BUYER’S NOTES Welcome to EDIT. Our exclusive event features advanced contemporary and luxury women’s collections across RTW, accessories and footwear, for the world’s best retailers. EDIT. WEAR THE FUTURE.
DATES & HOURS: Sunday, September 14 | 9am - 6pm Monday, September 15 | 9am - 6pm Tuesday, September 16 | 9am - 4pm
/ Light healthy refreshments available all day including gourmet coffee / Interactive collaborations and experiences / Trend Gallery featuring brands from our show / Improved wi-fi access, additional hot spots in lounge areas / Live music by Dj Blondspot / On site show host
OPENING DAY CELEBRATION SUNDAY, SEPTEMBER 14 4pm - 6pm Join us for cocktails to toast a successful SS’15 season.
FEATURING: 10 Minute Masterpieces by Matthew Chow During the Opening Day Celebration, stop by and say hello to your favorite fashion illustrator Matthew Chow. Give him 10 minutes and he’ll sketch your whimsicial fashion illustration alter-ego. Your personal souvenir from EDIT.
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THE NEW FRONTIER
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Emerging Designer Gallery at EDIT
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1. Romeo Hunte 2. Dahui Li 3. Layana Aguilar 4. Jianhui London 5. Maison de Papillon 6. Mila Hermanovski 7. Ninael 8. Bodybinds 9. W. Britt
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FASHION Q&A Meggan Crum, co-founder of TheRunthrough gives emerging designers tips and advice on how to get noticed now.
HOW TO GET NOTICED BY A
FASHION EDITOR Interview by Jennifer Park Krulik
MEGGAN CRUM
Former Accessories Director of W Magazine and InStyle. Meggan is the Co-Founder of the digital PR platform TheRunthrough.
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or an aspiring fashion designer, getting your brand noticed by the industry is one of the biggest hurdles to overcome in this extremely competitive market. Like all artistic disciplines, it takes more than having a cool product or a savvy social media presence. We’ve asked industry veteran, editor-at-large Meggan Crum for some tips and advice on how to get your brand noticed now. JPK How does a brand or designer get noticed by a fashion editor? MC First and foremost, it’s about the quality and design of the product. The product is more important than the pitch. I am looking at a look book or line sheet before anything else.
“Product is most interesting to me when it looks like it fits a trend, but isn’t just following a trend. I want to be intrigued. Especially if I discover something unusual, I’m on a mission to get that on one of my pages!” JPK Do brands needs a big PR agency in order to gain exposure? MC It can help if you have the budget to pay for one, but what you also don’t get is the one on one relationships with the media that you would want. Just like if you outsource all your sales to a sales showroom and you never meet with a buyer from a store, that could be dangerous because at a certain point you need and want to know that buyer or editor. JPK What are editors looking for in September in terms of trends or direction or specific designers? MC They’re just looking for something that feels different. I really think that this is the era of the small independent designers because everything else becomes ubiquitous. You can see these large designers with these handbags that every girl is wearing, and you start to want to differentiate yourself by wearing something that’s smaller and different so that something asks,
“OMG, where did you get that bag?” So I really think it’s about fresh and new. JPK Do you feel that RTW brands need to do a runway show or presentation to get in front of the press? MC I would say absolutely no to a runway show because putting on a runway show not only is a huge expense, but you’re now competing with every other designer’s show. I think trade shows and smaller media press days are the way to go, especially when you can show with other similar designers. JPK How important are trade shows, and do editors attend trade shows? MC Trade shows are important to editors, they do attend. But the editors want a good experience. I tended not to go to trade shows that I felt were overwhelming or massive, because it wasn’t fun. The shows that I did attend were really curated, so I felt like what I was seeing was relevant. JPK Any other words of advice to brands or designers trying to get on an editor’s radar? MC I always appreciate a personal email from a designer. I feel like it’s a more meaningful connection. The biggest mistake to avoid is sending an email that doesn’t have images of your collection. Remember, product first! For the full story, check out editshows.com/blog
ACCESSORY REPORT From exotic skin handbags to sky-high heels, find all your accessory needs at EDIT.
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HEAD-TO-TOE
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Here’s a sneak peek of what’s in store for accessories and footwear this SS’15.
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A GLOBAL RTW SELECTION Uncovering hidden talents from all around the world. EDIT brings you the most coveted apparel collections this SS’15.
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READY, SET READY TO WEAR Apparel collections you need to know now.
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1. Mabrun 2. Amber Sakai 3. St. Emile 4. TWIN-SET by Simona Barbieri 5. Guishem 6. Marie Saint Pierre 7. Trixi Schober 8. Strenesse 9. Angelys Balek 10. Dennis Merotto
BRAND 1618 THE ACCESSORY THINK TANK
ED06 BODYBINDS
1701 DESIGN PARLIAMENT
1719 ALEPEL
1715 BOGLIOLI
1611 DEVERNOIS
1630 ALEXANDRA DE CURTIS
1712 BORBONESE
1617 EIGHT FIFTEEN
1709 ALGO OF SWITZERLAND
1712 BRACCIALINI
1622 AMBER SAKAI
1725 CIVILIAN PILOT TRAINING (CPT)
1600 ANGELYS BALEK
1719 C/O ANGELIQUE
1725 ARTEMAS QUIBBLE
1623 COLETTE MALOUF
1620 B.BELT
1729 COLTON DANE
1712 BALLIN
1713 CRAWFORD
(917) 208-1288 | nancy@theaccessorythinktank.com tatttalk.com | @theaccessorythinktank (310) 621-2929 | angelique@coangelique.com alepel.com | @alepel_byadriana (917) 208-1288 | nancy@theaccessorythinktank.com alexandradecurtis.com | @alexandradecurtis (402) 321-5756 | autumn@designparliament.com algosa.ch (213) 627-7618 | kat@ambersakai.com ambersakai.com | @ambersakaicollection (212) 414-4001 | sales.usa@angelysbalek.com angelysbalek.com | @angelysbalek.com (646) 331-2121 | jenn@jennsolutionsllc.com artemas-quibble.com | @artemasquibble (416) 809-7046 | kathy@radixfashion.ca bbelt.de
(917) 292-8270 | jackie@bodybinds.com bodybinds.com | @bodybinds (646) 781-9754 | david.newlove@boglioli.it boglioli.it | @boglioli_newyork (212) 355-0255 | Smarzaro@lrpny.com borbonese.com | @borbonese_official (212) 355-0255 | Smarzaro@lrpny.com braccialini.it | @braccialinibags (646) 331-2121 | jenn@jennsolutionsllc.com cockpitusa.com/women | @cockpitusainc
(310) 621-2929 | angelique@coangelique.com coangelique.com (212) 941-9588 | nina@colettemalouf.com colettemalouf.com | @colettemalouf (212) 764-4100 | jeffrey@jeffreyschwager.com coltondane.com | @coltondane
(402) 321-5756 | autumn@designparliament.com designparliament.com (646) 290-7998 | linolettieri@sgn-group.com devernois.fr (310) 335-0102 | kyuen@seychellesshoe.com
1616 ELA RAE
(917) 815 - 0268 | Heidi@lovehtown.com elarae.com | @elaraejewelry
1628 ELEZAR
(917) 880-7479 | julie@elezar.com elezar.com | @elezarnyc
ED11 ELIZABETH ROBERTS
(206) 457-8788 | jenna@elizabethroberts.us elizabethroberts.us | @eroberts_us
1712 FRANCESCO BIASIA
(212) 355-0255 | smarzaro@lrpny.com biasia.com | @francescobiasia
1632 FRANCOISE ELIZEE
(305) 371-6797 | Francoise@FrancoiseElizee.com FrancoiseElizee.com | @FrancoiseElizee
1725 FROM THE ROAD
(646) 331-2121 | jenn@jennsolutionsllc.com fromtheroad.com | @fromtheroad
(212) 355-0255 | smarzaro@lrpny.com ballin-shoes.it | @ballinitalianshoes
(203) 292-3609 | ac@crawfordsilver.com crawfordboutique.com | @crawforddesignllc
ED10 BASILE+PAPE BESPOKE
ED02 DAHUI LI
1719 BEAU COOPS
1703 DENNIS MEROTTO
ED13 GLOBAL PURCHASING COMPANIES SHOWROOM
1602 BIG PARK
1621 DESA
1708 GOFFREDO FANTINI
(800) 701-6330 | press@basileandpape.com basileandpape.com | @basileandpape (310) 621-2929 | angelique@coangelique.com us.beaucoops.com | @beaucoops (646) 753-1775 | sales@x-tige.com parkyounsoo3.com | @bigparkbigpark
(614) 314-7791 | dahuili@dahuili.com dahuili.com | @dahuili (402) 321-5756 | autumn@designparliament.com dennismerotto.com | @dennismerotto (305) 815-0668 | charlotte@roschterra.com desa.uk.com | @desafashion
1712 GHERARDINI
(212) 355-0255 | smarzaro@lrpny.com gherardini.it/en/ | @gherardinibags
(212) 414-4001 | joanna@globalpurchasinggroup.com @mercedesgpcglobalpurchasinggroup.com
(212) 355-0255 | smarzaro@lrpny.com goffredofantinishoes.com | @goffredofantinishoes
LIST 1626 GUISHEM
ED07 MAISON DE PAPILLON
ED18 SARAH STEVENSON DESIGN
1705 HAMMITT
1727 MARIA LAMANNA
1618 SO PRETTY CARA COTTER
(347) 819-4049 | maria@marialamanna.com marialamanna.com | @marialamannahandbags
(780) 975-1457 | cara@sopretty.ca sopretty.ca | @soprettyjewelry
ED08A H WILLIAMS
1701 MARIE SAINT PIERRE
1607 ST. EMILE
(706) 614-4425 | amym@hwilliamsdesign.com hwilliamsdesign.com | @hwilliamsdesign
(402) 321-5756 | autumn@designparliament.com mariesaintpierre.com | @mariesaintpierre
(212) 262-4463 | jeann@renalangeusa.com stemile.de
1725 JENNSOLUTIONS, LLC
1711 MARJORIE RENNER PARIS
ED09 STELLA VALLE
(646) 331-2121 | jenn@jennsolutionsllc.com Jennsolutionsllc.com | @jennsolutions
(402) 321-5756 | autumn@designparliament.com marjorierenner.com | @marjorierennerparis
(908) 892-7297 | sales@stellavalle.com stellavalle.com | @stellavalle
ED15 JIANHUI LONDON
ED05 MARYLAI
1716 STRENESSE
0044-(0)79-4028-4240 | jianhui@jianhui.co.uk jianhui.co.uk | @JianhuiLondon
(732) 236-9965 | info@marylai.com marylai.com | @marylai_newyork
(646) 290-7998 | linolettieri@sgn-group.com strenesse.com | @strenesseofficial
1624 JOANNA MAXHAM
1708 MATERIA PRIMA
1723 TIGER OF SWEDEN
(212) 537-0446 | lynne@joannamaxham.com joannamaxham.com | @joannamaxham
(212) 355-0255 | sebastian@italmood.com goffredofantinishoes.com | @goffredofantinishoes
ED13 LAYANA AGUILAR
1719 MATISSE LUXE
1706 TRIXI SCHOBER
(917) 971-2736 GUiSHEM.com | @GUiSHEM (310) 292-5200 | devon@hammitt.com hammitt.com | @hammittla
(646) 710-4490 | joanna@maisondepapillon.com maisondepapillon.com | @maisondepapillon
917-292-8270 | aloha@le-lani.com le-lani.com | @le_lani
(310) 621-2929 | angelique@coangelique.com coangelique.com ED01 MILA HERMANOVSKI (213) 935-8391 | wholesale@milahermanovski.com milahermanovski.com | @planetmila
ED04 LILLOT
ED08 NINAEL
(917) 991-6259 | hello@lillotnyc.com lillotnyc.com | @lillotnyc
(+39) 349 7856458 | elena.longhi@ninael.com ninael.com/en/ | @ninaelbags
1608 LIVIANA CONTI
ED12 ROMEO HUNTE NEW YORK
(450) 437-8275 | info@twinset.ca livianaconti.com
(917) 657-4539 | romeo@romeohunte.com romeohunte.com | @romeohunte
1712 LUXURY RETAIL PARTNERS
1604 ROOMEUR
(212) 355-0255 | smarzaro@lrpny.com luxuryretailpartners.com
(646) 753-1775 | sales@x-tige.com roomeur.com | @roomeur
1607 MABRUN
1717 SARAH FLINT
(212) 414-4001 | joanna@globalpurchasinggroup.com layanaaguilar.com | @layana_aguilar
ED06 LE LANI
(212) 262 4463 | jean-n@renalangeusa.com mabrun.com | @mabrunofficial
(646) 290-7998 | linolettieri@sgn-group.com sarahflint.com | @sarahflint_nyc
(416) 737-4458 | Sarah@SarahStevensonDesign.com SarahStevensonDesign.com | @sarahstevensondesign
(646) 250-9242 | Sandrav@empireandbranch.com tigerofsweden.com | @tigerofswedenofficial (402) 321-5756 | autumn@designparliament.com trixischober.de
1608 TWIN-SET BY SIMONA BARBIERI (646) 290-7998 | linolettieri@sgn-group.com twinset.ca | @twinsetofficial
ED16 VANESSA LIANNE JEWELRY (347) 835-3848 | info@vanessalianne.com vanessalianne.com | @VL_jewelery
ED17 VINCETTA
(248) 602-7300 | deanna@vincettastudio.com vincettastudio.com | @vincettanewyork
ED03 W. BRITT
(201) 450-2211 | britt@wbritt.com wbritt.com | @wbrittnyc
1602 X-TIGE SHOWROOM
(646) 753-1775 | sales@x-tige.com x-tige.com | @xtige
ED14 YLIN
(212) 414-4001 | joanna@globalpurchasinggroup.com ylin.com
FEATURING:
ABOUT: Design Parliament grows luxury designer brands by providing superior sales, marketing and operational service to premium boutiques and retailers. At the core of the Design Parliament distributor model is a strong focus on pro-active sales growth, service and trade marketing. Additional services include trunk shows, marketing strategy and development, guided product feedback from retailers, and consumers, forecasting, importation, invoicing, back office systems support and short-term inventory financing Featured collections for SS ‘15 at EDIT ALGO OF SWITZERLAND................#1709 DENNIS MEROTTO.............................#1705 MAISON MARIE SAINT PIERRE....#1701 MARJORIE RENNER...........................#1711 TRIXI SCHOBER..................................#1706
MARJORIE RENNER
MAISON MARIE SAINT PIERRE
TRIXI SCHOBER
DENNIS MEROTTO
ALGO OF SWITZERLAND
Contact: Autumn Foland, Sales Director (402) 321-5756 autumn@designparliament.com
FEATURING:
ABOUT: SGN Group is the market leader for established European fashion, cosmetics and jewelry brands looking to enhance their U.S. presence. Based in New York City, the firm manages all business requirements for brands with great market potential. With extensive industry knowledge and experience, SGN Group offers an established launch pad for designers, companies and institutions for both North America and Europe. Featured collections for SS’15 at EDIT
DEVERNOIS……….............................#1611 LIVIANA CONTI..................................#1608 SARAH FLINT………..........................#1717 STRENESSE…………..........................#1716 TWIN-SET BY SIMONA BARBIERI….#1608
TWIN-SET BY SIMONA BARBIERI
STRENESSE
SARAH FLINT
DEVERNOIS
Contact: Lino Lettieri, Director of Wholesale (646) 290-7998 linolettieri@sgn-group.com
FEBRUARY 23-25 2015 (TBC)
THE ADVANCED CONTEMPORARY AND LUXURY WOMEN’S SHOW
SEPTEMBER 14-16, 2014
We are proud to announce a special collaboration with Hammitt; A limited edition leather and hand dyed denim cross body that you will wear beyond the floor. WIN A $1450 HAMMITT WEEKENDER Daily: Step 1. Wear your new EDIT x Hammitt bag at the Javits Step 2. Post a pic and tag @edit_shows and @hammittla OR stop by and Hammitt will take care of the rest. **You can enter all three days, so snap away or stop by daily **Daily winner posted on Facebook and Instagram at 5pm.
@edit_shows #wearthefuture editshows.com