show Guide The exclusive event for advanced contemporary and luxury women’s RTW, accessories and footwear. Monday, February 23 rd Tuesday, February 24 th Wednesday, February 25 th
Hall 1C, Javits Center, New York, NY editshows.com
Welcome to EDIT. Our exclusive event features advanced contemporary and luxury women’s collections across RTW, accessories and footwear, for the world’s best retailers. EDIT. WEAR THE FUTURE.
Buyer’s Notes
W. Britt
Dates & Hours:
features:
Monday, February 23 | 9am – 6pm Tuesday, February 24 | 9am – 6pm Wednesday, February 25 | 9am – 4pm
// Light healthy refreshments available all day
including gourmet coffee // EDIT welcomes Berlin Showroom, Made In Italy, Montreal Collections and Portugal Fashion brands // The EDIT List: Modern Romantic for F/W 15 // Live DJ // On site Show Host // Limited edition cross body EDIT X HAMMITT bag OPENING DAY CELEBRATION MONDAY, FEBRUARY 23 | 4pm – 6pm Join us for cocktails to toast a successful F/W 15 season.
For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.
2
@edit_ shows / #wearthefuture / #EDITFW15
Katty Xiomara
Diogo Miranda Jianhui London
YLIN Judy Wu
Vincetta
Peserico
Presenting Made in Italy at EDIT, your destination for remarkable Italian RTW, accessories and footwear collections during the February and September markets in New York. Enjoy an espresso in our Made in Italy Lounge before, after, or during your meetings with our Italian brands. EDIT welcomes: Alessandro Dell'Acqua Footwear 1641 Alexandra de Curtis 1739 Brad Hughes & Associates 1642 Braccialini 1640 CAPRI 1631 Di Maestro 1741 Emy Mack 1733 Erremoda 1641 Fo.Ri. Showroom 1735 Francesco Biasia 1640
Galliano Footwear 1641 Gherardini 1640 Goffredo Fantini 1742 LIVIANA CONTI 1634 Luxury Retail Partners 1640 Materia Prima by Goffredo Fantini 1742 Parpa 1632 Peserico 1735 Santorelli 1642 TWIN-SET by Simona Barbieri 1634
READY, SET, READY TO WEAR 4
@edit_ shows / #wearthefuture / #EDITFW15
apparel collections you need to know, now.
CRUBA
Luis Buchinho
Peserico
Sammler Berlin
Judy Wu
Matière Noire
Katty Xiomara
Antonia Goy
drozdzik
editshows.com
F/W 2015 | show guide
Diogo Miranda
HEAD -TOTOE
6
@edit_ shows / #wearthefuture / #EDITFW15
Here’s a sneak peek of what’s in store for
accessories this F/W 15.
Katherine Kwei
Césaire
Kate Bosworth | Matisse
Colette Malouf
Joanna Maxham
Hammitt
Ling Wu
editshows.com
F/W 2015 | show guide
Thad Cline
the new frontier
8
@edit_ shows / #wearthefuture / #EDITFW15
EDIT’s
emerging designer gallery
Stella Valle
Michelle Lowe-Holder Lillot
YLIN
Layana Aguilar
Jianhui London
Maison de Papillon
W. Britt
editshows.com
F/W 2015 | show guide
Vincetta
FASHION SCHOOL:
5 Lessons From pr guru Bonnie Morrison
Image courtesy of Bonnie Morrison
An early street style darling with an inimitable work ethic and a PR client list that includes the biggest global fashion brands, Bonnie Morrison embodies the Insider “It” Girl the one running the show, instead of sitting in the front row. Our Manager of Retail & Press Relations, Liz Clark, recently caught up with her longtime friend about her career, her st yle and a lit tle PR advice for brands and retailers AND her # walkofshamestreetst yleposts.
Here’s what we learned: 1. WHEN YOUR DREAM FALLS APART, YOU’LL HAVE YOUR TRANSFERABLE SKILLS AND RELATIONSHIPS.
I started as a “rover,” which is an in-house temp at Conde Nast. I had wanted to work at magazines since I was a kid — I read over a dozen of them cover to cover each month — it drove my parents crazy because I never wanted to throw any of them out. But that’s how I learned about fashion and culture, and those are the only things I ever really cared about or even considered. From there I worked at various jobs within the company until I finally made it to assistant editor at Mademoiselle. My first month in that position was September 2001, and it folded shortly thereafter. I went into working at a PR agency after that — I had carried that early knowledge of fashion with me and had worked on the other side long enough that I understood how the job worked: traf ficking samples, maintaining a collection, establishing relationships in the market. 2. BE EASY TO WORK WITH.
I at tribute any longevit y I have had to really trying my best to be useful to my clients. Public relations is a service industry in many ways — we work at the pleasure of both designers and editors. So being flexible, trying to help solve problems and maximize ef ficiency and always trying to keep my ego out of any interaction or decision has been at the core of how I try to conduct myself in business. So much of it is about being easy to work with, essentially.
Editor’s note: Follow Bonnie Morrison on Instagram @fiercegrandma
10
3. DESIGNERS, FOCUS.
I think all of the best, most successful designers have a specific vision — both for their product and for their business. Your aesthetic is important, but so is how you grow. The people I admire the most make it a priorit y to work with the best people and give them the freedom and support to do what they are good at. Everything is collaboration in the end. 4. HAVING A SHOW DURING NYFW DOESN’T GUARANTEE ANYTHING.
I think so much emphasis is placed on the runway (especially in New York) and in truth not all designers have the volume or representation yet, or are prepared to spend the money. With all the competition for locations, time slots and audience, having a show at New York fashion week doesn’t guarantee anything, and entering that fray too soon can really disable a business that isn’t ready. Trade shows give designers terrific exposure and also help them to really understand the business side by get ting to really know the stores, the buyers and the market. That knowledge is so important. 5. RETAILERS, ARTICULATE YOUR EXPERTISE.
I think that anything that helps define your voice and makes you stand out is going to at tract the press to you. The curation and pointof-view is important these days because the internet and social media have made our culture so visual. People want experts, data, and unique points of view. If you can distill what sets you apart, the press starts to see you as an authorit y. Looking for more? Four more lessons at editshows.com/3393 @edit_ shows / #wearthefuture / #EDITFW15
B RA N D 1650 5 ON 7 NEW YORK
(212) 967-5667 | info@5on7.com | 5on7.com
1719 Abro
(49)610669960 | abruder@abro.de| abro.de
1624 Alala
(646) 912-9292 | jodi@crescala.com crescala.com
1641 Alessandro Dell'Acqua Footwear
1640 Braccialini
1620 Del Chen
1623, 1625 Brad Hughes & Associates
1718 Dennis Merotto
(212) 355-0255 | smarzaro@lrpny.com | luxuryretailpartners.com
(402) 321-5756 | autumn@designparliament.com (214) 905-9656 Ext: 124 | brad@bradhughesassoc.com www.dennismerotto.com bradhughesandassociates.com
1643, 1644B, 1647, 1647A C/O Angelique
(212) 255-3071 | andrea.cecconi@erremoda.com
(310) 621-2929 | angelique@coangelique.com coangelique.com
1739 Alexandra de Curtis
1631 CAPRI
(39339) 791-7565 | adecurtis@alexandradecurtis.com alexandradecurtis.com
1717 Algo of Switzerland
(402) 321-5756 | autumn@designparliament.com designparliament.com
1622 Ammara
(646) 912-9292 | jodi@crescala.com crescala.com
1744A Anita Sondore
(212) 727-1383 | isabelle@ikellogg.com anitasondore.com
1765 Antonia Goy
+49 (304) 465-0386 | kubeja@antoniagoy.com antoniagoy.com
1743 B. Belt
(3902) 806-3141 | itcpromotion@inghirami.com
1619 Cesaire
(33)142974343 | contact@stephaniecesaire.com www.stephaniecesaire.com
1744B Cityzen by Azin
(646) 319-5196 | azin@cityzenbyazin.com www.cityzenbyazin.com
1612 Colette Malouf
(212) 941-9588 | sales@colettemalouf.com www.colettemalouf.com
1616, 1618, 1620, 1622, 1624 Crescala Fashion Development (646) 912-9292 | jodi@crescala.com www.crescala.com
(416) 809-7046 | kathy@radixfashion.ca bbelt.de
1765 CRUBA +49(302) 607-6671 | mira@cruba-berlin.com www.cruba-berlin.com
1656 Babash
1610 Daniel Silverstain
+35(193) 710-4845 babashdesign@gmail.com | babashdesign.com
1765 Berlin Showroom
(49307) 808-7858 | hallo@berlinshowroom.com www.berlinshowroom.com
12
(646) 912-9292 | jodi@crescala.com http://crescala.com
1628 Desa
(305) 815-0668 | charlotte@roschterra.com
1711, 1715, 1717, 1718,1719, 1720,1726 Design Parliament (402) 321-5756 | autumn@designparliament.com www.designparliament.com
1741 Di Maestro
+390423830312 | perin.matteo@dimaestro.it www.dimaestro.it
1652 Diogo Miranda
+35255925423 | helenapereira@diogomiranda.net www.diogomiranda.net
1723 Drozdzik
(212) 675-8679 | idrozdzik@yahoo.com www.drozdzik.com
1765 DSTM
info@dstm.co | www.dstm.co
1644 Ellen Hunter NYC
(901) 336-2043 | ellen@ellenhunternyc.com www.ellenhunternyc.com
1733 Emy Mack
(917) 371-2527 | rob@emymack.com www.emymack.com
(212) 206-9176 | nancy@danielsilverstain.com www.danielsilverstain.com
1641 Erremoda
1749 Daniela Barros +351912181838 | dbarros.office@gmail.com
1640 Francesco Biasia
(212) 255-3071 | andrea.cecconi@erremoda.com (212) 355-0255 | smarzaro@lrpny.com www.luxuryretailpartners.com
L I ST 1745 GaBag Co.
(214) 336-0379 | info@gabag.co | www.gabag.co
1641 Galliano Footwear
(212) 255-3071 | andrea.cecconi@erremoda.com
1640 Gherardini
(212) 355-0255 | smarzaro@lrpny.com | www.luxuryretailpartners.com
1742 Goffredo Fantini
(212) 355-0255 | sebastian@italmood.com www.goffredofantinishoes.com
1647A H Williams
(310) 621-2929 | angelique@coangelique.com www.hwilliamsdesign.com
1643 Hammitt
(310) 292-5200 Ext: 516 | tony@hammitt.com www.hammitt.com
1662 Infinite Universe
(888) 978-4955 | karen@theinfiniteuniverse.com www.theinfiniteuniverse.com
1772 Jianhui London
1658 Kate Bosworth | Matisse
1711 Maison Marie Saint Pierre
1726 Katherine Kwei
1767 Matiere Noire
1649 Katty Xiomara
1770 Michelle Lowe-Holder
1621 Lailan
1644B Monika Chiang
(310) 640-1700 | sheena@matissefootwear.com www.matissefootwear.com (646) 476-7665 | kathy@katherinekwei.com www.katherinekwei.com (220)133784 | sales@kattyxiomara.com www.kattyxiomara.com (646) 706-1700 | francisco@lailancollection.com
1661 Layana Aguilar
1634 LC North America Inc. (450) 437-8275 | twinset@videotron.ca www.twinset.ca
1665 Lillot
(917) 991-6259 | lilliam@lillotnyc.com www.lillotnyc.com
1746 Ling Wu
1728 Joanna Maxham
1634 LIVIANA CONTI
1751 Joao Melo Costa
+3513918412383 | info@joaomelocosta.com www.joaomelocosta.com
1623 Joeffer Caoc
(416) 504-6232 | brad@bradhughesassoc.com www.bradhughesandassociates.com
1630 Judy Wu
44(0) 776-686-3147 | angeliki@judywu.co.uk www.judywu.co.uk
(514) 885-4047 | alice@matierenoirestudio.com www.matierenoirestudio.com +44 (325) 445-5858 | michelle@lowe-holder.com www.lowe-holder.com (310) 621-2929 | angelique@coangelique.com http://coangelique.com
(212) 414-4001 | showroom@globalpurchasinggroup.com 1616 Nha Khanh www.layanaaguilar.com (646) 912-9292 | jodi@crescala.com http://crescala.com
+44(0)7940284240 | jianhui@jianhui.co.uk www.jianhui.co.uk (212) 537-0446 | joanna@joannamaxham.com www.joannamaxham.com
(402)321-5756 Ext: 2 | autumn@designparliament.com www.mariesaintpierre.com
(659) 696-3118 | ling@lingwu.sg | www.lingwu.sg (450) 437-8275 | info@twinset.ca | www.livianaconti.com
1750 Luis Buchinho
+351222012776 | luisbuchinho@luisbuchinho.pt www.luisbuchinho.pt
1640 Luxury Retail Partners (212) 355-0255 | smarzaro@lrpny.com www.luxuryretailpartners.com
1774 Maison de Papillon
(402) 321-5756 | autumn@designparliament.com www.maisondepapillon.com
1617 Okishi
(212) 400-2510 | jennifer.jerome@okishidesign.com www.okishidesign.com
1647 OSYBY
(310) 621-2929 | angelique@coangelique.com coangelique.com
1666 Oudifu
(212) 706-9247 | claregao21@gmail.com www.oudifu.com
1632 Parpa
(301) 996-0201 | parpa@par-pa.com | www.par-pa.com
1769 Pe de chumbo
+351 253571436 | srosa@pedechumbo.pt www.pedechumbo.pt
1735 Peserico
(646) 724-2728 | jacopo@jacopofoti.com www.peserico.it
1730 Peter Cohen
(323) 732-8312 | studio@jillbredel.com www.petercohen.net
13
B RA N D li s t 1649, 1652, 1654, 1656, 1749, 1750, 1751, 1769 Portugal Fashion +351 220108000 | marleneoliveira@anje.pt
1646 Rigor Lux Inc.
(709) 699-6047 | miranda@rigorlux.com www.rigorlux.com
1626 Roschterra
(305) 815-0668 | charlotte@roschterra.com www.roschterra.com
1765 Sammler Berlin
+49 (177) 837-4832 | contact@sammler-berlin.com www.sammler-berlin.com
1625 Santorelli
(949) 581-5000 | hasti@santorelli.com www.santorelli.com
1668 Ted Rossi
(212) 683-1726 | sebastian@tedrossi.com www.tedrossi.com
1747 Thad Cline
(828) 324-2925 | thadcline@charter.net www.thadcline.com
1715 Trixi Schober
(402) 321-5756 | autumn@designparliament.com www.designparliament.com
1634 TWIN-SET by Simona Barbieri (450) 437-8275 | twinset@videotron.ca www.twinset.ca
1771 UNTTLD
(514) 699-7107 | info@unttld.ca | www.unttld.ca
1667 Vincetta
1731 Shi London
(248) 602-7300 | deanna@vincettastudio.com www.vincettastudio.com
1720 So Pretty Cara Cotter
1765 Vladimir Karaleev 491792344331 | info@vladimirkaraleev.com vladimirkaraleev.com
(646) 453-9780 | shahriar3@me.com www.shicashmere.com (780) 975-1457 | cara@sopretty.ca | www.sopretty.ca
1618 Staci Snider
(646) 912-9292 | jodi@crescala.com www.crescala.com
1765 Starstyling
+49 (720) 301-2095 | kai@starstyling.net www.starstyling.net
1669 Stella Valle
(908) 892-7297 | paige@stellavalle.com www.stellavalle.com
1725 Strenesse USA Inc.
(646) 290-7998 | linolettieri@sgn-group.com www.strenesse.com
1654 Susana Bettencourt
+35 (192) 431-1339 | susana@susanabettencourt.com www.susanabettencourt.com
14
1766 W. Britt
(201) 450-2211 | britt@wbritt.com | www.wbritt.com
1663 YLIN (212) 414-4001 | showroom@globalpurchasinggroup.com www.ylin.com
luis buchinho
PORTUGAL FASHION The Portugal Fashion project highlights the work of leading contemporary Portuguese designers. Featuring everything from intricate bobbin lace dresses to one-of-akind coats, these diverse collections are luxe, innovative, and thoroughly modern.
EDIT welcomes the following designers to EDIT for F/W 15: Babash 1656 Daniela Barros 1749 Diogo Miranda 1652 Joao Melo Costa 1751 Katty Xiomara 1649 Luis Buchinho 1750 Pe de Chumbo 1769 Susana Bettencourt 1654
A collaboration redefined. Hammitt has joined forces with the team at EDIT once again to bring you an exclusive leather Hammitt bag.* *While supplies last, for attendees only.
For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.
@edit_ shows / #wearthefuture / #EDITFW15
www.editshows.com