Final YCN Submission

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In order to attract the next generation of Swarovski fans we have created a range of promotional material to boost the existing sub-brand Lola & Grace, which is aimed at 18 - 25 year old females. The new Lola & Grace brand was launched with its first store opening in Westfield Stratford City on Thursday 8th March 2012. The new contemporary jewellery brand aims to be a vibrant and youthful younger sister to the founding company Swarovski.

YCN Student Awards 2011 / 2012 Swarovski

‘Attract the next generation of Swarovski fans’ 1 : 4 Project Outline

Lola & Grace Concept

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Working to help maintain and successfully develop the recent Swarovski sub-brand Lola & Grace that specialises in fashion jewellery for 18-25 year old females.

Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with an up and coming fashion designer as well as creating limited edition packaging.

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YCN Student Awards 2011 / 2012 Swarovski

‘Attract the next generation of Swarovski fans’ 2 : 4 Packaging Concept

Lola & Grace Limited Edition Packaging

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Working with the designs of the outfits and the jewellery from Lola & Grace to create a series of packaging inspired by repeated patterns and illustrations.

Gift bags and Jewellery boxes to be used for trade events, store openings and product launches.

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YCN Student Awards 2011 / 2012 Swarovski

‘Attract the next generation of Swarovski fans’ 3 : 4 Fashion Collaboration

Lola & Grace House of Herlihy

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Dress Designer : Sinead O’Herlihy Photography : Dave kai Piper / Mark Evans Models : Laura Brown / Sarah J Jones Makeup artist : Samantha Mercer

Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy

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Merging the Lola & Grace brand with an up and coming fashion label to compliment and boost the jewellery line makes it more accessible to a wider audience. House of Herlihy is a proposed clothing line, however the concept could work with a range of fashion labels.

YCN Student Awards 2011 / 2012 Swarovski

‘Attract the next generation of Swarovski fans’ 4 : 4 Store Proposal

Lola & Grace Shop Front

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

A proposed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.

Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy.

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