Lorraine Kelly Broadsheet

AUTUMNFASHION2014

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the wonderful

lorraine kelly shares her top fashion finds for this autumn

PLUS

Go behind the scenes with lorraine on her very first fashion shoot!

Fit& Flare Mac from only ÂŁ40 see page 6

a dream come true...

It’s more than just creating clothes.

My partnership with JD Williams marks the start of my desire to hopefully inspire women to reraise they can still be fashionable and have fun with clothes regardless of their age.

An embellished collar puts a lovely twist on this classic white shirt

1. Jewel Trim Shirt Hand wash. Cotton.White Sizes: 12 14 16 18 £28 Sizes: 20 22 24 26 £30 Size: 28 30 32 £32 (Length 25in/64cm. Sits lower hip) Order: SZ 561 RK

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My heart always sinks when I hear of women who think they have given up on looking stylish once they hit 50, 60 and beyond.

For me, age should never be a barrier to looking terrific.

In fact, speaking for myself as a 54 year old woman, I can say I’ve never felt better about the way I look and feel about myself and my body.

That being said, it’s a fact that a womens body naturally changes as she ages, and as such, it’s the fashion industry’s responsibility to offer clothing that has been specifically designed to fit the mature silhouette and feel comfortable to wear. I can’t wait to offer a complete style solution for women who don’t want their wardrobe ever to go out of fashion, infact, it’s a dream come true!

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I love dresses like this one... it makes such a statement!

2. Knitted Lace Dress Combining classic style and contemporary design this sleek dress is the perfect way to make a statement this season.

Comes with a round neckline, three-quarter-length sleeves and knee length hem to create a flattering shape. Hand wash.

Polyester. Lining: Polyester.

Black/Red Sizes: 12 14 16 18 £85 Sizes: 20 22 24 26 £93 Size: 28 30 32 £101 (Length 39in/99cm. Knee length) Order: SZ 970 RK

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who needs MODELS

stunninG lorraine poses for her first fashion shoot Here’s a sneaky peak of our lovely Lorraine at her first fashion shoot!

Take a look behind the scenes at Lorraine modelling her favourite JD Williams outfits and enjoying the glamour of being a model.

We think she’s a natural...

Lorraine has taken her passion for fashion a step further by putting her name to the autumn JD Williams collection.

She’s been frustrated on behalf of women over 50 for a long time now and has decided to take action!

Lorraine soon got the hang of things and had our photographer smiling!

I often say to Mark Hayes who does fashion with me... ‘I like that but wish it had sleeves’, or ‘That skirt looks great but it’s too short!’

So when the opportunity came up to work with JD Williams and be able to make a difference I was absolutely thrilled.

People don’t want to be invisible when they get older... they want to accentuate what they’ve got and hopefully I can help with that!

I’ve edited the autumn collection and will be designing my own collection which will be available for next Spring.

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A touch of lip gloss, a bright clashing bag, trademark Lorraine statement necklace and it was time to shine...

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1. Pleat Blouse Collarless, pleat-detail blouse with threequarter sleeves and elasticated hem in fluid crepe fabric. Machine washable. Polyester. Lining: Polyester. Bright Lime, Navy or Orange Sizes: 12 14 16 18 £29 Sizes: 20 22 24 26 £31 Size: 28 30 32 £33 (Length 25in/64cm. Sits lower hip) Order: WF 110 RK 2. Bouclé Coat Single breasted revers coat in boucle fabric.

Fully lined. Dry clean only.

Polyester. Lining: Polyester.

Bluebell Sizes: 12 14 16 18 £85 Sizes: 20 22 24 26 £90 Size: 28 30 £95 (Length 35in/89cm. Sits lower thigh) Order: NR 792 RK 3. Jersey Top Embellished beaded top with three-quarter sleeves. Stripe and plain colourways. Machine washable. Cotton. Cranberry/Navy, Navy or Navy/Ivory Sizes: 12 14 16 18 £20 Sizes: 20 22 24 26 £22 Size: 28 30 32 £24 (Length 25in/64cm. Sits lower hip) Order: DS 623 RK (Length 27in/69cm. Sits just below the bottom) Order: OG 535 RK

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4. Biker Coat On-trend biker coat with biker styling and metal trims.

Ribbed detail on the elbow.

Machine washable. 80% Polyester, 18% Viscose, 2% Elastane.

(Length 32in/82cm. Sits high thigh) Berry, Black or Oatmeal Sizes: 12 14 16 18 £75 Sizes: 20 22 24 26 £80 Size: 28 30 32 £85 Order: JE 764 RK

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the fashion edit 1. Panelled Dress Crafted in a luxury ponté roma jersey fabric that feels comfortable yet supportive. Machine washable. 96% Polyester, 4% Elastane. Print: 56% Cotton, 40% Polyester, 4% Elastane. Blue/Cobalt Sizes: 12 14 16 18 £50 Sizes: 20 22 24 26 £55 Sizes: 28 30 32 £60 (Length 41in/104cm. Sits below knee) Order: MC 040 RK. 2. Shirt from £24 back cover. 3. Biker Coat from £24 page 5. 4. Pleat Blouse from £24 page 5. 5. Fit and flare mac Stylish double breasted fit and flare mac with an optional waist tie belt to compliment the slim fit. Mock horn buttons and side pockets. Fully lined. Machine washable. Polyester. Lining: Polyester. (Length 35in/85cm. Sits lower thigh). Black or Stone Sizes: 12 14 16 18 £40 Sizes: 20 22 24 26 £45 Sizes: 28 30 32 £50 Order: JE 735 RK. 6. Poncho Button fastening to neckline. PU trim detail. Machine washable. Acrylic.) Aubergine or Black Sizes: S (12-18) £35 M (20-26) £37 L (28-32) £39 (Length 31in/79cm. Sits mid thigh) Order: DS 853 RK. 7. Bouclé Coat from £24 page 5. 8. Jersey Top from £24 page 5.9. Jacket PU biker jacket. Zip-and-stud fastening. Jetted pockets. Fully lined. Hand wash. Polyurethane. Backing: Viscose. Lining: Polyester. Black or Tan Sizes: 12 14 16 18 £60 Sizes: 20 22 24 26 £62 Size: 28 30 32 £64 (Length 23in/59cm) Order: OG 506 RK

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from It’s been such great fun looking through this season’s collection and choosing some of my favourite pieces.

I really hope you’ll love wearing these clothes as much as I do!

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Women my age still want to be stylish and look fantastic!

1. Dogtooth Coat Stunning single-breasted brushed wool effect dogtooth coat. Mock horn buttons and an oversized collar. Tab and button detail on the sleeves. Dry clean only.

Polyester. Lining: Polyester.

(Length 39½in/90cm.

Sits high thigh) Black/White.

Sizes: 12 14 16 18 £80 Sizes: 20 22 24 26 £85 Size: 28 30 32 £90 Order: JE 810 RK 2. Print Dress In the shape that flatters every figure, this spot wrap dress comes with a stylish side tie fastening to help create and complement your curves. Machine washable.

95% Polyester, 5% Elastane.

Black Camel Sizes: 12 14 16 18 £60 Sizes: 20 22 24 26 £66 Sizes: 28 30 32 £72 (Length 41in/104cm. Sits below knee) Order: SZ 278 RK

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the lorrainekelly

interview

Earlier this year Lorraine waved goodbye to the good ship Daybreak as Susan Reid launched Good Morning Britain, and she returned home to her new own show.

Now, Lorraine is embracing her extra free time by becoming an ambassador for JDWilliams, which sees her first editing, then designing her own fashion collection for the brand. Lorraine, 54, lives in Dundee with her husband, Steve, and their daughter Rosie, 20, who is studying journalism at Napier university in Edinburgh. Here, Lorraine opens up about TV and her newfound passion for fashion!

Clothes should be accessible to everybody. the amount of times i’ve seen something in a magazine or on telly and thought, ‘it’s a beautiful dress but it would be perfect if it had a sleeve on it or it was just an inch or 2 longer’. so the collection comes from me and from years of listening to our viewers. it’s all about giving people confidence. i don’t think any women should say, ‘i can’t or shouldn’t wear that ‘. i did have to say enough is enough when i was 50, and i don’t wear my mini-kilt any more because i don’t feel comfortable in it, but i’ve got another one that’s a bit longer.

When I was little, I thought 60 was really old, but now, it’s not at all - you’re in your prime. look at people like helen mirren and joan collins., women of every age want to look good, and i want to 2 inspire them. and it doesn’t matter what size you are, you can still be fashionable. it’s great to experiment and have a bit of fun with fashion and enjoy it. i’ve never been able to do something like this before and it’s great to find something that i’m enjoying so much.

For me, there’s nothing better that looking at someone like Audrey Hepburn in black cigarette pants and a white shirt. that, to me, is just gorgeous and timeless and with a bit of clever design, anybody can wear it. so my next collection, which i’m designing, will reflect that kind of look, with really crisp tailoring and bright colours.

My mum Anne’s always been a really stylish woman and she still is at 74. she was quite young when she had me, and all my friends loved coming to my house because my mum would be there with her beehive and her miniskirt, playing the Beatles and the rolling stones. the 18 years between us is absolutely nothing.

It took me until my forties and fifties to really get into fashion. It’s like I’ve discovered this wonderful world! it’s partly because i was always too busy working, and when you’re working as a reporter, all you’re bothered about is the story. it’ll be 30 years in august since i started at tV-am and the fashion has got so much better i look older in photos from back then than i do now because of the heavy make-up, big hair and massive coats!

I’m in a very privileged position because I’m allowed to be myself on screen. people let me into their homes and its a real honour to become part of peoples lives. i’ve luckily not really been a victim of trolling, but on the very rare occasion someone attacks me, i just block them.

But i’m big enough to take care of myself what worries me is when it’s little kids or teenagers getting cyberbullied. it causes untold misery, and i hate that.

Susanna’s doing a smashing job on Good Morning Britain. she’s the kind of woman you could crack open a bottle of wine with and have a really good laugh. the four of them are so good and i enjoy watching it in the morning while i’m getting ready for my show, the way most people are watching it. they don’t need any tips at all.

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Looking good girls!

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P A R it’s a W

V T e m i t y a fd o n e e u n i Q y l e t h Th g i r b so r e v e s e n i h s rt ! e v d a s m a i ill W D J w e n the

A quick hair check after all the dancing!

liGhts... camera... ACTION !

Always a natural behind the camera... Lorraine really lit up the set when filming the latest JD Williams TV ad. Here’s an exclusive look at what went on behind the scences on the day it was filmed... and what a fun day it was... look out Strictly Come Dancing!

So looking forward to seeing more great moves in the final ad!

Promoting over 50’s fashion, Lorraine said “We’re feisty, fashionable and intelligent women...we want to look good and feel good! Mature women... ignore us at your peril we are a force to be reckoned with!

9. Biker Jacket Tailored biker jacket with textured metallic thread fabric to front and back, contrast black sleeves and slimming side panels. PUtrim to shoulders and taped zips to pockets and sleeves.

Fully line. Machine washable.

88% Polyester, 8% Viscose, 4% Elastane. Sleeves Polyester. Lining: Polyester.

Tri: Polyurethane. Black/Red Sizes: 12 14 16 18 £70 Sizes: 20 22 24 26 £75 Size: 28 30 32 £80 (Length 22in/56cm. Sits lower back) Order: WF 087 RK (Petite: Length 20in/52cm. Sits lower back) Order: WF 151 RK

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THE SEQUIN JUMPER This sequinned jumper is gorgeous and actually really versatile. It’s great for a night out but you can also use it to dress up casual jeans.

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1. Sequin Jumper Three-quartersleeved tunic with metallic sequins.

Machine washable. 50% Polyester, 40% Acrylic, 10% Metallic Yarn.

Berry, Black or Silver Sizes: 12/14 16/18 £30 Sizes: 20/22 24/26 £32 Size: 28/30 £34 (Length 29in/74cm.

Sits high thigh) Order: BR 299 RK 2. Shirt With long sleeves roll up or down, front pockets and button-through placket. Navy Spot Sizes: 12 14 16 18 £24 Sizes: 20 22 24 26 £26 Sizes: 28 30 32 £28 Order: DS 816 RK

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