Modo25 kicks off 2023 with fashion-retailer partnership

Digital marketing agency, Modo25 has been appointed by a fashion retail client to provide affiliate marketing and consultancy services.

Continuing to cement its expertise in the retail sector, Modo25 has partnered with fashion retailer Yours Clothing to manage the affiliate marketing program across all its four brands - Yours Clothing, Long Tall Sally,

PixieGirl and BadRhino in multiple territories in the UK and EU.

The contract will see the digital marketing experts develop and implement an affiliate program in which third-party publishers generate traffic or leads to the fashion retailer’s products.

Aside from delivering digital marketing support to Yours Clothing, they will also benefit from utilising BOSCO™. Created by Modo25 data scientists, BOSCO™ is a machinelearning platform that helps retailers and businesses measure and forecast the success of their organic and paid media channels when compared to their competitors.

Discussing the appointment Emily Bouch, trading manager at Yours Clothing said: “We wanted to develop a robust affiliates program across all our brands at Yours

Clothing in multiple territories which is no easy task.

“After detailed conversations with the team at Modo25, we felt confident in their ability to deliver this with their expert knowledge, insight, and access to relevant industry tools. It’s been great onboarding the team at Modo25 to support our marketi ng strategies.”

Modo25’s chief executive officer, John Readman, added: “We are excited to welcome Yours Clothing to our constantly growing roster. Despite the turbulent economic times, the appointment demonstrates their continued confidence to invest in their marketing strategies. We have a unique offering at Modo25 with access to our AI pla tform BOSCO™.

“The in-depth data provided by BOSCO™ integrated with the team’s expert knowledge means we can deliver digital marketing strategies that ensure Yours Clothing is getting value for every pound they spend.”