BA (Hons.) GRAPHIC DESIGN
LEVEL
05
Module Code
OUGD201
Module Title
Design Production Print – Good is?
OUGD201 Design Production Print – Good is? NAME
Baljeet Kaur Samra
BLOG. www.b-samra1013.blogspot.com ADDRESS
BRIEF / STATEMENT
OUGD201 - Design Production Print - Good is? Rebrand, package and promote dry letter transfers. Good is.. Dry Letter Transfers. BACKGROUND
Although 'Letraset' (Dry letter transfers) were first introduced in the 1960's when it had proven to be a great hit as a alternative to digital mediums, there has since been a decrease in the number of people using dry letter transfers. The aim of this project is to inform people about the advantages and possibilities of using dry letter transfers by rebranding, packaging and promoting them. AIMS
- Make people aware of dry letter transfers, the advantages and possibilities of using them. - Have packaging that allows the user to interact with the product. - Inform the user about how to use dry letter transfers. AUDIENCE
The product is mainly aimed at people who work within the creative sector whether they are graphic designers, artists or animators the product needs to appeal to a wide range of people. The product should appeal to both people who have used transfers in the past and those who are interesting in finding out more about them. MANDATORY REQUIREMENTS
A thorough investigation into how dry letter transfers can be branded, packaged and promoted. DELIVERABLES
A new packaging concept that helps to promote dry letter transfers. A guide on how to use the transfers. A structured way of promoting and distributing the product. DEADLINE Studio Deadline : 19/10/2011 Module Deadline : 21/11/2011