2025 PARTNERSHIP OPPORTUNITIES
Presented by: Katina Hawkins, Partnership Engagement
George A. Peters II, Co-Founder
Lauren Grove, Co-Founder
Dear Corporate Partner,
It’s with great excitement that we extend an opportunity for your corporation to partner with HBCU SpringComing™ for our 2025 festivals being held in Birmingham: April 4-5, New York City: April 11-13 and Los Angeles: May 2-4. From the start, our mission has been to preserve the legacy of the Black college experience while promoting support of Historically Black Colleges & Universities through alumni involvement.
We started in New York City in 2015 as a festival of events designed for people in the Tri-State area to experience the magic and majesty of alumni gathering for an HBCU homecoming.
In 2022, HBCU SpringComing made its way to Birmingham, a city deep rooted in Black excellence in a state that is home to the largest number of HBCUs in the country.
For our 10th anniversary, we’re thrilled to provide an incredible experience on the East and West coasts, expanding the country’s largest HBCU alumni festival.
As we’ve grown, we’ve never lost focus of those students who needed just a few more resources to confirm their commitments to one of the 107 HBCUs across the country. To date, HBCU SpringComing has provided nearly $500,000 in scholarships to HBCU students.
By partnering with us, your business has the opportunity to tap into a diverse and highly skilled talent pipeline, get your brand in front of one of the most socially and economically influential communities, and invest in the future of Black Americans.
We’re honored to share this opportunity to partner with our community of leaders that continue to pave the way in influencing culture, innovating in business, and break barriers every step of the way. Please consider building a strategic and sustaining partnership with us that will drive value, revenue, and a quality investment that will help steward progress toward a more equitable world.
Kind
Regards, Lauren Grove and George A. Peters II Co-Founders, HBCU SpringComing™
OUR LEGACY
Historically Black Colleges & Universities are institutions of higher education in the United States that were established as a response to the African American community’s inability to receive a competitive public education and their dramatically low representation in institutions of higher learning across the nation.
While designated to primarily serve the African American community, HBCUs have always admitted students of all races.
HBCU SpringComing is an annual festival that celebrates this unique experience through events, scholarships, panels, service activities, and more.
REACH THE RIGHT AUDIENCE
3 CITIES
BHAM April 2025
NYC April 2025
LA May 2025
19 EVENTS ACROSS 11 DAYS
23-50 ATTENDEE AGE
✔ GEN Z, MILLENNIALS, GEN X
✔ SUCCESSFUL CORPORATE PROFESSIONALS, ENTREPRENEURS, CELEBRITIES, & INFLUENCERS
✔ HOUSEHOLD INCOME $70K+
OVER THE YEARS WE’VE HAD
40+ HBCUs REPRESENTED $500K 108 SCHOLARSHIPS AWARDED
30K+ TOTAL ATTENDEES
DIGITAL ENGAGEMENT
745K SOCIAL MEDIA IMPRESSIONS
75K UNIQUE PAGE VIEWS
20K ENGAGEMENTS
61K VIDEO VIEWS
9K EMAIL BLAST LIST
42% AVG EMAIL OPEN RATE
2025 EVENTS*
For our 10th Anniversary, we’ll be hosting HBCU-centric events throughout the year. In addition to HBCU SpringComing, partnership opportunities are available beyond the festivals.
BROOKLYN NETS HBCU NIGHT
An annual BHM event at Barclays Center recognizing the contributions of HBCUs
HBCU SpringComing BIRMINGHAM
HBCU SpringComing
HBCU SpringComing LOS ANGELES
2-4
MAGIC CITY CLASSIC
An annual football match between the two largest HBCUs in AL, Alabama A&M and Alabama State
HBCU LIVE @ US OPEN
Honoring the longstanding connection between the sport of tennis and HBCUs
BIRMINGHAM SCHEDULE*
FRI APRIL 4th
SIPS & SOUNDS
6pm - 10pm SAT APRIL 5th SCHOOL DAZE 12pm - 5pm
WATCH THE 2024 BHAM RECAP
NEW YORK CITY SCHEDULE*
FRI APRIL 11th
PLAY NO GAMES GAME NIGHT
6pm - 10pm SAT APRIL 12th SCHOOL DAZE 12pm - 5pm THE KICKBACK 6pm - 11pm SUN APRIL 13th HAV PLENTY BRUNCH 12pm - 5pm WATCH THE 2024 NYC RECAP
LOS ANGELES SCHEDULE*
FRI MAY 2nd
PAJAMA ROLLER JAM
8pm - 10pm SAT MAY 3rd MORNING MINDSET 7am - 9am SCHOOL DAZE 12pm - 5pm THE BONFIRE 6pm - 10pm SUN MAY 4th
HAV PLENTY BRUNCH 12pm - 5pm
WATCH THE 2024 LA RECAP
PARTNERSHIP OPPORTUNITIES
SPONSORSHIP BENEFITS
PRESENTING SPONSOR
$300,000
- Presenting Sponsor credit on all materials and all media
- Branding on all marketing materials – prominently featured on website
- Logo on step & repeat
- 4 Birmingham Promise Scholarships in company name ($1500 each)
- 4 NYC Scholarships donated in company name ($5000 each)
- 2 LA Scholarships donated in company name ($5000 each)
- Sizzle reel about your business shown during WFHere & School Daze
- 1st choice of placement for 20’x20’ tent at School Daze
- Special introduction at School Daze event w/ 3-minute remarks
- Live stream shoutouts on all social media and at every event
- Branded disposable cell phone chargers at School Daze (500 qty)
- Giveaways at all HBCU SpringComing events
- Table for 10 at Hav Plenty Brunch (closing event)
- Inclusion of company logo on all video content
- Signage on stage at School Daze
- Branding on website
PLATINUM SPONSOR
$200,000
- Branding on all marketing materials – prominently featured on website
- Logo on step & repeat
- 2 Birmingham Promise Scholarships in company name ($1500 each)
- 2 NYC Scholarships donated in company name ($5000 each)
- 1 LA Scholarships donated in company name ($5000)
- Sizzle reel about your business shown during WFHere & School Daze
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Special introduction at School Daze event w/ 1-minute remarks
- Giveaways at all HBCU SpringComing events (optional)
- Table for 10 at Hav Plenty Brunch (closing event)
- Signage on stage at School Daze
- Branding on website
- Branding on email blasts
PARTNERSHIP OPPORTUNITIES
SPONSORSHIP BENEFITS
GOLD SPONSOR
$100,000
- Logo on step & repeat
- 2 Birmingham Promise scholarships in company name ($1500 each)
- 1 NYC Scholarship donated in company name ($5000)
- 1 LA Scholarship donated in company name ($5000)
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Giveaways at all HBCU SpringComing events (optional)
- Table for five (5) at Hav Plenty Brunch (closing event)
- Signage on stage at School Daze
- Branding on website
BRONZE SPONSOR
$25,000
- Seating for two (2) at Hav Plenty Brunch (closing event)
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Giveaways at all HBCU SpringComing events (optional)
SILVER SPONSOR
$50,000
- Logo on step & repeat
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Signage on stage at School Daze
- Giveaways at all HBCU SpringComing events (optional)
- Table for 5 at Hav Plenty Brunch (closing event)
- Branding on website
MORE
OPPORTUNITIES AVAILABLE
Don’t see what you’re looking for?
We can work with you to customize offerings to fit your company’s needs, from brand activations to community engagement. There are also limited smaller scale partnerships available.
- Signage on stage at School Daze
- Branding on website
PAST SPONSORS + PARTNERS
Morgan Stanley
THE MEDIA LOVES US
The Rise of Experiential Created by Black Innovators to Celebrate Black Culture
For The Alumni & The Allies: The 9th Annual HBCU SpringComing Is Bringing Black Excellence to Birmingham & NYC
HBCU SpringComing Festival is Giving Birmingham High School Students
$1K Scholarships
HBCU SpringComing welcomes grads back home with 9th annual festival in NYC
The city of Birmingham to host HBCU SpringComing Festival
HBCU SpringComing, now in its 9th year, celebrates ‘rich legacy’ of excellence
THANK YOU
We appreciate your consideration. Please submit your sponsorship reservation online at bit.ly/hbcuspringcoming. All reservations are due by March 1, 2025. ASK ABOUT OUR EARLY BIRD SPECIALS!
Should you have any questions or need additional information, please contact:
Katina Hawkins Partnership Engagement partnerships@hbcuspringcoming.com
