7 Challenges Giant Businesses Face While Managing Their eCommerce Catalogue!
Managing a giant eCommerce store catalogue is no less than walking through an Amazon jungle. You can get lost, overwhelmed, and petrified! Product catalogue management is one of the most important aspects that any business needs to focus on.​ 30% of US online adults​ said that they would consider buying from an online retailer they had never previously purchased from, if the retailer offered detailed product information.
When you have a giant business, you have a plethora of things that you need to focus on, instead of managing just the catalogue. There are multiple challenges giant businesses face while managing their catalogues. Here are 7 critical challenges that businesses face while managing their catalogue: Constant Product Updation: Giant businesses need to constantly update their products to meet their customers’ demands. There are many reasons behind it. This can be due to fluctuating price of a products, listing of new products and changes in specifications of products. Without efficient catalogue management system, it can be a hassle for merchants. Updating your catalogue can cause a good deal of business hours everyday even when you just need to fine tune your items. A business can utilize this time in important tasks such as marketing, operations, and serving customers. Selling Across Multiple Channels: If you are a merchant, it is most likely that you are selling your product on more than one platforms. Now, there are numerous platforms you can sell your product on. The problem here is, the way you list your product on one platform won’t be the same way you list your item on the other platform. (As an example, T&C of listing an item on Amazon would vary with the T&C of listing the same item on eBay.) When it comes to external selling platforms, each one has their own terms and conditions for listing items. For instance, one platform restricts images which are more than 5 MB in size, the other platform may be encouraging high resolution images to avoid misinterpretation of the products. How
would you cope with the diversified T&C of various platforms? You need a product catalogue management system to manage all this minor stuff that make a big difference in how you do business. Managing Third Party Data: If you are a giant ecommerce platform, you must allow merchants to sell their products on your platform. Managing overwhelming data from numerous suppliers needs a well-managed ecommerce catalogue management system. When there are several merchants relying on your platform to run their business, you must be efficient enough to manage their data optimally. Expanding Your Product Catalogue: Expanding product catalogue becomes challenging as brands introduce new trends every single day. Hence keeping up with SKUs becomes quite tricky with an ever-expanding business. No business can afford inconsistent SKUs. This becomes a challenge for businesses to keep up with the latest trends. Optimizing Product Pages: Business is not just about selling. It is more about reaching the right audience, at the right time, with exactly what they are looking for. An important question you should ask is, are your product pages indexed when people are searching for products like yours? How SEO friendly is your ecommerce catalogue? You should optimize your product details page enough to get indexed when people are looking for products similar to the ones that you sell.
Enhancing Product Images: “An image is worth a thousand words.” If your catalogue presents a vague image of your robust product, it won’t work. It is crucial to keep your catalogue updated with the latest pictures of the actual products. Vague representation of products dilutes credibility of your brand. Organizing Product Data: We all know this: Duplicate content on two similar products can cost you a good deal of visibility. Hence, it is extremely important to make sure the product pages have unique, relevant, and attractive content. Not just that, people also don’t like vague or incorrect representation of products. You cannot sell an iBall by describing the features of iPhone! If the product description isn’t consistent with the actual product, your brand will be the victim of your ignorance. Last but not the least… Being a business owner, you have numerous things to deal with. You cannot get busy managing the catalogue and let it cost you a good deal of your business. If you want to expand your business exponentially, your ecommerce catalogue management should be par excellence. That’s why we offer excellent eCommerce catalogue management services to help you grow your business exponentially. While we manage everything related to your catalogue, you can focus on other important things that matter in developing your business and taking it to the next level. Let us know how big your catalogue is, bigger it is, happier we would be to serve you with all the consideration!