Byungwan Kang Automotive Design Portfolio
Education C ll f C v d BF v D G d d M Y 2014 C b d GP : 3 5
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Experience [Torino Design] [8th U.S. ARMY]
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2013 2010-2012
Awards & Achievement
Byungwan Kang
-CC c l -M c l /C l Ol c -2012 GM c v D -2013 GM c v D -2014 M c l C ll
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-Buick finalist -Cadillac finalist -1st place “Best Vehicle Design” (Individual award) -1st place “Best Vehicle Architecture” (Team award)
Sponsored Project
Skills
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586-899-2271
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bkangdesign@gmail.com
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Languages
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www.bkangdesign.com
About me... Born & raised in South Korea Studied in the United States Worked in Italy Aiming for the bigger world Young creative designer filled with unleashed creative ideas, an inherent early bird trained physically and mentally to be tough in a military manner. Desires a collaborative environment to work with team members for flexible communication while holding the team to a high standard. Focuses on design with purposes of pursuing a human focused philosophy.
BUILDING A HOUSE WITH ONE PICKUP
NEW IMAGE FOR JEEP: CITY-FRIENDLY CUV
+
CITY MOBILITY + GM SURFBOARD
LUXURY SPORTS SEDAN FOR US & EUROPEAN MARKET
HALO CADILLAC : LIGHT WEIGHT CONVERTIBLE
FORD
2025 F-150 Interior
W
ards Auto Sponspored project. The purpose of the project is to envision a pickup truck interior for the year 2025 that integrates the multiple roles pickups play in their owners’ lives.
THE STORY Brian is a successful building contractor. He needs a truck that meet the requirements of his job. Brian wants more equipments in his truck that help his job done. He wants the truck to assist his job especially when he upload and unload the items. Brian’s and his family enjoy outdoor life occasionally, therefore the truck needs to carry large items more efficiently and safely.
Quality & Satisfaction Since 1989
OďŹƒce Hour
Monday-Thursday Friday
11:00am - 3:00pm 11:00am - 1:00pm
Contact
586-899-2271 bkangdesign@gmail.com
CUSTOMER’S NEED
1. How to build a small house with one pick-up truck?
2. Meet the needs of the “Generation X”.
Generation
x
INSPIRATION
“Fold & Slide” For the lightweight interior and efficient space usage
Modern furniture design
IDEATION 0.1 Thin & simple modern furniture inspiration
Extra cargo area
Overlapping structure
IDEATION 0.2
REFINEMENT 0.1
REFINEMENT 0.2
SEAT DESIGN
Seats are lightweight and thin, giving more room to passengers. Anti-scratch plate is installed behind the front seat in case large and heavy item sits on it.
FINAL DESIGN
TRUCK BED DESIGN
Rail System The ladder is stored in a truck-bed when it’s not in use. It can be removed from the bed as well.
The “Rail System” works like a treadmill. This system helps users load and unload large items easily and safely.
Lightweight and extendable ladder moves along the rail like a fire truck.
SPACE USAGE
When truck bed folds, belts are straightened.
A safety bar turns 90 degree towards the driver to expand the space.
INTERIOR DETAIL
protection bars
head up display
The “Belt System� is also installed inside the vehicle and moves across the room. This enables users to store the item inside the truck safely & efficiently.
interior powerbelt
powerbelt control buttons
blueprint storage
extendable power outlet
3D ALIAS MODEL
3D Alias model was constructed by using a 95 percentile male mannequin therefore the whole architecture is practical and realistic.
ann
JEEP
City Friendly CUV
C
CS senior project designing a city friendly compact utility vehicle for Jeep. The project is sponsored by the Chrysler group.
MARKET STUDY
Jeep’s off-road reputation
“The World is Changing” -Oil is running out -Electric Vehicle -Overpopulation -[Point A to B] < [Lifestyle]
Practicality Durability Safety Power
“The Future Jeep” -Future Jeep might runs in electric or hybrid. To do that, Jeep needs to have more city-friendly image to approach the customer. -Lightweight, High MPG, & New Style
“Target Customer”
Plus City's needs
Compact
Style
High MPG
Lightweight
Communication
-Age between 20~30 -80 % in city / 20 % outdoor -Demands sense of safety & durability -Shopping, furniture building, party etc. -Tough and Stylish -Outdoor activities on weekends
INSPIRATION STUDY
KIA Sportage
Audi Q3
Range Rover Evoque
2025 City Jeep
4440mm
4385mm
4355mm
Less than 4150mm
PACKAGE DRAWING
IDEATION
In this stage, the design is focused on how to create a unique shape & practical package based on a direction, the compact CUV for a city.
DEVELOPMENT 0.1
One-box architecture creates unique shape of the body and has more space for the interior. It is a very efficient type of vehicle for city.
DEVELOPMENT 0.2
Integrated led lighting crossing both front & rear of the body creates unique characteristic for Jeep.
This stage focuses on what would be the new look of the jeep.
FINAL DESIGN 0.1
FINAL DESIGN 0.2
COLOR SCHEME
Luxury 4
Mid-Size 8
Compact 13
Sport 16
Light Truck 8
SUV 13
Mini Van 10
-PPG 2014
Apollo Volare
Sony PlayStation 3
“Blue is a great symbol of high-tech and electric power”
Naef Cella Building Set
Mercedes-Benz B-Class Electric Drive
Quiksilver Odyssey
-PPG 2014
“Blue is stylish, highly dense, and comfort to stare”
JEEP INTERIOR 0.1 The interior needs to be a playful area, and visually entertaining. Like the exterior, using organic lines and forms makes the whole design stay away from the typical, simple and angulate design which many consumers might expect from Jeep.
JEEP INTERIOR 0.2
1/5 CLAY MODEL
1/5 CLAY MODEL
CHEVROLET Water & Ground
C
CS senior project designing a vehicle for a water transportation, the “Surfboard”. The project is sponsored by PACE.
FUTURE CITY
Water City
-Governmental regulation of water pollution -Sustainable city & water friendly landscaping -Waterways for transportation and parking lot
-Cities embrace more nature -Sustainability - food, water, and air -Suburban Outdoor Lifestyle within the city
T
he areas around the waterway such as river and lake are usually the densest and most developed. Such waterways in the city provide sufficient water to facilitate transportation and irrigation.
Current system More Lifestyle New Experience No boundaries
Traffic problem can be solved:
New markets
Applicable to:
Major cities
Better solution?
GM SURFBOARD (CONCEPT)
GM Surfboard is the new transportation system which carries a lightweight & self-balancing vehicle on the water so it can cross the river instead of using ground.
Transparent reinforced glass
Call the device and it detracts your location.
The vehicle and the Surfboard are connected by the center hub
Bars extend out to be stabilized on the water
Teeth carves water to travel straight.
Aligns with the vehicle automatically.
Maintains balance and position. Moves back and forth if necessary.
TECHNOLOGY This massive pendulum balances building from high-wind and earthquake, On a Surfboard, this structure works exactly opposite. The vehicle balances itself by shifting itâ&#x20AC;&#x2122;s weight left and right
The vehicle balances itself by shifting its weight left or right to stabilize on the water.
IDEATION STAGE
Side body panel moves freely Body panel hinge
Division between interior & exterior
The structure of the exterior design is based on the architecture, â&#x20AC;&#x153;selfbalancing vehicleâ&#x20AC;?. The design is focused on harmonizing three separated body structure (Left & right panel, and interior) into one integrated form.
DEVELOPMENT STAGE 0.1
DEVELOPMENT STAGE 0.2
In normal driving mode, the vehicle is narrow, & stays literally, normal. Since there is no engine hood, the pedestrian airbag is placed in middle of the vehicle colored in orange and deploys in case of an accident.
When itâ&#x20AC;&#x2122;s on the water, or on high-speed driving, the body structure around the interior extends and gives the tolerance to allow the vehicle to control the weight shifting.
FINAL DESIGN 0.1
FINAL DESIGN 0.2
Since there is no street light on the water, the inside of the wheels glow to communicate with the vehicles nearby.
EXTERIOR to INTERIOR
Passengers egress & ingress through the front of the vehicle and the interior shouldnâ&#x20AC;&#x2122;t get in the way. Therefore, the interior should be lightweight and thin as the whole IP is raised up when windshield opens.
IDEATION STAGE
Main architecture of the interior
The main goal for the interior design is making it as thin and light as possible. The IP should be light so there is no difficulty when it is being raised up. It needs to be thin so the passenger can get in and out easily and safely.
DEVELOPMENT STAGE 0.1
DEVELOPMENT STAGE 0.2
Battery gauge
FINAL DESIGN
1/5 CLAY MODEL
COLOR SELECTION & PROCESS Warm color with lots of sparking pigment. High contrast between Titan White, the body color. Day 1
Day 3 (Decal)
SPARKLING BRONZE Day 2
LAVA GRAY
Day 4
RIMINI RED
TITAN WHITE Pure & highly reflective. Great color for catching the ground reflection
PROTECTIVE CLEAR COAT TANGERINE YELLOW
Unique Chevrolet color
LINE TAPING
ALFA ROMEO Sports Sedan
P
ersonal sketching project. The purpose of the project is to design a sports sedan for Alfa Romeo that sits between Chrysler 300 and Maerati Ghibli.
FACING THE ISSUE
Lancia Thema (Chrysler 300) American Mood > Italian Sculptural Design Luxury Saloon > Sportiness Masculine > Feminine Reminiscences of an original Alfa Romeo
Alfa Romeo Giulietta Compact Practical Affordable High MPG
Luxury Exclusive
Maserati Ghibli
Beauty
Maserati Quattroporte
Glamour
Sensuous
The power of presence
IDEATION SKETCH 0.1
Front & rear graphic is inspired by ladies eye shadow. It meets with the image of Alfa Romeo, in terms of its seductive appearance.
IDEATION SKETCH 0.2
IDEATION SKETCH 0.3
DEVELOPMENT 0.1
DEVELOPMENT 0.2
DEVELOPMENT 0.3
DEVELOPMENT 0.4
FINAL DESIGN 0.1
FINAL DESIGN 0.2
GM DESIGN COMPETITION 2013
G
M Interactive Design Competition 2013. Designing a high performance Cadillac Halo convertible sports car.
TARGET RIVALS
There is no legitimate American lightweight two-seater sports car at this point which is a perfect spot to target.
2025 Cadillac Halo car vs
4300 mm
TARGET CUSTOMER
Generation born between 1990~2000
-High standard -Highly connected -Bold and challenging -Expect perfect beauty and technology
Z
INSPIRATION
“Less is more” The future trend is purism. The purism can be achieved by simple & straightforward design.
Future Luxury Trend
IDEATION SKETCH 0.1
Based on the “purism” inspiration, the form of the exterior design is focused on dynamic use of crisp and controlled line.
IDEATION SKETCH 0.2
FINAL DESIGN 0.1
Bold & Simple. Purity and cleanliness of the front. Proportionally fun to drive feeling, but Cadillacâ&#x20AC;&#x2122;s luxury senses are still kept.
FINAL DESIGN 0.2
FINAL DESIGN 0.3
INTERIOR 0.1
Purism extends to the interior. The design is highly focused on coordinating the theme of interior and exterior to create luxurious harmonization.
INTERIOR 0.2
Thank you www.bkangdesign.com +1) 586-899-2271 bkangdesign@gmail.com