EDIT 2015 Show Guide

show Guide The exclusive event for advanced contemporary and luxury women’s RTW, accessories and footwear.

Monday, February 23 rd Tuesday, February 24 th Wednesday, February 25 th

Hall 1C, Javits Center, New York, NY editshows.com

Welcome to EDIT. Our exclusive event features advanced contemporary and luxury women’s collections across RTW, accessories and footwear, for the world’s best retailers.

EDIT. WEAR THE FUTURE.

Buyer’s Notes

W. Britt

Dates & Hours:

features:

Monday, February 23 | 9am – 6pm Tuesday, February 24 | 9am – 6pm Wednesday, February 25 | 9am – 4pm

// Light healthy refreshments available all day

including gourmet coffee // EDIT welcomes Berlin Showroom, Made In Italy, Montreal Collections and Portugal Fashion brands // The EDIT List: Modern Romantic for F/W 15 // Live DJ // On site Show Host // Limited edition cross body EDIT X HAMMITT bag OPENING DAY CELEBRATION MONDAY, FEBRUARY 23 | 4pm – 6pm Join us for cocktails to toast a successful F/W 15 season.

For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.

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@edit_ shows / #wearthefuture / #EDITFW15

Katty Xiomara

Diogo Miranda Jianhui London

YLIN Judy Wu

Vincetta

Peserico

Presenting Made in Italy at EDIT, your destination for remarkable Italian RTW, accessories and footwear collections during the February and September markets in New York.

Enjoy an espresso in our Made in Italy Lounge before, after, or during your meetings with our Italian brands. EDIT welcomes: Alessandro Dell'Acqua Footwear 1641 Alexandra de Curtis 1739 Brad Hughes & Associates 1642 Braccialini 1640 CAPRI 1631 Di Maestro 1741 Emy Mack 1733 Erremoda 1641 Fo.Ri. Showroom 1735 Francesco Biasia 1640

Galliano Footwear 1641 Gherardini 1640 Goffredo Fantini 1742 LIVIANA CONTI 1634 Luxury Retail Partners 1640 Materia Prima by Goffredo Fantini 1742 Parpa 1632 Peserico 1735 Santorelli 1642 TWIN-SET by Simona Barbieri 1634

READY, SET, READY TO WEAR 4

@edit_ shows / #wearthefuture / #EDITFW15

apparel collections you need to know, now.

CRUBA

Luis Buchinho

Peserico

Sammler Berlin

Judy Wu

Matière Noire

Katty Xiomara

Antonia Goy

drozdzik

editshows.com

F/W 2015 | show guide

Diogo Miranda

HEAD -TOTOE

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@edit_ shows / #wearthefuture / #EDITFW15

Here’s a sneak peek of what’s in store for

accessories this F/W 15.

Katherine Kwei

Césaire

Kate Bosworth | Matisse

Colette Malouf

Joanna Maxham

Hammitt

Ling Wu

editshows.com

F/W 2015 | show guide

Thad Cline

the new frontier

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@edit_ shows / #wearthefuture / #EDITFW15

EDIT’s

emerging designer gallery

Stella Valle

Michelle Lowe-Holder Lillot

YLIN

Layana Aguilar

Jianhui London

Maison de Papillon

W. Britt

editshows.com

F/W 2015 | show guide

Vincetta

FASHION SCHOOL:

5 Lessons From pr guru Bonnie Morrison

Image courtesy of Bonnie Morrison

An early street style darling with an inimitable work ethic and a PR client list that includes the biggest global fashion brands, Bonnie Morrison embodies the Insider “It” Girl the one running the show, instead of sitting in the front row.

Our Manager of Retail & Press Relations, Liz Clark, recently caught up with her longtime friend about her career, her st yle and a lit tle PR advice for brands and retailers AND her # walkofshamestreetst yleposts.

Here’s what we learned: 1. WHEN YOUR DREAM FALLS APART, YOU’LL HAVE YOUR TRANSFERABLE SKILLS AND RELATIONSHIPS.

I started as a “rover,” which is an in-house temp at Conde Nast.

I had wanted to work at magazines since I was a kid — I read over a dozen of them cover to cover each month — it drove my parents crazy because I never wanted to throw any of them out. But that’s how I learned about fashion and culture, and those are the only things I ever really cared about or even considered.

From there I worked at various jobs within the company until I finally made it to assistant editor at Mademoiselle. My first month in that position was September 2001, and it folded shortly thereafter. I went into working at a PR agency after that — I had carried that early knowledge of fashion with me and had worked on the other side long enough that I understood how the job worked: traf ficking samples, maintaining a collection, establishing relationships in the market.

2. BE EASY TO WORK WITH.

I at tribute any longevit y I have had to really trying my best to be useful to my clients. Public relations is a service industry in many ways — we work at the pleasure of both designers and editors. So being flexible, trying to help solve problems and maximize ef ficiency and always trying to keep my ego out of any interaction or decision has been at the core of how I try to conduct myself in business. So much of it is about being easy to work with, essentially.

Editor’s note: Follow Bonnie Morrison on Instagram @fiercegrandma

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3. DESIGNERS, FOCUS.

I think all of the best, most successful designers have a specific vision — both for their product and for their business. Your aesthetic is important, but so is how you grow. The people I admire the most make it a priorit y to work with the best people and give them the freedom and support to do what they are good at. Everything is collaboration in the end.

4. HAVING A SHOW DURING NYFW DOESN’T GUARANTEE ANYTHING.

I think so much emphasis is placed on the runway (especially in New York) and in truth not all designers have the volume or representation yet, or are prepared to spend the money. With all the competition for locations, time slots and audience, having a show at New York fashion week doesn’t guarantee anything, and entering that fray too soon can really disable a business that isn’t ready. Trade shows give designers terrific exposure and also help them to really understand the business side by get ting to really know the stores, the buyers and the market.

That knowledge is so important.

5. RETAILERS, ARTICULATE YOUR EXPERTISE.

I think that anything that helps define your voice and makes you stand out is going to at tract the press to you. The curation and pointof-view is important these days because the internet and social media have made our culture so visual. People want experts, data, and unique points of view. If you can distill what sets you apart, the press starts to see you as an authorit y.

Looking for more? Four more lessons at editshows.com/3393 @edit_ shows / #wearthefuture / #EDITFW15

B RA N D 1650 5 ON 7 NEW YORK

(212) 967-5667 | info@5on7.com | 5on7.com

1719 Abro

(49)610669960 | abruder@abro.de| abro.de

1624 Alala

(646) 912-9292 | jodi@crescala.com crescala.com

1641 Alessandro Dell'Acqua Footwear

1640 Braccialini

1620 Del Chen

1623, 1625 Brad Hughes & Associates

1718 Dennis Merotto

(212) 355-0255 | smarzaro@lrpny.com | luxuryretailpartners.com

(402) 321-5756 | autumn@designparliament.com (214) 905-9656 Ext: 124 | brad@bradhughesassoc.com www.dennismerotto.com bradhughesandassociates.com

1643, 1644B, 1647, 1647A C/O Angelique

(212) 255-3071 | andrea.cecconi@erremoda.com

(310) 621-2929 | angelique@coangelique.com coangelique.com

1739 Alexandra de Curtis

1631 CAPRI

(39339) 791-7565 | adecurtis@alexandradecurtis.com alexandradecurtis.com

1717 Algo of Switzerland

(402) 321-5756 | autumn@designparliament.com designparliament.com

1622 Ammara

(646) 912-9292 | jodi@crescala.com crescala.com

1744A Anita Sondore

(212) 727-1383 | isabelle@ikellogg.com anitasondore.com

1765 Antonia Goy

+49 (304) 465-0386 | kubeja@antoniagoy.com antoniagoy.com

1743 B. Belt

(3902) 806-3141 | itcpromotion@inghirami.com

1619 Cesaire

(33)142974343 | contact@stephaniecesaire.com www.stephaniecesaire.com

1744B Cityzen by Azin

(646) 319-5196 | azin@cityzenbyazin.com www.cityzenbyazin.com

1612 Colette Malouf

(212) 941-9588 | sales@colettemalouf.com www.colettemalouf.com

1616, 1618, 1620, 1622, 1624 Crescala Fashion Development (646) 912-9292 | jodi@crescala.com www.crescala.com

(416) 809-7046 | kathy@radixfashion.ca bbelt.de

1765 CRUBA +49(302) 607-6671 | mira@cruba-berlin.com www.cruba-berlin.com

1656 Babash

1610 Daniel Silverstain

+35(193) 710-4845 babashdesign@gmail.com | babashdesign.com

1765 Berlin Showroom

(49307) 808-7858 | hallo@berlinshowroom.com www.berlinshowroom.com

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(646) 912-9292 | jodi@crescala.com http://crescala.com

1628 Desa

(305) 815-0668 | charlotte@roschterra.com

1711, 1715, 1717, 1718,1719, 1720,1726 Design Parliament (402) 321-5756 | autumn@designparliament.com www.designparliament.com

1741 Di Maestro

+390423830312 | perin.matteo@dimaestro.it www.dimaestro.it

1652 Diogo Miranda

+35255925423 | helenapereira@diogomiranda.net www.diogomiranda.net

1723 Drozdzik

(212) 675-8679 | idrozdzik@yahoo.com www.drozdzik.com

1765 DSTM

info@dstm.co | www.dstm.co

1644 Ellen Hunter NYC

(901) 336-2043 | ellen@ellenhunternyc.com www.ellenhunternyc.com

1733 Emy Mack

(917) 371-2527 | rob@emymack.com www.emymack.com

(212) 206-9176 | nancy@danielsilverstain.com www.danielsilverstain.com

1641 Erremoda

1749 Daniela Barros +351912181838 | dbarros.office@gmail.com

1640 Francesco Biasia

(212) 255-3071 | andrea.cecconi@erremoda.com (212) 355-0255 | smarzaro@lrpny.com www.luxuryretailpartners.com

L I ST 1745 GaBag Co.

(214) 336-0379 | info@gabag.co | www.gabag.co

1641 Galliano Footwear

(212) 255-3071 | andrea.cecconi@erremoda.com

1640 Gherardini

(212) 355-0255 | smarzaro@lrpny.com | www.luxuryretailpartners.com

1742 Goffredo Fantini

(212) 355-0255 | sebastian@italmood.com www.goffredofantinishoes.com

1647A H Williams

(310) 621-2929 | angelique@coangelique.com www.hwilliamsdesign.com

1643 Hammitt

(310) 292-5200 Ext: 516 | tony@hammitt.com www.hammitt.com

1662 Infinite Universe

(888) 978-4955 | karen@theinfiniteuniverse.com www.theinfiniteuniverse.com

1772 Jianhui London

1658 Kate Bosworth | Matisse

1711 Maison Marie Saint Pierre

1726 Katherine Kwei

1767 Matiere Noire

1649 Katty Xiomara

1770 Michelle Lowe-Holder

1621 Lailan

1644B Monika Chiang

(310) 640-1700 | sheena@matissefootwear.com www.matissefootwear.com (646) 476-7665 | kathy@katherinekwei.com www.katherinekwei.com (220)133784 | sales@kattyxiomara.com www.kattyxiomara.com (646) 706-1700 | francisco@lailancollection.com

1661 Layana Aguilar

1634 LC North America Inc. (450) 437-8275 | twinset@videotron.ca www.twinset.ca

1665 Lillot

(917) 991-6259 | lilliam@lillotnyc.com www.lillotnyc.com

1746 Ling Wu

1728 Joanna Maxham

1634 LIVIANA CONTI

1751 Joao Melo Costa

+3513918412383 | info@joaomelocosta.com www.joaomelocosta.com

1623 Joeffer Caoc

(416) 504-6232 | brad@bradhughesassoc.com www.bradhughesandassociates.com

1630 Judy Wu

44(0) 776-686-3147 | angeliki@judywu.co.uk www.judywu.co.uk

(514) 885-4047 | alice@matierenoirestudio.com www.matierenoirestudio.com +44 (325) 445-5858 | michelle@lowe-holder.com www.lowe-holder.com (310) 621-2929 | angelique@coangelique.com http://coangelique.com

(212) 414-4001 | showroom@globalpurchasinggroup.com 1616 Nha Khanh www.layanaaguilar.com (646) 912-9292 | jodi@crescala.com http://crescala.com

+44(0)7940284240 | jianhui@jianhui.co.uk www.jianhui.co.uk (212) 537-0446 | joanna@joannamaxham.com www.joannamaxham.com

(402)321-5756 Ext: 2 | autumn@designparliament.com www.mariesaintpierre.com

(659) 696-3118 | ling@lingwu.sg | www.lingwu.sg (450) 437-8275 | info@twinset.ca | www.livianaconti.com

1750 Luis Buchinho

+351222012776 | luisbuchinho@luisbuchinho.pt www.luisbuchinho.pt

1640 Luxury Retail Partners (212) 355-0255 | smarzaro@lrpny.com www.luxuryretailpartners.com

1774 Maison de Papillon

(402) 321-5756 | autumn@designparliament.com www.maisondepapillon.com

1617 Okishi

(212) 400-2510 | jennifer.jerome@okishidesign.com www.okishidesign.com

1647 OSYBY

(310) 621-2929 | angelique@coangelique.com coangelique.com

1666 Oudifu

(212) 706-9247 | claregao21@gmail.com www.oudifu.com

1632 Parpa

(301) 996-0201 | parpa@par-pa.com | www.par-pa.com

1769 Pe de chumbo

+351 253571436 | srosa@pedechumbo.pt www.pedechumbo.pt

1735 Peserico

(646) 724-2728 | jacopo@jacopofoti.com www.peserico.it

1730 Peter Cohen

(323) 732-8312 | studio@jillbredel.com www.petercohen.net

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B RA N D li s t 1649, 1652, 1654, 1656, 1749, 1750, 1751, 1769 Portugal Fashion +351 220108000 | marleneoliveira@anje.pt

1646 Rigor Lux Inc.

(709) 699-6047 | miranda@rigorlux.com www.rigorlux.com

1626 Roschterra

(305) 815-0668 | charlotte@roschterra.com www.roschterra.com

1765 Sammler Berlin

+49 (177) 837-4832 | contact@sammler-berlin.com www.sammler-berlin.com

1625 Santorelli

(949) 581-5000 | hasti@santorelli.com www.santorelli.com

1668 Ted Rossi

(212) 683-1726 | sebastian@tedrossi.com www.tedrossi.com

1747 Thad Cline

(828) 324-2925 | thadcline@charter.net www.thadcline.com

1715 Trixi Schober

(402) 321-5756 | autumn@designparliament.com www.designparliament.com

1634 TWIN-SET by Simona Barbieri (450) 437-8275 | twinset@videotron.ca www.twinset.ca

1771 UNTTLD

(514) 699-7107 | info@unttld.ca | www.unttld.ca

1667 Vincetta

1731 Shi London

(248) 602-7300 | deanna@vincettastudio.com www.vincettastudio.com

1720 So Pretty Cara Cotter

1765 Vladimir Karaleev 491792344331 | info@vladimirkaraleev.com vladimirkaraleev.com

(646) 453-9780 | shahriar3@me.com www.shicashmere.com (780) 975-1457 | cara@sopretty.ca | www.sopretty.ca

1618 Staci Snider

(646) 912-9292 | jodi@crescala.com www.crescala.com

1765 Starstyling

+49 (720) 301-2095 | kai@starstyling.net www.starstyling.net

1669 Stella Valle

(908) 892-7297 | paige@stellavalle.com www.stellavalle.com

1725 Strenesse USA Inc.

(646) 290-7998 | linolettieri@sgn-group.com www.strenesse.com

1654 Susana Bettencourt

+35 (192) 431-1339 | susana@susanabettencourt.com www.susanabettencourt.com

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1766 W. Britt

(201) 450-2211 | britt@wbritt.com | www.wbritt.com

1663 YLIN (212) 414-4001 | showroom@globalpurchasinggroup.com www.ylin.com

luis buchinho

PORTUGAL FASHION The Portugal Fashion project highlights the work of leading contemporary Portuguese designers. Featuring everything from intricate bobbin lace dresses to one-of-akind coats, these diverse collections are luxe, innovative, and thoroughly modern.

EDIT welcomes the following designers to EDIT for F/W 15: Babash 1656 Daniela Barros 1749 Diogo Miranda 1652 Joao Melo Costa 1751 Katty Xiomara 1649 Luis Buchinho 1750 Pe de Chumbo 1769 Susana Bettencourt 1654

A collaboration redefined.

Hammitt has joined forces with the team at EDIT once again to bring you an exclusive leather Hammitt bag.* *While supplies last, for attendees only.

For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.

@edit_ shows / #wearthefuture / #EDITFW15

www.editshows.com