YCN Student Awards 2011/2012 Swarovski
‘Attract the next generation of Swarovski fans’ 1 / 5 Project Outline
Lola & Grace Concept
Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
Working to help maintain and successfully develop the recent Swarovski sub-brand Lola & Grace that specialises in fashion jewellery for 18-25 year old females.
Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with a up and coming fashion designer as well as creating limited edition packaging.
YCN Student Awards 2011/2012 Swarovski
‘Attract the next generation of Swarovski fans’ 2 / 5 Fashion Collaboration
Lola & Grace House of Herlihy
Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
Photography : Dave kai Piper / Mark Evans Model : Laura Brown Makeup artist : Samantha Mercer Styling : House of Herlihy
Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy
YCN Student Awards 2011/2012 Swarovski
‘Attract the next generation of Swarovski fans’ 3 / 5 Packaging Concept
Lola & Grace Limited Edition Packaging
Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
Working with the designs of the outfits and the jewellery from Lola & Grace a series of packaging was created using repeated patterns and illustrations.
Gift bags and Jewellery boxes to be used for trade events. Proposed idea of having a trading space at Manchester Fashion Week along side the House of Herlihy Fashion show.
YCN Student Awards 2011/2012 Swarovski
‘Attract the next generation of Swarovski fans’ 4 / 5 Store Proposal
Lola & Grace Shop Front
Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
A Propsed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.
Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy.
YCN Student Awards 2011/2012 Swarovski
‘Attract the next generation of Swarovski fans’ 5 / 5 Final Solutions
Lola & Grace House of Herlihy & Limited Edition Packaging
Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
Fashion range : Sinead O’Herlihy Shop front / Packaging design & photography : Baljeet Samra & Sadie Thompson Jewellery : Lola & Grace / Yellowdoor
lolaandgrace.com houseofherlihy.com yellow-door.com