Essa bin Mohammed Al Zadjali interview

38

Th 70s were the The years of nation ye building and bu much thought mu and planning was an put in by Oman’s pu wise leader. wi “Opportunities “O were in abundance we but human and other resources were limited, yet I think the people of that time had a different element of strength.

People of the 70s believed in hard work, focussed on building Oman, and were determined to walk the road less travelled

Essa bin Mohammed Al Zadjali Media moghul who brought out the first English newspaper It was tough in the 70s. But the Omanis at that time were

The 1970s

tougher. They had no electricity, no water, no roads…they

Essa did not fritter away his youth, instead slowly worked his

had to travel long distances on foot in the sweltering heat.

way up the ladder. He was working in Abu Dhabi in the late

Medical facilities were next to nil, services were non existent,

‘60s and returned to Oman after His Majesty Sultan Qaboos

but the Omanis adjusted.

bin Said came to power. “I came to Oman in September

In fact, they were hardy, no nonsense people who had

1970 for just 10 days and went back to Abu Dhabi. But, in

nothing, so they set about to make everything. And they

February 1972, I came back again and joined the ministry of

made it!

foreign affairs as director of the consul department, handling

Essa bin Mohammed Al Zadjali was one such man. Today,

protocol, finance, administration. I must have been around

he is the chairman and editor in chief of Times of Oman and

30 years then,” he recalled.

Al Shabiba, a columnist, a well known businessman and the like…but, there was a time when even he had to start from

Nation building

scratch…

The 70s were the years of nation building and much

But, even when they were young, they were cut from a

thought and planning was put in by Oman’s wise leader.

different cloth; they had a strong mental make up…the boys

“Opportunities were in abundance but human and other

of that time were already men.

resources were limited, yet I think the people of that time

“When we used to get stung by scorpions, we would rub the

had a different element of strength. People of the 70s

area vigorously and then just forget about it,” Essa Al Zedjali

believed in hard work, focussed on building Oman, and were

says half jokingly and then sets about to enact what he used

determined to walk the road less travelled,” Essa said.

First edition of the Times of Oman weekly on February 23, 1975

to do as a young man when stung by a scorpion. “Rub it, clean it and then we would forget about it,” he tells us from

Step into the media world

his newspaper office.

More than anything, Essa is the man who brought out the

He treks down a fond memory lane with us, detailing not

first-ever English newspaper in Oman. He has an interesting

only his life as a businessman, media moghul, but also about

tale as to what prompted him to do it: “While I was the

Oman during that early era. He spoke to us, peppering his

head of the consul department, I received a telex from

past notes with some interesting anecdotes.

Singapore, from a company called Flying Tiger, which was

“We used to treat scorpion stings like they were mosquito

seeking permission to fly over Oman to go to the UK. At

bites,” Essa Zadjali laughs adding that they used to actually

the ministry of foreign affairs, it was part of my job portfolio

flick away the scorpions like they were mere mosquitoes.

to give approval on a daily or annual basis. But what was mentioned in the telex made my blood pressure go up.

Tough man

The address in the telex said: ‘Ministry of Foreign Affairs,

Essa was and is a tough man – a product of that age, which

Muscat, Oman, Saudi Arabia!’

was naturally tough and so they had to be tougher. “Tough

“I was totally annoyed and irritated that the people who send

times don’t last – tough people do,” Essa tells us quietly,

that telex did not even know that Oman was an independent

adding that the early days of Oman’s renaissance were tough.

country. It was a diplomatic faux pas but I felt personally

“But we all happened to be tougher!”

offended. I did not reply to it immediately because at the time I was boiling within.

Weekly becomes a daily on January 1, 1991

39

Announcing the first English daily, 1991 In Cairo, 1964

First Consul General of Oman – 1975 to 1979

40

In Ras Al Khaimah, 1969

As part of ministry of foreign affairs delegation in the UK, 1975

us the path to progress. He was the ultimate example we all could have and all we needed was to march behind him, forward. We lived with the bare necessities, with little or no resources, no air conditioners, no electricity, no roads... nothing! But our minds and attitudes were always positive.

Two and half days to reach Fahud I kept quiet for three days and by that time, I understood

Times and Times of Oman, I preferred the latter.

“Today Oman has different challenges, but it has an

that the telex actually reflected some truth.

We printed 2000 copies of the first issue, with the photo of

abundance of resources too. Let me tell you a story about

“Oman was not known globally then; many countries in the

His Majesty the Sultan on the front page and made a route

how I used to travel to Fahud to give you an idea of how

west and Europe and even in Asia did not know much about

plan for circulation.

complicated and difficult travelling was in those days. I used

our country. The Sultanate, at that time, did not have many

“There were already some big companies in Ruwi then:

to work at the PDO in the 50s as a translator.

missions abroad and it had no television stations.

Zubair, Al Hashar, Towell, MHD etc and also other

The first time I ever went there was like this: I had three

“Well, that episode really haunted me. What was it that I

companies whom we included in our regular circulation. The

options to go to Fahud. The first one was by boat to Duqm,

could do to make the world know about Oman, I wondered?

copies were sold at 200 baisas and received positive response.

and then by a land rover to Fahud, second option was to fly

What was that one medium that could communicate to the

All the publicity was by word-of-mouth and we had

to Sharjah and go to Fahud from there. The third way was to

outside world about Oman?

many people coming and asking for copies. It was the first

go to Khabourah by camel to Ibri and to Fahud.

The Sultanate had an Arabic newspaper, but how many in

newspaper to be printed locally too. The Arabic newspaper

I took the Khabourah route, paid OMR2 for a front seat ride

the west and outside world could read Arabic? It dawned

Al Watan was then being printed in Beirut, Lebanon,” Essa

till Khabourah and my relative Hassan Al Zadjali arranged a

upon me that the lack of English media was one of the major

recalled.

camel for me to go to Ibri. After a two-day, two-night travel

reasons for mistakes, misunderstandings between the Arab

I reached Ibri around 5am. I took a Land Rover to reach

world and the west. Thus the idea of starting the first English

Greatest challenge

Fahud PDO camp.”

newspaper germinated in my mind.

The greatest challenge before Essa was to bring out an

Essa worked there for a brief period under a British senior

After I honed in on this idea, I made it a point to reply to

English weekly with no news agencies, no newsrooms, no

who thought his junior was more of a rebel and so when he

that telex stating that Oman was not part of Saudi Arabia;

internet, no transport and roads, no circulation lists, no

came on leave to Muscat, he was dismissed from service. He

that we are an independent country and our right address

subscriptions, no means to find out what the reader profiles

didn’t have to return!

is…”

were, or what the readers required. “But the satisfaction was that we started speaking to the world in a language they

Easy life makes people soft

February 23, 1975

understood: English!”

“I remember even a sting from a scorpion was not considered

By April 1974, Essa set about putting the English newspaper

Times of Oman became a daily on January 1, 1991. “Today we

a big thing. It was treated like a mosquito bite; a little bit of

project in to paper; worked out all the details and since he

have progressed along with the media of other nations; we

natural oil or balm took care of the poison and sting. Food

already had a printing press --- the Oriental Printing Press

have two printing presses and 11 publications. We also print

was limited, and it was always bread and tea and dates.

--- of his own, it was easier to plan. “At that time, His

other group publications in our printing press, allowing a

We had no complaints and since life was tough, we grew

Highness Sayyid Fahd bin Mahmoudh Al Said, was the

healthy competition in the local media industry.

up as tough people. Tough times don’t last, tough people

minister of information, and so I approached him. Sayyid

Oman is growing by leaps and bounds and I hope to see

do. Today, the younger generation is used to the luxuries of

Fahd liked the concept and encouraged me and assured me

more and more newspapers and publications coming out and

life; probably, easy life makes them all vulnerable and soft.

that his offices would support the venture.”

a thriving media industry in the years to come!”

In spite of life being tough, we were happy and had our own means of entertainment; in fact, we found entertainment in

Essa did not waste any time after that: “We flew in Rana

50s, 60s, 70s

our own way. I remember a game of luck, which we used to

Parvez-- our first editor -- from Jeddah.” Essa, and a late

“There are thousands of life experiences that taught us the

play: It required two to play this game. We would to place

colleague, Usman Al Raisi, began the initial work. “We had

way of life. Times were tough, but people were tougher. We

coins for both of the players and would then wait for a fly to

typesetting and basic resources, and soon, we brought out

faced every challenge, because we had no other options and

sit on one of them. When a fly sits on one coin, the owner of

the first-ever English weekly named the Times of Oman on

we had a mind that motivated us to stride ahead. Our leader,

that coin gets to take both coins! He would win! We made

February 23, 1975. The name choice was between Oman

His Majesty Sultan Qaboos bin Said, led the way, showing

the most of what we had, that is what I mean to say!”

41

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