Biz Now - March 2014 Issue by BizNow Magazine

Vol. 4 Iss. 3 March 2014

get inspired

NOW

inspiring the creative spirit in every business leader

Biz Exclusive

with the Governor!

SPORTS

BIZ Interviews:

• Gold-Medalist Hockey Player • Hall-of-Fame Fisherman • Vikings Star turned Pro Speaker

Sexy, Sporty & Professional: Looks that WOW them at the Off ice!

605-553-0514

www.avitusgroup.com Regional OfďŹ ce Sioux Falls, SD

Photo by Susan DeWitte

ABOUT Our MARCH COVER : …And ACTION!

This month’s issue is about all things sports. Our cover model is hockey player CJ Franklin, who you may know from his fancy moves on the ice with the Stampede in Sioux Falls or from winning the gold medal with Team USA at the World Junior A Challenge in November. Taking our cover photo was Susan DeWitte, who said she froze her buns off getting the shot, but it was well worth it to work with CJ! In this issue you’ll find an interview with a former Vikings football player who now takes the stage as a motivational speaker for Fortune 500 companies! We go behind the scenes with a Hall of Fame legendary angler; what a great life this guy has, he fishes for a living! Plus, we profile some of the businesses that support the sports industry – from companies that make scoreboards to architects that design beautiful stadiums! The sports industry is big business and benefits our local economy, bringing in additional revenue and creating more jobs.

Lead with Integrity Fitness for your Soul

Scoreboards to Stadiums: Companies that Support the Sports Industry

You’ll even find out the Governor’s favorite sport! It’s all here in this action-packed Biz!

in every issue

Inside Biz........................................4

note from the editor

Biz Feature..................8,11,12

13,21,22,26

Smart Biz ........................7, 20 Biz Q&A's...........................15-19 Biz TechTalk..................... 25 Style NOW...................28-29 What's NOW....................30

calendar of events

contents

We encourage you this month to make fitness a part of your lifestyle: now and always!

Profiles of Sports Professionals

• Q & A with Stampede Player & Gold Medalist CJ Franklin He’s young, passionate, and already a Gold Medalist. • From the NFL to Motivational Speaker – Q & A with Keith Nord Find out Keith’s advice to help YOU reach the top! • Q & A with Hall of Fame Legendary Fisherman Ted Takasaki What’s it like to turn a hobby into a career and fish as a professional?

20 FOUL PLAY!! When someone does you WRONG at Work; How to Get Back on Track

Stay Fit & Have Fun Finding time to exercise in our busy lives including 3 quick exercises you can do at your desk!

Biz EXCLUSIVE with the Governor!

Sports Injuries Getting You Back in the Game

Tour de Sioux Falls Golfing Destinations

March 2014 | BizNOWmagazine.com | 3

inside Biz

note from the editor

NOW Publisher BizNOW Magazine, LLC.

the Lessons

WE LEARN The lessons we learn from sports begin at an early age when we are first introduced to the concept of playing together, playing fair and playing by the rules. These early lessons permeate every aspect of our youth and adult lives as we learn how to work and deal with one another. In life, just as in sports, there are winners and those who lose. The rules are the same: the more you prepare the better your chances. Just as a good team draws in loyal fans, the more integrity you display in your professional career, the better your business; people notice, they talk and share great and poor experiences alike, just as they would with their favorite team. The big difference of course is your business is your life, your source of income, your security. Can you really afford not to stay at the top of your game? In this issue we address teamwork, integrity, morals, fair play and how to handle problems. We learn most of our professional and career fundamentals in kindergarten - how to get along, be honest and fair, playing on a team and of course celebrating the successes. We also learn how to fail gracefully, learn from our mistakes and try again, next time perhaps better prepared. We only get one shot at life, no do overs, but there are second chances all the time, so go for it! Follow your destiny, your dream, build a team, learn the rules of business and go conquer your corner of the world! Go team!

Editor Charlotte Hofer 605-376-3758 char@biznowmagazine.com Design Director/ Senior Creative Ally Vogel 605-759-5615 ally@allysart.com Director of Marketing Tim Cummiskey 605-366-1489 tim@biznowmagazine.com Director of Business Development Alan Dooley alan@biznowmagazine.com Contributing Photographer Susan DeWitte Chad Phillips Photography Social Media Strategist and Proofreader Alison Peymann Cover & Editor Photos by Susan DeWitte Reproduction or use of the contents of this magazine is prohibited. BizNOW Magazine is published monthly by BizNOW Magazine, LLC and strives to publish only accurate information, however BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the property of BizNOW Magazine, LLC and cannot be reproduced without permission of the publisher. Send magazine feedback and advertising and sales inquiries to tim@biznowmagazine.com ÂŠ2014 BizNOW Magazine, LLC All Rights Reserved.

Connect with us!

Char Hofer

4 | BizNOWmagazine.com | March 2014

Visit us online at:

Photo by Susan DeWitte

Publisher/Editor

www.biznowmagazine.com

@BizNowMagazine for news that affects the Sioux Empire business community

Biz Contributors Contributors With a degree in Journalism and English from South Dakota State University, Tessa Audet enjoys both reading and writing. She spends her time writing for BizNOW and exploring Denver, CO. When Biz isnâ&#x20AC;&#x2122;t keeping her busy, you can usually find Tessa with her nose buried in a book or out spending time with friends.

Alan Dooley is a 32-year

veteran of IBM and now runs Grathia Corp, a private lending and real estate investment firm. Having been a soccer coach and heavily involved in the Boy Scouts of America, he raised four children and now cares for his parents, one of whom is in remission from bone marrow cancer. Putting the fast-paced corporate world behind him, he now lives in Madison. He has a BS in Computer Science from Rutgers University.

Donna Farris is Writer/

Editor for Avera McKennan Hospital & University Health Center. She has 20 years experience in journalism and public relations, and holds a Bachelor of Science degree in news editorial and public relations from the University of Nebraska at Kearney.

Matthew Stoffel is an English,

journalism and theatre major at Augustana College in Sioux Falls. Originally from rural Minnesota, Matt enjoys the small-town feel of Sioux Falls combined with the big-city offerings. In addition to classes, he is almost always involved in an Augustana theatre production as an actor, director or designer. Matt also writes for the campus newspaper, the Augustana Mirror.

Sam Tastad is a freelance

Steph Laska works as an

Executive Recruiter with Lucas Group in Phoenix. Fluent in French, Steph has also worked as an English tutor in Grenoble, France. She says that living in different places has given her a broader and more dynamic view of the business world. Her heart belongs to Sioux Falls, though, and she plans to start a business here one day, as she loves the exciting city growth combined with the small-town feel!

Mustafa Sharif is a student at

New Technology High in Sioux Falls. He comes from a family of immigrants from Kenya in East Africa and is bilingual. He is an editor for The Voice, the New Tech school newspaper. Journalism is his declared career path. He spends a lot of time watching sports and blogging about sports. Mustafa has been a fan of the New York Giants since he can remember.

videographer and writer in the Sioux Falls community. He is a Production Assistant at KDLT where he films and edits local sports games, and freelances as a sports writer at ESPN 99.1. He interviews local coaches and players about games and writes feature stories. Sam graduated from the University of Sioux Falls in May of 2013 with a Media Studies degree.

Interested in Advertising? Let us help you: Charlotte Hofer

char@biznowmagazine.com 605-376-3758

Tim Cummiskey

tim@biznowmagazine.com 605-366-1489

Testimonial

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March 2014 | BizNOWmagazine.com | 5

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by Alan Dooley

LEAD with INTEGRITY

Integrity in business is just as important as in your personal life. Trust is the substance of any friendship, marriage or business deal if you want the relationship to last and have value. Integrity is the grit and substance of a person that says you can be relied upon; that your word is true. It does not mean you will always succeed, but that you try your best to do what is right and good.

Relationships

Smart BIZ

You knew who Coolidge was, what he believed and that he would do what he thought was right, regardless of the political consequences. A reporter once wrote "You just have confidence in Coolidge. He may not do what you want him to, he may not do what you think he ought to do, but you know he's done his best to do right."

Be Kind

In a U.S. News and World report, 89% of people believe incivility is a serious problem. Do you “The good hold the door, allow a driver to cut in ahead of you, say Thank You to those who serve man brings good you? Kindness is the language of influential things out of the people. It is the simple effort to speak respectfully and graciously at all times. good stored up When we are stressed it is easy to be short in his heart.” with our child or curt to a business partner, so take a breath and treat everyone with – Luke 6:45 courtesy and kindness. Your inner strength is on full display when you are kind, and others What’s interesting about will not only see it but they will appreciate and this survey is that relationships respect your actions and words. As a leader, you will outweighed career or money -- by have a greater influence and ability to motivate through more than 10 to 1! In their hearts, people your warmth than through anger or force. The best leaders know what is truly important and will strive to know the most effective way to infuse an organization with a fulfill the principles that give life meaning and significance. core belief or value is by example. A Harris poll revealed what Americans believe is most important in life: 56% - relationships 21% - religious faith 12% - m aking the world a better place 5% - a fulfilling career 5% - money

Do What is Right

We’ve all seen politicans who are vacuous charming icons with no substance, who bend to the whims of special interest groups and political demagogs. Enter Ronald Reagan, respected by friends and foes, or Calvin Coolidge, a man of dignity and character even if you disagreed with his political views.

Be Good

Goodness is a matter of the head, the heart, and the hand. Can we develop or teach goodness in our daily lives and actions? Can it thrive in our corporate decisions and still be profitable? Some believe that education is the solution, yet education of the head without an equal emphasis on integrity of the heart or deed will only produce creative and clever demons. Bernie Madoff – convicted of running a Ponzi scheme considered to be the largest in US history – displayed charismatic grit and substance, but underneath he was a brutal fake, a criminal who lacked heart. Mobsters have been known to be charitable but are not good at heart. Goodness is not just a matter of what we do; its a matter of what we are made of, what is inside, our integrity. To our own selves we must be true for you can never regain lost integrity. Henry David Thoreau said,“Goodness is the only investment that never fails.” Every day try to do a good deed, say a good thing, show a good heart. u Source: "How to Impact and Inf luence Others" – Dr. James Merritt

March 2014 | BizNOWmagazine.com | 7

BIZ Feature by Matt Stoffel

From Scoreboards to Stadiums: Companies that Support the Sports Industry

In 1923, New York’s Yankee Stadium was commonly called “The House that Ruth Built.” While the image of the homerun hero singlehandedly pouring concrete is striking, it overlooks the hard work of firms and teamwork from a variety of industries that make the sports business possible. And requirements for one industry mean opportunities for another.

Tracy Turbak, Sioux Falls’ Director of Finance, says all types and levels of sports generate an economic benefit for the community. From venues such as fitness centers or golf courses to sporting goods vendors to indirect opportunities created for hotels, restaurants and other general retail, a large number of businesses benefit from athletics.

“Improving sports and recreational opportunities for the community improves T the quality of life for everyone,” Turbak says, and a good quality of life is vital in recruiting and growing an area’s economy and business climate.

y r ac

“There’s quite a bit of residual work that comes off of sports,” says Robin Miller, founder and CEO of MSH Architects. “We build all this around the entertainment.”

i l le

MSH Architects has designed a number of sports-related facilities, most prominently the USF Sports Complex, which houses football, track and soccer for the University of Sioux Falls, and which will host the NCAA Division II Outdoor Track and Field National Championships in 2018. Artificial turfs were part of the master plan MSH crafted. Synthetic turf lasts longer and is designed to never harden or freeze. In addition to holding up better, Miller asserts that artificial turfs are more bi n Ro environmentally friendly than grass fields.

8 | BizNOWmagazine.com | March 2014

“Once these are in place,” Miller says, “you don’t water it, you don’t fertilize it, and you don’t mow it. You don’t put weed killer on it and you don’t run all those chemicals into your water systems.” In addition, these extremely durable fields are made from recyclable materials. MSH Architects also designed the Tea Area High School sport complex: two soccer fields, a track and a football field. The football turf, entirely rubber, greatly reduces the concussive rebound force and thus the risk of injury. In addition to being safer, the turf’s heat retention keeps snow off the field for several extra weeks. Mark Aspaas, Principal Architect and Vice President at Architecture Incorporated, believes designing for sports can be quite different from other architecture. Normally, a building is about the people inside and what they need dayto-day, but he says stadiums are unique because “one night there may be 15,000 there and then it sits empty.” Architecture Incorporated is designing an indoor field sport facility at South Dakota State University that will be completed later this year, and a new football stadium for 2016. They are also working with the University of South Dakota on major additions to the DakotaDome, adding a basketball and volleyball arena. All of these architectural projects mean additional jobs for local businesses and will encourage economic growth in the local communities. Daktronics, a Brookings-based company, provides LED video displays, scoreboards and timing systems for sports

D a kT ro ni c s

nationwide, from professional sports to college to high school and recreational leagues. “We also provide on-site event support and content creation services,” says Jay Parker, Vice-President of Live Events. Daktronics strives to include “everything any venue would need to provide fans with an experience that they can’t receive by sitting at home watching TV.”

According to Parker, Daktronics has installed over 500 LED displays in the Sioux Falls area alone for sports, retail establishments and billboards. Last fiscal year, approximately 30% of Daktronics’ sales were generated by the sports industry. To further bolster the sports business, Sioux Falls broke ground on the Denny Sanford Premier Center in 2012. The indoor arena, with a projected completion this fall, will allow for bigger entertainment events. An economic impact analysis estimates a surge of 355,000 more visitors and $36 million to Sioux Falls each year thanks to the events center. Beyond the new arena, the city continues to invest in parks, trail systems and swimming facilities. “The city is also partnering with non-public entities investing in indoor sports facilities for both tennis and ice sports,” Turbak says. One such addition to the Sioux Falls sports scene will be the Scheels IcePlex. The complex will offer hockey, recreational skating and more to the public this September. It will be home to the Sioux Falls Youth Hockey Association and the Sioux Falls Figure Skating Club, while providing a practice area for the Sioux Falls Stampede Hockey Club. Overseeing funding is the Ice Sports Association. Sue Salter, Executive Director, says “Scheels has been an instrumental partner in making this community facility a reality.” Scheels provided monetary support and active involvement in the funding drive. “We have been inspired and humbled by the incredible generosity of hundreds of individuals and business’ that have supported the campaign,” Salter says. Continued investment in the sports business will generate even more diverse economic benefits, which, in turn will help keep the unemployment rate low. u

March 2014 | BizNOWmagazine.com | 9

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BIZ Feature

by Sam Tastad

STAY FIT &HAVE FUN

We all know that sitting at a desk all day can be hard on your health. A sedentary lifestyle increases your risk for high blood pressure, obesity, heart disease, diabetes, osteoporosis, and cancer. Add to that list premature aging: in a study conducted on identical twins by Dr. Lynn Cherkas of King's College London, the cells of the sedentary twin appeared 10 years older than the cells of the more active twin! But finding time to exercise in our busy lives can be challenging. We’re getting kids ready for school, rushing to work, rushing home, cooking dinner, helping with homework, and trying to carve out a little family time too. And somewhere on the to-do list is finding the time to exercise. Facilities like the Sanford Wellness Center in Sioux Falls provide many activities for a variety of tastes, such as aquatics, strength and cardiovascular training, circuit classes, Zumba, and basketball to maintain a healthy work, family, and fitness lifestyle. "We don't want someone in a program they don't enjoy,” says Steve Bliss, Senior Exercise Specialist at the Wellness Center. “If you pick a sport you enjoy, you have a much better chance of sticking with it.” Near the Sioux Falls Regional Airport is the recently opened Sanford Fieldhouse and Sanford Pentagon, home to the POWER Athletic Enhancement Programs, Sanford Sports Medicine & Rehabilitation, and Sanford Sports Medicine Outreach.

All of Sanford's facilities are open to all ages, whether an athlete, or a businessman or woman. "We have a pretty broad range of people: kids from 7-years old to adults that are 60 or 70," says Scott Hettenbach, Sanford POWER Enterprise Manager. When signing up for a program, Hettenbach says it's beneficial to work out with a friend, or a group. “If you have other people who hold you accountable, then you will work as a group to get things done. And if you put it on your calendar, you are more apt to do it – whether it is before work, during lunch hour or after work.” Holding people accountable in an exercise program is key to achieving best results. At the Wellness Center, Bliss holds people accountable with a “priority grid” to help live a healthy lifestyle. "If there's no plan, there's no action. Everyone is individualized. I have them do a grid once a week, and what's nice about this, is it helps them with their goals because sometimes people feel they are spinning out of control or too busy."

cont. on page 12 >

March 2014 | BizNOWmagazine.com | 11

BIZ Feature (cont.)

STAY FIT& HAVE FUN

Got a desk job? 3 Quick Exercises You Can Do at

Making it a priority to work out can be as simple as committing to take a 10-minute walk during a work break, or by creating one or two short-term goals for four to eight weeks. Then, once these goals are created, the important thing is to make a habit out of working out. A healthy lifestyle doesn't end at the gym, either. Bliss encourages men and women to keep a journal of their eating and sleep habits. "Start looking at how much sleep you get at night. Adults should get between seven and nine hours. Then, follow these guidelines: get two and a half hours of physical activity a week, and always eat breakfast." No matter what program you choose, itâ&#x20AC;&#x2122;s important to measure your success - monitor your heart rate, blood pressure, sleep patterns, weight and body mass index. A healthy fitness lifestyle takes effort, but it pays off in big dividends â&#x20AC;&#x201C; better health, a fit and trim body, more self-confidence, and a longer-life span. u

your Desk!

"A lot of people will round their back at work, and these are some movements you can do every hour at work," says Steve Bliss, Senior Exercise Specialist at Sanford Wellness Center. 1. Chair Squat: This exercise gets you up on your feet, and develops your leg muscles. Stand in front of a chair, and lower your gluteus maximus without sitting down. Keep your knees above your ankles, and put your weight on your heels. 2. Chest and Back Stretch: This exercise promotes good posture. Stand or sit in a relaxed position with your arms extended in front of you parallel to the floor. Pull your shoulder blades behind you, bending your arms slightly at the elbows. Do this for five seconds, and repeat five to ten times. 3. Shoulder Shrug: This exercise relieves tension in the shoulder, neck and upper back muscles. Slowly bring your shoulders up toward your ears. Hold for three seconds, then roll your shoulders back and down. Relax and repeat five to ten times. Other workouts you can do at home include push-ups, pullups, inverted rows, dips, using bands for circuit routines, and jumping rope to get your heart rate up. *Exercises recommended by Bliss and Hettenbach of Sanford.

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BIZ Feature

interview by Mustafa Sharif

Up Close & Personal with

Gov. Dennis Daugaard Gov. Daugaard, this is our SportsBiz issue. What's your favorite sport?

Each summer my son and I canoe down the Missouri River and camp overnight along the way. It gives us time together, and we enjoy seeing eagles, ospreys, beavers and muskrats. As we go, we always swim and sometimes fish. It’s always nice to spend time with my son and take advantage of some of the outdoor opportunities we have in South Dakota.

Recently we did an issue on charisma. What does charisma mean to you and why is it important in leadership? I know that many of the elected officials throughout our nation are very charismatic individuals. They exude confidence. They’re good in front of large crowds. They are very persuasive. There is no doubt this ability brings many people success. Throughout my time as governor, though, I haven’t invested a lot of my time in trying to be charismatic. Instead, I’ve tried to always work hard, be honest, and stay true to my values. That is what’s really important. The rest seems to take care of itself.

work. They taught me the meaning of hard work and that all work has dignity.

How can a person stay likable but stay true to your mission? How can you deal with criticism in the public eye?

If you have your own beliefs, there will always be people who disagree with you. Other people’s opinions shouldn’t define you or take precedence over your principles. If you’re committed to those principles and to doing the right thing, I think other people can respect that even when they disagree. I also think it’s important to respect other people whether they agree with you or not and to see them as individuals.

“I learned many important life lessons from my parents. My parents were both born deaf, but they did not allow that to deter them or define them.”

What’s one thing you want to accomplish for South Dakota in 2014?

Over the past three years, we’ve balanced the budget, decreased the number of unnecessary regulations, kept the tax burden low, and made state government – Gov. Daugaard more accessible. We also launched our workforce initiative, South Dakota Wins, to address workforce issues in our state. South Dakota’s unemployment is so low that we don’t have enough workers to fill all the job openings in areas like engineering, information technology, health care, accounting and the trades. In the BizNOW is all about inspiring entrepreneurs coming year, we will be doing more to address our workforce to become the best they can be. Who problem by supporting career technical education programs, inspires you? and we will continue our efforts to be good stewards of I learned many important life lessons from my parents. My government. parents were both born deaf, but they did not allow that to deter them or define them. They farmed for years, but when things weren’t going well financially, they had to sell the livestock and equipment. My parents didn’t use their deafness as an excuse. They picked themselves up and took jobs as janitors at Augustana, driving fifty miles every day to

What are 5 words that describe you?

Frugal, self-starting, fortunate, fit and straight-forward. u

March 2014 | BizNOWmagazine.com | 13

Trust your lender.

Brent Reilly Business Banker - Sioux Falls

Ed Den Beste Market President - Sioux City

Great Western Bank offers more than just banking; we offer long-lasting relationships built on growth and financial trust. Our knowledgeable team of bankers have the expertise to help your business thrive. Contact Brent in Sioux Falls or Ed in Sioux City today to learn more about personalized financial solutions that are crucial to growing your business.

Sioux Falls: Brent Reilly • 200 E. 10th St • 605.336.4472 Sioux City: Ed Den Beste • 600 Pierce St. • 712.522.4430 Find more great locations at GreatWesternBank.com

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BIZ Q&A

interview by Charlotte Hofer

Photo by Chad Phillips Photography

8 Questions with a Stampede Hockey Player

Name: CJ Franklin Position Played: Forward 1. What's the highlight of your sports career? Going to Nova Scotia and winning the gold medal with Team USA at the World Junior A Challenge in November.

are a lot of highs and lows during a game and throughout the season.

2. What's your work-out routine; how do you train? Working out 2 to 3

8. What do you plan to do after your hockey career? I would like to

times a week doing Crossfit, stretching and practice every day we don’t have a game.

3. You have a passion and fire for the ice. What draws you to the sport? The feeling of winning and playing for something every night and being part of a team.

4. What do you like best about playing for the Stampede? I love

being around the guys on the team and being part of a winning program. I also love the town of Sioux Falls and our great fans. Photo by Susan DeWitte

7. What’s one thing people don’t know about being a hockey player? It is a very emotional game, there

5. What do you do in your offtime? Hang out with guys on the team

and watch some Sons of Anarchy.

6. What did you like about filming the Biz cover shoot?

The opportunity to be on one of the most popular Sioux Falls magazines was exciting!

go into Sports Management and maybe coaching. I love sports and would love to stay involved in sports one way or another. u

DiD you know? The Stampede have had 20 former players skate in the National Hockey League. Players come from all over the nation to Sioux Falls to play for the Stampede and the United States Hockey League. It is a big stepping stone from high school to college as all of the players in the USHL are vying for Division I college scholarships.

March 2014 | BizNOWmagazine.com | 15

interview by Charlotte Hofer

Going Fishing for a Living Pro Angler Ted Takasaki He’s made a career doing what he loves – fishing! Ted Takasaki is a Hall of Fame professional angler who won the prestigious Professional Walleye Trail Championship. He still holds the record for a one-day limit of 5 walleyes, which weighed an impressive 53.2 pounds! He has been featured in many national magazines and TV fishing shows. Ted is considered one of America’s leading walleye experts, and resides in Sioux Falls. A lot of people love fishing, how did you turn it into a career? I had a dream and a goal to turn my hobby into a business. It took many long hours and a good plan to succeed. The plan that I wrote for myself outlined the steps I felt it would take to make money while fishing. A few breaks and good luck came along the way. The biggest break was when I won the 1998 Professional Walleye Trail Championship, which was the first $100,000 pay day in walleye tournament fishing at the time. That led to my being hired as the President of Lindy Fishing Tackle. It was there where I was able to utilize my business skills which I had learned in 18 years at Hewlett Packard. When my professional fishing income exceeded my salary as President, that was when I felt comfortable in turning my hobby into a full time business.

What’s a typical day for you like as a professional fisherman? I work on promotional items, such as articles

and photos for magazines; I also work on sponsor proposals and arrange appearances, which is how I earn a living. The summers are when I head out to various lakes or rivers for walleye tournaments. These tournaments hone my skills and when I am successful, I also earn dollars which pay the bills. The winter months are when I am traveling almost every weekend to conduct seminars and appearances at sport and boat shows around the country.

What inspired you to become a pro angler? A friend

of mine and I started to fish walleye tournaments and in one of the first tournaments we finished in the top ten, and there was a crowd of about 2000 screaming fans as we drove our boat into the auditorium! That’s the moment I got excited and decided I wanted to fish full time. 16 | BizNOWmagazine.com | March 2014

What is the largest fish you have ever caught?

A 54 inch Muskie from Lake of Two Mountains in Quebec, Canada. My biggest walleye is a 12.5 pounder from Lake Erie.

What tournaments will you be involved in this spring? The Cabela’s National Walleye Tour (NWT) begins in

April and goes until September. There will be four $1500 entry fee tournaments within this circuit. I will also fish 3 or 4 additional smaller entry fee tournaments which are closer to home.

What does a National Tour entail? How long are you gone? And can you take us at BizNOW along?

A national tour such as the NWT consists of 4 to 5 days of practice (finding the fish and figuring out the technique needed to catch them) along with 2 to 3 days of the tournament itself. These tournaments are typically located anywhere from Montana to New York down to Arkansas and they change lakes/rivers from year to year. A friend typically travels with me to these venues and he helps in the preparation and expenses. BizNOW is always invited into my boat!

What insider tips do you have for catching walleye?

My favorite technique to catch walleyes in SD is to pull bottom bouncers & a nightcrawler spinner. Set your speed so this spinner just starts to spin. Keep this bouncer close to the bottom & watch your electronics.

Photos courtesy of Ted Takasaki

BIZ Q&A

“This is the year I will ...grow my business. ...get organized.”

What's the highlight of your career so far? Being

inducted into the Freshwater Fishing Hall of Fame and winning the 1998 PWT Championship.

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Do pro anglers make the most money – like in Nascar – on the endorsements? Is it hard to get endorsements? While I probably do better than most

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professional anglers, it’s still not a secure “job”. I’m doing what I love to do for a living. Walleye tournaments are not lucrative - $60,000 to $100,000 pay days are about the best that are out there. There aren’t many and they are extremely difficult to win. Endorsements/sponsors are the only way I can pay my mortgage and they are not easy to get or keep. My sponsors include: Lund Boats, Mercury Engines, MinnKota Trolling Motors, Humminbird Electronics, St. Croix Rods, TUF Line Fishing Line, Pharm Cline, Off Shore Tackle, and Fish On Rod Holders. But there’s always room for one more!

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I have never gone the route of inventing, although I had a lot to say in what kind of tackle and “tweaks” that we needed to do to new products before launching them. My contribution to the company was in the product marketing: packaging, new logo, copyrighted product names, etc.

What book on leadership would you recommend for Biz readers? My favorite book in the world is “Think and Grow Rich” by Napoleon Hill.

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Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritt 7/12 M1861C Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011. Is the sport of professional fishing changing? The sport Coverage is underwritten by American Familyof Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Policies mayFor not beexample, available in all states. professional fishing is certainly changing. withThere themay be indirect administrative or other costs. M1861C Source: Aflac Company Statistics, June 2011.

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Funniest f ishing story? The time I took my daughter fishing when she was 4 years old. We were trolling for walleyes in Michigan and she hooked into a 6 pound walleye. It was everything that I could do to hold her by the scruff of her jacket in order to keep her in the boat as she was reeling in the fish! After about a 10 minute battle, with one hand on her, another on the net, we got the fish in.

Lynda Billars

Broker, CRS, ABR, SRES

605-376-7932 March 2014 | BizNOWmagazine.com | 17

BIZ Profile

interview by Charlotte Hofer

From NFL Player to NATIONAL Speaker: Keith Nord

From the NFL to motivational speaker for Fortune 500 companies, ex-Vikings star Keith Nord, Minneapolis, has found success both on the field and off. For this interview, Keith took a day out of his busy schedule to meet with me in Sioux Falls over coffee. He’s that kind of guy – always willing to help, always willing to share his expertise and ideas with other entrepreneurs. Here is his best advice on sports, life, and business.

from my father: Don’t be afraid to work hard enough to find out how good you can be.

Tell me about a time on the field that has carried you forward in business? I think the experience I had

on the football field that carries over is being open to failure, or mistakes. In a professional football game every player makes numerous mistakes throughout the game. Being able to put a mistake behind you, and concentrate on the next play is vitally important. If you carry mistakes forward you end up screwing up future plays. I believe this has a direct correlation to business. Also, the fact that mistakes are the way we improve. Being open to fail, realizing that by failing, we are getting closer to success. A great book that goes into depth on this is ‘Talent Code’ by Daniel Coyle.

Pro-football players always have to have a plan and then be able to change it on the fly. How important is having a plan and being flexible in business? When establishing a plan, especially for small

business owners it is important to invite ideas and suggestions from others. If it’s a really small business, (less than 5 people)

18 | BizNOWmagazine.com | March 2014

we become so focused on survival, we miss opportunities. We need to be willing to ask for help from other people in similar businesses.

What’s a tough lesson – or something unexpected – that you’ve learned? That the struggles

we experience really do help us grow as individuals. Two of the toughest things I have experienced are my father’s death at a young age, and the pain of a divorce.

photos by Susan Dewitte

What is the best advice you ever received (on the field, in business, or in life)? The best advice came

As I reflect, those were two of the greatest growth times during my life. When we are challenged we can grow, or we can shrink, we always have a choice.

You’ve been in the public eye all your life – from playing with the Vikings to now doing 50+ speaking engagements a year! What’s the real story of being in the limelight?

Sometimes life throws a curve. A business goes under, a career doesn’t work out. Best advice for someone who has to start over? I’ve had a number of friends my age lose jobs due to downsizing. Some have struggled, while I think of a couple that have thrived. The ones that have done well have consistently humbled themselves enough to ask for help. Talk to all the people you know and let them know your situation, ask for their help, and input. They may see strengths, or weaknesses in you that you haven’t seen.

I remember being in college and thinking about playing in the NFL. All I could imagine was the fun, the excitement. Don’t get me wrong, it was a huge accomplishment and it was fun. However, what people Sports always has a winner Pick 5 words to don’t see is all the work. The work and someone who comes in describe yourself. to make it in the NFL, and then the second. How do you pick work to stay in the NFL. Players Intense, Honest, Direct, yourself up from a defeat always joke that NFL stands for ‘Not and move forward? One of the Annoying (I got that from For Long’, which is pretty accurate things athletics taught me was to have my kids), Playful since the average career is 3 years. a short memory. Spend a period of time The 5-6 hours a day of watching evaluating your preparation and your film, the meetings, the practicing and play, then move on and get ready for the playing when you are hurt. The constant next contest. I’ve met a lot of people who are pressure to perform at a high level, even beat before the competition begins, because of when you are injured takes a toll. One of the the attitude they are carrying forward from the last great things about the contest. NFL is the relationships you develop. When you work so hard to What do you want your legacy to accomplish something, be? At former Minnesota Governor Rudy you become very Perpich’s funeral, his daughter said this: close. The flip side is ‘There was not a day we were together that when those friends he did not give me a bear hug, a sloppy kiss get hurt, and then get and tell me he adored me. Dad, thanks for released, it hurts, and so many incredible memories. Every day the reason it hurts so was a day in the sun with you’. I’ve wanted much is that each one to be this kind of father. of us understands we are seeing our own future. Thoughts on BizNOW? I like the way the magazine looks and feels. However, much more important are the topics Competition, whether on the field you discuss. Grace, principles to live by, or in the boardroom, is a fact of networking – you are providing information life. How can you be better than the that every professional needs to read. u competition? I believe many times we are competing with the wrong person. We should be competing with ourselves and our best, not some random company or person. The great players never discuss the competition. When Tiger Woods was winning, all the other players talked about was Tiger. on Keith’s bookshelf: When you asked Tiger, all he talked about was HIS game. He was so focused on his own game; he didn’t worry about how others were playing. In the Super Talent Code Daniel Coyle Bowl, Seattle’s coach Pete Carroll talked about doing Start with Why Simon Sinek what they had done all year, focusing on what they The Advantage Partick Lencion could control, their attitude and effort. Don’t get me wrong – we need to understand our competition, but we can only control our own efforts. Be the best you can be every time you’re in front of your client.

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March 2014 | BizNOWmagazine.com | 19

Smart BIZ

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When someone does you WRONG at work How to Get Back in the Game

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Ignore the play and fight harder.

Obviously, the rules change depending on what “game” you are playing, what company you work for, how close you are with each individual, and what the unspoken rules of the office are.

Keep in mind you don’t want to be thrown out for a foul on your part. Whatever option works best for your situation; think ahead at how this play will affect the outcome of the game. u

Take it from the Biz playbook, one of the following plays is bound to work:

We would say fight dirty, but fist fights are really only allowed in hockey, so don’t give others a reason to doubt you, and sooner or later, the truth will come out.

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Call in the referee.

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The most common sports injuries seen by clinicians are tendon and ligament injuries, said Dr. Erik Peterson, Orthopedic Surgeon with CORE Orthopedics Avera Medical Group. “There are two main mechanisms by which these occur – overuse and traumatic. Overuse is far and away the most frequent cause of sports-related joint injuries.” Traumatic injuries are those that happen on the spot, in a single incident, for example, a sprain, a fracture, a dislocation or a muscle strain. Overuse injuries are more subtle and occur over time – the result of repetitive stress on the tendons, bones or joints. One example of an overuse injury to the tendon is tendonitis, or inflammation within the tendon – a structure that connects muscle to bone. Tendons cross the joints, giving joints their motion and mobility. When tendons become inflamed, it’s usually because of activities that are too repetitious or strenuous. “For example, someone who engages in the same circuit training workout six days per week or does bicep curls daily may be at risk for developing inflammation in the tendons if he or she is performing the same moves repeatedly,” Dr. Peterson said. Ligament injuries or tears are also common. Ligaments, such as the ACL (anterior cruciate ligament), connect two bones together at the joint, and specifically, the ACL connects the femur (thigh) bone to the tibia (shin) bone. “A ligament is usually damaged or torn by a single traumatic injury event or from

non-contact injury mechanisms. Most people think of hard-hitting football collisions when they hear of an ACL tear, much like when Adrian Peterson of the Minnesota Vikings tore his ACL,” Dr. Peterson said. “Surprisingly, 80 percent of ACL tears happen via non-contact sports injuries such as pivoting hard on the soccer field, or landing improperly while coming down from grabbing a rebound. Most of these types of injuries occur in young women due to improper mechanics.” When sports injuries require surgery, minimally invasive arthroscopic techniques represent the latest advancements in sports medicine. “These techniques continue to improve and evolve,” Dr. Peterson said. Yet much of the recent focus has centered around injury prevention. “While rigid knee braces for the knee and ankle have been shown in certain sports and positions to prevent injuries, more injury prevention benefit lies in proper training,” Dr. Peterson said. In fact, specific training programs have been proven to reduce ACL tears in young athletes by an amazing 75 percent. “Programs like these are available through the Avera Sports Institute and CORE Orthopedics and focus on proper muscle development and landing mechanics,” Dr. Peterson added.

How ‘weekend warriors’ can prevent injuries The weekend warrior: He or she works hard – at a desk job – for 40 or more hours a week, and on the weekend, plays

P Dr .

photo courtesy Avera McKennan

From the pro quarterback to the weekend warrior, sports injuries are all too common. While some can be treated at home with an ice pack, over-the-counter pain relievers and plenty of rest, there are those injuries that require expert medical attention, in order to get you past the pain and back in the game.

Sports injuries: Getting you back on track

BIZ Feature

hard at a favorite sport such as softball, jogging, cycling, volleyball, basketball or hockey. “The weekend warrior is my most frequent patient with a sports-related injury,” Dr. Peterson said. “These are usually middle-aged individuals that work hard during the week and play hard during evenings or weekends.” Most injuries sustained by the weekend warrior are overuse related and can be prevented by moderation. “There has been a recent explosion in circuit class participation and also in marathon/ triathlon. People who go from being sedentary to high-mileage marathon training will sustain an overuse injury if they do not properly warm up and ease into the training,” Dr. Peterson said. Someone interested in getting fit at the gym or starting a weight-lifting program should initially seek consultation with a fitness trainer. A good trainer can judge the starting fitness level of an individual and tailor a program to avoid overuse injuries. “For example, a good rule of thumb for weight lifting is to only perform lifts if you can also see your elbows. This avoids unnecessary stress or strain on the shoulder,” Dr. Peterson said. He also advises that “weekend warriors” vary their exercise or sports routine. “Avoid performing the same activity multiple days in a row. This will allow you to prevent injury, and enjoy the myriad health benefits an active lifestyle can bring.” For more information visit SIOUXFALLSORTHODOC.com or AveraSports.org. u March 2014 | BizNOWmagazine.com | 21

BIZ Feature

by Tessa Audet

Tour de Sioux Falls: Golfing Destinations

Do you love being outside under a blue sky surrounded by bright green grass? Do you like hitting small objects far distances with a club? Do you enjoy wearing plaid or khaki? If yes, then golf may be the sport for you! Sioux Falls is a great location for any golf enthusiast, with tons of courses and landscapes to choose from. Here’s a quick breakdown of what you can expect. Private Course:

Sioux Falls has two country clubs (Westward Ho and Minnehaha) that offer a private golf course to its members. Both are secluded, well maintained and peaceful. With your membership you can also expect professional guidance from top trainers.

Public Course:

With over 10 public courses to choose from in the greater Sioux Falls area it’s hard to go wrong. Each course offers different designs and difficulty levels, as well as feature amenities. For example, Willow Run, located east of town, offers tournaments and leagues to join, a pro shop and special discounts.

Virtual:

That’s right I said virtual. Golf Addiction is a new shop in Sioux Falls that offers a virtual golfing experience. John Miller, co-owner, said, “Golf Addiction offers realistic indoor Virtual Golf plus a great bar & grill to chill at and watch the golfers swing away on a simulator!” Perfect for those chilly days in! u

22 | BizNOWmagazine.com | March 2014

Business on the course: 3 tips for conducting your meetings at the golf course! 1. P lay at your ability, don’t purposefully lose. If there is a big ability gap, use the handicap system to make it fair.

2. Be patient. Don’t jump the gun with business talk until after a few holes.

3. Skip the cocktails. Just because this isn’t the

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BIZ TechTalk

by Mustafa Sharif

Social Media in regional sports

d r a C t r o p e The R

Social media in local and regional tier sports is a very important way to develop a connection with fans. It provides a fan enrichment venue so that fans can feel closer to the club. The Sioux Falls Canaries, Stampede, Storm and Skyforce all have Twitter accounts. It’s a very important marketing strategy for teams to have a strong connection with their fans, and now clubs do this by not only hosting local events, but by updating their status, tweeting, and posting pictures on Instagram.

become a Since social media has , how can a necessity for every club ia? club best use social med Post pictures.

Post a lot of pictures! Pictures are an easy way to show interesting day-to-day activities and events that happen within the organization.

Giveaways!

Giving out prizes and conducting contests is a great way to connect with fans. Note that the greater the prize, the greater number of retweets and likes, the greater the excitement within the fan base!

Grading the Sioux Falls’ teams:

A-

Sioux Falls Skyforce The Sioux Falls-based Skyforce team easily has the most

followers on Twitter, with 5,385. In comparison with other regional teams such as the Iowa Energy, they have a decent social media presence. They are well placed and earn an A minus.

B+ A-

Sioux Falls Stampede With 2,384 followers, the Stampede continuously

updates their twitter even when other leagues for other sports are in full swing. They earn a B plus.

The Sioux Falls Canaries

The Canaries come in at a close 3rd with 2,213 followers. The club announced a name change from the Fighting Pheasants to the Canaries on March 21, 2013. With that comes a necessary change in marketing. Sioux Falls Sports, LLC collaborated with Sioux Falls-based Fresh Produce to design a new logo. As regards to social media the club has a noticeable strategy, and interacts with its sister team the Sioux Falls Stampede. They earn an A minus.

B-

The Sioux Falls Storm

With the fewest Twitter followers, the Storm also has the fewest pictures posted. What could they do to score higher? Posting more pictures is a good start … they can even be the usual quirky Instagram snaps, which are often the most popular! The Storm earns a B minus.

Advertise business partners:

Advertising is the best way a sports organization raises money. It’s also a big part of the operating budget for a club. It’s important to show a strong partnership between sponsors and sports clubs. Remember, in addition to social media, your advertising campaign should include print and broadcast as well to reach the widest audience.

Create an identity.

A sports organization has to remember that it promotes an event, which is a form of entertainment. But the event itself is only a small portion of the plan. If fans can get 24/7 updates on the team, the coaching staff, the players, it just boosts the club’s social media standing.

Regional competing teams Fargo-Moorhead RedHawks, Canaries’ rivals (AAIPB Baseball): 3,086 Twitter followers Cedar Rapids Titans, Storm rivals (Indoor Football): 1,169 followers Iowa Energy, Skyforce rivals (NBA D-League): 6,100 followers Sioux City Musketeers, Stampede rivals (US Junior Hockey League): 3,041 followers March 2014 | BizNOWmagazine.com | 25

BIZ Feature

by Tessa Audet

Sports After Hours Take a break from the gym & try something new!

Life can be hectic with the demands of work and it can be hard to find time just for you. Plus dragging yourself to the gym to do the same old workout can get tiresome. Sometimes you just need to change it up a little. There are options available that allow you to get your workout into your schedule with some added fun. Try these unique places in Sioux Falls: KoSama:

6205 S. Old Village Pl. A different take on your average workout routine, that offers variety and a flexible schedule. Owner Joshua Wendling says, “Kosama Sioux Falls offers group ‘personal’ training classes that are different every day and are around 50 minutes from start to finish. They include kickboxing, kettlebells, resistance bands, weighted body bars, TRX and cardio. These classes are typically full of busy professionals that need to get their workout in before or after work. In less than an hour you can expect to burn 600-1200 calories depending upon what classes are taking place that day”.

Dance Ballroom and Studio:

1200 E 57th at South Cliff Dance specializes in Ballroom, Latin, Swing, and Country styles. On the weekends they offer open dances in different styles which start with a dance lesson. For example, every Sunday evening they offer open dance in West Coast Swing. Plus, you can also try out Ballet, Hip Hop Tap and Belly Dancing. Lisa Myhre, an instructor at the studio says their classes are a good fit for busy professionals looking to get some exercise and have some fun! “It’s great exercise for both your body and brain,” she says. u

Santosha Hot Yoga: 5003 S. Bur Oak Place

By now you’ve probably heard of the new trend of hot yoga and its many benefits including: reduces stress, relieves or reduces muscle and joint pain, increases lung capacity, aids in digestion, and improves sleep. Santosha offers a variety of classes at different times so that anyone can attend.

26 | BizNOWmagazine.com | March 2014

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Who said professional had to be boring? Not with these looks from Tote-Ally Gorgeous. Head-turners all; yet a fun blend of sporty and sophisticated, perfect for work. With body-hugging styles that show off your attributes, yet in fabrics that set you free – they bend and move with you, in colors that command attention. This is the look for the confident woman. Styles that exude power and take you to the top of your game. So think beyond the typical office wear this spring…and put a little WOW into your wardrobe. Sporty can be sexy, AND beautiful. And now, it’s also professional.

28 | BizNOWmagazine.com | March 2014

March 2014 | BizNOWmagazine.com | 29

BizNOW Calendar

Send items to: events@biznowmagazine.com

what's now

March 1-31 Wallace Dow: Prairie Architect on Exhibit at the Pettigrew Museum 12:00PM - 5:00PM Pettigrew Home & Museum 131 N. Duluth Avenue, Sioux Falls Free

March 18 Sioux Falls Chamber Mixer 5:00PM Sanford Pentagon 2210 W. Pentagon Pl, Sioux Falls $3 includes hors d'oeuvres, RSVP to 605.373.2014 or plund@siouxfalls.com.

March 25 Networking at Noon Brandon Valley Chamber 12:00-1:00PM Tailgators Grill and Bar Join with Chamber members for lunch. More at brandonvalleychamber.com.

March 7 DTSF First Friday 5:00PM Downtown Sioux Falls Shopping, entertainment and events at downtown locations like Coffea, Museum of Visual Materials, Old Courthouse Museum, Washington Pavilion.

March 18 SME Membership Mixer 5:00-7:00PM Westward Ho Country Club Sioux Falls

March 25 Madison Downtown and Beyond Taskforce Meeting Greater Madison Area Chamber 12:00-1:00PM Depot Community Meeting Room, Madison Promote & assist with economic development of Madison.

March 9 The Gift of Hope Concert 2:00 and 6:00PM Featuring international cast of Up With People. O'Gorman Performing Arts Center, Sioux Falls Proceeds to help childern cope with the trauma of loss. Tickets available at Hy-Vee or online at cfesd.org or 605988-3765

March 15 St. Patrick's Day Parade 2:00PM Take a break from work and celebrate the Irish! Starts at 5th and Main, proceeds through Downtown Sioux Falls area

March 20 Brandon Valley Chamber Annual Banquet 5:00-9:00PM Holiday Inn Express in Brandon $35 per member, $60 per non-member

April 8 Sioux Falls Chamber Mixer 5:00PM Furniture Mart USA 140 E. Hinks Lane , Sioux Falls $3 includes hors d'oeuvres, RSVP to 605.373.2014 or plund@siouxfalls.com

Does your business or organization have an event coming up? Is it of interest to the business community? Let us know what’s happening next month so we can spread the message to our readers!

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30 | BizNOWmagazine.com | March 2014

April 3-6 BVHS Musical "Willy Wonka" 7:00-9:00PM Brandon Valley Performing Arts Center Tickets: Jessica Henson at 605. 582.8039

22 8

March 22 Third Annual Grant Piano Competition 9:00AM-5:00PM First Congregational Church 300 S. Minnesota Avenue Winners will perform a Benefit Concert from 7:00-8:00pm for the Children's Miracle Network.

2014 Prairie Family Business Conference

Biz Lunch Corner Need a great place to take a client? Try Spezia! This venue is not only fun dining, but you can even write your meeting notes right on the table! Great atmosphere with lunch specials, soups, salads and sandwiches; talk it out over salmon, steaks, pizza or pasta. If you’re going to seal the deal, there’s a notable wine list as well. We like it for a private booth business lunch or secluded large group meeting; with adequate parking at 57th & Louise. Got a place we should know about? Send in your own review in 75 words or less - we’d love to hear about it! info@biznowmagazine.com

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