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THE FACTS The three Purdy Girl Manhattan shops are the collaborative love of Corinne and Nadine ~ the original Purdy girls! Although the two sisters came from very different business backgrounds, they truly saw eye-to-eye when it came to all things fashion. It was only natural that they should combine forces to create Purdy Girl, opening its’ Thompson Street doors in the spring of 1997. At Purdy Girl we have remained true to our tradition of providing styling services and options to bring out the Parisian chic in every woman.
WHEN
&
We opened our first store in 1997
WHERE
New York City
MOST FASHION FORWARD CUSTOMER
WEB
Everyone has their own unique style. Our stylists are great at bringing the inner beauty out in each customer by helping them explore and express their own individual style!
www.purdygirlnyc.com
THE INSPIRATION After high school I decided that part of my educational experience should include living and studying abroad, so I spent almost two years living in Paris absorbing all things French, including learning to speak the language and apprenticing for a French fashion designer. Inspired by the glamour and creativity of the runways, I returned home and began designing and selling my own fashion line street side, along with the many ultra hip and trendy Soho artisans, in the early 90s. My success was instantaneous and I opened our first Purdy Girl store in 1997.
STORE PLAYLIST I prefer that our music is upbeat, and can transcend multiple generations as we have women of all age ranges walking through our doors. We listen to Pandora stations like Morgan Paige, Motorcycle, Oceanlab and Kaskade.
TRENDING Maxi dresses of every sort - prints and solids in all fabrications. We can’t keep them in stock!
BUYING Everything for the ultimate wardrobe. Career, cocktail and casual. We like to be a one stop shop for your entire lifestyle. We are currently focusing on spotlighting new designers and featuring their collections with bi-weekly trunk shows for our clients.
TOP STYLING TIP It’s best not to overdo anything and strive to create balance using contrasts. I like to pair hard and soft, feminine and masculine, short and long, dark and light, classic and trends. For example I like pairing a high waisted skirt with a shorter top or an elegant wool crepe black shift dress paired with a bold over the top statement necklace.
FASHION FAUX PAS The combination of sneakers, white socks and a business suit and black undergarments under white clothing and VPL (visible panty lines).
MASTERING I’m working hard on mastering balance in my life. In addition to the heavy workload of running my own business, I try to maintain a disciplined bikram yoga practice, indulge in personal reading, and devote time to a spiritual practice. I am succeeding at it!
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How do you personally maintain balance after a busy day at work? Our involvement in charities is what balances our lives. Giving back is an essential part of who we are. LFV “Love Jewels for Charity” was created to give more meaning to our sometimes hectic schedules and help us maintain the balance that we need each day.
How important is social media in connecting with your customer? In Australia, the Love From Venus brand has grown and popularized through social media posts. In the United States, we feel it is essential to show the meaning behind the brand through lifestyle shots, how the jewelry is worn and who is wearing it. This connects us with the customer through visual images and allows all LFV followers worldwide to be part of the “brand family”. Social Media directly benefits the retailers, as customers actively seek the pieces they see on posts, and find a retailer carrying the brand.
Explain what the term “high fashion meets spiritual jewelry” means to the brand? Initially, everyone is attracted to our “Good Karma Lariats” because they are so stylish. When you inform them of the meaning behind their creation “they have to have it”. The concept is to wrap yourself in positive energy. The lariats have multiple charms with meaningful words, such as “karma”, “empower”, “protect”, “chakra”, “love”, and “energy”. The lariats can be worn as a wrist wrap, lariat, choker, or a classic necklace.
What has been the success for the company so far? The success of the brand has been the magnetizing energy the jewelry creates when worn. When women wear our jewelry, they are constantly asked about it. Most customers become “addicted” to collecting pieces because each color stone signifies another benefit, which encourages the layering style that has become so popular with the brand. This identifiable look is known as the “armstack”.
What is Love From Venus renowned for? Love From Venus is renowned for “stylish jewelry with a meaning”; serving a purpose for the wearer. Australian born designer, Georgia Hatzis, creates each piece with the intent to bring the wearer an abundance of love, protection, empowerment and overall positive energy. This is done by carefully selecting crystals, which harness the vibrational energy of the stones that resonate so well with our own body’s energy.
What is one place you’d like to explore that you haven’t yet? Peru, it has such a rich history of color and textiles, I know it would be an amazing trip.
How important is traveling to the brand and its designs? More than just being an inspiration, travel helps you realize what’s really important in your life. It forces you to look at things in a whole new way. I actually really like not being able to communicate sometimes. It leaves me no choice but to observe what people are doing, what they’re wearing and how they interact. Travel just fills your brain up with new sensations.
How is the brand also considered a “design community?” We have an online community with hundreds of artists and designers that take part in Monthly Design Contests, share feedback and interact. We’ve seen an amazing response on our social networks and we’re really proud to help independent artists and designers launch into the world of retail.
What are some of your favorite colors to work with? More than just colors, we love textures and how the same pantone red looks dramatically different on different fabrics and applications. We’re working on some styles that combine wovens, prints and knits. It’s super exciting for us to be doing something new.
Briefly tell us how Printed Village was born. My wife and I met while I was on a trip in China. We fell in love, I dropped out of college, she quit her job and we started traveling. We both fell in love with making our own rules and being independent, so when we got back to the US we started working on our own company as a way to continue doing that.
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ECHO
DESIG
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ELAINE B. JEWELRY ERS CREATIVE
AJ MORGAN EYEWEAR
AJS DESIGN STUDIO
WA KA
MI
TOLANI COLLECTION
URBAN EXPRESSIONS
NINA ORIG
INALS
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THE DESIGNERS BEHIND THE CLARA SUNWOO COLLECTION…
Clara and daughter Roseann Sunwoo have been working together as designers since 1999. We as a mother-daughter team believe in creating beautiful, comfortable, quality crafted sportswear by combining two generations of fashion knowledge. We want women to feel and look amazing, while never sacrificing high style. Comfort, being travel-friendly and washability is incorporated into every piece in the collection. We also keep in mind when designing the ability to interchange and mix styles within the collection to create many outfits for easy day to evening transitions.
WHAT PEOPLE DON’T KNOW ABOUT DESIGNING A CLOTHING LINE…
Designing a successful clothing line means being creative, but that is not enough. You must be technical, skilled, obsessed and have a well trained eye for fabrics. We as designers believe that you need to be obsessive over every detail, starting from sketch, creating the specs, making fabric, and designing with your clientele in mind.
THE MOST EXCITING MILESTONE FOR THE BRAND…
We have received many accolades and love from word of mouth. We are proud to have been recently named one of Kathy Lee Gifford’s ” favorite designers” on The Today Show. In recent years, many high profile celebrities have worn our designs in wonderful places that we could not even imagine. And loyal women all over the globe have been so supportive and kind with their words. Our buyers and customers have been our sole PR. It is an amazing feeling to be recognized by so many women. We truly are blessed and thank our customers for being so supportive.
HOW TO STAY TRUE TO YOUR VISION…
We stay true to our vision by staying in our own world. We design through what we love, our views, and what we want to share with other women. We don’t let fast trends or what others do affect what we do.
ONE FASHION RULE EVERY WOMAN SHOULD BREAK...
Don’t ever say: I would never… There will always be a day when you may step outside your boundaries and try something new. And you may find that you actually like it.
THE CONCEPT BEHIND UNION OF ANGELS...
The concept behind Union of Angels is to create flattering and versatile clothing for women that compliment, not compete, while transcending the static nature of fashion trends.
CHANGING HER LIFE MIDSTREAM TO BECOME A DESIGNER...
Changing my life midstream to become a designer was daunting at the very least. I figure if I didn’t dive into making my dream happen at 40 I never would. I told myself everyday that failure was not an option.
WHERE SHE FINDS INSPIRATION...
I find inspiration knowing that just one special design can truly transform the way someone feels about themselves.
THE PIECE OF CLOTHING EVERY WOMAN SHOULD HAVE IN HER WARDROBE…
The piece of clothing every woman should have in her wardrobe is a great black dress that can take you from day to night of course - plus a pair of great boots. Everything looks better with boots!!!
WHAT SHE LOVES ABOUT HER JOB...
I love hearing how pretty a gal feels when she puts on one of our dresses. It is also rewarding to hear that a boutique sold out in just a few days. You can’t imagine the feeling!!!
HOW SHE FINDS BALANCE...
I would venture to say that no working mom really feels that she ever obtains the “balance” that she wants. I do have a firm rule of eating together as a family for dinner. I cook while my kids are doing homework so I feel engaged. My social life is non-existent but no complaints…I love what I do.
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KOMAROV
BARBARA GERWIT
IVY & BLU
DONNA MORGAN
LYDIA ANNE
MUCHE & MUCHETTE
JULIA JORDAN
CONNIE ROBERSON
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SYNERGY
Synergy Organic Clothing creates fashion forward clothing and yoga apparel for women. Always striving to be mindful and conscious in every facet of their business, they produce sustainable and organic fair trade clothing that lets you look and feel your best.
UMGEE USA
Hosts a brand ambassador sponsorship program where notable fashion bloggers collaborate with the brand. Keep an eye out for these looks featured on many blogs and social media networking pages!
ALICE’S PIG
A new fashion brand from Brixton in South London, inspired by vintage style and Alice in Wonderland. Founded by siblings Amanda and Nicolai, Alice’s Pig designs all its collections in London and has an additional office in Shanghai. The brand image comes from their love for Alice in Wonderland, where crazy is normal. The name is a reminder that colliding styles and cultures can produce something interesting and that there can be beauty and surprise in anything; even in a pig.
COTTON + CANDY
Cotton + Candy is a Los Angeles based brand for girls who don’t follow trends, but make them. Their creative team is inspired by art, music, vintage clothes, and other musings from all around the world with a goal to be on the forefront of fashion. Cotton + Candy has been featured in Marie Claire, Seventeen and Glamour.
BLU PEPPER
Edge Clothing Inc. launched its first line in a modest storefront in the heart of LA’s Fashion District and has now grown into a network of design, production and distribution worldwide. With this growth, they now have the privilege of introducing Blu Pepper. This line is designed for the girl who admits there is a bit of dreamy romantic in her and communicates it through her effortless style. 9
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