EDITzine February 2016

fall / winter 2016 FEBRUARY 22-24, 2016

MONDAY / TUESDAY / WEDNESDAY HALL 1C, JAVITS CENTER, NYC

3 LESSONS FROM JEFFREY KALINSKY Top takeaways from inspiring discussion with Fern Mallis

COAT TALES Must-see styles for F/W 2016

NEW “SHOP IN SHOW” CONCEPT

FOR INQUIRIES, PLEASE EMAIL BUYERINFO@EDITSHOWS.COM OR CALL 203-663-7852 EDITSHOWS.COM @EDIT_SHOWS #WEARTHEFUTURE

Our exclusive event features advanced contemporary and luxury women’s collections across RTW and accessories, for the world’s best retailers.

BUYER’S NOTES SHOW DATES & HOURS Monday, February 22, 2016: 9 a.m. - 6 p.m.

Tuesday, February 23, 2016: 9 a.m. - 6 p.m.

Wednesday, February 24, 2016: 9 a.m. - 4 p.m.

CONVENIENTLY LOCATED AT THE JAVITS CENTER More details about specific booth listings and locations will be available soon on editshows.com/brands.

FEATURES & AMENITIES /

Opening day cocktail hour

Light healthy refreshments available all day including gourmet coffee /

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Made in Italy at EDIT

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Signature showroom environment at the Javits Center

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SO... PARIS @ EDIT

/ Limited edition Hammitt x EDIT two-in-one bag, featuring art

by Jamie Lee Reardin

PLAN YOUR TRIP Visit editshows.com/travel for hotel rates, parking coupons, shuttle service details, as well as airline and Uber discount codes.

For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.

EDITSHOWS.COM / @EDIT_SHOWS / #WEARTHEFUTURE ILLUSTRATION: JAMIE LEE REARDIN, INSPIRED BY HAMMITT / ON THE COVER: INSPIRED

BY A LOOK FROM TWIN-SET BY SIMONA BARBIERI

PHOTO: KEVIN TACHMAN

HERE ARE OUR TOP TAKEAWAYS FROM THE DISCUSSION. 1. HAVE YOUR OWN SELLING STYLE.

Recently, Glasgow Caledonian University New York presented ‘A Conversation Discussing Fashioning Neighborhoods, Retail, and Philanthropy’ hosted by Fern Mallis, a discussion with Jeffrey Kalinsky, boutique founder & Nordstrom’s Designer Fashion Director.

Go to editshows.com/Jeffrey for five more takeaways from this inspiring discussion.

Jeffrey talked about growing up working in his father’s shoe store, Bob Ellis, in Charleston, S.C. Though he grew to love selling while working retail part-time in college, he dreaded working in his father’s store as a teen. “He wouldn’t let me walk a customer through,” Jeffrey explained. He described a script that he would use that would always lead to him passing the customer off to his father. Jeffrey, of course, grew up to be a great seller — and to love it!

Develop your own selling style and don’t over-script your employees.

2. “WHEN YOU GO INTO YOUR STORE, STAY IN YOUR STORE.” Though Jeffrey admitted to selectively following the advice of his retailer father, this quote was a lesson that he called out. He emphasized the importance of focusing on what’s going on inside your business, on what you can control and improve, instead of looking at what’s wrong outside.

3. GIVE BACK. The Jeffrey Fashion Cares events in New York City and Atlanta are among the most anticipated and glamorous fashion fundraiser events in the country.

SAVE THE DATE for Jeffrey Fashion Cares in New York City on Monday, April 4th. Visit jeffreyfashioncares.org for more info.

LOU ANDREA

STRENESSE

DIEGO M

LIVIANA CONTI

ESCUDO

CHRIS! COLLECTION

JUSTICIA RUANO

MARAM

TWIN-SET

FROM MODERN FURS TO COZY CAPES AND MUST-HAVE CASHMERE COATS, ADD THESE LUXURIOUS OUTERWEAR FINDS TO YOUR IT-LIST. HERE ARE NINE BRANDS FEATURING MUST-SEE STYLES FOR F/W 2016.

CAN YOU TELL US ABOUT YOUR BACKGROUND IN FASHION? In the 80s, I worked for French createurs such as France Andrevie and Jean Paul Gaultier, where I was a sales assistant. I learned the profession and how to watch a collection from a different eye. Then, I joined my mother to work at the Atmosphere tradeshow and I created the FAME area within Who’s Next in 2002. A year ago, I created my own company, So...

HOW WOULD YOU DESCRIBE SO… AND WHAT INSPIRED YOU TO CREATE THIS CONCEPT? By launching So…, I wanted to create my own approach to international development and strategies for fashion and art de vivre (lifestyle) designers/ brands. I also wanted to create a dedicated space inside an already existing event, adapting the selection to the market and country to make it different and special every time. It was important for me to be part of a more intimate event, such as EDIT where meeting is easy and comes first.

3 QUESTIONS FOR SOPHIE GUYOT Fashion industry veteran, Sophie Guyot, will be bringing a brand new “shop in show” concept to EDIT in February.

Go to editshows.com/soparis to learn more about SO… PARIS AT EDIT.

WHAT DO YOU THINK FRENCH LABELS UNIQUELY OFFER THAT’S SO APPEALING? France has always been a showcase for fashion with its know-how and creativity. I think that French brands have a special concern for the quality when it comes to materials and shapes.

“IT WAS IMPORTANT FOR ME TO BE PART OF A MORE INTIMATE EVENT, SUCH AS EDIT, WHERE MEETING IS EASY AND COMES FIRST.”

Sophie Guyot

IMAGE: SINA NOORI

F/W 2016 BRANDS & SHOWROOMS OF

5 on 7 new york : made in new york Alex by Algo Alexandra de Curtis Alexandra Koumba Allison Mitchell Ana G Anahide Saint Andre AshKat, Inc. Aspen True Bessi Biella Collezioni Binetti & Love Binetti Carlo Lemma Showroom Carlos Falchi Couture CHELSEA AND WALKER Chris! Collection Claudia Bertolero Components by John McCoy Crescala Fashion Development D. Exterior Dennis Merotto Dents Gloves Design Parliament DIEGO M Elama Fur ELLIE MAE Escudo FC Farrington - Didier Ludot Frey Como Frye Gattacicova Global Showroom Gran Sasso Greta Constantine Hammitt ISLY Handbags Item m6 Jet Belt Joanna Maxham Jude Clothing Julianna Bass JUSTICIA RUANO

KAL RIEMAN KASH Katty Xiomara Kevan Hall Landero Las Noches Ibiza LIVIANA CONTI & TWIN-SET Lou Andrea Luis Buchinho Maison Marie Saint Pierre Maram Marc Aurel Margareth & Moi Marie Saint Pierre Accessories Markantoine Mason Hosker Mi Jong Lee Minan Wong Nora Gardner OKISHI Olbrish Over Seventy Million Paola Todesco Pe de chumbo Philippe Perisse Portugal Fashion Santorelli SGN Showroom Shi Cashmere Sina Noori Stella Forest Storytailors Strenesse String Theory TM Collection TONET V.DE.VINSTER Village England Wendy Stevens Xacus Zinga Zyga / Lin’n’Laundry

ILLUSTRATION: JAMIE LEE REARDIN / LEATHER FRINGE SHAWL, MOHAIR SWEATER & LACE SKIRT: STELLA FOREST ON BACK: JAMIE LEE REARDIN / COAT: CHRIS! COLLECTION LIST VALID AS OF 1/27/2016

PRESORTED STANDARD MAIL US POSTAGE PAID STAMFORD CT PRINTECH

50 DAY STREET NORWALK, CT 06854

RSVP TO WIN

car service

TO AND FROM EDIT

Confirm your plans to shop EDIT by emailing buyerinfo@editshows.com or calling 203-663-7852

by February 15th and you will automatically be entered to win a day of complimentary car service, to and from EDIT. Offer valid February 22 – 24, 2016. Retailers only.

PLAN TO SHOP EDIT FEBRUARY 22-24, 2016 HALL 1C, JAVITS CENTER, NYC