OUGD201 Design Production - Print / Good is? Baljeet Kaur Samra 1-5 [Presentation Boards]
Transfers Exhibition / The Type Museum / Baseline Magazine
OUGD201 Design Production - Print / Good is? Baljeet Kaur Samra 1/5
Transfers / The Type Museum 06/01/1206/02/12
An exhibition focusing on typography and showcasing historic artefacts that have been collected and preserved by The Type Museum.
Baseline Bradbourne Publishing Limited Bradbourne House East Malling Kent ME19 6DZ baselinemagazine.com
Transfers Exhibition / The Type Museum / Baseline Magazine
The Type Museum 100 Hackford Road London SW9 0QU typemuseum.org
OUGD201 Design Production - Print / Good is? Baljeet Kaur Samra 2/5 [Concept]
The Type Museum and Baseline Magazine are giving you the chance to have your work featured in an up and coming exhibition that will reopen the newly refurbished Type Museum. The exhibition will showcase Art and Design that is created using Letraset. All you need to do is submit a piece of work that is made soley using Letraset. Submissions can be based on either type, image or a combination of both. To register your work and view submission guidelines go to : typemuseum.org/transfers
All submissons will be exhibited at the event, the winner will receive ÂŁ250 and an interview with Baseline Magazine. To give you a helping hand baseline magazine is giving away free letraset, get yours now from : baselinemagazine.com The exhibition opens on Friday 6th January 2012 at 6:00pm.
Concept / Encouraging artists and designers to use letraset within their design practice. To achieve this I decided to create a fictional exhibition that would be based around letraset. To ensure the audience engaged fully with the event, I created a competiton that called for artists and designers to submit a piece of work using letraset that would be displayed at the exhibition.
Transfers Exhibition / The Type Museum / Baseline Magazine
OUGD201 Design Production - Print / Good is? Baljeet Kaur Samra 3/5 [Logo & Branding]
Colour C 25 M 0 Y 0 K 80 PANTONE DS 327-3 C
Logo & Branding /
Type
Considering that the event is based purely on typography and the use of letraset I wanted to ensure that the logo remained simple yet relevant. The stripes across the logo reflect the idea of transferring each letter when using letraset. Used the typeface Helvetica & Helvetica Neue throughout the design to ensure there was consistency but focusing on different weights. Use of one colour + stock across all printed material.
Helvetica / Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue / Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue / Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Transfers Exhibition / The Type Museum / Baseline Magazine
OUGD201 Design Production - Print / Good is? Baljeet Kaur Samra 4/5 [Product Range 1]
Product Range / 1 Posters & Direct Mail. Main factor was to ensure the audience engaged with the event this meant creating promotional material to advertise the competition as well as the exhibition itself. Taking stock into consideration and using only trace and acetate across all printed material. Proposed print finishes are, UV spot varnish across ‘transfers’ logo on all posters & silver foil on envelope for direct mail.
Transfers Exhibition / The Type Museum / Baseline Magazine
OUGD201 Design Production - Print / Good is? Baljeet Kaur Samra 5/5 [Product Range 2]
lecture room / a A series of lectures focusing on typography delivered by a range of artists and designers
exhibition space / 1
exhibition space / 2
Transfers exhibition hosted by Baseline magazine
A collection of artefacts and collections preserved by
main entrance
toilets
Tickets & Exhibition Guides
exhibition space / 1 exhibition space / 2 lecture room / a exhibition space / 1 exhibition space / 2 lecture room / a
Product Range / 2 Exhibition Guide, Map & Signage. Creating an exhibition guide that lists all of the participants in the exhibition, as well as information about the visiting speakers. Designed to the same format as the posters, in the same style as sheets of letraset. A simple map showing the two exhibition areas and the lecture area. Signage for the exhibition to direct the visitors to certain areas.l.
entrance exit toilets entrance exit toilets
Transfers Exhibition / The Type Museum / Baseline Magazine