Breathe new life into commercial images

Of course, you can always jazz them up in a graphic design App such as Canva. Here you can add text, graphics, charts, create collages, videos and so on.

Video conference background

A video conference background can make a big impact.

If you want to look professional, stand out from the other attendees and not have to worry what’s behind you . . . then transform an image into a background.

Use a graphic design App to add a logo and contact details

Create wall art

Do you think about having a family ph otoshoot but it just doesn’t happen?

Consistent branding

A consumer should experience a consistent branding experience wherever they engage with you. And branded images are at the forefront of that experience.

So, if you’ve invested in commercial photography . . . top job! You obviously understand how branded images build credibility.

What we’d like to know is what happens to those shiny new digital images once they’ve been uploaded to your website. And what about those you just couldn’t find space for?

Do they all sit in a folder like a misplaced box of old photos – or is every penny being squeezed out of that investment.

Regular website update

Google loves it when you update your photographs on your website. There’s no reason why you can’t regularly swap out a handful of images.

It doesn’t matter if they’re similar –Google is just happy to see some action (so to speak).

Just remember, if you update a banner or profile picture, do so across all your social media platforms.

Posting to social media

Stuck for an image to accompany your post or blog? You may have the perfect image or headshot in your folder. And if it’s not perfect think about cropping one or adding a filter.

Logos are frequently displayed on office walls, but businesses rarely display their leading commercial images as Wall Art.

Wall Art creates an opportunity for customers to connect with your organisation, builds a bridge between your real and digital worlds, and demonstrates how much you value your branding, products, and services. It also looks cool.

There you have it. We hope this gives you some ideas to breathe new life into your commercial images.

Lincoln & Perrin

Roth Read Photography www.rothreadphotography.com