SEPTEMBER 14-16 JAVITS CENTER | NYC
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BUYER’S NOTES Welcome to EDIT. Our exclusive event features advanced contemporary and luxury women’s collections across RTW, accessories and footwear, for the world’s best retailers. EDIT. WEAR THE FUTURE.
Dates & Hours: Sunday, September 14 | 9am - 6pm Monday, September 15 | 9am - 6pm Tuesday, September 16 | 9am - 4pm
/ Light healthy refreshments available all day including gourmet coffee / Interactive collaborations and experiences / Trend Gallery featuring brands from our show / Improved wi-fi access, additional hot spots in lounge areas / Live music by Dj Blondspot
THE NEW FRONTIER
OPENING DAY CELEBRATION SUNDAY, SEPTEMBER 14 4pm - 6pm Join us for cocktails to toast a successful SS’15 season.
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Emerging Designer Gallery at EDIT
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FEATURING: 10 Minute Masterpieces by Matthew Chow During the Opening Day Celebration, stop by and say hello to your favorite fashion illustrator Matthew Chow. Give him 10 minutes and he’ll sketch your whimsicial fashion illustration alter-ego. Your personal souvenir from EDIT. Buyer BREAKFAST & PREVIEW with Carol Hoffman A tour of SS’15 at EDIT, by one of America’s most influential merchandisers. RSVP to buyerinfo@editshows.com for details.
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/ On site show host
1. Romeo Hunte 2. Dahui Li 3. Layana Aguilar 4. W. Britt 5. Jianhui London 6. Maison de Papillon 7. Mila Hermanovski 8. Ninael 9. Bodybinds 10. Crawford
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how to get noticed by a
fashion editor Interview by Jennifer Park Krulik
FASHION Q&A Meggan Crum, co-founder of TheRunthrough gives emerging designers tips and advice on how to get noticed now. MEGGAN CRUM
Former Accessories Director of W Magazine and InStyle. Meggan is the Co-Founder of the digital PR platform TheRunthrough.
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or an aspiring fashion designer, getting your brand noticed by the industry is one of the biggest hurdles to overcome in this extremely competitive market. Like all artistic disciplines, it takes more than having a cool product or a savvy social media presence. We’ve asked industry veteran, editor-at-large Meggan Crum for some tips and advice on how to get your brand noticed now. JPK How does a brand or designer get noticed by a fashion editor? MC First and foremost, it’s about the quality and design of the product. The product is more important than the pitch. I am looking at a look book or line sheet before anything else.
“Product is most interesting to me when it looks like it fits a trend, but isn’t just following a trend. I want to be intrigued. Especially if I discover something unusual, I’m on a mission to get that on one of my pages!” JPK Do brands needs a big PR agency in order to gain exposure? MC It can help if you have the budget to pay for one, but what you also don’t get is the one on one relationships with the media that you would want. Just like if you outsource all your sales to a sales showroom and you never meet with a buyer from a store, that could be dangerous because at a certain point you need and want to know that buyer or editor. JPK What are editors looking for in September in terms of trends or direction or specific designers? MC They’re just looking for something that feels different. I really think that this is the era of the small independent designers because everything else becomes ubiquitous. You can see these large designers with these handbags that every girl is wearing, and you start to want to differentiate yourself by wearing something that’s smaller and different so that something asks,
“OMG, where did you get that bag?” So I really think it’s about fresh and new. JPK Do you feel that RTW brands need to do a runway show or presentation to get in front of the press? MC I would say absolutely no to a runway show because putting on a runway show not only is a huge expense, but you’re now competing with every other designer’s show. I think trade shows and smaller media press days are the way to go, especially when you can show with other similar designers. JPK How important are trade shows, and do editors attend trade shows? MC Trade shows are important to editors, they do attend. But the editors want a good experience. I tended not to go to trade shows that I felt were overwhelming or massive, because it wasn’t fun. The shows that I did attend were really curated, so I felt like what I was seeing was relevant. JPK Any other words of advice to brands or designers trying to get on an editor’s radar? MC I always appreciate a personal email from a designer. I feel like it’s a more meaningful connection. The biggest mistake to avoid is don’t send an email that doesn’t have images of your collection. Remember, product first! For the full story, check out editshows.com/blog
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ACCESSORY REPORT
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From exotic skin handbags to sky-high heels, find all your accessory needs at EDIT.
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Here’s a sneak peek of what’s in store for accessories and footwear this SS’15.
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9 9 8 1. Basile&Pape bespoke 2. eight fifteen 3. Basile&Pape bespoke 4. W. Britt 5. Alepel 6. Elezar 7. Francoise Elizee 8. Marjorie Renner 9. Colette Malouf 10. Alexandra de Curtis 11. ela rae 12. Joanna Maxham 13. Stella Valle
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A GLOBAL RTW SELECTION
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Uncovering hidden talents from all around the world. EDIT brings you the most coveted apparel collections this SS’15.
READY, SET READY TO WEAR Apparel collections you need to know now.
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7 1. Mabrun 2. Amber Sakai 3. St. Emile 4. TWIN-SET by Simona Barbieri 5. Guishem 6. Marie Saint Pierre 7. Trixi Schober 8. Angelys Balek 9. Dennis Merotto
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brands of edit ss’15 The Accessory Think Tank Alepel Alexandra de Curtis Algo of Switzerland Amber Sakai Angelys Balek BASILE&PAPE bespoke Beau Coops Big Park Bodybinds C/O Angelique Colette Malouf Crawford Dahui Li Dennis Merotto Desa Design Parliament Devernois eight fifteen
ela rae Elezar Elizabeth Roberts Francoise Elizee Goffredo Fantini USA Guishem Hammitt Jianhui London Joanna Maxham Layana Aguilar LC North America Inc. Le Lani Lillot LIVIANA CONTI Mabrun Maison de Papillon Maria Lamanna Marie Saint Pierre Marjorie Renner
Marylai Materia Prima Matisse Luxe Mila Hermanovski Ninael Romeo Hunte New York Roomeur Sarah Flint Sarah Stevenson Design So Pretty Cara Cotter St. Emile Stella Valle Trixi Schober TWIN-SET by Simona Barbieri Vanessa Lianne Jewelry W. Britt X’Tige Showroom YLIN and more...
returning favorites:
ABOUT: Design Parliament grows luxury designer brands by providing superior sales, marketing and operational service to premium boutiques and retailers. Featured collections for SS ‘15 at EDIT Trunk show sensation, Algo of Switzerland Dennis Merotto, an eponymous collection from the seasoned gold range designer Internationally lauded luxury collection, Maison Marie Saint Pierre Must have clutches and minaudieres from Marjorie Renner Trixi Schober, a lifestyle collection with beautiful quality and a clean esthetic Contact: Autumn Foland, Sales Director (402) 321-5756 autumn@designparliament.com
SEPTEMBER 14-16, 2014
We are proud to announce a special collaboration with Hammitt; A limited edition leather and hand dyed denim cross body that you will wear beyond the floor. WIN A $1450 HAMMITT WEEKENDER Daily: Step 1. Wear your new EDIT x Hammitt bag at the Javits Step 2. Post a pic and tag @edit_shows and @hammittla OR stop by and Hammitt will take care of the rest. **You can enter all three days, so snap away or stop by daily **Daily winner posted on Facebook and Instagram at 5pm.
For inquiries or to request a badge for another member of your team, please email buyerinfo@editshows.com or call 203-663-7852
@edit_shows #wearthefuture editshows.com