2 0
2
KEY TRENDS
SOFT ROMANTISICM
PACIFIC COTTEGE
SIMPLE & TIMELESS
ECLECTIC PREPSTER
COASTAL LUXURY
2 0
2
SOFT ROMANTISICM
PACIFIC COTTEGE
SIMPLE & TIMELESS
ECLECTIC PREPSTER
COASTAL LUXURY
Soft,romantic,andslightlyFrench-thisistheneweraof femininedressing.Thistrendshowsthatromanticismcan beshow-stoppingwithsimplicitywhilepairedwithultra femininity.Fromrosettes,ruffletrimmings,lace,andof course,bows,thistrendisgroundedinthedetails.It’sall embracingthefemininesidewithoutoverdoingit.
o BOWS
o DAINTY
o GIRLY
o ROMANTIC
o RIBBON
o ACETATE
o CHIFFON
o SATIN
Ithasbeenallaboutbowslately,andthatisn’tchangingforawhile.Thebowiconanditsimportance willcontinuetoevolveandremainasakeyembellishment.Continuetoevolveandelevatethebowby pairingwithotherfeminineiconsanddetails.Focusonribbonupdates.
o FLORALS
o ROSETTES
o ICONIC
o STATEMENT
o FEMININE
o SWEET
o RESIN o SILK
o ACETATE
o GLASSSTONES
FloralscontinueintonextSpring,butnotjustsolelyrosettesthistimearound.Weareseeingotherflowers comingbackintoplayandbeingjustassignificant.Itwillbeimportanttoplaywithcomponentryandscale withinthistrend;noteverythingshouldbeasoftfabricationbutrathermaybea3Dresinpieceorapplique.
Lastyearitwasallaboutthecoastalgrandmaaesthetic,butfor2025 wearetransitioningtoamoreretroandeclectictakeonthis aesthetic,whichhasbeencoinedaspacificcottagechic.Whilestill celebratingsimplicityandrurallifestyles,thistrendhasevolvedtoall thingswhimsicalandsomewhatquirkywithavintageflair.
KEY TERMS
o QUIRKY
o PICNIC
o GARDENING
o CHARMING
o YOUTHFUL
KEY MATERIALS
o EYELET
o GINGHAM
o DITZYFLORALS
o RUFFLES
Thisconceptrepresentstheperfectafternoonpicniclookorevenitemsyoumaywearwhileplanting somespringflowersinyourgarden.Thistrendisverysweetandfocusesontheliteralpatternsthat makeup“cottagecore”suchasditzyfloralsandginghamprints.
KEY TERMS
o CHARMS
o VINTAGE
o UNIQUE
o ONE-OF-A-KIND
o PERSONALIZATION
KEY MATERIALS
o GLASSSTONE
o POLISHEDMETAL
o INTERESTINGCHAINS
o RESIN
Thisaestheticembodiescharmingquirkinessthroughuniqueandendearingicons.Focusonspecialiconicitems thatwilligniteanemotionalpurchaseandwillremindconsumersofsomethingspecialintheirlives.Forthis trend,themore“one-of-a-kind”feelingthebetter.Besuretomixvintageelementswithmodernaesthetics.
Althoughthequietluxuryaestheticisgettingalittlelouder, wearestillseeingthischic,timeless,andeffortlesslook evolve.Thistrendisallaboutrebuiltbasicsthataremade fromluxuriousandsustainablefabrics.
KEY TERMS
o MINIMAL
o BASIC
o STAPLE
o TRADITIONAL
o TIMELESS
KEY MATERIALS
o LUXURIOUS FABRICATIONS
o NEUTRALCOLORED FABRIC
o ACETATE/FLAT MATERIALS
Thisconceptisallaboutkeepingthingscasualyettimeless.Weknowbasichairitemsremainimportant,but howcanweupdatetheselookstobesimplisticallycool?Itemsthatwillbeimportantareupdatestothe oversizedscrunchieintimelesscolorationsandbasicstretchheadbandsthatcantransitionfromdaytonight.
KEY TERMS
o CONTEMPORARY
o THICK
o HIGHPOLISHED
o CLEAN
o STATEMENT
o SOPHISTICATED
KEY MATERIALS
o METAL
Weknowmetalsremainimportant,becausetheyaresuchasophisticatedstaple,butconsiderpolished updateshere.Rightnow,oversizedmetalstudsarealltherageinjewelry,sowhatwouldbetheitems inhairtocomplimentthisviralearringitem?
o EVERYDAY
o SPA
o SELF-CARE
o BEAUTY
o SELF-CAREHAIR
o TERRYCLOTH
o SHERPA
o JERSEY
o VELCRO
Bynowweallknowthatthebeautyindustryhasabsolutelydominatedconsumermarkets,butnowitisalsoinfluencing accessoriessuchashairitemsthatmakeyourdailyself-careroutinemorefashionable.Becauseinfluencersarealways filmingtheirself-careroutines,theyneedfashionableaccessoriestocomplimenttheirlookandcreateacertainaesthetic; that’swherefashionableSELFCAREHAIRcomesintoplay!
Eclecticgrandpameetspreppyhipster;thisissuchavibegoing intopre-spring2025.Becausethevintageaestheticishaving sucharevival,andthriftingiseveryone’snewhobby,wewillbe seeingalotofeclectictakeson“preppy.”Thiswillbe showcasedwithcoolpattern/fabricationmixingandthe juxtapositionoffeminineelegancemeetsmasculinesilhouettes.
KEY TERMS
o VINTAGECLASSICS
o STRIPES
o SPORTY
o CASUAL
o PRIMARYCOLORS
o SPORTCORD
o JERSEY
o KNITS
o TERRYCLOTH
It’sallaboutsportyandpreppychicnessaswetransitionintospring2025.BecauseofcelebslikeTaylorswift andOlivaCulpo,sportingeventsarenotonlyafunactivitytoattend,butratheraplacetomakeafashion statement.Wewillseealotofcoolupdatedcasual,looksnextseasoninprimarycolorationsandpatterns.
KEY TERMS
o PREPPY
o NAUTICAL
o WEEKENDSAIL
o CLASSIC
o OLDMONEY
o RETROINFLUENCE
KEY MATERIALS
o DENIM
o SILK
o RETROPATTERN
o PAISLEY
AsgorgeousSpringtimeweatherfinallysetsin,whodoesn’twanttogoforanafternoonsail,oratleastdress thepart?SincethePreppyaestheticwillbepeakingnextspring,besuretoregisterthetraditionaloldmoney, nauticalhairaccessoriesthatweallknowandlove-likeabeautifullyprintedsilkscarfheadwrap.
Thecoastalaestheticisalwaysimportantwhenitcomestolate Springtime,soitisimportanttoupdateandevolvethistrend annually.TheSpring2025takeoncoastalfocusesonembracing thenaturalelementsandcreaturesofthebeachandallowing fashionchoicestomirrorthefreedomoftheopenseawhile remainingtimelessandluxurious.
o CRUSTATION
o SEALIFE
o EMBELLISHED
o DIMENSIONAL
o MIXEDMEDIA
o METAL
o SHELL
o BEADING
o NETTING
NoveltySealifeitemsareimportantforthistrend,whilethisconceptfocuses,specificallyonmetal&shell. Unlikepastcoastaltrends,weareseeingatonofcrustationandfishiconstrending.Althoughactualshell willstillbeimportanttoregister,focusmoreonembellishediconsandcreatureslikestarfish.