YCN Student Awards 2011/2012 Swarovski Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
1/4
‘Attract the next generation of Swarovski fans’ 1 / 4 Project Outline
Lola & Grace Concept
Working to help maintain and successfully develop the recent Swarovski sub-brand Lola & Grace that specialises in fashion jewellery for 18-25 year old females.
Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with a up and coming fashion designer as well as creating limited edition packaging.
YCN Student Awards 2011/2012 Swarovski Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
2/4
‘Attract the next generation of Swarovski fans’ 4 / 4 Packaging Concept
Lola & Grace Limited Edition Packaging
Working with the designs of the outfits and the jewellery from Lola & Grace to create a series of packaging inspired by repeated patterns and illustrations.
Gift bags and Jewellery boxes to be used for trade events, store openings and product launches. Propsed idea of having the Gift bags at Manchester Fashion Week 2012.
YCN Student Awards 2011/2012 Swarovski Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
3/4
‘Attract the next generation of Swarovski fans’ 3 / 4 Fashion Collaboration
Lola & Grace House of Herlihy
Dress Designer : Sinead O’Herlihy Photography : Dave kai Piper / Mark Evans Models : Laura Brown / Sarah J Jones Makeup artist : Samantha Mercer
Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy
YCN Student Awards 2011/2012 Swarovski Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art
4/4
‘Attract the next generation of Swarovski fans’ 4 / 4 Store Proposal
Lola & Grace Shop Front
A Proposed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.
Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy.