This is Bigfish by Brian Kevitt

This is Bigfish A capabilities presentation.

A hybrid agency

Who we are

Being a Bigfish... ...means knowing the environment and how to survive. Knowing your business and the local economic context it must navigate and thrive within is our specialty. Big fish flourish by adapting. We do more than just learn your business â&#x20AC;&#x201C; we customize our services and talents to fit your business personality. When Bigfish is an extension of your team, you have not just an agency, you have advocacy. Sometimes we shout your brand, sometimes we whisper, sometimes we whistle itâ&#x20AC;Śwhatever your product, brand, or service needs to inspire customer loyalty, we cultivate that presence and tune it just right.

A hybrid agency

What we do

100% measurable The world is teeming with opportunity, and variety means optimizing possibility. To advance in such a world, Bigfish brings a laundry list of services capable of being delivered through multiple channels; web, social, print, direct response, broadcast, and even guerilla â&#x20AC;&#x201C; all backed by our proprietary metrics analysis tool.

A hybrid agency

Contents

A hybrid agency

Capabilities

Organization

Case Studies

7-9

Work

10-20

Capabilities

Strategy

Creative

Brand Advocacy

Brand Experience

Audience Segmentation

Information Architecture

Response Forecasting

Development/Design

Media

Technology

Planning/Forecasting/ Buying

Platform Assessment/ Architecture

Search Engine Optimization

Content Ecommerce

Documentation

Channels: Web/Social Print Direct Response Broadcast Guerilla

A hybrid agency

Social Media Lead Capture Email Traditional

CapturM (Proprietary Metrics Analysis Tool)

Organization

A cross-disciplinary group Creative Joe Pizzimenti / Principal Biz Development

Strategic Alliances

Kevin Cornwell Creative Director

Brian Kevitt Solution Delivery Director

Hunter Weeks Film & Media Production

Brandon Tague Director of Marketing Strategy

Eric Benjamin eMarketing Director

Kim Flagg Media Buyer

Michelle Schneider Art Director / Senior Designer

James Palazzolo Public / Media Relations Social Media

Copywriting Printers / Production Houses Talent ( actors & voiceover ) Web Hosting Client Preferred Vendors

Jana Randolhp Art Director / Senior Designer Ryan Carr Art Director / Senior Designer

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Strategy & Solutions

Ryan Mahoski Developer / Programmer David Jimenez Developer / Programmer

Bachrach Case Study

Bachrach Menâ&#x20AC;&#x2122;s Clothing The Bachrach engagement was for web/e-commerce strategy design and development. This strategy included a competitive assessment of the three top performing menâ&#x20AC;&#x2122;s clothing websites. Our team developed a systematic process to evaluate these competitors based on over 150 key factors grouped into 10 primary categories. Each factor was quantified on a point scale and indexed to arrive at a valid, measurable metric for site assessment.

Positive Outcome: Prior to this launch, 97% of sales resided within the brick-and-mortar catalog business, and Bachrach was hesitant to change its current strategy. Nine months after launching our solution, the new website for e-commerce and the online channel accounted for more than 35 percent of total sales. This growth made Bachrach an attractive option for a larger retailer who purchased the Bachrach brand.

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ExchangeMyMail Case Study

Exchange My Mail Exchange My Mail, which provides Microsoft Exchange 2007 hosting, engaged Bigfish for a complete redesign of its website and SEO augmentation. The original website did not offer a consistent, intuitive interface for allowing prospects or customers to quickly and reliably find what they were looking for. Despite having well-written and informative content on its website, it did not generate enough traffic via the top search engines. We redesigned the UI to improve the overall user experience of the site. Redundancy and inconsistencies in the navigation structure were replaced with a streamlined, intuitive, consistent navigation structure. Finally, search engine optimization techniques were employed including meta-tagging, body copy optimization, and url planning.

Positive Outcome: CEO of Exchange My Mail, Sal Dipiazza, was very apprehensive about the transition to the new site. He had been through the process multiple times before and had always had to endure a period of reduced search engine rankings/traffic and confusion on the part of his users. This time was very different. Conversion rates increased, and search engine rankings not only didnâ&#x20AC;&#x2122;t suffer but actually improved. In fact, as of the writing of this, Exchange My Mail enjoys the number one ranking on Google for the term â&#x20AC;&#x153;Hosted Exchange 2007â&#x20AC;?, a highly competitive and highly relevant keyword phrase for its business. It ranks higher than all of its much larger competitors and higher than Microsoft itself.

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Rio Verde Case Study

Rio Verde Country Club in the desert

Rio Verde has a long-standing relationship with our team. We have

“Rio Verde is a friendly place where the clubhouse and amenities are ideal, the social activities are varied and the golf is as fun or as challenging as you want it to be.” –

developed numerous marketing plans and promotions for various lines of business at the country club. The scope of our relationship with Rio Verde has included developing direct and electronic mail campaigns, developing print collaterals, conducting photo shoots, and promoting their facilities and services through various public relations campaigns.

“Rio Verde is a comfortable, parkland

Tom Lehman

rio verde country club

–

membership

inspired course that plays just like the ones back home in the Midwest but is

The perfect place to escape winter. A climate that’s perfect

surrounded by stunning mountains.”

nearly all the time - cool in the morning and evenings and just

–

Tom Lehman

plain delightful during the day. Unparalleled desert sunsets. Cocktails and fine dining with friends. One of the country’s largest cities near enough for convenient shopping, dining and entertainment, but just far enough away that you hardly know it’s there. And, of course, exceptional golf. As they say, membership has its privileges. You’re definitely going to be intrigued by what a Rio Verde golf membership has to offer. Call soon to schedule your complimentary

Last summer, Rio Verde asked us to develop a recruitment campaign to increase their membership base. Bigfish implemented an extensive national marketing campaign which targeted the new high end members they were seeking.

rounds of golf and a tour of our club, or to further discuss the membership opportunities.

Rio Verde Country Club is great golf and a whole lot more. the white wing course Our second championship course, White Wing, will be another beautiful traditional wall-to-wall grass course when it’s completed - carefully preserving the beauty, character and play golfers cherish. Walking-friendly, White Wing features

Positive Outcome: Notably, Rio Verde initially wanted to use billboard advertising in the markets they were targeting. We explained that it would not be as effective or as trackable, and it would be cost prohibitive to do so. As a result of this three-month campaign, Rio Verde saw a 200% increase in interested potential members. By running the campaign as we recommended, we were able to track the direct success of this campaign through our proprietary lead generation tool, CapturM.

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dramatic views of Four Peaks and the Mazatzal Mountains. The Tom Lehman team has finished the White Wing design and construction is scheduled to be complete by 2009.

Scottsdale Healthcare / Online / Social Scottsdale Healthcare has been a client for approximately 14 years. As a single system with multiple locations around the Valley, we are very attuned to the needs of multiple venues, multiple lines of business, and multiple brand messages portrayed under a single brand identity. (more...)

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Work

Scottsdale Healthcare / Print

Work

Scottsdale Healthcare print campaign focused on elective Minimally Invasive Surgery (MIS).

You could be

(MIS)sing something.

And not miss out on anything.

Welcome to Scottsdale Healthcare,

Now Go Home!

You’re welcome to stay and enjoy our comfortable rooms, but you don’t need to. Some things in life aren’t worth missing – and those you won’t miss at all. The technological advancements in Minimally Invasive Surgery (MIS) are designed to get you back to your life with

The benefits of technological advancements in Minimally Invasive Surgery

( MIS )

are

undeniable and unparalleled, but more importantly, designed to get you back to living your

a quicker recovery time, less pain and scarring, reduced operative trauma and complications and in

life sooner, healthier. Scottsdale Healthcare leads the Minimally Invasive program in our

most cases, outpatient treatment. Scottsdale Healthcare leads the Minimally Invasive program in our

five-state region, giving you the confidence that you are receiving the best possible treatment

five-state region, giving you the confidence that you are receiving the best possible treatment for your

for your condition. Find out if Minimally Invasive Surgery is an option for you. The latest

condition. The latest technology. Experienced doctors. World-class patient care. Scottsdale Healthcare.

Don’t miss out. Learn more about your (MIS) options today, Call: 480.882.4958

The benefits of technological advancements in Minimally Invasive Surgery are undeniable and

unparalleled, but more importantly, designed to get you back to living your life sooner, healthier.

With the latest technology, experienced doctors and world-class patient care, Scottsdale Healthcare

is the leader in Minimally Invasive procedures in our five-state region, giving you the confidence that

you are receiving the best possible treatment for your condition.

To learn more about your Minimally Invasive Surgery options,

Minimally Invasive — Surprisingly Simple.

To learn more about your Minimally Invasive Surgery options,

Call: 480.882.4958

or visit www.MISatSHC.org today.

technology. Experienced doctors. World-class patient care. Welcome to Scottsdale Healthcare.

To learn more about your (MIS) options call: 480.882.4958 or visit www.MISatSHC.org today.

or visit www.MISatSHC.org today.

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Humana MarketPoint A simplified, packaged solution for purchasing health plans with guidance from Humana.

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Work

Sage Software When challenged with redesigning the Sage North American website to fit an updated brand architecture, Sage Software entrusted the team at Bigfish. All elements of website solution design and development were included in the project. Our team designed front-end UI, provided the HTML coding, and collaborated with the internal IT organization for implementation via Sageâ&#x20AC;&#x2122;s content management system. Sage Software was under pressure from business demands for a rapid deployment and our team delivered.

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Work

Sage Software / SalesLogix Evolve

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The ACT! Evolved campaign was launched to promote migration of users who have outgrown ACT! to a more advanced Sage SalesLogix CRM application.

Is [name of business] ready to step up to CRM? 1

Is [name of business] ready to step up to CRM?

Discount is based on the MSRP of ACT! user licenses. Savings will vary based upon the original date of purchase and the version of ACT! purchased. Maximum discount of $5,000. Offer valid in U.S. and Canada only. All prices are in U.S. dollars. Contact our ACT! to Sage SalesLogix migration specialists to learn more.

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C3IP Communications IP Telephony for business and VoIP AddOn app for ACT! by Sage

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Work

Hon-Dah Resort – Casino :30sec TV Spots Lets face it, if you live in Phoenix and you want to gamble, you have your choice of local casinos. The “Something Big in the Air” radio and TV campaign focuses on BIG beautiful scenery, local recreation, local people, and the notion that there’s something BIG in the air that just may up your odds at Hon-Dah casino. All the while, driving home the fact that Hon-Dah Resort and Casino in the White Mountains really is a destination to behold – an escape from the hot and busy day-to-day life in the valley of the sun.

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Work Something Big in the Air :30sec Lifestyle Spot

Something Big in the Air :30sec Bigfoot Spot

Hon-Dah Resort – Casino :30sec Local Stories Short documentary style cuts from interviews with local personalities setting a scene of mysticism and luck in the White Mountains. The mystic tone of the interview cuts lead to compilations of big wins with the voice over: “The locals will tell you, There’s something BIG in the air at HonDah”.

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Work Something Big in the Air :30sec Emerson

Something Big in the Air :30sec Kicker

Something Big in the Air :30sec Ron & Snowflake

Hon-Dah Resort – Casino / :60sec Radio Spots

Work

:60sec “Lucky Green”

:60sec “Battle Royale”

:60sec “Bigfoot’s Payout”

ANNCR: (newsreel delivery) At Hon-Dah Resort

and Casino in beautiful Pinetop, Arizona

something BIG is in the air.

Case #517- Lucky Green.

Case #635- Big Fish Battle Royale.

Case #872- Bigfoot’s big payout.

In early March 2003, a Mr. Bob Woodhill hit

In early September 2003, Texas native John

In late July 1995, Carl Weatherly, while walking

off the #9 tee at Pine Meadows in the White

“Buck” Bullard was fishing from shore at Fool

through the Apache-Sitgreaves forest near

Mountains. Just seconds before, his buddy

Hollow Lake in the White Mountains when

Pinetop, rounds a corner in the trail – and

had bet him 5 dollars he wouldn’t even hit the

suddenly, he hooks the biggest largemouth

found himself face to face with a 9-foot tall

green. Not only did he hit the green, it goes

bass he had ever battled. So big, in fact, that

ape-like creature commonly referred to as

in the hole. It was the biggest golf shot in Mr.

he was actually yanked into the lake. Bravely,

Bigfoot. The creature ran away leaving Mr.

Woodhill’s life.

this Texan held on till he was victorious in

Weatherly severely shaken and in need of fresh

landing the huge fish and swimming for

pants.

THAT SAME EVENING, Mr. Woodhill was walking by a 5-dollar slot machine in the Hon-Dah Resort Casino. On a whim, he inserts the same

shore. Mr. Bullard remarked- “I thawt this here bucketmouth had my number, heh, heh, heh.”

THAT SAME EVENING, a Mrs. Bea Phillips sat down at a Hon-Dah Casino Blackjack table

5-dollar bill his friend had paid him into said

THAT SAME EVENING, while sitting at a Hon-

where, blissfully unaware of the game’s object,

slot machine where, you guessed it, he hits

Dah Casino Texas Hold ‘em poker table, his first

unwittingly stands on 13- which just so happens

the jackpot for thousands. An incredulous Mr.

cards dealt turned out to be a royal flush. Once

to be her shoe size. Fortunately for Mrs.

Woodhill was later heard to remark- “This is the

again- he held tight.

Phillips, the dealer busts and she wins big.

No two ways about it- when this Texan holds

Two sets of big feet make a big scene on the

‘em, the result is usually big. Coincidence?

same big day. Coincidence?

biggest day of my life!” First, he wins on a green, then he wins some big green. Coincidence?

Just another example of something BIG in the

air at Hon-dah Resort and Casino! Come see

for yourself. Visit somethingbigintheair.com for

reservations and rates.

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Hospitality, Resort & Spa

Work

Bigfish has an extensive background in the resort and hospitality businesses including; Pointe South Moutain Resort, Resort Suites Scottsdale and Royal Palms. Resorts and spas are highly individualized, each with different points of emphasis ranging anywhere from family destinations to secluded and intimate to sprawling golf courses with voluminous buildings and virtually everything in between. Marketing campaigns need to reflect the overall experience at the property accurately so that the appropriate target audience is reached by emotionally appealing to their specific desires.

SONORANSCENE

Love ❤ ❤ Honor Cherish

The best cure for spring fever is a relaxing, family-friendly escape to paradise in Scottsdale – and Resort Suites is the perfect “spring break” place to stay. Our spacious, multi-room suites are roomy and comfortable, especially for playing games with the kids or relaxing after a full day of swimming, sightseeing, great food and more. Let us make your Spring Break arrangements now and you’ll receive an exclusive “Fun in the sun” kid’s gift pack with inflatable float tube, a pair of goggles, sunscreen and more!

Presenting the best value in Scottsdale vacation getaways: a comfortable one bedroom suite with living room, full kitchen, pull-out couch and master bedroom with a king-sized bed at Resort Suites – with rates starting at just $75/night! With four swimming pools, Saturday Splash movies for the kids, great dining and room service from Gordon’s restaurant plus our exclusive golf bank with preferred tee times at the best courses in Scottsdale, Resort Suites’ Summer Splash Special is a great value for everyone.

Scottsdale Culinary Festival April 10, 2007 - April 15, 2007 Southwest Festival of Beers™ April 14, 2007 - April 15, 2007 Arizona Desert Tours and Cowboy Cookouts January 1, 2007 - May 31, 2007

Summer Splash Movies June through August, 2007

Presort Standard US PoStage

PaID

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Resort Suites provides the most complete collection of courses for you to plan your Scottsdale golf vacation through its one-ofa-kind Golf Bank program. With assets that include 27 of the finest Scottsdale golf courses and surrounding area courses, Resort Suites and its seasoned staff of Professional Golf Vacation Planners make teeing it up in the High Sonoran Desert the ultimate dream Scottsdale golf vacation.

Scottsdale Experience begins here.

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h av e a n i n s p i r at i o n a l e x p e r i e n c e ?

800-903-3973

resortsuites.com

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Now entering our third Resort Suites Scottsdale decade of service, we remain offers a comfortable, committed to elevating each uniquely family-focused andthat every guest experience experience our guests greater heights than ever havetocome to adore. before. If you’re ready for a vacationour that exceeds every Now entering third expectation, Scottsdale decade of service, we remain your destination committedisto elevating each – and Resort is your home and every guestSuites experience away from home. to greater heights than ever before. If you’re ready for a Reservations ~ 888.654.8652 vacation that exceeds every expectation, Scottsdale relaxatroyalpalms.com is your destination – and Resort Suites is your home away from home.

Per fect vacation.

The love story continues. c summer romance c Introducing Montavista, per our newest collection couple

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plus tax

of distinctive and Casita spa suites, One night estate in an rooms intimate $100 hotel credit and resort fee

bringing you closer than ever to the beauty and wonder of Camelback Mountain

AskBlvd about Summer Promotional 7677 E Princess Scottsdale, AZ rates 85255 starting at $179* and

and to each other.

Alvadora Spa Summer experiences.

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Resort Suites is part of the exclusive Summit Hotels & Resorts collection, a division of the Preferred Hotel Group that represents a growing treasure of internationally acclaimed locations that number more than 120 hotels and resorts in more than 37 countries. Resort Suites also became a part of another special family in 2006 by joining the Management Portfolio of Marcus Hotels and Resorts, which manages or owns a distinctive group of more than 17 hotels and resorts across the United States.

Request promotional code “escape.”

Valid 5/29 thru 9/12/07, based on availability. *Per night plus tax and resort fee. chain code: dn

A hybrid agency

When you choose to hold your meeting in Colorado, you have awe-inspiring vistas, natural beauty and open spaces to help you set the tone for an

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The Boulders (North and South) | Dove Valley Ranch Golf Club Gold Canyon Golf Resort (Dinosaur and Sidewinder) | Golf Club at Eagle Mountain Grayhawk Golf Club (Raptor and Talon) | Las Sendas Golf Club | Legend Trail Golf Club Longbow Golf Club | Marriott’s Wildfire Golf Club (Palmer and Faldo) McCormick Ranch Golf Club (Palm and Pine) | Ocotillo Golf Club (Blue, Gold and White nines) The Raven at South Mountain | The Raven at Verrado | SunRidge Canyon Golf Club Talking Stick Golf Club (North and South) | Tonto Verde Golf Club (Peaks and Ranch) Trilogy at Vistancia | Troon North Golf Club | Vista Verde Golf Club

Golf Bank Partners

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When we book your rounds on any of the Golf Bank Partner courses, you’ll enjoy: Preferred tee times with no advance booking fees. Last-minute alterations to itineraries without additional costs. Itemized confirmations that include individual billing. Express check-in at the course and more!

Your complete

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Golf Bank Benefits

PermIt #104 San DImaS, Ca

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Maybe you’re here to play golf. Lucky for you, no one knows Scottsdale golf better than Resort Suites. With our exclusive Golf Bank, you’ll have preferred access to more than 19 of the finest Scottsdale golf facilities, including Troon North, Eagle Mountain, Grayhawk and the Boulders, just to name a few. Our Professionals will arrange your tee times for you, based on the experience you’re looking for, making your golf experience flawless in every detail.

Resort Suites Kids Club June through August 2007

7677 East Princess Boulevard Scottsdale, Arizona 85255

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So many exciting things to see and do in Scottsdale. So little time. This is certainly a common conundrum of many Resort Suites’ guests once arriving in Scottsdale. Thankfully, Resort Suites concierge staff and Golf Vacation Professionals have you covered! From tee times at the finest golf courses, to activities all across the Valley, Resort Suites has relationships with the best vendors in town.

Night Run for the Arts May 5, 2007

Terms and Conditions – Offers subject to availability and change without notice. Other restrictions and black out dates may apply. Taxes and fees not included.

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RESORT SUITES magazine

The New Family at Resort Suites

McDowell Mountain Music Festival April 27, 2007 - April 28, 2007

Resort Suites will custom-fit your scottsdale vacation package. Call 800-903-3973 or visit us at www.resortsuites.com for more details.

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SPRING 2007 | RESORT SUITES magazine

Nighty Night The new Dream Bed SONORANSCENE A Concierge for all of Scottsdale

Arizona Bike Week March 28, 2007 - April 1, 2007

Summer Splash Special 06/01/2007 – 08/31/2007

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resortsuites.com

Spring Butterfly Exhibit March 10, 2007 - May 13, 2007

Spring Break in Scottsdale 03/01/2007 – 04/30/2007

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SONORANSCENE

RESORT SUITES magazine

Calendar of Events

Resort Suites Scottsdale offers a comfortable, uniquely family-focused experience that our guests have come to adore. Now entering our third decade of service, we remain committed to elevating each and every guest experience to greater heights than ever before. If you’re ready for a vacation that exceeds every expectation, Scottsdale is your destination – and Resort Suites is your home away from home.

4/20/06 7:02:09 PM

Royal Palms / Inspiring

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t h e i n t r i c At e d e tA i l s .

Enhance your experience. A m o u n tA i n s i d e

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r e t r e At

f o r e x c e p t i o n A l g At h e r i n g s. h a rv e S T Ta B l e

Each culinary moment is graced with our artful attention to detail, finished with unique and authentic décor, accented by elegant centerpieces, antique accessories, artistic styling and refined presentation. Ta B l e d É c o r

Hide. A n d s e e k y o u r t r u e s e l f. SequeSTer

to enchanting villas gently hidden in the shadows of famed Camelback Mountain. enCounTer

lush gardens, tranquil fountains and estate-living luxury.

alvadora | signature citrus treatments Citrus Grove Facial ~ 90 Minutes

This anti-aging facial is based on the use of products brimming with antioxidants to combat premature aging and provide skin with a healthy glow. Your experience will include a luxurious acupressure and lifting facial massage, a hydrating hand treatment, a Vitamin C application and an ampoule to take along for continued results.

Citrus Ritual ~ 90 Minutes

The Citrus Ritual begins in the Acqua Dolce with an exfoliating body therapy on duo heated stone tables while water gently cascades from above. The outdoor eight-foot waterfall shower provides a final rinse. The Ritual continues in the Acqua Giardino, a water garden with an herbal whirlpool bath which provides a relaxing soak with citrus flower essences while overlooking the garden with its romantic fireplace. Then comes a gentle massage with a hydrating Honey and orange blossom lotion. While relaxing in a warm towel wrap, guests receive a delicious scalp and shoulder massage with a neroli aromatherapy oil designed to calm and rejuvenate. At the conclusion, the therapist finishes with warm compresses for the hands and feet.

reServe

Montavista, our newest collection of distinctive guestrooms and Spa Suites. renew

to rituals of royal indulgence. IgnITe

taste buds at acclaimed T. Cook’s. elevATe

to majestic views. unCover

a true Arizona getaway and oneself.

Citrus With A Twist Massage ~ 60 or 90 minutes

Combining the sense of smell with touch, this massage uses a variety of essential citrus oils to balance and restore energy.

m e n u o f s e rv i c e s

Orange Blossom Body Buff ~ 60 Minutes

The sweet, uplifting scent of neroli oils will leave you enchanted. Neroli is a naturally balanced moisturizing essential oil from the orange blossom. It helps to restore moisture and supports the skin’s renewal process. This vigorous exfoliation treatment leads to a scalp and neck massage while cocooned in warmth and finishes with an application of rich body lotion and mists of neroli water.

Simply Citrus Manicure ~ 30 Minutes

Starts with a citrus soak followed by nail grooming, citrus lotion application and polish.

Simply Citrus Pedicure ~ 30 Minutes

Starts with a citrus soak followed by nail grooming, citrus lotion application and polish.

Phoenix ˜ Scottsdale

A lvA d o r A S pA E S c A p E from $ 1699 per couple, plus tax

Two nights of luxury accommodations Two sixty minute spa treatments and spa journal Two signature Alvadora monogrammed spa bathrobes

valid thru 5/31/2008 per couple, plus tax and resort fee, based on availability.

A hybrid agency

Phoenix ~ Scottsdale

r oya l p a l m s c h a r m . c o m 866.654.8661 Request promotional code “healing.”

Royal Palms / Photo Art Direction and Styling

A hybrid agency

Work

Consider this our invitation to create not just a partner for your businessâ&#x20AC;&#x2122; marketing needs, but some new friends with some big ideas.

A hybrid agency

Bigfish

Business Opportunities

7898 E Acoma Dr. Suite 207 Scottsdale, AZ 85260

If you would like to talk about your project and see what we can do for you, please contact:

Ph: 480-355-2550 Fax: 480-346-4575

Joe Pizzimenti Partner / Marketing & Creative

Or, if you prefer, please email us at: info@thisisbigfish.com

Ph: 480-355-2550