RPP Photo Assignments

PHOTO/ESSENTIALS Here you will find a collection of photo assignments that was directed and produced by Richard Perez-Pacheco, Creative Director of Black Sheep Design.

Richard@blacksheepca.com or 925-478-6207

Š 65 Degree Magazine

ESSENTIALS

Location:

Cypress Inn 831.624.3871

Wardrobe & Carry-all:

Khaki’s of Carmel 831.625.6515

Automobile:

1967 Dino Fiat Spider by Ferrari 1968 Ferrari Dino 246GT Coupe Courtesy of Denny Levett

Photo Direction:

Richard Perez-Pacheco blacksheepca.com

Photography:

Michal Venera

Stylist:

Melissa Mohlman

Make-up & Hair:

Kristie M. Ryan

SPECIAL ADVERTISING SECTION

Location:

Bernardus Lodge 831.658.3400

Wardrobe:

Pacific Tweed Carmel 831.625.9100

Jewelry:

Cayen Collection 831.626.2722

Automobile:

1957 Porsche Carrera GT djmconsultants.net

Model:

Meaghan Hall

Photo Direction:

Richard Perez-Pacheco

Photography:

Michal Venera

Stylist:

Melissa Mohlman

Make-up & Hair:

Kristie M. Ryan

SPECIAL ADVERTISING SECTION

ESSENTIALS

ESSENTIALS

Location:

Abalone Cove, $12,500,000 Offered by Alain Pinel Realtors, Carmel-by-the-Sea 831.622.1040 apr-carmel.com

Wardrobe:

Men’s clothing by Khaki’s of Carmel 831.625.6515; black sequin dress by Charlotte Grace 831.244.4010; black strapless dress and handbag by Wilkes Bashford 831.626.6262

Jewelry:

Cayen Collection 831.626.2722

Automobile:

1959 MGA Twin Cam djmconsultants.net

Models:

Lisa Bruszer Meaghan Hall

Photo Direction:

Richard Perez-Pacheco

Photography:

Michal Venera

Stylist:

Melissa Mohlman

Make-up & Hair:

Kristie M. Ryan

SPECIAL ADVERTISING SECTION

ESSENTIALS Location:

Hyatt-Highlands Inn 831.620.1234

Wardrobe:

Wilkes Bashford 831.626.6262

Jewelry:

Cayen Collection 831.626.2722

Automobile:

1957 Mercedes 300SL Roadster djmconsultants.net

Model:

Natasha Chalenko jrpmodeltalent.com

Photo Direction:

Richard Perez-Pacheco

Photography:

Michal Venera

Stylist:

Melissa Mohlman

Make-up & Hair:

Meaghan Hall

SPECIAL ADVERTISING SECTION

65째 BEHIND THE SCENES Photography by Christine Muro Shot at various locations on the Peninsula, 65째 creative staff and crew worked diligently with the sponsors of the Essentials section in order to create a visual delicacy of vintage sports cars, exotic locations, and chic fashions.

SCENE

MONTEREY PENINSULA

Partners in Creative Crime

CREATIVE VIEW

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By Black Sheep Design When the publisher of 65° Magazine, Rich Medel, approached us more than four months ago about embarking on a partnership to recreate 65° Magazine’s image we were at once flattered and thrilled.

Recognizing 65° Magazine’s loyal readership, we understood that the design had to be both intelligent and vibrant to accurately represent them.

After conducting much in-depth research for the redesign, we determined that the magazine could best tell its stories by following a non-traditional format. Thus, a cultured coffee-table style magazine was born. This format prevents the magazine from blending in with mainstream publications while allowing us to captivate our readers with creative edge.

The Monterey Peninsula—from the galleries and restaurants to the beaches, vineyards, and landscape— is like one large art exhibit; infused with mesmerizing attributes that inspire those who live here. 65° Magazine follows in the footsteps of the Peninsula by offering more than just fun stories and pretty pictures. We designed 65° Magazine to encompass the sophistication and excitement of the area by implementing a clean, artistic layout. We felt it was important to combine the intimacy of the stories with the vibrancy of the photography, creating a multidimensional narrative that takes the reader from the beginning to the end of each story. In short, 65° Magazine is a tribute to the Monterey Peninsula.

Every aspect of the magazine was done with the most deliberate precision. For instance, our prolific use of white space is not only intentional; it’s one way that we prevent cluttering our reader’s brains with a goulash of visually loquacious fillers. In fact, the new format uses fewer photographs and text while making a significant impact through stronger imagery and denser editorial content.

However, the project did not come without its challenges. For instance, the horizontal orientation of the book affords a dynamic experience and offers more photographic freedom; however, it also requires that we take into consideration the capacity of the cameras used to photograph our subjects so that the photos fit into the unique layout. This delicate balance of creative efforts has resulted in what you hold in your hands now.

To say that working on this project with Mr. Medel and his editorial team has been a pleasure is an understatement. The relationship that we have developed with them exudes an abundance of positivity. There has been a true meeting of the minds between us and this issue is the first offspring of our collaboration.

If you ever get the chance to meet Mr. Medel, we are certain that you will admire the same positive attitude and resourceful mind that motivated us to embark on this adventure with him. Black Sheep Design looks forward to a long and prosperous future with 65° Magazine. °

Shot on location: Famous Wayne’s Shoe Shine King Foot of California St. at Cable Car Turnaround San Francisco, 415.424.8634

PERSONA

A Series of Happy Accidents: Willie Brown

BY Andrea Stuart PHOTOGRAPHY BY Michal venera

PERSONA Shot on location: San Francisco Opera House 199 Grove Street San Francisco, 415.864.3330

The Unabashed Bashford

BY Andrea Stuart PHOTOGRAPHY BY MICHAL VENERA

San Francisco’s Bleeding Heart

BY Andrea Stuart PHOTOGRAPHY BY christopher kern

71 PERSONA Hair & Make-up Artist: Erin Gallagher / koko-represents.com Location: Plumpjack Fillmore Wine Store 3201 Fillmore Street, San Francisco plumpjack.com

Newsom has eternally etched himself into this ever-growing symbolic edifice, having been branded the most sympathetic and perhaps, most controversial mayor the City has seen yet. sympathetic and perhaps, most controversial mayor the City has seen yet.

“I think politicians need to be more risk-oriented; it’s imperiling to do nothing,” Newsom said as he leaned back in his chair and placed his hands behind his well-manicured head. “Innovation doesn’t come from anything but trial and error.

Key word being, Error! Politics is not known for innovation. This is due to lack of willingness to try new things.”

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Despite popular assumption, politics were not implemented on social governments with the intention of attracting the sharp tongue or unscrupulous deeds of egocentric whistlestoppers. Politics are an art form; a science of theory, a practical aid that builds understanding of—as well as effectively and fairly governing — various policies. Newsom embodies this philosophy.

San Francisco City Hall serves as Mayor Gavin Newsom’s current political rest-stop; its grandeur is only surpassed by a history that drips with saga. As the wedding site of Hollywood icons, Joe DiMaggio and Marilyn Monroe, and as the assassination grounds for Harvey Milk and George Moscone, San Francisco’s civic palace carries an emotive energy. Newsom has eternally etched himself into this ever-growing symbolic edifice, having been branded the most

Newsom’s candid demeanor supports his position on life. Stacks of neatly arranged books and papers on and behind his desk suggest a meticulous personality complemented by a voracious thirst for reading. His casually rolled up sleeves and unbuttoned collar reflect a practical character rooted in humility.

A fifth-generation San Franciscan, Newsom stems from middle-class roots. Although Newsom was not lathered in monetary spoils during his early years, his life was enriched by the humanitarian bug.

Newsom and his sister, Hilary, were raised by their mother and role model, Menzies. They lived first in San Francisco followed by Corte Madera where

they moved in order to get away from the City’s questionable schools. Tessa divorced from their father, William Newsom, when the children were very young. She worked three jobs—as a waitress, secretary, and bookkeeper—just to survive, and dedicated much of her life to sharing her home with foster children, one with whom Newsom still keeps in contact.

The self-professed gender-biased mayor said, “Women have such a capacity. I’ve always admired that about them, they can handle so much.” He considers this a universal perspective because, he says, “women have many aspects that far exceed, with all due respect, some of their male counterparts.”

However, he credits all parties in his life for molding him into who is he today. Newsom’s father—a former California Courts of Appeal Judge and longtime friend to Gordon Getty— afforded Newsom experiences from another side of life that included backpacking and river trips around the world, which taught Newsom about environmental conservation.

From early childhood, Newsom suffered from speech impediments and severe dyslexia to the point that he attended speech therapy and faked literacy. He later learned to work through dyslexia by developing the “Newsom Methodology” in which he highlights sections of books, types those sections into CliffsNotes, then re-reads them, rendering the information inextirpable from his brain.

To boost his deteriorating self-confidence during high school, Newsom became involved in CONTINUED ON PG 81

PERSONA

Off-the-Cuff and In the Rough

BY Andrea Stuart PHOTOGRAPHY BY KEVIN THOMAS

Writhing to free itself from his lips is the sonic boom known as Gary Radnich’s voice. For years, Bay Area radio listeners have become familiarized with the vocal force that has taken over the airwaves of KNBR 680 weekday mornings. Some have developed a fondness for the anecdotes and offensive pleasantries that Gary pulls from his archive of relatable life stories. Others maintain a love-hate relationship with his foursquare broadcasts. One thing is undeniable, whether you’re a fan or a critic; he’s ubiquitous within the sports community, especially on the streets of San Francisco where passersby shout spot remarks to him. Nevertheless, Gary is simply the product of a prosaic upbringing, living off of his parents’ aphorisms and daily examples.

He and Bugs Bunny are analogous: both are armed with quips and personalities deep in complexion. Gary can either send you to the moon on laughter, or leave you contemplating the arteries between his words. He’ll tackle any subject, confront nearly any situation, and he’ll do so with a sense of humor and trenchant levity that loosens your equilibrium.

“Chris, listen to me,” Gary provokes a caller during a discussion about hate between Dodgers and Giants fans.

“Once the game is over, what good does it do to hold onto that negativity or hate? Do you teach your kids to hate, Chris?” Punctuating the statement with a humorous

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be unique. be original.

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Montoya’s Mountain

BY Jeanne Johnston PHOTOGRAPHY BY HEMALI ACHARYA

PERSONA

Jersey on the Plate

BY Kristin A. Smith PHOTOGRAPHY BY HEMALI ACHARYA

PERSONA

Tatiana Sorokko: Russia’s Most Stylish Import

BY Andrea Stuart PHOTOGRAPHY BY KEVIN THOMAS You could say that the best thing to come from Sarov, Russia since the atomic bomb is Tatiana Sorokko. Having grown up in the isolated nuclear community with her parents, both scientists at the renowned Russian Federal Nuclear Center, Sorokko was practically a product of the Russian Manhattan Project. With intentions to follow in her parents’ footsteps, she planned to become a scientist and attend the Moscow Institute of Physics and Technology. However, destiny had a different idea for her.

PERSONA PERSONA

Sorokko was never a typical child, not physically or otherwise. People often ask how she became so tall, to which Sorokko jests that her five-foot eleven-inch frame and her brother’s six-foot four-inch trunk are the results of radiation exposure. “We grew like nuclear mushrooms,” Sorokko says. Her accent is a seductive wash over Russian-spiced syllables.

As Russia opened up to the world—Sorokko’s first concert as a teenager was Bon Jovi—she jumped outside of the box. While attending the Moscow Physics Institute, Sorokko learned that model agent Marilyn Gauthier of the eponymous Paris Model Agency was scouting new talent in Russia.

Of the thousands who tried out, Sorokko was the pearl that emerged from Russia’s oyster. By March

73 STAY Today’s current crop of athletes and celebrities stay at Clift.

Clift: Hotel on a Precipice

BY Michael Cervin COVER PHOTO BY GREG HARRIS

FEATURE

56

The First Lady of Humility

BY Kristin A. Smith PHOTOGRAPHY BY GREG HARRIS

PERSONA

Diamond in the Rough

BY Jeanne Johnston PHOTOGRAPHY BY Rachel Schwarz

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The Mayor of Belden Place

BY Vanessa Carr PHOTOGRAPHY BY GREG HARRIS

Black Sheep Design’s Expression of Gratitude

BY RICHARD PEREZ-PACHECO

For the last two decades I have developed everything from toy packaging, to annual reports and national ad campaigns. But never have I plunged into an enterprise as prodigious as this. Seventeen months ago, my agency embarked on a new project to re-design the look of 65° Magazine. This occurred in concert with the birth of my son “Little Richie.” And, I must admit, I’m enjoying both rides.

blacksheepca.com

Since this is the first issue of the New Year, I decided to use this opportunity to bestow special recognition upon the people who have made an impact on me throughout my involvement as Creative Director of this magazine.

A hearty thank you to Denny Levett, Nancy Slade, and Amanda Levett of Cypress Inn for welcoming me to your place; you treat your guests like royalty, and your espresso martini is unlike any other. Thank you to Pino Spinoso, owner of the best Italian restaurants in the City including Belden Place. You are a true cigar aficionado and the only “Mayor of Belden Place.” Sincere thanks to JP Doepke, General Manager of Highlands Inn. My wife and I treasure the luxury accommodations and the arresting seaside views offered by your resort.

I am grateful to know Stacey Montoya, an inspiring woman whose passion and emotive soul are as obvious as they are contagious. In the high fashion scene, Sean Murphy of Pacific Tweed embodies a true family man who loves a good hike. Its’ an honor to know Michael Cayen and the “Young Guns” gang, including Giuseppe Panzuto and Ryan Phinny; your charisma enlivens the peninsula.

During this issue, I was most humbled by Gary Radnich and his lovely wife, Alicia. On our way to San Francisco’s Fisherman’s Grotto I learned that we hold the same core values: A belief that it is important to be different from others while remaining true to one’s self.

However, it is only with the contributions of a talented crew that we are able to breathe life into the magazine. I impart special gratitude to the collective talent of 65° Magazine.

Photographers Greg Harris and Christine Muro, two Brooks Institute Alumni; you capture images that complete the essence of the magazine. Michael Troutman, you are an impassioned professional.

Bravo! And, I am honored to work with super model turned photographer, Kevin Thomas. Your persona speaks volumes to the excellence in your craft. Also, I thank new discoveries Hemali Acharya and Robert Jesse. Keep up the good work.

Tremendous thanks goes to Editorial Director Andrea Stuart, and her committed editorial team whose stories imbue the photography with purpose. Thanks, Andrea.

And, I can’t forget my dedicated and gifted designer/day trader, Leonel Calara. Thanks for performing the grunt work.

Finally, I thank my wife, best friend, copy editor, business partner, and my left brain, Clarissa Perez-Pacheco. In an attempt to avoid any clichés told by husbands about their wives, I simply say, your smile is addicting, and your heart is everlasting. I love you. Little Richie, you’re the reason.

Thank you to everyone. Have a great 2010!

Sleepless in San Francisco

BY Andrea Stuart PHOTOGRAPHY BY KEVIN JAMES THOMAS

PERSONA

PERSONA

A Work of Art, Inherited

BY Kristin A. Smith PHOTOGRAPHY BY Hemali Acharya At the Academy of Art University, the Office of the President is lined with posters marking the history of the school. In one, Elisa Stephens stands next to Oscar de la Renta. They are both smiling and looking at the camera.

It’s unclear if the picture is photo-shopped or if the two are actually standing that close. But once you meet Stephens, you’d have no trouble believing that she would stand cheek to cheek with anyone.

Stephens is surprisingly warm and open. She is not one to sit behind a heavy maple desk, overlooking the college like a god. Instead, when she steps off the elevator in her khaki pants and black shirt, she greets me like I am a long-lost cousin who has stumbled into her house for dinner. Without pausing, she wraps her arms around me in a big hug, rocking slightly back and forth and apologizes for her tardiness. “I am so sorry,” she coos. And it’s clear she means it. “I’ll make it up to you.

Let’s go to lunch.”

With that, we walk toward the elevator—the only one that goes up to her sixth floor office. On the fourth floor, the doors open and a group of students step in. They have the look of art school kids, with hand-made jewelry and tattooed arms. One is carrying a portfolio; another has a

The Academy of Art University is a living, breathing entity.

It has a tremendous life of its own.

in many ways, she is the mayor of New Montgomery Street; and as anyone knows, the mayor is comfortable anywhere in her city.

roll of fabric sticking out of her bag. The President moves over to let more students in. None of them even blink at Stephens. Perhaps it’s because seeing the president around campus is a usual site, or perhaps it’s because the school has nearly 15,000 students, and Stephens can’t meet them all.

We make our way across the street to the Sheraton Palace. “You are going to love it here,” she says, opening the door. “In World War II, they turned it into a dance hall and bands would play here. Can you imagine?” she asks, in awe of a place she has been countless times before.

PERSONA

Walking into the expansive hall of glass, towed along

by Stephens, I can’t help feeling like I am Nick from The Great Gatsby and Stephens is the energetic Daisy, excited to show me her glistening world. She knows nearly everyone, greeting both staff and customers by name.

“They are known for their salad with fresh crab. Do you like crab? Oh, it’s delicious,” she says in a single breath.

I agree that it sounds good. “She’ll have the salad,” she says, gently touching the waiter’s arm. She points at me and says, “Smart move.” I’m amused that she applauds me for a choice that she suggested.

Stephens seems as at home in this great hall as she does in the cramped elevator. Perhaps it’s because

Established in 1929, the Academy of Art University has more than 25,000 alumni. Stephens comes from a long line of San Franciscans and a nearly equally long line of Academy of Art leaders. Her father was Chairman of the Board, her grandfather, a painter, founded the school and her grandmother ran it.

A love of the university was ingrained in Stephens early on, but she says there was no expectation for her to take it over. She spent much of her childhood visiting the school with her father and has fond memories of growing up in its corridors. “I remember how much I loved the smell of oil paint. Oil paint and wood.”

In high school and college, Stephens took classes at the Academy. She says that she found the school to be more rigorous and challenging than Vassar, where she spent her undergraduate years. “It was more in line with law school. There’s no hiding behind the text. You have to show your work. It kicked my bootie,” she says, laughing.

It was her law degree that initially brought Stephens into a leadership role at the college. The president at the time, who was not a family member, asked her to come on board as legal aid for the exponentially growing college. She agreed, and reconnected with the school she fell in love with so many years before.

Her father was handed the helm from his father after agreeing to switch his major from dentistry to education; he offered his daughter a similar deal. She still calls on him today for advice. She would have to relinquish her law practice, but he would mentor her in running the school.

“My dad was concerned about me giving up my practice, but he loved his job and saw that I could love it too.”

Stephens says that as a teenager she wanted a lot of freedom and often butted heads with her father, but she says that once they started working together they realized how much they thought alike.

Melissa Marshall, Vice President of the University agrees.

“Her father has charisma and charm. I find she and her dad to be very similar in their manner of being.” Marshall has worked for the Academy for thirty years and knew Elisa when she was a teenager. “I have gotten to see what it’s like to work for a proprietary family. There is a lineage they have of caring about the school. For her it’s not a job, it’s a life.”

Despite her jovial nature, it’s clear that Stephens does not take her job lightly. In her tenure, she has added numerous departments, created the online university that draws on students and staff from around the world, and implemented an NCAA athletic program.

Stephens says the toughest part of her job is that there are limitless opportunities. “If anything plagues me, it’s too much possibility,” she says. She refers to the school as a being unto itself. “It is a living, breathing entity. It has a tremendous life of its own. It’s not a sapling, it’s a big strong redwood with lots of light that wants water and seeks it.”

I mention that the redwoods are native to the area.

“Exactly,” she exclaims, looking toward the street, which is filled with large, red Academy of Art signs. “Exactly!”° Photo Direction: Make-up & Hair:

Richard Perez-Pacheco Monique Ford

Shot taken at the Lysakov Gallery in Pacific Grove

Photography by Greg Harris, Clarissa Perez–Pacheco, Christina Thurston The cover photo for this issue, shot at Lysakov Art Company Gallery courtesy of President and CEO, Randall Swanson, proved to be a fun affair for all involved.

Randall’s generosity lent 65º Magazine this beautiful backdrop.

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Caught Up in the Moment

SCENE

PACIFIC GROVE

FEATURE

52

Pacific Grove’s Model Citizen

BY JULIE ENGELHARDT PHOTOGRAPHY BY HECTOR HERRERA