How much of the car buying process do people want to do online and how much at dealerships?

How much of the buying journey are car buyers prepared to do online and in physical dealerships is a question that Cox Automotive will be hoping to answer at Car Dealer Live.

Experts at the firm are currently surveying consumers and car dealers to ask what they want from online and physical car purchasing.

While it’s clear consumers are happy to carry out a large proportion of their research online, what isn’t so well known is how much of the buying process they want to complete from home.

Cox Automotive will present its findings at the conference, with insight and strategy director Phil Nothard and the Car Dealer team being joined on stage by two special guests

– Michael Bell, CEO of Available Car, and Stephanie Muzzall, digital project manager for consumer digital at Volvo Car UK – to discuss the results of the survey.

Nothard explains what he and his guests will be chatting about in a special video preview that you can watch here. He said they’ll ‘give a retailer and OEM perspective’ on some of the findings of the exclusive research, adding: ‘Our research will really try to find out what barriers the retailers are seeing in terms of the full omnichannel experience, what solutions are they offering in that digital space and what, from a consumer perspective, they like around what’s available on retailer websites...Dealers will need to navigate a lot of changes.’