KOHLS SPRING 2025 CONCEPT DECK
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TAKE ME TO PALM SPRINGS
NEUTRAL ELEMENTS
SECRET GARDEN
SIMPLE ELEGANCE
ELEVATED CLASSICS
o LEMON
o TURQUOISE
o PUNCHYPINK
o WHITE
o PASTELMIX
o SAND
o EARTHYGREEN
o TURQUOISE
o SATURATEDCLAY
o GRIEGE
PalmSpringshasbecomeahugeSpringtimedestinationthanksto itsaestheticallypleasingdesertlandscapesandCoachella.Somany peopleventureouttothiseffortlesslycoolvacationspotforweeks surroundingthepopularfestival.Becauseofthespecialarchitecture andaestheticofthischiclocation,visitorshavetakenthewhimsical identityofwhatPalmSpringstrulyisandcreatedawhole Archetype.Cue“PalmSprings”aesthetic,whichismadeupofbold colors,patterns,andretroinfluence.
o TURQUOISE
o CASUAL
o ECLECTIC
o BOLD
o WRAPPING
KEY
o RESINBEADS
o SEMI-PRECIOUS
o RAFFIA
o INTERESTING
CHAINS
WhenthinkingofPalmSprings,themaincolorthatcomestomindisTurquoise.Thisconceptismade upofsemi-preciousturquoisebeading,resinbeadaccents,andwovenmixedmediamaterials.
o TURQUOISE
o ICONIC
o PEARLIZEDFINISHES
o RESINBEADING
o FRESHWATERPEARL
o MOTHEROFPEARL
FortheLC,wewantedtotakeknowniconsandstylingsthatworkforthebrandandupdatethemin colorsandcomponentsthatcharacterizethePalmSpringsaesthetic.
o QUIRKY
o PLAYFUL
o INTERESTING
o VINTAGE
o WHIMSICAL
o BOLDCOLOR
o FABRIC
o RESIN
o GLASSSTONES
o OPENWORKMETALS
PalmSpringsisknownforitstastefulquirkiness,whichisgreatinspirationwhenupdatingourbestsellingkitschstyling.Whenlookingtodesignintonewicons,wewantedtomakethesereallyplayful byimplementingiconsthatarelesspredictable.
NeutralElementsisallaboutasimpleandrelaxedlifestyle.We knowsimple,neutralcolorationsarealwayspopularforthe season,sowewantedtoplayuponthesesalablecolor combinationsbyupdatingthemwithelevatedmixedmedia componentry.
o NEUTRAL
o MIXEDMEDIA
o ORGANIC
o WOVEN
KEY
o ECLECTICBEADING
o PAILETTES
o RAFFIA
o THREADWRAPPING
o WORNMETAL
Focusonneutralcolorationsandeclecticmixedmediaforthisjewelryconcept.Wovenandnatural elementswillbeimportanttoincorporatewhiledesigningeachpiecewithahand-madeartfulaesthetic.
o STATEMENT
o EARTHY
o ARTISAN
o NATURAL
o WOOD
o METAL
o ACETATE
o ECLECTICBEADING
WoodisasuchagreatmaterialfortheSpring/Summerseason,becauseitoffersastatementlook withoutbeingtooheavy.Thismaterialalwaysworkssowellforthisbrand,sowewantedtoutilizethis componentinnewerandmorefashionforwardsilhouettes.
o WHITE
o AIRYAND LIGHTWEIGHT
o MIXED COMPONENTRY
o SEEDBEAD
o PEARL
o DELICATECHAINS
Thisconceptfocusesoneverydaybasicstylingupdatedinwhiteandivorytones.Wehavealso implementedspecialchainsandsomenewerkeyitemslikestatementstudsandlariatnecks(whichare comingback)toaddsomefashionforwardnewness.
FloralsarethemomentforSpringandcontinuetobethe strongesticonasweheadintotheseason.Sinceweevolvethese looksseasonally,wearealwaysimplementinginteresting componentryandnewdesigntechniquestomakethesefeelnew andfresh.
o PLANTGIRL AESTHETIC
o EARTHTONE
o ORGANIC
o RAFFIAWRAPPING
o SEEDBEAD
o CORDING
o SEMIPRECIOUS CHIPS
Withthepopulartrendof“plantgirl”aesthetic,floralscanalsobecasualanddesignedforeverydemographic. SincefloralsaresoimportantforSpring,wewantedtoensurethattherewasacollectionthatmadesensefor thisbrand.Weutilizedeclecticcomponentryandmetalstodesignintothiscasualtakeonthispopularicon.
KEY TERMS
o FEMININE
o BOLD
o PRETTY
o ARTFULFLORAL SHAPES
o MIXED COMPONENTRY
KEY MATERIALS
o RESIN
o METAL
o GLASSSTONES
o FRESHWATERPEARL
Forthisconcept,floralitemsarestatementdrivenwithfunandpunchycolorations.Oversizedstudearrings andpendantnecklaceswillbeimportantforthisconcept.Whileresinisakeycomponent,wealsoinfused somebasicmetalstylingtoroundoutthevignette.
o GARDENICONS
o SWEET
o “COLORLESS”COLOR
o PEARLIZEDRESIN
o METAL
o PEARL
o FEMININECHAINS
Forthisbrand,wehavelearnedthatpearlizedcomponentryhaspreformedverywell,sowewantedto updatethesestylingsasweheadintothenewSpringseason.Forthisnewconcept,welookedto influencefromthegarden,likebutterfliesandothericonicinsects,notjustflorals.
o HANDMADE
o WOVEN
o ONEOFAKIND
o FUNCOLOR
KEY
o SEEDBEAD
o RESINBEADING
o GLASSSTONE
Thisconceptideaisalittlebitmorewhimsical.Wewantedtocreateafloralgroupingthatfocused moreonbeadingandanartisanaestheticversusregularmetalorresin.Wedesignedthisvignetteusing specialhandmadetechniquesthatmaketheseitemslookasthoughtheyareoneofakind.
Althoughthequietluxuryaestheticisgettingalittlelouder,we arestillseeingthischic,timeless,andeffortlesslookevolve.This trendisallaboutupdatedeleganceanddesigningintoitemsthat aremadefromluxuriousandelevatedmaterials.
KEY TERMS
o CLEAN
o POLISHED
o SOFTORGANIC
o WAVY
o CONTEMPORARY
o LARGESCALE
KEY
o METAL
o CORDING
Thisisanelegantbutmodernapproachtoeffortlessmetalsthatcanbedressedupordown.Welovethemetalshape ofthisconceptbecauseithasanorganicflare,butitisalsolightweightandcanlenditselftoalargerscale,whichis currentlythetrend;thebiggerandbolder,thebetter.
KEY TERMS
o CONTEMPORARY
o LOOKOFFINE
o POLISHED
o SOFTPASTEL
o DELICATE
KEY
o GLASSSTONE
o METAL
Thisconceptisabouttimelesssophisticationwhileimplementingtouchesofseasonalappropriatecolor.The scaleofthesedesignsaredelicateandmore“finejewelry”infeeling.Overall,thiscollectionfeelsvery feminineandelegantbutcanbedressyormorecasual/everyday.
Althoughtherearenewtrendsthatemergeeveryseason,oneof themostimportantthingstorecognizearetheclassics.Salable andclassicon-branditemsareseasonlessandconsistently remainimportant,sothistrendfocusesonthoseknown elementsandhowtoreinventthemtofeelfresh&new.
KEY
o CASUAL
o EVERYDAYWEAR
o RELAXED
o STATEMENT
KEY
o ACETATE
o METAL
o FAUXLEATHER
Acetateisacomponentthatcontinuouslyperformsforthisbrand,sowewantedtoupdatethismaterialinmore fashionforwardsilhouetteslikeexaggeratedlinearearringsandstatementnecklacestyling.Also,anotherapproach thatwetooktoreinventthisclassicmaterialwastopairwithupdatedmetalcomponents.
KEY TERMS
o LIGHTWEIGHT
o OPENWORK
o FILIGREE
o EVERYDAYSTLYING
KEY
o METAL
Thisconceptisdesignedaroundnewiterationsoffiligreeandopenwork.SinceweknowthatFiligreeisatried-andtrueelementforthisbrand,wewantedtoupdatestylinginawaythatfeltmorecontemporarybutstillstayedtrueto theaestheticofthismaterial.
Thefestivalseasonsneaksuponuseverysingleyear,andforSpring 2025,wearegoingbacktoourtraditionalrootsofbohemianhippie fashion.Weareseeingultraretropatterns,flowyunstructured silhouettes,oversizedsunglasses,exaggeratedbellbottompants, earthypigments,andstatementaccessories.Addavintageflairto theselooksandyouwillbetotallyinthetrend.
KEY TERMS
o FESTIVAL
o WARMMULTI COLORATIONS
o VINTAGE
o MANIPULATED
KEY MATERIALS
o BEADING
o RESIN
o HAMMEREDMETAL
o VINTAGECHARMS
o WOOD
Althougheclecticmixedmediaifimportantformanyaesthetics,itismostimportantforthisbohemiantrend.The morecomponentsandbeadingpairedtogether,thebetter.Thisconceptsembodiestheclassicmixingofbeading, naturalstoneelements,andmetal.
KEY TERMS
o STATEMENTSCALE
o HAMMERED
o LIGHTWEIGHT
o OPENWORK
o LAYERABLE
KEY MATERIALS
o METAL
OneofthemainelementsoftheBohemianaestheticisartisanmetals,sowewantedtotakethatconceptanddesign intokeystylingthatfeltbrandappropriate.Inordertoupdatedthehammeredmetaltechnique,weworkeditintomore fashionforwardkeyitemslikeoversizedstudearringsandbolostylenecklaces.
KEY TERMS
o MUTEDPASTELS
o ECLECTICCHARMS
o OPALESCENT
o STACKABLE
KEY MATERIALS
o BEADING
o METAL
Beadedstylingisoneofthekeycharacteristicswhenthinkingaboutbohojewelry,soforLC,whenitcametothis trend,wewantedtofocusonthebeadedmaterialbutdesignitinawaythatidentifiedwiththebrandsdemographic.
Becauseofthis,wefocusedonmutedpastelcolorationsandinfusedneweclecticcharmswithknownicons.
