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MARCH 15, 2016 Vol. 121, $ 05 Issue 41
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PROUDLY SERVING THE COMMUNITIES OF ROSSLAND, WARFIELD, TRAIL, MONTROSE, FRUITVALE & SALMO
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Changes continue to put new face on iconic Trail venue
MONUMENT MAN
SHERI REGNIER Trail Times
The face of the Greater Trail Arts scene is becoming popular near and far, so now it’s time for a makeover. It all began three years ago when local artist, Nadine Tremblay, returned to the downtown Trail theatre after performing in venues across Western Canada. What she saw was opportunity lost in the Charles Bailey Theatre. The 764-seat auditorium was under utilized, similar sized communities were using their theatres almost daily, while the local space was used four times per month or less. That changed in 2013, when Tremblay pitched the idea that the Trail and District Arts Council (TDAC) could shake things up in partnership with the theatre’s service provider, the Regional District of Kootenay Boundary (RDKB). With a well defined business plan and marketing strategy in hand, Tremblay, then the RDKB’s theatre manager, set about filling up the seats
by bringing local talent back to the stage as well as bigger out-of-town names. Now closing in on Year Three, rentals are more competitive and the number of shows almost doubled - so now is the time for a brand re-design including a new marquee with a modern, yet retro, look. “We’ve met and surpassed our goals and doubled audience participation,”says Tremblay. “This is the first time that energy has been spent on the identity and marketing of the theatre - now we have a logo and people can recognize us from the outside with a big lit up sign.” The name has been shortened to ‘The Bailey’ to celebrate the venue, which she notes is surprisingly unfamiliar to many local residents. “‘I’ll see you at the Bailey Theatre on Friday,’ has a nice cachet, and so do the new logo and sign design,” says Tremblay. “The logo is only the first step in establishing the brand. The experiences, service, and memories that patrons of The Bailey Theatre enjoy, will come to define the brand.” CONTINUED ON A2
No further reports on recent cougar sighting in Warfield VAL ROSSI Trail Times
Guy Bertrand photo
Jay Trower from the City of Trail took a look to see what was cooking inside the cauldron on the Home of Champions Monument in downtown Trail. Trower was trying to determine what was causing the outage to some of the lights that illuminate the cauldron.
A cougar recently spotted in upper Warfield isn’t considered a threat at this time, according to a local conservation officer. Tobe Sprado said his office documented sightings of a cougar observed roaming Montcalm Road. But there have been no further reports since the Trail and Greater District RCMP called in Friday.
“The thing that we look for is if a cougar is preying on pets such as dogs or cats and we haven’t received any of those complaints,” he explained, “and if a cougar is observed during daytime hours because generally they’re nocturnal species, and they hunt for the most part at dusk or at night.” Sprado counts this year as a rather quiet cat season with the only one documented in the Trail area so far. CONTINUED ON A3 Contact the Times:
Phone: 250-368-8551 FineLine Technologies JN866-897-0678 62937 Index 9 Fax: 80% 1.5 BWR NU Newsroom: 250-364-1242
Spring Sidewalk
SALE
on now til March 26
EASTER EGG HUNT March 26
9:30am sharp Meet at Centre Court
Canada Post, Contract number 42068012
Free kids playroom and ball pit
www.wanetaplaza.com
5 min. east of Trail on Hwy 3B