BA (Hons.) GRAPHIC DESIGN PROJECT RATIONALE/ Concept Statement
LEVEL
Module Code
OUGD201
Module Title
DESIGN PRODUCTION PRINT
05
RATIONALE GOOD IS? Dry Letter Transfers // Letraset
WHY? 1. Alternative method to using software and digital mediums 2. Quick and easy to use / quicker than hand drawing type 3. Variety of typefaces available 4. Helps you to understand the fundamentals of type 5. Can last a life time if theyʼre stored correctly. I Intend to (inform / instruct / persuade / direct / educate / promote..)
1. Promote Letraset – why is it good? 2. Inform and instruct how to use the dry transfers. … a group of?
Creatives / artists / designers / illustrators; 1. Who have an interest in typography 2. Who are looking for new methods and ideas PRODUCT / RANGE
1. Packaging for the letraset 2. Information guide on how to use it 3. Exhibition / Event graphics (signage // posters // banners) CONTEXT
1. The letraset / dry transfers will be promoted at an exhibition or event based on typography / design as well as in; 2. Shops / craft stores DELIVERABLES
A new packaging concept that helps to promote dry letter transfers. A guide on how to use the transfers. A structured way of promoting and distributing the product.