ATTRACT THE NEXT GENERATION OF SWAROVSKI FANS Fashion Jewellery Affordable Innovative TARGET AUDIENCE 18 - 25 Year olds Females INITIAL IDEAS Limited Edition Packaging Gift Boxes In store promotion Live Events Collaborating with Fashion Designers
Baljeet Samra & Sadie Thompson Swarovski YCN 2012 1/5
The Problem > Make the Swarovski brand more appealing to a younger audience - mainly 18-25 year old urban UK females.
Limited Edition Packaging Packaging for Lola & Grace sub brand, designing the packaging according to the style of the jewellery or having particular gift packaging, 18th / 21st birthday.
In store promotion / Live Events Having live in store events, including customer makeovers and live fashion shows, an incentive to get customers to visit the store.
Collaborating with Fashion Designers Collaborating with fashion students to design outfits that are inspired by the new jewellery range. Raises the profile of young fashion designers as well as the profile of the brand. With the potential to open a new store that incorporates the Lola & Grace Jewellery and an up and coming fashion designer.
Baljeet Samra & Sadie Thompson Swarovski YCN 2012 2/5
Proposal / Products > How we aim to solve the problem and make the brand more appealing to a younger audience.
Baljeet Samra & Sadie Thompson Swarovski YCN 2012 4/5
Competition > Pandora. Charms - Range from £20 - £300, ideal birthday gifts. Tiffany & Co. High end designer jewellery.
Baljeet Samra & Sadie Thompson Swarovski YCN 2012 5/5
Design Direction > Packaging, Fashion Illustration, Branding.
Lola & Grace Store Opening 8th March 2012 Westfield, Stratford City
Baljeet Samra & Sadie Thompson Swarovski YCN 2012 3/5
Lola & Grace > Store Opening 8th March 2012 Westfield, Stratford City