Vol. 3 Iss. 10 October 2013
get inspired
NOW
inspiring the creative spirit in every business leader
Walking the Tightrope: Work/Life Balance
Risky Biz!
Risk, Reward, & Entrepreneurs
FOLLOW YOUR DREAM
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FEAR
Yes, on our cover this month is Ben Krush, Program Manager at the Graduate School/Division of Continuing & Distance Education, USD, and he was a good sport and willing to take a risk with Biz at our photo shoot!
RE W
AR D
FEAR
Dare to take a chance on something- or someone - today. It could change your life.
in every issue
Inside Biz........................................4
note from the editor
Biz Feature.................8,9,10 18,19,25
Smart Biz .........7,13,14,21 BizTechTalk...................16-17 Biz Profile.........22,23,24 Style NOW...................26-27 Biz Hall of Fame.........29 What's NOW....................30
calendar of events
18
FEAR
7
Bad Bosses: How to Deal with Them (and how NOT to be one!)
Sometimes risk-taking in business can feel like walking a tightrope: you venture out into the unknown, armed with only your knowledge, spirit, and sheer grit to see it through. But business is all about bold moves. And Risk-takers are willing to take the big risks in order to reap the big rewards! This issue is all about encouraging YOU to reach beyond any boundaries that might be holding you back, to take a risk …. because it might lead to something extraordinary!
FEAR
FEAR
Is that guy walking a tightrope above Sioux Falls?! Talk about “Risky Biz!”
contents
Photo by Jayne Erickson
ABOUT Our October COVER :
8
Risky Biz: A Tale of Two Gamblers They risked it all and changed the world!
Plus: Take the Biz Quiz & test your knowledge about Startups
FEAR
FEAR
Moving Past Fear: Risk, Reward, & Entrepreneurs It’s a jungle out there! Common entrepreneur fears & how to get beyond them…
22
SD Innovation Partners: Funding High-Tech Startups Plus: Want to start a hightech company of your own? Here are 6 Things You Need to Know!
25 13
Walking the Tightrope: Work/Life Balance
16
Biz Tech – Bold Online Moves to Get Your Brand Noticed!
Follow your Dream! Great advice to get you where you want to be.
NOW
29
NEW! Special Section: Biz Hall of Fame Gallery Risk-Taker stories of local entreps who walk boldly & follow their hearts!
October 2013 | BizNOWmagazine.com | 3
Photo by Jayne Erickson
inside Biz
note from the editor
Risk
Publisher BizNOW Magazine, LLC.
The Ultimate Tightrope Walk!
Daredevil Nik Wallenda performs breathtaking, death-defying stunts. Not only has he walked a 2-inch thick steel cable at 1,500 feet in the air, but he was also the first person to cross Niagara Falls on a tightrope! For his next feat, he’s planning a high wire walk between two skyscrapers – the Empire State Building and the Chrysler Building in New York. He comes from the Flying Wallendas, a dynasty of circus performers that’s made a living by taking risks, doing things that others would never even contemplate. Taking a risk in business can sometimes feel like walking a tightrope. It’s thrilling, but it can be incredibly scary. Even changing jobs requires courage and the willingness to break out of your comfort zone. But taking on challenges, whether they work out or not, is what life’s about. It’s vital to learning. To growth. And even if that risk doesn’t turn out as you hoped, it can still be the catalyst for creativity, innovation and opportunity.
Only you know where you're at in life today. Maybe you’re a risk-taker through and through. Maybe you’ve taken a risk and it hasn’t worked out; now you’re not sure you want to try again. It doesn’t matter if you’ve failed once. Or twice, or more times than you can count. It’s time now to focus on your next step, on your vision, faith, and belief in yourself.
gotohP yregamI ,erieV yhpar ffeJ
yb o No one can stop your destiny. toh P
"Go confidently in the direction of your dreams. Live the life you have imagined."
You have the talent. The qualifications. The courage. You have everything you need to accomplish your dreams. You are extraordinary. You can achieve your destiny. There’s still time. The world needs what you have to offer. If you’ve been holding back, playing it safe, maybe it’s time to take a chance? I’m looking forward to taking some risks with you. Here’s to dancing on the tightrope!
– Henry David Thoreau
Editor Charlotte Hofer 605-275-3610 char@biznowmagazine.com Design Director/ Senior Creative Ally Vogel 605-759-5615 ally@vogeldesignshop.com Director of Marketing Tim Cummiskey 605-366-1489 tim@biznowmagazine.com Contributing Photographer Jayne Erickson Social Media Strategist and Proofreader Alison Peymann Cover & Editor Photos by Jayne Erickson Reproduction or use of the contents of this magazine is prohibited. BizNOW Magazine is published monthly by BizNOW Magazine, LLC and strives to publish only accurate information, however BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the property of BizNOW Magazine, LLC and cannot be reproduced without permission of the publisher. Send magazine feedback and advertising and sales inquiries to tim@biznowmagazine.com ©2013 BizNOW Magazine, LLC All Rights Reserved.
Connect with us! Visit us online at:
www.biznowmagazine.com
Char Hofer
Publisher/Editor
Char@biznowmagazine.com 4 | BizNOWmagazine.com | October 2013
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@BizNowMagazine for news that affects the Sioux Empire business community
Biz Contributors Contributors With a degree in Journalism and English from South Dakota State University, Tessa Audet enjoys both reading and writing. She spends her time writing for BizNOW and exploring Denver, CO. When Biz isn’t keeping her busy, you can usually find Tessa with her nose buried in a book or out spending time with friends.
Alan Dooley is a 32-year veteran of IBM and now runs Grathia Corp, a private lending and real estate investment firm. Having been a soccer coach and heavily involved in the Boy Scouts of America, he raised four children and now cares for his parents, one of whom is in remission from bone marrow cancer. Putting the fast-paced corporate world behind him, he now lives in South Dakota and enjoys learning the business end of the family farm. He has a BS in Computer Science from Rutgers University.
Scott Hofer is employed at a constituent service office in Sioux Falls as an assistant. Pursuing a PhD in Political Science, Scott holds a Bachelors of Arts in Philosophy, Government and International Relations from Augustana College. He also enjoys hiking, tennis and soccer. Dr. Ryan Van Zee is Director
of Entrepreneurial Studies at the University of Sioux Falls. He has developed curriculum for the Major and Minor in Entrepreneurial Studies traditional undergraduate program, the Major in Entrepreneurial Studies in the Degree Completion Program, and the Entrepreneurial Studies track in the Masters of Business Administration program. He received his Bachelor of Science degree from Northern State University; his Master of Arts degree from California State University at Bakersfield; and his Doctoral degree from the University of South Dakota.
Todd Epp is a writer and lawyer who lives in
Harrisburg. He recently returned from 18 months of consulting at the Erbil International Airport in Erbil, Kurdistan, Iraq. He has studied in China and traveled to Taiwan, Israel, the Palestinian Territories, Turkey, Syria, Kurdistan, Panama, Canada, Germany, Italy, France and Spain. A self-professed "curious person," he loves researching nearly all topics, but especially history, travel and the law. He is married to Donna OsmentEpp, Ph.D., has two adult children, Matt and Sarah, and a cairn terrier named Toto.
Alison Peymann is a
freelance designer, writer and photographer in Sioux Falls. She serves as BizNOW's Social Media Strategist, proofreader and a contributing Writer.
Share YOUR Expertise: Blog for Biz! Share your insight with other business colleagues by guest blogging for BizNOW. Build your professional portfolio, and get known as an expert in your field – all while helping to inspire other business leaders. We welcome bloggers of all experience levels. Contact Alison@biznowmagazine.com Check out our blog at biznowmagazine.com
Interested in Advertising? Let us help you: Tim Cummiskey
Director of Marketing 605-366-1489 tim@biznowmagazine.com
NOW get inspired October 2013 | BizNOWmagazine.com | 5
BizBUZZ
a little more about our advertisers
Get to the job you love with a great interview with tips from ERC. It’s what every job seeker should know whether you’re changing careers or headed into business for the first time. During your interview, refrain from playing with your hair or touching your face, remember to make eye contact and smile. Let them know that you’re the enthusiastic and qualified candidate they’re looking for. Good luck! (See ad page 7)
The Time is NOW. BizNOW. At BizNOW, you'll find inspirational stories and the latest business strategies. Profiles on local leaders and national ones – with insider information YOU can use. Plus, professional development articles that can help you jump to the next level. As an advertiser, BizNOW offers you direct access to powerful CEOs, executives, and employees – current leaders and future ones. Men AND women, of all ages. You will reach your target, the business community. We reach THOUSANDS of professionals in a variety of industries! When you support BizNOW, you’re supporting your larger community. Because our goal is to help every aspiring leader reach their full potential – in business and in life. That’s our mission – helping business leaders grow – and we invite you to join us! Be a part of BizNOW. Be a part of your larger community. Be a part of the BEST Sioux Falls can be.
6 | BizNOWmagazine.com | October 2013
Maximize your Leadership Potential! Want to be a better leader? Want to empower your team? EmpowerMEnt Coach Melanie Brown is offering leadership classes on Tuesdays at 11:30am in Sioux Falls. Must RSVP. (See ad page 23)
Want your teeth whiter and lips sexier?
Sensational Smiles newest product does the trick!
It’s the Chic Flic. So small it fits in your purse, it’s a pen that has a whitener and a lip gloss in one. (Why didn’t anyone think of this before???) You can whiten your teeth while running errands and sitting in traffic. What customers are saying: “I love that it gets my teeth extra white and my lips feel plump and sexy!” (Get a special Biz discount in their ad on page 12– at this price you can get one for your best friend, too!)
"She wanted a beautiful life, so she designed one".
A change of seasons is such an exciting time! In our home we transition inside to watch our favorite football team as a family! A tradition we, as parents, want for our children. And this has spurred the family room makeover of the century! I've been very focused on the furniture and decor while my husband has been trying to decide how BIG of a TV we "need"! Together we tackle the task of making a space for our family- just as I do with my clients! Together we will make your space just right for you! (See ad page 17)
Selling a home? Buying? “Hard work, integrity, excellence, and great relationships with my clients are the foundation of my real estate business,” says Lynda Billars. Lynda believes in giving back to clients, “Listening is a key factor; turning my client’s wants and needs into reality is what I strive for.” So if you’re looking to buy or sell, let the Lynda B advantage work for you. (See her ad on page 28)
Smart BIZ
by Tessa Audet
Bad Bosses:
How to Deal with Them (and How Not to Be One!) You’ll run into all types of bosses in your career – the good, the bad, and the ugly. Whether they are obliviously bad (maybe they berate their employees or take credit for work they didn’t do) or subtly bad (they don’t provide any feedback or have poor planning skills) they are still bad, and a bad boss can make work a nightmare! But have no fear -- dealing with a bad boss can be done. And if you can stay positive and constructive, you can create a better workplace culture. Here are some tips to avoid a “Bad Boss” situation and turn it all around. (And if you’re a boss and recognize yourself in this article, well, today’s the day to make a fresh start.)
your feelings. Be sure to talk about what changes would help you, as the employee to perform better, instead of focusing on what your boss is doing wrong.
3. If your boss refuses to change or becomes confrontational, it’s time to go to HR (or someone
in leadership) to find help. Rather than complaining, be solution-oriented. Explain how the situation is affecting you and how it could be improved.
4. F inally, if you’ve tried everything and nothing has changed, it’s time to find a way out. That’s
true especially if the problem is affecting you on a personal and emotional level. Consider transferring to another department or you might want to look for new employment all together. Your well-being is what matters most. u
Smart BIZ Sponsored by:
1. Try to understand the situation. Maybe your boss
doesn’t realize how they are affecting their employees. There’s a chance they think they are making the right decisions for the company and find nothing wrong with their behavior.
2. Talk to your boss. Do not confront them, but instead
Call us today! 605.428.6150 www.ercjobs.com
Craig Libis
have a conversation. Be polite and respectful as you explain October 2013 | BizNOWmagazine.com | 7
BIZ Feature
by Scott Hofer
RiskyBiz!A Tale
They risked it ALL and
8 | BizNOWmagazine.com | October 2013
BIZ Feature It is no secret that some of the wealthiest and most successful people have a similar personality type: THEY’RE BOLD! For instance, it is hard to say the name Steve Jobs or Donald Trump without eliciting a strong response. And whether you like them or not, their success is undeniable. These two icons made their millions, and then billions, by believing in themselves (sometimes to a fault!) and taking the initiative to always make the first move. Quite simply, their business model was to make big wagers on uncertain investments and then do everything in their power to make sure their wager paid big dividends.
of Two Gamblers
changed the world! If you are the owner of a small business, congratulations, you’ve already shown that you have initiative. Taking the leap into business can garner incredible returns, but starting a business is just one part of being bold. Steve Jobs dropped out of college in the 1970s to pursue a very uncertain future in the technology industry. Before long he saw his opportunity and put his efforts into Apple. However, when personal and business disputes led to Jobs’ departure from Apple, he took another huge gamble. Jobs’ new project was a little company named Pixar. Already a millionaire almost 100 times over at this point, he put a vast share of his own wealth into his new company. He weathered years of mediocre return and had to continually put even more of his money into this sluggish investment. Jobs was taking a calculated risk; he knew his strength was an ability to see the technological future, but he hadn’t been given the opportunity to showcase the full might and genius of Pixar. This all changed when Jobs worked out a deal with Disney for a huge opportunity, the result was the movie, Toy Story. As box office numbers skyrocketed, Jobs was finally rewarded for years of high risk investment. Donald Trump’s story also illustrates the risks necessary to make millions. Trump inherited a large amount of money and used it to create a business empire. Eventually, however Trump found himself in financial trouble. At this point Trump had the option to accept bankruptcy. Instead, he took an even bigger risk, giving up his shares to creditors in order to get loans! Before long, Trump had made a series of incredibly lucrative deals in the real estate, entertainment and gaming industries. He transformed his image from a man in dire financial straits during the 1990s to one of today’s most publically outspoken billionaires.
His methods were fairly simple. He took on a lot of personal risk and huge projects. In turn, these projects netted him a high yield of return, catapulting him into the circle of America’s most successful business elites. Both Jobs and Trump decided to double-down rather than walk away from the table, both gambled big and won even bigger!
You too can learn to spot a good business risk and make it pay off for you; start with these 5 tips: 1. Evaluate: Don’t just gamble on anything. Analyze the
situation to make sure it’s a solid business risk that makes sense for you. Leave yourself an escape route and hedge your bets by doing research. When you feel something is right, go for it. Believe in yourself.
2. Initiate: Why was Steve Jobs so successful? It’s simple, he saw a good idea and was the first to turn that idea into a reality. What kept the success coming was his commitment to continuing to be innovative. When he succeeded with computers, for example, he decided to take it one step further with the beginning of the IPod and IPad. Always be on the lookout for new ways to expand on your original idea.
3. Be Persistent: Donald Trump decided to up the ante
when he faced failure. Instead of walking away, he bet on himself and ended up winning in the real estate market. > October 2013 | BizNOWmagazine.com | 9
Photo by Jayne Erickson
BIZ Feature
RiskyBiz!
Trump has also faced constant criticism and difficulties with his investments, but continued to be the strongwilled individual he is today. Call him a bull-dog, but he doesn’t give up.
RiskyBusiness Quiz: Test your Smarts about Startups
W hat percent of new businesses fail in the f irst two years?
4. B e Creative: It isn’t unusual to face challenges in
business, but too often these new challenges are met with old responses. Try something that hasn’t been done before and don’t be afraid to let staff invent their own solutions. Let your team know what the problem is and what type of a solution you are interested in. Then, let them work to brainstorm it on their own. For example, Steve Jobs gave one of his coworkers two months to create an easy–to-use use computer mouse that would last for two years.
5. Embrace Failure: So you tried something new and it didn’t work out. This puts you in the company of most people who try new things. Successful people deal with failure as a learning opportunity and they try to avoid making the same mistake again. If Jobs or Trump gave up after failure, we wouldn’t remember their names. They learned and kept moving forward. u
a.
75%
b.
65%
c.
50%
d.
35%
W hat is the top management mistake leading to early business failure?
a. Advice from family and friends
b. Unfortunate markets
c. Entrepreneur fatigue
d. Going into business for the wrong reasons W hat percentage of business failures are a direct result of incompetence in basic business practices (not including markets or bad management)?
a.
98%
b.
64%
c.
46%
d.
28%
W hich industry has the highest success rate at 58% still operating after 4 years?
a.
Agriculture
b.
Real Estate
c.
Construction
d.
Retail
W hat percentages of new businesses are still operating after 5 years?
a.
78%
b.
62%
c.
44%
d.
23%
1. D; 2. All of the answers are in the top 4 mistakes, D is the number one management mistake; 3. C; 4. B; 5. C
Answers: 10 | BizNOWmagazine.com | October 2013
Sources: Small Business Administration, statisticbrain.com
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Contact your agent or visit AveraHealthPlans.com for more information. Our recently enhanced website is available to view 2014 plans for small employer groups (< 50 employees) and individuals. October 2013 | BizNOWmagazine.com | 11
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Smart BIZ
Walking the Tightrope:
by Charlotte Hofer
Work/Life Balance
Balancing work and personal life is always challenging. And as every busy professional knows, it’s tough to find that happy medium. While the line is different for every individual, here are some keys to keep in mind when trying to find more balance in your life: • Learn to say no. We all have multiple life roles; we may be
juggling a career with raising a family, plus there are friends, hobbies, social obligations, events, committees, whew! The list goes on and on. People who learn to say no and who can limit their obligations experience more happiness. The ability to say “no” can enhance your sense of balance. You only have so many hours; prioritize your time. What can you say “no” to today, to free up more time to say “yes” to the things you really love?
• Spirituality. Finding a connection with community and a
greater purpose can help you stay motivated and engaged in life —and studies show doing good for others is good for you. Just remember, you don’t have to be the one in charge. You have enough responsibility in your life already; it’s okay to just enjoy the sense of belonging. Let someone else chair the potluck.
• Cut back on work hours. If you find yourself working
late every night -- chances are that you are discontented. If your job takes more hours than you want, figure out a way to change things. Can you delegate? Can you hire an assistant? Get a volunteer? As author Lee Lipsenthal states: “Change your job or your expectations, whichever seems easier…and if you are unhappy about your work scenario, remember that you had a hand in creating the environment.” Today’s the day to re-create your life: it’s okay to work a little less, relax a little more.
• Seriously? It’s not all about me? Type A personalities,
dedicated as they are (yes, they get about 20 times more done in a day than the rest of the world) can have a tendency to be a bit, well, self-focused. According to Lipsenthal, a trait of extreme type As (not you, of course, but other type As!) is to project their self-involvement onto another person, called “central positioning”. For example, how do you react when the person in front of you at the express line has more than 10 items? An extreme type A might think, Why are they doing this to me, don’t they know I’m really busy?! Do you secretly count all their items? Do you get annoyed and feel your blood pressure rising? The stress from such reactions can put you in line for a heart attack, says Lipsenthal, while the person in front of you will leave the store just fine. Don’t take other people’s actions or moods personally – they may have nothing to do with you.
• Stop rushing. Habitual lateness can result from extreme multitasking. For example, if you have 10 minutes before a meeting, do you take on another task, trying to get just one more thing done quick, which ends up taking 15 minutes? Let it go. Take those few precious minutes and collect your thoughts – you’ll be more productive in the long run!
You’re an acrobat in your own life, up there on the high wire balancing and juggling priorities every day. But when you walk the tightrope well, some of the noise of the circus simply fades away. u
Source: Finding Balance in a Medical Life (Finding Balance, Inc.; 2007) author and physician Lee Lipsenthal
October 2013 | BizNOWmagazine.com | 13
Smart BIZ
by Tessa Audet
From Fear to Faith: 10 Ways to get back on track
Ask any business owner. The biggest fear of most businesses --large or small, new or old -- is failure. Sometimes fear can inspire motivation, but many times it becomes a limitation to a business and can paralyze a person from taking risks, even good ones. So next time the cold tingle of fear starts to creep up your spine, consider these 10 reminders to take you from fear to faith and keep your business on the path to success:
• Never lose faith in yourself: trust that your ideas are STRONG • Be logical not emotional about your business • Know you aren’t alone, support is out there - you just have to tap into it
• Focus on the little things: get over one hurdle at a time • Remember work isn’t everything • Seek advice from those who have made it • Take a break: sometimes focusing too long on the problem is the problem
• You are in control, be confident in that • Remind yourself why you’re here: what made you start this journey in the first place
• Move forward: make a decision then move on to the next, and never, ever stop u
J AY N E E R I C K S O N PHOTOGRAPHY
People. Places. Things. It’s about taking it a step further. It’s about getting reactions. Trying new ways of doing things. Making the ordinary look extraordinary. That’s what I do. jayneericksonphoto.com | 605-595-4689
14 |JYN009-Places-Half-H.indd BizNOWmagazine.com | October 2013 1
~Jayne Erickson
11/13/12 10:49 AM
*“State of the American Workplace Poll”
BIZ TechTalk
1. Give your website a face lift: when was the last time you updated your website? Especially important if your business has recently taken off or if you discovered a new product niche since your website was created, it might benefit from a renovation. The beauty of a website is its capacity to emphasize your top product, service or value and help your client understand your business. Consider a rewrite as well as a visual redesign. Even if your business was established in '94, you shouldn't remind visitors that your website was, too! A clean, functional site shows that your business is relevant NOW, here are three tips:
by Alison Peymann
Bold Moves Online:
• Give your website a purpose. Business hours and contact information are a must, but consider how your customers interact with your business online and design your content to match.
How to Build a Dynamic WEB Presence
• Find free website templates at Wix.com or inexpensive WordPress compatible themes at ElegantThemes.com.
Brands big and small can face an identity crisis on their websites and social media pages: how can they reach their ideal customers on a personal level AND with professional-grade web work? These tips from Biz make it possible to give your web presence the polish of a large corporation while maintaining the attention of personal connection.
More than 465,000 busines More than 465,000 businesses the U.S. alreadyinoffer the prote More than 465,000 businesses in the U.S. Cash flow offer the already protection of Aflac. already offer the protection of Aflac. Sh The number Bookkeeping Shouldn’t yours? Concern of business owners is Payroll More than Shouldn’t 465,000 businesses in the U.S. Le yours? emp
1
CASH FLOW
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Planning Exit Strategy
Learn how you can offer Aflac to your
already offer the protection Aflac. employees at no costof to your business. Learn how you can offer Aflac to your Melissa Beck yours? employees at no Shouldn’t cost to your business. (605) 336-3499 M3_Beck@us.aflac.com
Learn how you can offer Aflac to your employees at no cost to your business.
Melissa Beck Melissa Beck (605) 336-3499 (605) 336-3499 M3_Beck@us.aflac.com M3_Beck@us.aflac.com
to see how we can manage yours. 605.521.7019
Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011. 7/12
M1861C
16 | BizNOWmagazine.com | October 2013
Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Policies may not be available in all states. There may be indirect administrative or other costs. Source: Aflac Company Statistics, June 2011.
Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritte Policies may not be available in all states. There may be indirect administrative or other costs. 7/12 Source: Aflac Company Statistics, June 2011.
M1861C
• Go for bold graphics on your homepage: try an out of focus photo in the background and a crisp headline or photo in the foreground to create visual interest.
2. Generate personality: Find a voice for
your business on your social media sites to create a persona that will have your followers, connections and friends engaged and wanting more. Does your business have a little spunk? Does it speak as an industry leader? How does your business react to current events? Once you've decided on a strong (or subtle) voice for your company, be consistent. Tweet useful suggestions at followers, post personalityappropriate photos to share, and most of all, have fun!
3. Try new forms of advertising: There’s a new game in town and it won't cost you any more than regular online advertising. It’s called “native advertising,” (ads that are unique and native to a site) and while it blurs the line between advertising and content, on the plus side, it may
actually take pressure off your advertising budget. These marketing moves are designed specifically for the social media or blogging sites where they appear - think LinkedIn, Tumblr or Instagram - without creating annoying clutter for users. With interesting photos and thought provoking or funny headlines, your ad will draw positive attention to your brand while providing useful content.
BIZ TechTalk
4. Build a community: Contrary to popular
belief, not every business needs a Facebook page (gasp!) and no page is better than one who's latest post was in December of 2008 for lack of post-worthy news. Here's where a strong online community can generate content for itself. For example, a bike shop might start a Facebook page or group where regional cyclists themselves can share information about races, trails or new gear. The bike shop might be the group's primary manager and promoter, but members will carry the momentum, bring in new members to the shop's customer base and make meaningful connections. u
Busy lives can be beautiful. When you don’t have time for interior design, Dawn Bures Design has the right tools and products to bring your vision to life. Get back to the business you love and let us do the rest! dawnbures.blogspot.com
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www.dawnbures.com October 2013 | BizNOWmagazine.com | 17
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FEAR
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Past Fear:
BIZ Feature
Risk, Reward, & Entrepreneurs Business may seem like a risky endeavor, but life itself is unpredictable and full of risks! We never know what the future holds; the best we can do is to be as prepared as possible to meet the challenges ahead and minimize risk. And that’s exactly what successful entrepreneurs do. They approach risk with a plan. They plan to understand the challenges at hand, gather more information, and then accept that while things will not always go exactly as we planned, there are always new opportunities to uncover that detours will bring.
not secure should have a plan B and C in mind. If they don’t have the skills or the network to help secure B or C, then they need to do some creative planning on how to achieve those objectives.
2. Research. So you want to start a new business? Any new Fear can be a monster; it’s important that we defang fear a bit venture comes with fear of the unknown, but doing your by realizing that it doesn’t need to be a negative thing. In fact, research ahead of time will turn that fear into excitement and there is a whole movie industry that earns a great deal by scaring momentum. Study business trends and meet people who are us. The reason most people like being scared at a already established in your area. Another option is to seek horror movie is because they know they are out a business broker who will expose you to several ultimately safe. The plus side of fear is that businesses that you can buy. Find out as much it can get our blood pumping and our as you can about your industry before you enthusiasm battery recharged. If you jump in. have been at a job and had trouble “A risk will always be staying awake due to boredom, 3. Observe. Whether your the idea of a new thrill starts rewarded when there is the goal is to start a business or grow looking pretty attractive! the business you have, the most right amount of planning, pressing questions can often be research and even failure But what about fear in the answered by looking at other business environment? How businesses in your industry. Learn (where the best learning takes should we evaluate the fear from owners and customers that place). It’s the planning that of going out of business or you trust. There is really nothing helps you learn to adapt and losing a job when it can affect new under the sun, the trick is to our lives? What fears are find something similar that can be find hidden opportunities.” involved in starting a business, copied and then tweaked. deciding to hire, or even handling cold calling? Each risk comes with Finally, successful entrepreneurs are the potential for great reward. And prepared to THRIVE on a risky situation. when you can feel safe going ahead with You remember the first time you drove a car, risky business moves, fear can be pushed aside interviewed for a job, started a career or maybe even and you can meet challenges head-on. your own business – no amount of preparedness takes the place of the actual experience. Here are three strategies to push past fear and help you tackle risk:
1. Plan. The best way to feel safe in what you’re doing is to plan. While planning can be boring, it is part of taking action more effectively. For example, an employee who fears that his job is
A risk will always be rewarded when there is the right amount of planning, research and even failure (where the best learning takes place). With unforeseen obstacles that emerge, projects rarely go as planned. But it’s the planning that helps you learn to adapt and find hidden opportunities. u October 2013 | BizNOWmagazine.com | 19
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Smart BIZ
by Charlotte Hofer
3 Ways to Get More Money (based on Warren Buffett’s strategies) We all want to make money fast but sometimes we don’t know where to start. Here are some lessons we can learn from savvy financial expert Warren Buffett, one of the richest people in the world with a net worth of over $60 billion.
Buy only what you need
Reduce Risk
If you buy things you don't need, you will soon sell things you need. - Warren Buffett
Risk comes from not knowing what you're doing.
Think of all the ads you see every day urging you to buy things. They don’t just sell a product, they sell a feeling: toothpaste ads promise youth and excitement; deodorant ads promise we’ll be sexy or more popular if we just use that brand.
We all want to make money fast, but investing in something without really understanding what we’re doing increases risk (and leads to sleepless nights). If your financial plan is vague, it can leave you vulnerable. You don’t have to shy away from investing; just do your research before you jump in. Asking yourself “and then what” is a simple technique that can help you understand all possible risks when you’re struggling to make a financial decision, and can help lead you to the best choice.
Impulse spending affects everyone, and we may justify it because it’s on sale or it’s for a special occasion or even because we’re feeling down, but at the end of the day, its money going out and not coming in. Limiting spending isn’t denying yourself; its being smart and savvy. Every penny you spend on something you didn’t need contributes to lost wealth, so ask yourself: Do I really need this? Is it really a good deal? Can I get it somewhere else cheaper? Can I wait to get it?
- Warren Buffett
Other ideas: ask a financial advisor to help you develop an investment strategy, take a class on finance, search the internet or read books on smart money management. Develop a strategy, review it often, and diversify. u
Save for a rainy day. Don't save what is left after spending; spend what is left after saving. - Warren Buffett Who hasn’t had it drummed into them by dad: “Save for a rainy day”? But what’s crazy is how few of us actually do it! Many of us don’t even save enough for emergencies. Seems like instant gratification trumps saving for tomorrow nearly every time. The truth is, we often think of saving as a sacrifice. So the first step is changing our mindset. Repeat after me: saving is good, saving is something I enjoy, saving is getting me to my goals. Here’s a better plan. When you get your paycheck, pay yourself first. Set aside money from each paycheck for your goals. And be sure to put aside a chunk for emergencies. Even in the driest places, it always rains eventually!
October 2013 | BizNOWmagazine.com | 21
Giving High-Tech Startups a Shot:
Mark Luecke
by Todd Epp
Q&A
BIZ Profile
Q&A with SD Innovation Partners Think high-tech startups and South Dakota doesn’t immediately come to mind. But South Dakota Innovation Partners, founded in 2009, is helping to change that perception by funding projects built on research and commercialization. Mark Luecke, a native South Dakotan who made his mark as an entrepreneur and then returned to the state, is the Executive Director of SD Innovation Partners. Adapted from an interview with Mark are eight things to know about SD Innovation Partners, and why it’s important to South Dakota’s future— and maybe yours! What happens at SD Innovation Partners? Mark Luecke: SD Innovation Partners (SDIP) provides
early stage funding and business development support to South Dakota entrepreneurs. SDIP had a closing of $6 million in January 2011 for our first investment fund, South Dakota Innovation Fund I, LP – that means we're capable of providing $6 million dollars! SDIP works with researchers and their research institutions to form startup companies based on market-aligned technology development. The startup company licenses the technology from the research institution and supports early stage product and business development in partnership with the researcher.
22 | BizNOWmagazine.com | October 2013
What does SDIP fund? ML: SDIP funds projects that support its vision of solving global
challenges, while benefiting the regional economy. Each project is assessed in five major risk areas – the market, technology, intellectual property, business model and team. SDIP’s interest extends across multiple fields, including agriculture technologies, life sciences and engineered technologies – however, SDIP must be able to see clearly where we can add value in the five major risk areas.
Where is SDIP located? ML: SDIP has a corporate office in Sioux Falls and eight
commercial labs in Brookings that are conducting early stage product development in various fields. SDIP is currently working with the Brookings Economic Development Corporation to construct a 30,000 square foot facility – the AgTech Center for Rural Enterprise – which will consolidate some of these locations and help scale-up new university technologies to spin-out operating companies across rural South Dakota. SDIP also partners closely with Rich Naser and the South Dakota Technology Business Center and Dwaine Chapel and the Research Park at SDSU who provide incubator space and programming for our startup companies.
What is SDIP’s biggest success so far? ML: SDIP has been working with SDSU researchers, Mike
Brown and Bill Gibbons, to build a new product development company, Prairie AquaTech, that upgrades soybean meal and distillers grain to a high quality protein-based feed ingredient that replaces fish meal in aquaculture (fish farming). Since seafood is the US’s second largest trade deficit in natural resources (after crude oil), it has become a major challenge to animal health and nutrition industries.
The company started by upgrading the protein in soybean meal and distillers grain, two major commodities produced in South Dakota. While these commodities currently sell for $450 and $225 per ton, respectively, fishmeal used in aquaculture operations sells for $2,000 per ton! There is a significant value capture opportunity for our state if we're able to provide a higher value product at a lower cost.
How does SDIP work with SD colleges and universities? ML: SDIP works closely with each state university's technology
transfer office to assess invention disclosures submitted by professors. A determination is made as to whether the technology should be patented and licensed to an existing company or a new startup company. If licensed to a startup company, we will work with the university to make sure the appropriate documentation is in place to help the university commercialize the technology.
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Is there enough venture capital in South Dakota? ML: All good deals find capital. There are a number of venture
capital firms in South Dakota that are actively investing today.
What can SD state and local governments do to spur high-tech companies? ML: The most important thing that state government can
continue doing is funding research – like the Governor's Research Centers. It can also help form public or private partnerships around equity financing and other programs, such as the proof-ofconcept and Dakota Seeds internship program, which support the private sector's work in these high risk ventures.
How will risk-taking at the SDIP pay off? ML: SDIP's long-term vision is to continue to use research to solve
global challenges and benefit the regional economy. We continue to start new portfolio companies each year that compete effectively in the market. Our efforts, along with the efforts of our partners, are changing the technology and innovation landscape in the state. When SD was ranked 48th in technology and innovation the state had only one issued patent; our patent portfolio consists of 30+ patents that we are successfully promoting to issuance.
SDIP has doubled the state's small business innovation research grant proposal rate to federal agencies while significantly improving the state's grant award rate, evidenced by recent awards from the National Institutes of Health, National Science Foundation and U.S. Department of Agriculture. We plan to continue to be an important capital formation partner with the state. u
“Melanie has provided me with the training I needed to grow my company 400%! She empowered my sales team to grow beyond their expectations.” Matt Sapari - CE0/Founder Rocco’s Catering
October 2013 | BizNOWmagazine.com | 23
by Todd Epp
BIZ Profile
6-Steps to High-tech Startup Success Want to start a high-tech company? Here are 6 things you need to know.
Being an entrepreneur takes the kind of person who is motivated, charismatic and resourceful. Being a high-tech entrepreneur is even more specialized. Mark Luecke of South Dakota Innovation Partners gives Biz 6 key factors that are needed to succeed as a high-tech/science startup entrepreneur:
1. A candid assessment of risk: The most important factor for an entrepreneur is a candid assessment of risk – every technology-based startup company has significant risk and it’s important to outline a plan to reduce risk and create value for partners.
2. Optimism: In addition to assessing risk, new ventures
require a healthy dose of optimism. The daily operation of a startup company can be a roller coaster. The key to success is learning to manage the ups and downs with optimism, passion, focus and a vision for the difference you are trying to make in society.
3. Understand your strengths: Startups demand many skills, so the best entrepreneurs capitalize on his or her strengths and learn how to work around a weakness.
4. Understand your market. Innovation requires listening to the market's needs and responding with relevant solutions.
5. F ind partners and work with smart people:
Be willing to partner with others to make something big happen. To make waves in an industry, it takes multiple partnerships that leverage organizational strengths PLUS the support of many smart, talented people with diverse experiences surrounding you.
6. Think big and adapt: Game changers think big, are patient but persistent, work hard, stay focused, and they modify their approach as they progress – it’s called a "pivot" by innovation experts and it can mean the difference between failure and success. u
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24 | BizNOWmagazine.com | October 2013
Branding
Video
www.MeetTheAteam.com
by Alan Dooley
Follow
BIZ Feature
Your Dream!
We have all heard the sayings and motivational quotes before “If you can dream it, you can achieve it.” –Zig Ziglar "Shoot for the moon, if you miss at least you will land among the stars" - Robert Schuller "Build your own dreams, or someone else will hire you to build theirs." –Farrah Gray "Go confidently in the direction of your dreams. Live the life you have imagined." –Henry David Thoreau three goals or dreams that are on the top of your head or tip of your tongue. Got 'em? Did you write them down? Can you visualize your dream?
car until you have generated the means to pay for it or you are robbing yourself of the capital needed to grow your business. Keep it simple and refreshing like a special dinner out or weekend getaway if you hit a major milestone. Keep your eye on the big dream, and it will come sooner than you expect.
OK, you are now ahead of most of the population (more than 90% of people) who think it’s silly to write their goals down. Why is it so important to write them down? It internalizes your promise to yourself and keeps you going when it all seems bleak. Getting them into your subconscious helps to keep you motivated and on target. Don't be afraid to adjust your goals as you grow and adjust your business plan too.
Be aware of the innocent dream stealer, often your best friends or family members. They don't mean any harm; they simply want to protect you from getting your hopes up or getting burned by your latest big idea. After all, they have known you for a long time and may think they know what you are capable of better than you.
Before reading any further, stop and write down the
Some friends may actually be jealous or afraid that if you succeed, it will make Common dreams may include a them look bad or they may lose you “It’s been said that we are trip to Hawaii, early retirement, as a friend. Relatives, well, you have giving to your favorite charity the average of the 5 people to keep them... Seriously, find the or church or being able to we spend the most time with. relatives (like mom and dad) and pay for your kid’s college. the friends that DO support you These are great but how are In your business career, you and leverage their support to you going to get there? The can't afford NOT to have at propel you to success. As you difference between a dream least 5 knowledgeable, positive move forward, you will naturally and a goal is a workable plan attract other like-minded followed by action. and motivated people in your individuals who will help you sphere of influence.” along the way; some of them will Your business goals should already be successful and willing to be achievable yet challenging give you a hand up because they see in steps that can be reset to keep you you where they once were. These people challenged. Where do you want to be in will become your priceless mentors, grab the one month, one year, and five years? This is opportunity and run with it! It has been said that we not a cliche, make it part of your business plan, are the average of the 5 people we spend the most time internalize it. For example, you may want to engage 5 with. In your business career, you can't afford NOT to have at new clients. Great, is that per week, month or year? Once you least five knowledgeable, positive and motivated people in your meet a goal, reset it to a higher level that will force you to work sphere of influence. to achieve it. Take a large goal and break it down into smaller steps, then when you achieve each step reward yourself. No icecream until you make that first call. When you do achieve that larger goal remember to celebrate with a commensurate reward. Don't run out and buy that new
"First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end." –Aristotle u October 2013 | BizNOWmagazine.com | 25
Style Now
Do you dare to…
Suit Up? Fashion Review by Tessa Audet Main photo by Jayne Erickson Model: Ben Krush Program Manager at USD
Photo courtesy of EXPRESS
A classic black suit can say a lot of things: timeless, powerful, classic. It’s always appropriate, and when in doubt, it’s best to dress in a traditional black suit. But if you want to showcase your f lair and personality, here are some ways to revamp that tailored suit and take a walk on the daring side of fashion:
Be bold!
Who says your shirt has to be white or your tie has to be bland? We say go for that bright red tie like on our model Ben Krush or a vibrant purple shirt like this one from Express.
26 | BizNOWmagazine.com | October 2013
Photos courtesy of EXPRESS
J AY N E E R I C K S O N PHOTOGRAPHY
People. Places. Things. It’s about the reaction, the moment, the angle. It’s about the idea, not the filters used to get there. It’s about seeing things differently. That’s what I do.
~Jayne Erickson
Patterns are your friend!
Photo courtesy of EXPRESS
Add some interest to your suit by using different patterns on your shirt or tie. Or if you are feeling especially daring, to your suit jacket! (ie: pin stripes, checks or plaid.) Patterns work overtime as part of your suit combo or in a casual look.
Back off the black!
You don’t need to rely on a solid black suit every time to look professional. Try experimenting with a gray or navy suit. Both are in style and seriously chic.
jayneericksonphoto.com | 605-595-4689
October 2013 | BizNOWmagazine.com | 27
Lynda B
Call today and get the Advantage!
We’re interested
in what interests you.
At Bures & Associates, P.C., our clients’ financial interests come first. You can trust our knowledgeable, accessible and confidential team to make your life easier – and more profitable. As a full-service firm, we provide: • Tax Services – individual, farm, small business, corporation, estates and trusts • Accounting Services – payroll, accounts payable, accounts receivable, financial statement compilation and review • Financial Planning Services – estate and tax planning, life insurance, annuities Partner with us for a stronger financial future and the personalized service you expect. So you can focus on what you know best.
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the right home and have your existing home sold. Now, think Welcome to the Biz Hall of Fame Gallery – where local leaders share their insight, experience and lessons learned. how good it would feel to have saved valuable time, maximized your dollars and had peace of “I have been “My favorite an entrepreneur mind throughout the process. quote is from
that great philosopher Mike Tyson
(Heavyweight Boxing Champ): ‘Everybody's got a plan 'til they get punched in the mouth!’ RG
NOW
We have a vision for how easy it can be, whether you’re closing on your
Local Entrepreneurs: new home or selling the old one.
on Risk
all my life, taken plenty of risk.
Some smart and some not so smart. Each opportunity was a teaching moment. TR
Think Ratchford. Think Sold. My biggest risk was launching a Sioux Falls business brokerage franchise in 2010, on the heels of an economic recession. We now have five fulltime business brokers and in 2012 were the #1 franchise office out of 160 offices around the country. So naturally, I purchased the Murphy Business franchise in Rapid City earlier this year and am off to a fast start out West as well.”
– Rey Gonzales, Business Broker Murphy Business
This brings us to the most recent decision; to open the Keller Williams Realty franchise in May of 2012. I was quite comfortable and well established in real estate sales with no need to take any extraordinary risk, especially at my age. Many thought I was crazy, or stupid, and although it could be true, the idea doesn’t appear so. The driving motivation for me was about contribution. I believe ‘my life will only be as big as my contribution’ and since I have 35 years and nearly 4000 transactions of experience in real estate, I felt compelled to do something more. Since that decision, I have written two books about real estate, started a training company, and directed Keller Williams Realty Sioux Falls to 105 agents, probably the largest real estate company in the State ever. The lesson is of course to never quit growing, and to keep your feet moving forward.” –Tony Ratchford, Real Estate Broker, TheSue, TonyAshley, Ratchford L to R: Carli, David, Diane, Tony, MeganGroup Keller Williams Realty
Let us invest our reputation, experience and knowledge in the realization of your Dream Home Vision. Sioux Falls
No matter how well written, well researched your business plan or idea may be, or how well capitalized you think you are, inevitably something or many things are gonna be different than planned. A successful entrepreneur is one that can adapt and adjust, even if that unforeseen change may be out of their control. RG
5915 S. Remington Place Sioux Falls, SD 57108 Phone: 605.336.8866 After hours: 605.359.4100
There are two moments in my life that pushed me the most; one when I was 31 years old and decided to take my family to Minneapolis. My position was general manager for an international merchandising company. I was given part ownership and plenty of responsibility. It only lasted a year and a half, but the lessons were many. The most important lesson I learned was to analyze an opportunity in three steps: first look at the people you will work with; second, does the idea have validity? And last, can it make money? Too often we look at an opportunity based on the money; when really it’s always about the people and the idea. TR
October 2013 | BizNOWmagazine.com | 29
BizNOW Calendar
Send items to: events@biznowmagazine.com
what's now
4
October 3 6th Annual Milestone Luncheon Brandon Valley Area Chamber of Commerce 11:30AM-1:00PM Brandon Steakhouse Recognition will be given to businesses and organizations celebrating anniversaries. $12/person
October 4 First Friday Art & Wine Walk 5:00-9:00PM Downtown Sioux Falls Philips Ave Support Downtown Sioux Falls with evening activities for 21+ in conjunction with the Orpheum’s Centennial Celebration.
October 3 SME Youth Benefit Auction Sales & Marketing Executives 5:00-8:00PM Sioux Falls Convention Center Ballroom A Proceeds fund SD Youth Business Adventure (YBA) and college scholarships. Doors open at 5 PM, dinner is at 6 PM. Reserve your place: 605.336.5626 or sue@smesiouxfalls. org
October 12 Concert Series: Sena Ehrhardt Sioux Falls Jazz & Blues 8:00-10:00PM Orpheum Theater Tickets: call 605.335.6101 or email info@sfjb.org.
3
October 3 Todd Reed Trunk Show 2:00-9:00PM Sticks & Steel 401 E 8th Street To kick off DTSF’s First Friday, Todd Reed Jewelry presents one-ofa-kind diamond and precious metal designs at Sticks & Steel. A chocolate tasting will be held 2-4pm. Visit sticksandsteel.com. October 4 Centennial Celebration Kick Off 5:00AM-9:00PM Orpheum Theater 315 N Philips Ave Public invited to celebrate the Orpheum’s 100th anniversary with free music and dance performances, theater tours and more
Only those who will risk going too far can possibly f ind out how far one can go. - T. S. Eliot
12
October 12 Paint the Mall Pink Avera McKennan Foundation 7:00-10:00PM Empire Mall Free live entertainment, fashion shows and speakers to bring breast cancer awareness to Sioux Falls. Details: 605.322.8900
jason.mueller@me.com 605.610.9226
jason M ueller business advisor
30 | BizNOWmagazine.com | October 2013
October 15 Sioux Falls Membership Mixer Sioux Falls Chamber of Commerce 5:00PM Holiday Inn Express & Conference Center 1103 N Splitrock Blvd., Brandon Members and employees welcome. Complimentary hors d'oeuvres, beverages available, $3 admission. RSVP to 605.373.2018
17
October 17 Brandon Membership Mixer Brandon Valley Area Chamber of Commerce 5:00-6:30PM Avera Mckennan Rehabilitation Services Networking opportunity! October 18 Paint the Night Pink Art & Fashion Show 7:00-10:00PM Avera Cancer Institute 196 E 6th Street, Suite 100 It’s all about the latest looks and pieces to support the latest technologies and treatments. Tickets: $25, averathinkpink.org
October 28-30 Small Business Innovation Research (SBIR) & Small Business Technology Transfer Conference Brandon Valley Area Chamber of Commerce Sioux Falls Convention Center For times and information about the 15th Annual conference presented by the National Institutes of Health and hosted by the University of South Dakota Research park, visit usdresearchpark.com
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