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Facebook gives its top tips for selling your used cars via Marketplace F
acebook Marketplace’s popularity with car buyers is growing increasingly, and car dealers are discovering that it’s a powerful tool in their advertising arsenal. Dealers can list cars free of charge on the site – with the help of a Marketplace partner – and with the ability to talk to customers directly via Messenger it’s a great way to do business. Facebook says: ‘Marketplace is a dedicated discovery and search experience on Facebook designed to help millions of people find their next vehicle. ‘You can list your inventory where people are already shopping for cars, at no extra cost.’ For car dealers looking to take advantage of the platform, we’ve worked with the Facebook team to create this top 10 list of tips to get the most out of Marketplace.
1
Upload listings correctly
To maximise your presence on Marketplace, you need to send 100 per cent of your used vehicle inventory, across all price points, to the platform. You can list certified pre-owned and pre-registered vehicles, including cars, trucks, motorcycles, commercial vehicles, boats, powersport vehicles, RVs, plus campervans and trailers.
2
Provide clear vehicle descriptions
Give a clear and complete vehicle description – ideally 100 to 150 words – and include details of any vehicle damage. Highlight special features or equipment, from power steering to in-car satellite navigation, as all are crucial to attracting buyers.
3
Use high-quality images – and lots of them
Provide as many high-quality photos as possible (minimum 960 x 720px resolution). Listings with 15 to 20 photos tend to perform well, and you need a minimum of two (and a maximum of 50) images. Include photos of the front three-quarters angle, cockpit, side and back, interior, engine, wheels, plus any dents, dings or excessive wear. Don’t add overlays or graphics.
4
Keep your inventory up to date
It’s important to keep your inventory up to date so that accurate vehicle information appears on Marketplace. Listing partners can create automatic feed uploads (setting a daily, hourly or weekly upload schedule). 46 | CarDealerMag.co.uk
Marketplace is a dedicated discovery and search experience on Facebook designed to help millions of people find their next vehicle. Facebook
