EXCESS & CRAFT
THE POWER PERSONA
SOFT ROMANTISICM
PACIFIC COTTEGE
SIMPLE & TIMELESS
ECLECTIC PREPSTER
WESTERN GRUNGE
COASTAL LUXURY
BOHEMIAN HIPPIE
o BUTTER
o SUBTLESEAFOAM
o PALEAPRICOT
o DUSTYBLUE
o IVORY
o STONE
o SAGE
o TAUPE
o BROWN
o MUTEDRUST
Excessandcraftisallabouttranquilityandarelaxedlifestyle. Selfcarehasbecomeapriorityformost,andtheneedforZenis paramount.Thistrendembodiesbeautyinthesimplicityandis comprisedofearthymaterials,handmadeartifacts,lightweight andairyfabrications,andpeacefulcolorations.
KEY TERMS
o NEUTRAL
o MIXEDMEDIA
o EARTHY
o ORGANIC
o OPENWORK
o WOVEN
KEY MATERIALS
o SUEDE
o ECLECTICBEADING
o PAIETTES
o THREADWRAPPING
o WORNMETAL
Focusonneutralcolorationsandeclecticmixedmediaforthisjewelryconcept.Wovenandnatural elementswillbeimportanttoincorporatewhiledesigningeachpiecewithahand-madeartfulaesthetic.
KEY TERMS
o COOLTONE
o RHODIUM
o CASUAL
o TEXTURED
o ECLECTIC
KEY MATERIALS
o SEMI-PRECIOUS (LABRADORITE)
o PAIETTES
o BRASSBEADING
o SUEDE
Greyandsilverwillbemajorcolorsfor2025.Forthisconceptfocusonthesehueswhileadding naturaltexturesandpreciousstonesasgroundingelements.Implementeclecticmaterialslikepaiettes andsuedetosoftenthecoolnessofthesehues.
The“MobWifeAesthetic”isofficiallyinfullforceandishereto stay.Thistrendisallaboutstrongandpowerfulwomenwhostand onbusinessandaren’tafraidtotakethereignsinallaspectsoftheir lives.Onemajorcomponentofthistrendischeetahprintwhichis nowthenewneutralfor2025.
KEY TERMS
o FIERCE
o BOLD
o GOLD
o GAUDY
o STATEMENT
o SHINY
o TEXTURED
KEY MATERIALS
o CHAIN
o CASTEDCHAIN
o LINKS
o GOLDMETAL
WiththeMobwifepersonaontherise,itsallaboutboldgold;thebiggerthebetter.AsweheadintoSpring2025,we willbeseeingthescaleofjewelrygetalotchunkierandmakingafiercestatementwillbekey.Forthisconcept,focus onmetalcastedchains&linksandincorporatetheseintomodernsilhouettes.
KEY TERMS
o BROWNTONES
o TORTOISE
o ORGANICTEXTURE
KEY MATERIALS
o ACETATE
o RESINBEADING
o LINKS
Sincecheetahprintwillbesosignificantwithinapparelandaccessories,itwillbeimportanttodevelopintojewelrythat easilypairsbacktothisstapleprint.Aneasyandcasualmaterialthatisappropriateforpre-springtimeframeaswellas agreatitemtopairwithcheetahistortoise.Besuretomixwithdifferentelementssothisfeelsupdatedandevolved.
Soft,romantic,andslightlyFrench-thisistheneweraof femininedressing.Thistrendshowsthatromanticismcan beshow-stoppingwithsimplicitywhilepairedwithultra femininity.Fromrosettes,ruffletrimmings,lace,bows,and slipdresses,thistrendisgroundedinthedetails.It’sall embracingthefemininesidewithoutoverdoingit.
o DAINTY
o SWEET
o GIRLY
o ROMANTIC
o BOWS
o HEARTICON
o PEARLIZEDTREATMENTS
o PEARLBEADING
Ithasbeenallaboutbowslately,andthatisn’tchangingforawhile.Thebowiconanditsimportance willcontinuetoevolveandremainasakeyembellishment.Continuetoevolveandelevatethebowby pairingwithotherfeminineiconsanddetails.Keepthisconceptgroundedinshinymetals.
KEY TERMS
o GRUNGE
o EDGY
o COOL
o MOLTEN
o TEXTURE
o IMPERFECT
o METAL
o SHOTBEAD
o BFFCOMPONENTS
Althoughheartshavebeensuperrelevantlately,duringtheSpringtimeseason,thedemandforhearts increasesevenmoreduetoValentine’sDay.Intheupcoming2025season,weareseeingtheseheart iconsevolvefromsmoothandpuffytogrungierwithtextureandmolteneffects.
KEY TERMS
KEY MATERIALS
ItallstartedwiththerosetteappliquethispastSpring,butnowmorethanever,roseswereseenall overthespring/summer2025runways.Fromaccessoriestoprints,wearenotseeing“florals”for spring,butrather,rosesspecifically.Besuretoincorporatejewelryitemsthatregisterthisicon.
Lastyearitwasallaboutthecoastalgrandmaaesthetic,butfor2025 wearetransitioningtoamoreretroandeclectictakeonthis aesthetic,whichhasbeencoinedaspacificcottagechic.Whilestill celebratingsimplicityandrurallifestyles,thistrendhasevolvedtoall thingswhimsicalandsomewhatquirkywithavintageflair.
o COLLECTIBLE
o CHARMS
o VINTAGE
o QUIRKY
o PATTERN
o RETRO
o GLASSSTONE
o POLISHEDMETAL
o INTERESTINGCHAINS
o RESIN
Thisconceptembodiescharmingquirkinessthroughuniqueandendearingicons.Focusonspecialcharms thatwilligniteanemotionalpurchaseandwillremindconsumersofsomethingspecialintheirlives.Forthis trend,themorecharmsthebetter.Besuretomixvintageelementswithmodernaesthetics.
KEY TERMS
o RURAL
o RUSTIC
o GARDENING
o WARMEARTHYTONES
o CULTIVATION
o WOOD
o NATURALSTONES
o HAMMEREDMETALS
o EARTHYICONS
Thisjewelryconceptsrepresentstheoriginal“cottagecore”aestheticandremainsgroundedinruralandrustic vibes.Componentsshouldbeinfluencedbynatureandcelebratethebeautyoftheseearthyelements.Inorderto elevatethislook,itisimportanttoincorporatemodernsilhouetteslikeoversizedpendantsandstatementearrings.
o RETRO
o FEMININE
o BOLD
o STATEMENT
o WARM
o CHANELS
o GLASSSTONE
o RESIN
o METAL
o IRREGULARPEARL
Retroisanimportantfeelingtocoverwithinthistrend,andaveryprominenticonthatrelatestothis aestheticisflowers.Focusonidentifiablefloralelementsbutelevatetheseitemswithhigh-fashionmaterials likeresinandvintagetechniques.Overall,thescaleofthisshouldbeentirelystatementandover-the-top.
Althoughthequietluxuryaestheticisgettingalittlelouder,we arestillseeingthischic,timeless,andeffortlesslookevolve.This trendisallaboutrebuiltbasicsthataremadefromluxuriousand sustainablefabrics,whilebeingtailoredtoperfection.
KEY TERMS
o MINIMAL
o ARTISINAL
o LIGHTWEIGHT
o CASUAL
o EVERYDAY
KEY MATERIALS
o METAL o LINKS
Thisconceptisallaboutkeepingthingscasualyettimeless.Weknowmetalsremainimportant,but howcanweupdatetheselookstobesimplisticallycool?Focusonupdatedsofthammeredtextures andstatementsilhouetteslikependantsandwidecuffbracelets.
o SIMPLE
o CLEAN
o CHIC
o POLISHED
o VANILLAGIRL
o GLASSSTONES
o METAL
Ifyouhaven’talreadyheardofthevanillagirlaesthetic,youwillsoonbecausethistrendisblowingup.Thevanillagirl issomeonewhoexudeseleganceanddoesn’tgooutofherwaytoimpress;hersimplicityishersellingpoint.This trendisallaboutcleanjewelryitemsthataremust-havestaplesforyourwardrobe.Overall,thisisasimpleyetpolished lookwithjustatouchofsparkle.ThegoalistocreatetimelessLookofRealitemswithafashionforwardtwist.
o HIGHPOLISH
o SCULPTURED
o STATEMENT
o MINIMAL
o RHODIUMMETAL
AlthoughwehavetalkedabouttheimportanceofboldgoldfortheupcomingSpring2025season,themain trendbehindmetalsismaximalism.Withmaximalistjewelrybeingsoimportant,wearealsocurrentlyseeing sculpturalsilvertrend.Thiscool,clean,andpolishedlookwillbejustasimportantasvintagegold.
Eclecticgrandpameetspreppyhipster;thisissuchavibegoing intopre-spring2025.Becausethevintageaestheticishaving sucharevival,andthriftingiseveryone’snewhobby,wewillbe seeingalotofeclectictakeson“preppy.”Thiswillbe showcasedwithcoolpattern/fabricationmixingandthe juxtapositionoffeminineeleganceandmasculinesilhouettes.
KEY TERMS
o VINTAGECLASSICS
o ELEGANT
o GIRLY
o OLDMONEY
o CAROLINEBESSETTEKENNEDY
KEY MATERIALS
o METAL
o MICROPEARLS
o SLEEKCHAINS
Thisjewelryconceptandtrendverymuchembodiesthepurechicnessandeleganceoffashionable iconsofourhistorylikePrincessDianaandCarolineBessette-Kennedy.Theaestheticisrootedin traditionalclassic&preppyelementswhileevokingamoreeclecticandfashionablefeeling.
KEY TERMS
o CHUNKY
o MOLTEN
o IMPERFECT
o BOLD
o METAL
Therehavebeenalotofconversationsaboutthestatementjewelryrevival,andfor2025,wewillseejewelryjustgetting bigger,bolder,andchunkier.Forthisconcept,theprepsterjewelryaestheticshouldfocusontheimperfectwhilebeing noticeablyclassic.So,imperfectmoltenedgingandshapesdesignedwithinclassicsilhouettes.
o LARGESCALE
o CLASSIC
o POLISHED
o VINTAGE
o LUXURIOUS
o SOPHISTICATED
o METAL
o ROUNDPEARLS
Asmentionedpreviously,thistrendisallaboutputtingmodernandpersonalizedtwistsonfamousclassicaesthetics.One jewelrycomponentthatwillbeespeciallyimportanttoregisterisboldpearl;buttakethisideaandelevatethescaleand designtobemoremodern.
Trendshavebeenemergingquickerthaneverandcatchingonlike wildfire.Onetrendthatweareseeingtakeoverthefashion industrybystormiswesterngrunge;thiswillbehugefor2025. Thisaestheticissultryandsexywhileremainingdarkand mysterious.Theoverallvibeisaweatheredandeclecticlook.
KEY TERMS
o DARK
o MYSTERIOUS
o PUNK
o GRUNGE
o WITCHY
KEY MATERIALS
o ROSARYBEADING
o EDGYICONS
o PEARLS
o ANTIQUEMETAL
o TEXTUREDCASTINGS
o UNIQUECHAINS
Fromtherhodiumandantiquesilvermetals,totheaccentsofjetmaterials,thisconceptembodiesthetrue westerngothvibe.Thisconceptisatruetakeonwesternbutmakeitgrunge.Addinnotonlydarkercolors, butdarkandedgyelementslikerosarybeading,crosses,andsnakes.
o WARMTONE
o TRADITIONAL
o NOVELTY
o ECLECTIC
o FEMININE
o WESTERNFASHIONICONS
o ANTIQUEMETAL
o TEXTUREDCASTINGS
o UNIQUECHAINS
o HORN
o RESIN
o CORDING
Thiswesternconceptisabitmoretraditional,butmuchcooler.Althoughitwillbeimportanttoincorporate identifiableiconslikecowgirlbootsandwesternanimals,besuretoelevatetheaestheticwithhandcrafted metaltextures,vintagevibes,andlayerableitems.
KEY TERMS
o WEATHERED
o MIXEDMEDIA
o LAYERABLE
o WESTERN
o COUNTRYLIFE
KEY MATERIALS
o LEATHER
o ECLECTICBEADING
o SEMI-PRECIOUSELEMENTS
Thisconcepttranslatestoaveryrelaxedwesternvibe.Itisnotinterpretedinaliteralsense,butmorethrough componentrymixingandcoloring.Focusonweatheredelementssuchasleatherandtexturedmetals.The collectionshouldbecompletelycasualanddenimfriendly,butoverallwarmincoloration.
o MEANINGFULLYICONIC
o COWGIRLAESTHETIC
o ROMANTIC
o KITSCHY
o CASUAL
o METAL
o TOUCHESOFGLASS STONE
Thisspecificjewelryconceptinterpretationshouldbemoreliteral.Sincemeaningfuliconsworksowelland sparkimpulsepurchase,keepthiscapsulefocusedonthenoticeableiconsoftruewesternculture,butkeep thiscuteandfeminine.Thiscollectionshouldbegroundedinmetalandhaveanoveralldelicatefeeling.
Thecoastalaestheticisalwaysimportantwhenitcomestolate Springtime,soitisimportanttoupdateandevolvethistrend annually.TheSpring2025takeoncoastalfocusesonembracing thenaturalelementsandcreaturesofthebeachandallowing fashionchoicestomirrorthefreedomoftheopenseawhile remainingtimelessandluxurious.
o CRUSTATION
o SEALIFE
o CASUAL
o DIMENSIONAL
o METAL
o CORDING
o CHAINS
NoveltySealifeitemsareimportantforthistrend,butthisconceptfocuses,specificallyonmetal.Unlike pastcoastaltrends,weareseeingatonofcrustationandfishiconstrending.Althoughshelliconswillstill beimportanttoregister,theyareplayingmoreofasupportingrolltofishandcrustationcreatures.
o ECLECTIC
o SOFTCOLOR
o BEACHY
o VACATION
o MIXEDMEDIA
o HANDPAINTED
o PUKASHELL
o NATURALWHOELSHELLS
o FABRICELEMENTS
o FRESHWATERPEARL
o STARFISH
o BEADING
o SEMI-PRECIOUS
Thisconceptisatrueupdatetotraditionalcoastalaestheticthatwehaveseeninthepast.Inordertoupdate theselooks,addinmoremixedmediaandeclecticmaterials.Alsoincorporatesomecolorhere,likevarious neutrals,blushtones,andseafoam.Besuretoincorporateshellandshellchips.
Thefestivalseasonsneaksuponuseverysingleyear,andforSpring 2025,wearegoingbacktoourtraditionalrootsofbohemianhippie fashion.Weareseeingultraretropatterns,flowyunstructured silhouettes,oversizedsunglasses,exaggeratedbellbottompants, eathypigments,andstatementaccessories.Addavintageflairto theselooksandyouwillbetotallyinthetrend.
o FESTIVAL
o MYSTICAL
o CELSTIAL
o COLORFUL
o VINTAGE
o MANIPULATED
o BEADING
o RESIN
o HAMMEREDMETAL
o VINTAGECHARMS
o WOOD
o WIREWRAPPING
o ECLECTICPEARLS
Althougheclecticmixedmediaifimportantformanyaesthetics,itismostimportantforthisbohemiantrend.The morecomponentsandbeadingpairedtogether,thebetter.Thisconceptsembodiestheclassicmixingofbeading, naturalstoneelements,andmetal.Focusonearthytoneswhendesigningwithpopsofsaturatedcoloration.
KEY TERMS
o ARTFUL
o HANDCRAFTED
o STATEMENT
o GROOVED/TEXTURED
o GYPSY
KEY MATERIALS
o METALS
o CORDING
o FABRICATION
o SEMI-PRECIOUS
Thisconceptfocusesonthemetalelementsofthebohemianaestheticandembodiesmoreofagypsy persona.Texturedmetalswillbeextremelyimportantbutupdatetheseitemsbymixingwithasingle eclecticcomponentlikesemi-preciousorafabrication.Also,chokerswillbeakeytrendforthisconcept.
