EDITzine Fall/Winter '15 - MOBILE

at the exclusive event for advanced contemporary and luxury women’s RTW, accessories and footwear.

Monday, February 23 rd Tuesday, February 24 th Wednesday, February 25 th Hall 1C, Javits Center, New York, NY editshows.com

WELCOME TO EDIT. OUR EXCLUSIVE EVENT FEATURES ADVANCED CONTEMPORARY AND LUXURY WOMEN’S COLLECTIONS ACROSS RTW, ACCESSORIES AND FOOTWEAR, FOR THE WORLD’S BEST RETAILERS. EDIT. WEAR THE FUTURE.

BUYER’S NOTES

W. BRITT

DATES & HOURS:

FEATURES:

MONDAY, FEBRUARY 23 | 9am – 6pm TUESDAY, FEBRUARY 24 | 9am – 6pm WEDNESDAY, FEBRUARY 25 | 9am – 4pm

// Light healthy refreshments available all day

including gourmet coffee // EDIT welcomes Berlin Showroom, Made In Italy, Montreal Collections and Portugal Fashion brands // The EDIT List: Modern Romantic for F/W 15 // Live DJ // On site Show Host // Limited edition cross body EDIT X HAMMITT bag OPENING DAY CELEBRATION MONDAY, FEBRUARY 23 | 4pm – 6pm Join us for cocktails to toast a successful F/W 15 season.

For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.

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@EDIT_ SHOWS / #WEARTHEFUTURE / #EDITFW15

KATTY XIOMARA

DIOGO MIRANDA YLIN

VINCETTA

JIANHUI LONDON

JUDY WU

Abro Alala Alexandra de Curtis Algo of Switzerland Ammara Anita Sondore Antonia Goy B. Belt Berlin Showroom C/O Angelique Cesaire Colet te Malouf Crescala Fashion Development Cruba Daniel Silverstain Daniela Barros Del Chen Dennis Merot to Desa Design Parliament Di Maestro Diogo Miranda Drozdzik

As of 01/14/15, additional brands TBC

DSTM Emy Mack GaBag Co. Global Showroom Gof fredo Fantini H Williams Hammit t Infinite Universe Jianhui London Joanna Maxham Joao Melo Costa Judy Wu Kate Bosworth | Matisse Katherine Kwei Kat t y Xiomara Lailan Layana Aguilar Lillot Ling Wu Luis Buchinho Maison de Papillon Maison Marie Saint Pierre Marilyn Tan Jewellery

Materia Prima by Gof fredo Fantini Matière Noire Michelle Lowe-Holder Nha Khan Okishi Peserico Peter Cohen Portugal Fashion Rigor Lux Inc. Roschterra Sammler Berlin Starst yling So Pret t y Cara Cot ter Staci Snider Stella Valle Susana Bet tencourt TAT T / The Accessory Think Tank Thad Cline Trixi Schober Vincet ta Vladimir Karaleev W. Brit t YLIN

editshows.com

F/W 2015 | EDITZINE

BRANDS OF EDIT F/W15

READY, SET, READY TO WEAR 4

@EDIT_ SHOWS / #WEARTHEFUTURE / #EDITFW15

APPAREL COLLECTIONS you need to know, now.

CRUBA

Luis Buchinho

Peserico

Sammler Berlin

Judy Wu

Matière Noire

Katty Xiomara

Antonia Goy

drozdzik

editshows.com

F/W 2015 | EDITZINE

Diogo Miranda

HEAD -TOTOE

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Here’s a sneak peek of what’s in store for

ACCESSORIES this F/W 15.

Kate Bosworth/Matisse

Katherine Kwei

Césaire

Colette Malouf

Joanna Maxham

Hammitt

Marilyn Tan

Ling Wu

F/W 2015 | EDITZINE

Thad Cline

editshows.com Supple and rich to the touch, only the most luxe leathers and skins are sumptuous used

THE NEW FRONTIER

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EDIT’s

EMERGING DESIGNER gallery

Stella Valle

Michelle Lowe-Holder Lillot

YLIN

Layana Aguilar

Jian Hui

Maison de Papillon

W. Britt

editshows.com

F/W 2015 | EDITZINE

Vincetta

FASHION SCHOOL:

5 LESSONS FROM PR GURU BONNIE MORRISON

Image courtesy of Bonnie Morrison

AN EARLY STREET STYLE DARLING WITH AN INIMITABLE WORK ETHIC AND A PR CLIENT LIST THAT INCLUDES THE BIGGEST GLOBAL FASHION BRANDS, BONNIE MORRISON EMBODIES THE INSIDER “IT” GIRL THE ONE RUNNING THE SHOW, INSTEAD OF SITTING IN THE FRONT ROW. Our Manager of Retail & Press Relations, Liz Clark, recently caught up with her longtime friend about her career, her st yle and a lit tle PR advice for brands and retailers AND her # walkofshamestreetst yleposts.

1. WHEN YOUR DREAM FALLS APART, YOU’LL HAVE YOUR TRANSFERABLE SKILLS AND RELATIONSHIPS.

I started as a “rover,” which is an in-house temp at Conde Nast.

I had wanted to work at magazines since I was a kid — I read over a dozen of them cover to cover each month — it drove my parents crazy because I never wanted to throw any of them out. But that’s how I learned about fashion and culture, and those are the only things I ever really cared about or even considered.

From there I worked at various jobs within the company until I finally made it to assistant editor at Mademoiselle. My first month in that position was September 2001, and it folded shortly thereafter. I went into working at a PR agency after that — I had carried that early knowledge of fashion with me and had worked on the other side long enough that I understood how the job worked: traf ficking samples, maintaining a collection, establishing relationships in the market.

2. BE EASY TO WORK WITH.

I at tribute any longevit y I have had to really trying my best to be useful to my clients. Public relations is a service industry in many ways — we work at the pleasure of both designers and editors. So being flexible, trying to help solve problems and maximize ef ficiency and always trying to keep my ego out of any interaction or decision has been at the core of how I try to conduct myself in business. So much of it is about being easy to work with, essentially.

Editor’s note: Follow Bonnie Morrison on Instagram @fiercegrandma

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3. DESIGNERS, FOCUS.

I think all of the best, most successful designers have a specific vision — both for their product and for their business. Your aesthetic is important, but so is how you grow. The people I admire the most make it a priorit y to work with the best people and give them the freedom and support to do what they are good at. Everything is collaboration in the end.

4. HAVING A SHOW DURING NYFW DOESN’T GUARANTEE ANYTHING.

I think so much emphasis is placed on the runway (especially in New York) and in truth not all designers have the volume or representation yet, or are prepared to spend the money. With all the competition for locations, time slots and audience, having a show at New York fashion week doesn’t guarantee anything, and entering that fray too soon can really disable a business that isn’t ready. Trade shows give designers terrific exposure and also help them to really understand the business side by get ting to really know the stores, the buyers and the market.

That knowledge is so important.

5. RETAILERS, ARTICULATE YOUR EXPERTISE.

I think that anything that helps define your voice and makes you stand out is going to at tract the press to you. The curation and pointof-view is important these days because the internet and social media have made our culture so visual. People want experts, data, and unique points of view. If you can distill what sets you apart, the press starts to see you as an authorit y.

Looking for more? Four more lessons at editshows.com/3393 @EDIT_ SHOWS / #WEARTHEFUTURE / #EDITFW15

EDIT WELCOMES BRANDS OF

PORTUGAL FASHION DANIELA BARROS // DIOGO MIRANDA JOAO MELO COSTA // KATTY XIOMARA LUIS BUCHINHO // SUSANA BETTENCOURT

DISCOVER OUR PORTUGAL FEATURE AT

editshows.com/3447

Design Parliament grows luxury designer brands by providing superior sales, marketing and operational service to premium boutiques and retailers.

FEATURED COLLECTIONS FOR F/W-‘15 AT EDIT Essential leather accessories by Abro.

Trunk show sensation, Algo of Switzerland.

Dennis Merotto, an eponymous collection from the seasoned gold range designer.

Internationally lauded luxury collection, Maison Marie Saint Pierre.

Sterling jewelry must-haves from So Pretty, Cara Cotter.

Trixi Schober, a lifestyle collection with beautiful quality and a clean esthetic.

Contact: Autumn Foland, Sales Director (402) 321-5756 autumn@designparliament.com

PRESORTED STANDARD MAIL US POSTAGE PAID STAMFORD CT PRINTECH

50 Day Street Norwalk, CT 06854

A COLLABORATION REDEFINED. Hammitt has joined forces with the team at EDIT once again to bring you an exclusive leather Hammitt bag.* *While supplies last, for attendees only.

For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852.

@EDIT_ SHOWS / #WEARTHEFUTURE / #EDITFW15

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