairie Healthcare Advocacy, I help families when they face serious and, sometimes, life-threatening healthcare issues. With the complexities of today’s healthcare system, I make sure people, from children to seniors, know their options and help them get the best possible care. Give me a call, let’s talk.” (See ad page 13)
Build Your Degree at the University of South Dakota “I chose the Master of Arts in Interdisciplinary Studies program because the program is flexible and opened more opportunities for future careers. Plus, I was able to strategically plan my program around my needs and career goals.” -Ashley White, MA ‘13 (See ad page 13)
The genetic disease nobody knows about. Friedreich’s ataxia is a neuromuscular disease that affects 1 in 50,000 people in the US. This devastating disease shortens the life of young children. Every child deserves to grow up. Help find a cure. (Find out more inside front)
Get to the job you love with a great interview with tips from ERC. It’s what every job seeker should know whether you’re changing careers or headed into business for the first time. During your interview, refrain from playing with your hair or touching your face, remember to make eye contact and smile. Let them know that you’re the enthusiastic and qualified candidate they’re looking for. Good luck! (See ad page 7)
Our connections are your connections! Don’t let confusion get in the way when it comes to your business or individual health care. Avera Health Plans will connect you with resources, pricing and local agents — who can help you make the right choice. (See ad page 18)
6 | BizNOWmagazine.com | July 2014
Smart BIZ
by Stephanie Laska, Sr. Executive Recruiter
BRAIN FOOD: THE FOODS TO EAT TO MAKE YOU SMARTER In the business world, you may have heard the phrase, “work smarter, not harder.” So, why not do this in other areas of our lives? Eating smarter can help physical health and boost brainpower. Take some of these foods into the office more often.
Brain Foods for the Bizness Mind: Berries: Not only are they an easy snack perfect for the work place; they’re a known smart food and their power lies within the antioxidants. The antioxidants affect your brain by decreasing inflammation, which makes it easier for your brain to process information. Chocolate: In small quantities, chocolate can improve brainpower. The amount of chocolate that is in two Hershey’s Kisses can actually help increase blood flow into the brain to fight against age-related memory loss. Spinach: If you are thinking about a salad for lunch, grab the spinach. The dark leafy green can help to delay the process of cognitive decline. If you add a dash of extra virgin olive oil for the dressing, you may also be able to prevent the proteins that have been known to induce Alzheimer’s. Why not increase brainpower two-fold?
Oranges: Eating oranges can fight cell breakdown in the brain. It’s easy to throw into your work lunch, as well. Some research indicates that oranges and other orange foods such as carrots, butternut squash, and sweet potatoes have a “cell protecting” quality, enabling them to retain a greater number of antioxidants. So eat up! Give yourself the competitive edge in the business world by eating brain foods. It might just help you get that next great idea, focus better, or help you get more work done in a faster amount of time. Eat smart to stay sharp and be the best in your bizness. u
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July 2014 | BizNOWmagazine.com | 7
BIZ Exclusive
interview by Char Hofer
STEVE KIRBY
GameChanger Entrepreneurial mastermind Steve Kirby is a founding partner of Bluestem Capital in Sioux Falls, a private-equity firm that has funded over 100 entrepreneurs throughout the nation. In 2013 he was appointed to the SD Investment Council, where members oversee more than $10 billion of public pension funds, state trust funds and state government cash. He sat down with Biz in his conference room to give us insight into his business philosophy and what motivates him to help others succeed.
© Susan DeWitte Photography
“We all live with the pain of failure, but we don’t want to live with the pain of regret.”
8 | BizNOWmagazine.com | July 2014
Steve, how many entrepreneurs have you supported? Since we got our start in 1996 we have impacted
countless people in about 100 companies. In our 18 years Bluestem has distributed nearly $700 million to limited partners, many who are entrepreneurs themselves, and we currently have over $100 million under management.
For example, if Bill Gates walked in that door right now and said “You know, I’m thinking of starting a pizza shop,” I’d say “Well, Mr. Gates, we’ll come by in 6 months after you’ve been open and see how you’re doing.” So that’s our philosophy at Bluestem, people first, successful track record second. Once you’ve exhausted the finances of the 3 Fs --family, friends, and fools – and are still going strong with a proven track record and need expansion funds, then we may be able to help.
Why do you think now is a great time to start a new business in Sioux Falls? Clearly the economy in our region Where do you turn for strength? I’m a man of faith, and I look to my faith for strength every day, sometimes every hour. One of the signs of good leadership is you surround yourself with people who are a lot smarter than you. I have 6 of the smartest people I’ve ever met around me, so, when I look for strength in business I get it right here at Bluestem.
© Susan DeWitte Photography
is humming right along. This is a very vibrant area of people who are not bothered by a long work day. With the willingness to sacrifice, and the discipline of taking your dream and putting it on paper; getting it out of the trunk of your car, you can make it a reality. If you have entrepreneurial zeal and have an idea or see something you can fix or add value to, this is the time to act. You have to be willing to take a risk, as you did with BizNOW, it’s a great time to start a business!
What’s your best tip on time management? Well, I
learned this maybe the hard way. We run into folks who are proud of the fact that they are returning emails 15 hours a day or something, and what we like to see in clients is that they lead a balanced life -- family, faith, exercise. There is a time to work, a time for yourself, a time for your family, and to keep all of that balanced, is a very important ingredient for success. We feel that a balanced life and family time is so important here at Bluestem that we close our office on Friday at noon.
What are the elements of a good f inancial deal?
It’s very interesting that you phrased it that way, Char, because actually 60 to 80% of a deal is the people. Someone could come to us with a cure for cancer, but if we can’t trust them, if we don’t feel there is a chemistry that’s going to make them successful and if they’re not showing the value principles in their life and the way they run their business—principles like integrity and honesty, we won’t do business.
To whom do you owe your success? Well, my parents showed me humility, hard work, honesty, the importance of faith in one’s life, humor, leading a balanced life. My folks showed me: when you’re going to work you are going to work, and when you’re going to play you are going to play, make sure that there’s that balance.
How do you leave your work behind? It takes discipline. When I get home at night, if I keep thinking about business instead of interacting with my family members, I’m not being a very good family guy. I’m not being a very good husband. Or father. You just have to say “Okay, I’m done and I’m going to go have fun now.” u
July 2014 | BizNOWmagazine.com | 9
BIZ Exclusive
SCOTT LAWRENCE
interview by Char Hofer
Thought-Leader THE FUTURE OF SIOUX FALLS
Š Susan DeWitte Photography
Meet Scott Lawrence, a longtime resident of Sioux Falls and owner and CEO of Lawrence & Schiller ad agency. To give back some time and energy to this great place to live, Scott joined the Sioux Falls Development Foundation, which is focused on improving the growth and economy of the Sioux Falls area.
well. I felt I could bring some of my experience to the team and wanted to give back to Sioux Falls, it is just such a great place for business.
Why is Sioux Falls such a great place to start a business? There are a lot of factors, such as favorable tax rates and very little red tape. And in Sioux Falls there is no bias towards you, whether you grew up here or not, we are truly a melting pot.
What can we do to attract more ethnic and diverse business owners? We have a tremendous
number of people inquiring about opportunities for land, or space. Our national marketing efforts have brought us some notoriety, but I think the key is going to be land and a skilled workforce. Whether we maintain this curve or stagnate, it is going to be the workforce that is one of the determining factors.
What parts of the greater Sioux Falls area are expected to explode with growth? The Northwest is Why did you choose to get involved in the Sioux Falls Development Foundation? There were a number
of individuals whom I respect who were involved with the group, and I felt it was a good time for me to get involved as 10 | BizNOWmagazine.com | July 2014
taking off. With a new WalMart and some of the surrounding property already sold and new housing developments going up, plus the University Center, Research Park, Tech school, and Business Incubator, all close to the 2 interstates and now the exchange out there, I just see that part of Sioux Falls
© Susan DeWitte Photography
exploding. The South and Southeast have been growing and now developers expect to grow east toward Brandon. And new growth at 85th and Minnesota with that development, Soo Sports and the new WalMart, that area is set to boom with the new bypass.
What are some other towns that you think will explode? Harrisburg has built a phenomenal school
system; Tea now is growing, and then you juxtapose that to Brandon which is just a vibrant community -- and they all give people access into Sioux Falls, but they can still be their own town. It’s the same in Hartford and Dell Rapids and the communities between – amazing growth! We have a lot of rural people in this town too. I grew up on a farm and there are a lot of people that still prefer the small town feel to the big city, but they want to be here in Sioux Falls with the retail trade, merchants, and dining and entertainment. Sioux Falls is a shopping and medical hub for southwest Minnesota, northwest Iowa, and South Dakota. Recent figures from the US Census Bureau indicate that South Dakota is one of the fastest-growing states in the nation (6th fastest growing state).
Are international businesses looking at this area?
We recently had a prominent international visitor come to the United States. He chose 2 communities to visit: one in North Carolina, and the other one was Sioux Falls. So, he got the tour and he was very, very impressed. The Governor recently returned from China where he was selling South Dakota, our products, and opportunities for them to expand here as well as trade opportunities for South Dakota “You’re in charge, business. They could potentially put in an expansion plant in the move quickly Sioux Falls area with access to and move on our tax climate, two interstates, airport and rail. Plus, they the fly; change is would have access to our work inevitable, and risk force, which is unparalleled in the country. We don’t call in taking is inevitable.” sick unless we absolutely have to. We take our jobs seriously! It’s that Midwestern work ethic.
Scott Lawrence
CEO Lawrence & Schiller
It’s going to be a different city in 5 years. Can we handle the expected 100,000 population growth? I think Mike Cooper, Planning Director for the City of Sioux Falls, said by the year 2020 we can expect major population growth. Our DMA will soon be over 250,000, which puts us in a whole new league when it comes to business development, housing and retail services.u
July July 2014 2014 || BizNOWmagazine.com BizNOWmagazine.com || 1111
BIZ Exclusive
SCOTT LAWRENCE
Thought-Leader
“Risk-taking is essential.”
ENTREPRENEURIAL THOUGHTS 1. Innovation is a part of business. Can you teach people to be innovative? Yes, you can. The only things sure in life are death, taxes and change. I am a big advocate of trying to anticipate what is coming rather than to be just what I call “fix is fail” which is to only look at what’s in front of you and get that done and not what’s coming next. We spend a significant amount of time looking to the future, and change and innovation is our business. In every business, there is change and you have to move fast, you have to reinvent yourself, by maintaining the roots of being passionate, relentless and impactful, so for me it’s a constant deal. Change is always taking place and we’re not afraid to try things and we’re not afraid to admit it was the wrong idea. We move on, that happens quite frequently.
© Susan DeWitte Photography
2. P assionate, relentless, impactful—why do you choose those words to describe Lawrence & Schiller? Everybody strategizes, plans, and executes, so
we needed to differentiate ourselves. So for example when we got the California Sprint account, we traveled 3800 miles and visited every Sprint store in the state, on our dime, but we wanted to understand the things that made them work. With Berkley fishing tackle, we would host fishing tournaments, be out on the lake with them, out with the pros, and doing these things even in a tornado. And we kind of analyzed this and found out that people expected us to have a good product, but it was going to be tough to outwork us or tough to beat our passion for taking exemplary care of our growing clients and helping them grow their business. So, that is where passionate, relentless and impactful came from. So, impactful isn’t really a word…
3. How do you get creative ideas year after year? You bring up an interesting point. Someone asked me,
12 | BizNOWmagazine.com | July 2014
“How big are you guys?” I said ad agencies are always ranked by their gross billings, and we do probably 40 million a year, and he said “That’s amazing: you create 40 million dollars’ worth of stuff that doesn’t exist.” We restart the fiscal engine every year. What we do is really stress collaborative thinking, not just with the creators and the writers, but across the entire team. We have had ideation and creative consultants in. We always want to work on stimulating our thought process of ideation, of fresh vs trending, of looking at the big picture. Occasionally we will bring in somebody new to the mix and add a little flavor. An intern comes in, for example, and they just bud and blossom and all of sudden “boom” they are contributing to the whole creative process. In addition, our “creative team” is really top shelf.
4. How important is risk-taking is for an entrepreneur? Risk taking is essential. I think it’s also
very important that you have a collaborative group of individuals that you can bounce ideas off. We vet ideas among the group and most often we will come to an agreement but I believe that you’ve got to take some risks and do some new things. With 30 years under my belt, I think young entrepreneurs need to trust their gut instinct. Bounce an idea off some close allies and say, “Here’s what I’m thinking, what do you think? Let’s vet it.” But your gut usually is pretty good.
5. Do you have an activity that a company might do to encourage creativity and innovation?
What we’ve been experimenting with is what I call “free writing.” Tell your staff, “Okay, here’s the question I have for you, and I want you to just think about it, and next week we’re going to get together and we’re going to talk about it”. There’s no such thing as a bad idea. At the next meeting they take 5 minutes to write their answer, review it and highlight interesting things. Then 2 more minutes to rewrite and share. For example, I threw out the ultimate question I wanted to answer: Lawrence & Schiller would be better if we (blank). I expect my team to do a SWOT analysis – strengths, weaknesses, opportunities and threats – that relate to their discipline. Then they analyze it, and present the results at the next meeting, answering the question, “We would be better if we (blank).” People love having the opportunity to provide input! u
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by Alan Dooley
BIZ Real Estate
CONFIDENCE DRIVES THE HOUSING MARKET The Fed may control interest rates, but that’s NOT what really drives the market. Find out how YOU can get your finger on the consumer mindset. Buyer confidence is the number-one driver of home sales in both good and bad economic times. While many factors affect housing demand, a study of 11 different surveys over a 14 year period finds that home prices and mortgage rates lag behind confidence as the single most important factor affecting housing demand. Understandably, since buying a home is perhaps the most important financial decision they will ever make. The study was conducted by Karl E. Case of Wellesley College, Robert J. Shiller of Yale, and Anne Thompson of McGraw Hill Construction. Case and Shiller are the namesakes of the Case-Shiller Home Price Index.
in location of choice, and a belief that the value of the home they are buying will increase over time. Confidence is affected by many other factors too, such as family stability, freedom from oppressive taxation, trust in government, regulations and health. Better job prospects result in more confidence. While the Federal Reserve can influence mortgage rates through monetary policy, they cannot do much about influencing buyer confidence. Right now, many people are not feeling good about the federal government or the economy, and ultimately, that will impact the housing market for the foreseeable future. u
For home buyers, confidence means they will have stability in the job market, opportunity for income growth, longevity * T he Conference Board Consumer Confidence Index®, which had decreased in April, improved slightly in May. The Index now stands at 83.0 (1985=100), up from 81.7 in April. The Present Situation Index increased to 80.4 from 78.5, while the Expectations Index edged up to 84.8 from 83.9 in April. The monthly Consumer Confidence Survey®, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch.
July 2014 | BizNOWmagazine.com | 15
Smart BIZ
by Jim Rieffenberger, Renue
THE REAL GAME CHANGER IN BUSINESS
INTEGRITY
We have all witnessed a game changing moment. The amazing three point shot with seconds left. Or the famous forced turnover in football that leads to a game winning touchdown. And in business when a company creates a product or service that changes the way we communicate with cell phones and tablets. But a true character trait of a game changer’s legacy is integrity. The definition of integrity is the quality of being honest and having strong moral principles or in short - doing what you say. A true reflection of your integrity is seen through two viewpoints: one, your customers /clients and two, what you do when no one is looking…remember God is!
As a coach /mentor my call is to inspire leaders to live out their core values. This involves the process of reflecting and making changes within.
© Hannah Parker Photography
A person of integrity would have a strong moral/spiritual compass. I believe there is a difference in being driven vs. called. The model for the successful life has been built around the driven.
They see themselves as the owner and bear the fruit of a busy life gratified by accomplishments. While the called see God as the CEO of the business and surrender control. With an inner spiritual strength, they view the business as a call to serving others. And when a loss occurs, the driven see it as a crisis while the called remain calm in their faith.
16 | BizNOWmagazine.com | July 2014
Sushi & Hibachi Grill Often I see some integrity issues that need to be addressed such as: • Paying vendors and bills on time
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If not addressed, these examples have one thing in common… they never transferred what was in their words to their heart. This behavior is seen by others as a lack of respect, selfishness or even greed. We can post our core values on our web site, but if we don’t act on them we lack integrity. If we are honest, living with integrity is a continual work in progress.
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Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. This is the first of a series of articles on Spiritual Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011. Principles & How They Can Help You in Business. 7/12 M1861C We define spiritual strategies as part of our approach to life – ways of thinking, doing, believing, and Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underw engaging with others that can enable us to live Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011. toward our highest potential to guide our everyday Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. business transactions. Policies may not be available in all states. There may be indirect administrative or other costs. Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011. 7/12
M1861C
Source: Aflac Company Statistics, June 2011.
If you are interested in submitting an article on M1861C how a principle of faith has helped your business (such as honesty, patience, compassion, forgiveness, gratitude, humility, generosity) contact us at info@biznowmagazine.com.
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July 2014 | BizNOWmagazine.com | 17
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BIZ Finance e piece of th a n w o to t Wan into tel? Break mall? A ho te ial real esta rc e m m o c the are buying a sh market by , ial property rc e m m o c of s for as little a sometimes $100 bucks.
by Alan Dooley
COMMERCIAL REAL ESTATE
CROWDFUNDING Can huge commercial spaces be owned by hoards of everyday investors? Commercial real estate has traditionally been for wealthy investors, private equity firms, hedge funds, and institutional investors. A growing industry known as crowdfunding allows anyone to directly invest in a wide array of commercial real estate – from apartment buildings and retail malls to office suites and hotels with as little as $10 or $100 per share! Crowdfunding firms can now easily connect with investors via the internet and are doing so at a rapid pace. One of these startups recently raised more than $31 million from a small group of wealthy technology and real estate backers using social networking and several real estate firms to make the deals.
Traditional REITs usually carry a larger investment requirement and have a broader investment strategy with limited input from you, the investor, as to which property would be added to the portfolio, or when it would be purchased or sold. With crowdfunding, you select the property, terms, exit strategy and expected return from those being offered. An open REIT has a secondary market which allows you to buy or sell your shares at any time, whereas with a crowdfunded investment, you may be locked into the terms unless you can find an investor to buy you out. While crowdfunding can bring previously inaccessible real estate offerings and potentially higher returns to a wider market, investors need to understand the risks involved in commercial real estate, how their investment securitizes the loan or note, and they need the skills to properly evaluate a commercial deal. If crowdfunding gets out of hand, it could artificially pump up prices above a reasonable 10:1 gross rent multiplier and create a bubble down the road. u Sources: fundrise.com/; housingwire.com Note: This article is for information purposes only and is not meant as investment advice.
July 2014 | BizNOWmagazine.com | 19
Smart BIZ
by Mustafa Sharif
THE POWER OF “SELFIES”
Celebrity Ellen DeGeneres, VP Joe Biden, and rapper Macklemore are doing it. So is President Barack Obama. Seems like just about everyone is taking “selfies” these days. Selfies (self portraits) are a popular way to share information
with your social networks and can be used as a marketing tool for a business to engage more customers.
Why are visuals so powerful? Selfies are visual messages.
It is estimated that 90% of the data the brain receives is visual, and visuals are processed 60,000 times faster in the brain than text, according to 3M Corp & Zabisco. Posts with visuals create 94 % more web traffic than those without, claims hubspot.com.
Who takes Selfies? Selfies make up 30% of the photos taken by people age 18-24. Selfies are most popular in Australia, followed by the US and Canada. (technifographics)
How popular are selfies? Over 1 million selfies are taken each day.
Businesses can use selfies too. By showing your brand
Even local politicians are getting into the act.
“Recently,I had fun trying out my first “selfie” with two of my grandkids,” says Senator Tim Johnson, SD. “I also enjoy taking and sending out photos with South Dakotans who visit my office in Washington.”
20 | BizNOWmagazine.com | July 2014
© Hannah Parker Photography
on social media you can create a sense of connection with your fans and potential customers. And with the ever-developing array of applications available, it can portray your company as socially savvy, fun to do business with, and give your brand one more avenue for exposure.
Sen. Johnson says resources like Twitter and Facebook have become increasingly useful tools for him to communicate with folks in South Dakota. “I can reach out to constituents directly and provide them with updates on things happening in Washington,” he says. “Sometimes a tweet or Facebook post is the best way to let people know what I’m doing in Washington.” Selfies are quirky or informal photos, and a fun way to connect and engage audiences, particularly younger audiences. The term was first used on Twitter back in 2004. Selfies have come a long way since then, from just quick snaps from a webcam on a desktop computer to HD snaps on tablets and cell phones. You can even add an accompanying caption such as “#Selfie” for example. u
2014
growth
BizNOW is expanding locally and nationally. There’s never been a better time to join us! BizNOW has been invited to speak locally and around the country as a leader in entrepreneurship support. Columbia University, NY National American Society of Aging Conference Women Ignited by Faith collaborating with Harvard University
Editor Char Hofer, Columbia University BizNOWmagazine.com gets
53,000 hits every month.
Find Biz in Sioux Falls...
& All over the U.S.
With 90 convenient rack locations, & direct delivery to business owners, our readership reach is:
Requested in 30 states, Biz content also appears in company newsletters & in Indian Country Today, a national magazine reaching
21,000 Where are selfies being shared? 48% on Facebook 27% on WhatsApp and Text 9% on Twitter 8% on Instagram 5% on Snapchat
Sources: Mediabistro; blog.wishpond; americanexpress; venturebeat; hubspot, technifographics
1.4million
Through an investor newsletter, we reach an additional
35,000 people nationwide.
Women Ignited by Faith
Sioux Falls Brookings Madison Mitchell Tea Vermillion Iowa Minnesota July 2014 | BizNOWmagazine.com | 21
BizNOW is NOW HIRING BizNOW is expanding!
Are you: Motivated Professional Creative? Contact us to become a Biz account executive or writer today!
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Web First. Marketing Always.
B
-P M
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-B Announcing the merger of local web development juggernaut, Gage e-Services with stalwart, ad agency The A Team. From this point forward we shall be known as The Gage Team and as such we provide sophisticated website development and online marketing solutions with a full suite of advertising and marketing services. Let’s face it, today your website better come first. Without one, your business simply doesn’t exist. Get that right and everything else is easy.
(605)332-1242 WWW.THEGAGETEAM.COM 22 | BizNOWmagazine.com | July 2014
-H
BIZ Quote
SOUTH DAKOTA
Great Place to Grow your Business!
“Most of the growth in our state comes not from businesses coming in to the area, but from businesses already here, that expand.” – Gov. Dennis Daugaard, at the Governor’s SD Workforce Summit
t Facts abou ta o South Dak
D is 2 ½ growth in S b jo f o e c The pa ole. US as a wh e th f o t a times th % ta has a 3.8 South Dako pared t rate com n e m y lo p unem onal to 6.3% nati ent rate. unemploym
July 2014 | BizNOWmagazine.com | 23
BIZ Feature
by Casey King
Game Changers:
10 INNOVATORS WHO CHANGED HISTORY Throughout the course of history some people have come along and completely changed the way we live with their innovative and creative vision. Whether it’s Fleming’s discovery of penicillin or the Wright brother’s invention of the airplane, they all had something in common – their discoveries have greatly changed our lives. Innovation is key to keep moving forward and the next big thing is still out there. Maybe you’ll be next on this list!
© digitaltrends.com
2 © wikipedia.org
1 Thomas Edison
One of the most significant of inventions but often taken for granted – the electric light bulb. Edison invented the first commercially viable and long-lasting light bulb, helping society end a long reliance on daylight.
24 | BizNOWmagazine.com | July 2014
Mark Zuckerberg
Zuckerberg’s Facebook is the world’s largest social networking site. Every month, more than 1.28 billion people worldwide use Facebook, with 802 million of those people logging on daily. Facebook is the third most popular website, but first in social networking.
© parade.condenast.com
5 © spytechgears.com
3
BIZ Feature
Wright Brothers
Martin Luther King Jr.
The invention of the airplane in 1903 has allowed for faster travel and helped aid in wars. Orville and Wilbur Wright were the first to utilize aircraft controls, which allowed for power steering the aircraft – a very important key to allowing the aircraft to lift and permit a controlled landing.
With his nonviolent civil rights movement, he made a major leap toward equality for all people. Although he was assassinated for doing so, he helped end racial segregation and received the Nobel Peace Prize.
© Raytheon Historical archive
6 © qnint.sbq.org.br
4 Alexander Fleming
Penicillin was found “accidentally” by Fleming when he came back from vacation to discover a mold had formed on some culture dishes with a bacteria-free ring around itself. This group of antibiotics alone has single-handedly saved millions of lives and is still widely used today.
Percy Spencer
The essential microwave oven. Almost every household in America has one. This invention made cooking and reheating foods more efficient by causing polarized particles in the food to build up thermal energy.
Continue >
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Providing Peace, Hope, & Efficiency July 2014 | BizNOWmagazine.com | 25
BIZ Feature
Game Changers:
10 INNOVATORS WHO CHANGED HISTORY
© businessinsider.com
9 © theguardian.com
Tim Berners-Lee
Sergey Brin and Larry Page
8
10
These two guys founded Google Inc., the most widely used website, in a garage! This website, known for being able to find about any information on anything, is so widely used that it was actually added to the Oxford English Dictionary in 2006. Google it.
© blog.myheritage.com
He’s the guy who invented the World Wide Web, another essential tool people use on a daily basis. The web was created in 1989, but was not initially intended for public use until Berners-Lee realized that it could be used worldwide.
Elvis Presley
A 20th century rock music revolutionary. The King of Rock and Roll changed the game in music forever with his unique style and sound. Little known fact: he also had a pet turkey named Bowtie.
26 | BizNOWmagazine.com | July 2014
Marie Curie
A Polish-born French physicist who is famous for her work on radioactivity. She was the first woman to win a Nobel Prize and she won it not just once… but twice (physics and chemistry). u
© womenhistory.about.com
7
Smart BIZ by Casey King
ADD AN HOUR
OF PRODUCTIVITY TO YOUR DAY 4 FREE Apps that Save you Time & Effort
Did you accomplish everything you wanted to do today? Sometimes it feels like there just aren’t enough hours in a day. But there are a variety of apps that can help eliminate the clutter in your day and save you time and effort. Knowing which apps will work best for you is important in freeing up your time and being able to stay ahead of your schedule.
PaperKarma:
This app is designed to prevent that unwanted paper junk mail from piling up in your mailbox while saving some trees at the same time. It’s as simple as snapping a picture of the junk mail you no longer want to receive and with a couple prompts, you are unsubscribed from the distribution list. This helps save time by no longer needing to shuffle through copious amounts of unwanted mail by eliminating yourself from the mailing list entirely.
Clean Master:
Clean up junk files, improve speed, boost memory, and prevent your phone from viruses and malware with this app. It’s easy for your phone to slow you down when not operating at maximum efficiency so make sure it is protected. This app is only available
for Android, so iPhone users will have to look to alternatives like Battery Doctor.
Park Me:
This app is great for when you’re in a hurry and can’t find anywhere to park. With the ParkMe app you can find and reserve parking spots nearby. Rather than wasting time circling the block looking for a cheap, nearby parking spot, let the app do all the work for you. This app also works as a reminder for where you left your car, marking your car’s location on the map. Save time and money by downloading this easy-to-use app by never looking for a parking spot or losing your car again.
Fast Customer:
“Hate waiting on hold? Then don’t!” This app will save precious time when being put on hold. Rather than sitting on hold, listening to elevator music and staring off into space, you just click to the department you want to talk to and Fast Customer does the rest. Once a customer service representative is available, you will receive a phone call. No one enjoys being put on hold, so download this app for Android and iPhone and let the app do all the waiting. u
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July 2014 | BizNOWmagazine.com | 27
BIZ Health
by Tessa Audet
THE GAME CHANGERS IN DIET: Small changes that will give you BIG results!
It can be tough to go from splurging on tacos and sitting in front healthy snacks with you at all times. Nuts, fruit, pretzels and of the TV to munching on salads and exercising regularly. We popcorn make great healthy choices and can be easily packaged all know it’s for the best, (but maybe tomorrow, cause right now in a small bag for those emergency situations. Other ideas: apple this meat and cheese burrito is calling my name!) Yet tomorrow or pear chunks with a wedge of peanut butter, baked vegetable comes and the change seems just as daunting. Well, what if you chips or a bag of frozen grapes. And for a real treat, the Biz team didn’t have to make such drastic recommends this: put a toothpick changes to see the results you desire? in the grape, roll it in yogurt and dip Starting a healthy lifestyle can be in crushed nuts, then freeze. Pretty, more manageable if you begin with delicious and good for you! smaller steps, which still allow you to see big changes. We all know the 4. Fast-forward through basics like drink more water, eat a commercials. A California good breakfast and get exercise, but University study found that images here are a few surprising tips for small of high-calorie foods can actually changes that can produce HUGE stimulate the brain into feeling hungry. Eating whole foods means eating food results: DVR the program and fast-forward
HEATH BENEFITS OF EATING WHOLE FOODS
1. Take it easy on the healthy foods. Seriously. Sometimes people think just because it’s healthy, they can eat as much as they want. Calories are calories; and even overdoing on healthy calories will eventually pack on the pounds. So eat a balanced diet. But consume in moderation.
in its natural state, or non-processed. For example, fresh, natural fruits and vegetables are loaded with fiber, vitamins and minerals which the body needs to be healthy. Eating foods like these can reduce risk of cardiovascular disease, cancer, and type 2 diabetes. So get going, eat WHOLE!
2. Variety may be the spice of life, but it’s a diet-killer. Limit your choices. When it
comes to chips and cookies and other snacks, variety can sabotage your diet. All those choices can make you pack on the pounds, because variety can stimulate your appetite, making you crave more than you actually need. So limit the variety of unhealthy snacks you have on hand so you won’t feel tempted to overeat. Do the opposite with vegetables – add more colors and choices so you’ll want to eat more of them.
3. Create emergency packs of healthy snacks. Avoid the temptation of unhealthy foods by having back-up
5. Eat Fat to Lose Fat. A study
in the British Journal of Nutrition in 2009 found that people who consumed the most unsaturated fatty acids actually had lower body mass indexes and less stomach fat than those who consumed the least fat. Why? Because the unsaturated folks ate higher-quality foods. So if you’ve been avoiding any and all fat as a way to lose weight, you may want to re-think your diet. Avocadoes, olive oil, nuts – these are all high in fat but it’s the good kind. And eating some fat not only gives you energy, but it makes food taste better, and keeps you full longer so you don’t raid the fridge later. Fat even helps you burn fat. The body requires energy to keep metabolism burning, and a study in the American Journal of Clinical Nutrition in 2007 found that consuming fatty acids can boost metabolic health. Fat gives you the fuel to help burn calories. So skip the low-fat this and no-fat that and go back to eating whole foods as nature made them – fat included. u
Sources: livestrong.com; health.com
28 | BizNOWmagazine.com | July 2014
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BizNOW Calendar
Send items to: info@biznowmagazine.com
what's now
July – August South Dakota Art Museum New events and displays throughout the summer.
4
July 4 Parades and Celebrations Everytown, USA
July 4 DTSF First Friday 5:00pm Downtown Sioux Falls Shopping, special events downtown July 7, 14, 21, 28 YPN Golf League 5:30 PM - 8:00 PM Network each week at a different course while playing. lfosheim@siouxfalls.com. July 8 Sioux Falls Chamber Mixer 5-6:30pm Holiday Inn City Center, 100 W. 8th St. Hors d'oeuvres; beverages. $3. RSVP to 605.373.2014 or plund@siouxfalls.com. July 10 - 13 Hot Harley Nights 2601 W. 60th St. N., Sioux Falls J & L Harley-Davidson bike rally to promote Make a Wish foundation. Event schedule at jl-harley.com
11
July 11 Fridays on the Promenade concert #5 6:00 - 8:00 pm 4th & Virginia Streets, Sioux City, IA $3 Food, beverage, music. fridaysonthepromenade.com
July 12 - 13 Railroad Days 10:00 - 8:00pm Sat, 8:00 – 4:00 Sun Prairie Village, Madison Two miles west of Madison, SD on Hwy 34 & 81 Events, activities, rides: prairievillage.org/ railroad-days. July 17 Brandon Chamber Mixer 5:00 PM - 6:30 PM Performance Press
July 17 Business After Hours 4:30 - 6:30 pm Western Iowa Technical Community College 4647 Stone Ave, Sioux City, IA
20
July 17-19 JAZZ Fest Yankton Trail Park, Sioux Falls
July 20 Sparkle Bridal Tour 9:00 AM – 3:00 PM Register at thesparklebridaltour.com
July 21 Make a Wish 30th Anniversary Celebration 5:00 PM The District, Sioux Falls Dinner, Auction, live music with Love and Theft Tickets for dinner and/or concert TheDistrictSF.com
Biz Lunch Corner Need a nice spot for a quick lunch and to conduct business?? Starz For an informal lunch or to conduct a bit of business in Sioux Falls...Rediscover Starz! Take a step back in time and enjoy the retro feel of the 50s & 60s, with all sports all the time on TV and pop music faves. Daily bargain lunch specials start at $5, with GENEROUS portions. Plus favorites like smashed burgers, pizza, nachos, shrimp. Don’t forget a great brew! Located just off Western on 57th.
Got a place we should know about? Send in your own review in 75 words or less - we’d love to hear about it! info@biznowmagazine.com
30 | BizNOWmagazine.com | July 2014
July 25 Fridays on the Promenade concert #5 6:00 - 8:00 pm Historic 4th & Virginia Streets, Sioux City, IA Music, food, beverages. $3 cover. See fridaysonthepromenade.com
26
July 26 Madison Discovery Day 8:00 AM - 9:00 PM Downtown Madison Events & Fun! Discover the unexpected. July 26 Mike Miller Night of Hope 5:00 PM The District, Sioux Falls Food, drinks, celebrity athletes, live music with Sister Hazel to support Sanford Children's Hospital. Tickets TheDistrictSF.com July 29 YPN Power Lunch 12:00 - 1:00 PM Bros Brasserie 332 S. Phillips, Sioux Falls
July 29 Networking @ Noon 12:00 - 1:00 PM Fairway View Lounge, Brandon Golf Course July 29 Seminar – Keep a Family a Family & A Farm a Farm 6:30pm Sioux Falls Convention Center Free. Sponsored by Thompson Law, PC August 2 Brandon Hometown Days 3:00 p.m. - 10:00 p.m. McHardy Park Free August 3 21st Annual Madison Car Show 11:00 – 4:00 pm Prairie Village, Madison Season passes honored. Adults $5; kids 12 & under, free. prairievillage.org/madisoncar-show
38
IS THE NEW 40.
We’ve never cared much for waiting. That includes waiting for anniversaries with round numbers or for opportunities to thank our clients. So to our oldest partners – thank you for making these last 38 years so wonderful. And to our new friends, we say – welcome to the family.
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