Blacksonville Media Kit

BLACKSONVILLE Event: COMMUNITY NETWORK An Evening OF Interactive POETRYMedia Kit With

digitalAND strategy + fan engagement + campaign management “SCRIBES VIBES ”

Headquarters – Jacksonville, Florida | 221 N. Hogan Street, Suite 501, 32202 | (904) 290-1463 Client Draft | CONFIDENTIAL | All rights reserved Copyright 2013-2014

Why Advertise

The Dream Team Our Clients

TABLE OF CONTENTS

Our Audience

How It Works Our Solutions Social Marketing Mobile Marketing Fan Engagement Revenue Streams The Partnership

GIVING liberates the SOUL

Top 8 Reasons to Advertise with Us! WE LOVE WHAT WE DO

8

7

1

15 years in business

WE’RE LOCAL

WE UNDERSTAND

With local staff and a loyal subscriber readership who have deep roots in the local business, education, and faithbase community.

And have a pulse on the everchanging needs of our community and subscribers.

WE SUPPORT

2

6

WE PUBLISH

The spirit of Tech, Art,

Culturally-relevant content for all ages.

Education, Culture and Philanthropy

5

WE DELIVER QUALITY PROFESSIONAL SERVICE Tailored to your advertising, journalism, or reader interests

3 WE’RE A COMMUNITY LEADER That supports high-impact opportunities

4

WE’RE PROFICIENT Our staff are expertly trained in the systems they use and have a passion for community

COMMUNITY NETWORK

Secret Eye

The Voice

Go to Guy

Trend setter

JERMYN SHANNON EL

KEVIN DORIVAL

SHIRLE JEAN-CHARLES

Technical Support

Digital Strategy

Client Relations

Interactive

You use it, we fix it.

Point the way and we will show you where and how.

Every client is a partner in defining our success.

There is no media without social media.

ZENJA STALLWORTH

NNPA Partner

www.jacksonvillefreepress.com | e-mail: info@jacksonvillefreepress.com Phone: +1(904) 634-1993 | Fax: (904) 765-3803

COMMUNITY NETWORK

Street Beat

The Mind

The Voice

The Cool

LYNNETTE JONES

RONALD WILLIAMS

CASEY BARNUM

CHRISTIAN REIS

Word on the Street

Creative

Community Liaison

Support

When they speak it we Tweet It.

Our mark is defined by our vision.

When the community can’t speak, we listen and speak for them.

We win when we play together.

NNPA Partner

www.jacksonvillefreepress.com | e-mail: info@jacksonvillefreepress.com Phone: +1(904) 634-1993 | Fax: (904) 765-3803

OUR STORY Blacksonville Community Network originated 15 years ago in Jacksonville, Florida. We have expanded operations to Atlanta, Ga and New York City. Our creative agency consist of a powerful, cross-generational Community Network of marketers, developers, artist and key business professionals who love what they do.

The organization is offers a host of services from digital philanthropy, E-consulting and event marketing while specializing in creating fan engaging commerce and micro-donation strategies.

We work with major brands and charity partners to deliver memorable experiences of a lifetime, while promoting advocacy and increasing awareness for upcoming events and new product lines to or extended networks.

Innovative marketing and promotions for America’s most popular brands in business, sports and entertainment!

STILL TRAILBLAZING Since 2000, the Blacksonville Community Network (BCN) has since become a staple in the African-American community. The digital E-zine, which provides local, state, and national culturally-relevant news, was developed as an answer to a community crying out for a wealth of positive news about the Black experience in Florida and Georgia. Blacksonville is uniquely structured to optimize print/digital media and advertising campaigns for major brands seeking targeted local advertising. Over 50 years of strategic planning, brand development and event management expertise, our team thrives among the competition offering creative advertising solutions for new business owners, pastors, not-for-profits, civic and fraternal organizations, and a loyal voice to the community.

Let us efficiently implement your next corporate brand message. Consider the impact of a strategically placed, quality ad every week, delivered directly to the most influential urban professionals in the region.

By 2016, revenue from digital music will officially eclipse ALL CD sales in the U.S.

AUDIENCE DEMOGRAPHICS

– > Here’s a snapshot of our subscribers: 1. Average Age: 43.9 2. Gender: 61% Female 39% Male 3. Education: 75% have attended college / 90% Have a H.S. diploma

As proud members of the Community Network, we will enhance your entire marketing agenda and provide your campaigns with added value and an opportunity to: Increase Sales & Retail Traffic; Build Brand Name Equity & Product Awareness and Expand Market Share & Increase Market Penetration.

Our target market audience has buying power of $1.1 trillion, according to Nielsen and buying power of $572.1 billion.

SUBSCRIBER OVERVIEW

61% female

59% participate in investment options

43% civically active

64% bachelor’s degree or higher

63% are married

81% brand conscious buyers

$58,410 average income

89% hold checking accounts 91% hold savings accounts

59% voted in last election 79% travel twice per year

81% more likely to patronize

75% prefer “ethnic” advertising

companies they feel

52% computer literate

cater to their consumer needs

NNPA Partner

www.jacksonvillefreepress.com e-mail: info@jacksonvillefreepress.com Headquarters – Jacksonville, Florida | 221| N. Hogan Street, Suite 501, 32202 | (904) 290-1463 Phone: +1(904) 634-1993 | Fax: (904) 765-3803

Client Draft | CONFIDENTIAL | All rights reserved Copyright 2013-2014

OUR CLIENTS

All rights reserved Copyright 2013

CHARITIES WE SUPPORT

We have a very diverse client portfolio. From many of the top Fortune 500 entertainment companies to celebrity foundations, our Community Network has provided quality media advisory and innovative digital strategies. Our not-for-profit alliances enable us to target sophisticated audiences seeking to make a financial or personal impact on the local community.

Digital & social technology are reshaping the education and entertainment business.

WHAT WE DO

M

MOBILE ADVERTISING / BRANDING

I

Blacksonville specializes in the design, development and strategy of print media and advertising, as well as the use of other new media applications via web/mobile/social television.

S

COMMUNITY/PUBLIC RELATIONS You can’t have “great PR” with sloppy social media management. Our staff manages your advertisement online and offline, across media channels for delivery of cohesive messages and we offer measurable ad campaigns in print, radio, social networks & video.

INTEGRATED MARKETING We digest your marketing objectives and reshape your organizational goals into a high level execution strategy for local or national execution.

K

KEY PARTNERS

Blacksonville leverages strategic alliances with partner media organizations and consultants in the sports, entertainment, and digital marketing industry.

www.jacksonvillefreepress.com | e-mail: info@jacksonvillefreepress.com Headquarters – Jacksonville, Florida | 221 N. Hogan Street, Suite 501, 32202 | (904) 290-1463

NNPA Partner

Phone: +1(904) 634-1993 | Fax: (904) 765-3803

Client Draft | CONFIDENTIAL | All rights reserved Copyright 2013-2014

OUR SOLUTIONS Every great marketing team has the tools and key resources to implement, manage and support new event, products and service delivery.

Our service offering spans across the following services: • • • • • • • • • • • • • • • •

e-business consulting strategic planning campaign development & management web site development email marketing social media services mobile application development event marketing services advertising and sponsorships press release services grant writing services talent management content licensing on-location marketing campaign logistics naming – company, product, event, web

Headquarters – Jacksonville, Florida | 221 N. Hogan Street, Suite 501, 32202 | (904) 290-1463 Client Draft | CONFIDENTIAL | All rights reserved Copyright 2013-2014

HOW IT WORKS We create fan engaging advertising and marketing campaigns that allow fans/participants to enjoy exclusive promotions and an opportunity to donate to charity through their “social activities” before, during, and after each event. Fan participation automatically enters them for a chance to WIN “A Blacksonville Experience”.

Our marketing specialist design custom branded campaigns for each experience with an integrated marketing mix of:  Social Media  Facebook Ad placement  Mobile Marketing  Media Advisory  Email Marketing  Our website  …. and more

For custom branding we create a unique, consumer-centric image for each event with targeted reach and messaging. This is done mainly through designing landing pages and advertising campaigns with a consistent theme. We aim to establish a significant and differentiated presence in the market that attracts and retains loyal fans.

SOCIAL MEDIA MARKETING Once your campaign is set up we design social media campaigns to maximize reach, sharing and conversion. We create visuallyenhanced, original content on social media to gather fan interest. Our strategy is all about what’s happening right now. Through live tweeting, live video posts and a network of local influential we keep our campaigns relevant to our fans AND your fans. Social media is our central command center and we have an established presence on better than 90% of the top Social Networks.

THE RESULTS: CONCERT FANS AND MEDIA SUPPORT‌ __ reached on Facebook ___ % increase in fans & followers __ reached on Twitter ___ % purchase tickets, merchandise, produces, services __% donors participate ___ % landing page views per month

MOBILE MARKETING

Mobile marketing is an intricate part of our future strategy. We aim to reach customers and prospects when they’re using the internet beyond the traditional home/office desktop environment. Thus, Blacksonville creates targeted local-driven mobile campaigns to reach the internal fan-base among key partners within the Network.

Our mobile marketing services will include: • text donations • push notifications • QR codes • campaign management • “hashtag” promoted tweets • fan photo/video contest • …and much more

Our mobile marketing services can be a custom solution for each campaign. Mobile apps can be designed, developed and approved through Apple & Google stores to facilitate ongoing fundraising. Our creative and marketing team will manage & implement your mobile campaigns year round. Our analytics platform gives real-time, geo-targeting, measurable results!

FAN ENGAGEMENT A “Blacksonville-sanctioned Event” offers numerous opportunities for audience participation. Our strategies to engage fans within the music & entertainment experience includes:

• Custom branded Landing Pages • Mobile marketing • Downloadable music cards • redeemable at an exclusive website URL by using an access code that is unique to each card.

• email collection after the user enters his or her access code, we prompt them to enter their email address for ongoing target messaging.

• music downloads give users instant access to view a list of all of available media from any artist, anytime. Users can preview 30-second clips of the media at their leisure before purchasing.

Headquarters – Jacksonville, Florida | 221 N. Hogan Street, Suite 501, 32202 | (904) 290-1463 Client Draft | CONFIDENTIAL | All rights reserved Copyright 2013-2014

360 INTEGRATED MARKETING We assist every client in the pre/ post planning & implementation of your marketing campaign to ensure effective targeting of our readership and the AfricanAmerican Community. Utilizing our media network is an efficient and effective way to reach a diversified target audience with customized advertising / promotional campaigns. Partner with the fastest growing new media network and choose from several dynamic options from banner/email advertising on mobile devices to second screen customer engagement…we connect the dots.

NEW WEBSITE MOBILE APP LAUNCH! COMING SOON www.jacksonvillefreepress.com | e-mail: info@jacksonvillefreepress.com

NNPA Partner

Phone: +1(904) 634-1993 | Fax: (904) 765-3803

REAL TIME MARKETING LIVE Events complimented with live tweets, online video, commerce and merchandise solutions are the cornerstone for introducing new products and “breaking� artist in the Digital Age. We aim to generate revenue by creating a demand for ticket sales, social media access to both the public and private sector, and by distributing digital assets to build awareness and increase loyalty.

We will work with you to create innovative, results-driven promotions that will help reestablish your brand as s signature icon in the marketplace.

Our partnership will allow us to approach the INDUSTRY, i.e. venues, club owners, artist, poets, musicians and entertainers as potential clients to offer an array of services and rich e-Commerce solutions to drive more traffic to their Brands and to continue the fundraising process year round.

SAMPLE EVENT PROMOTIONS

TEXT MESS

HASH TAGS

Must be on the guest list for FREE ENTRY TEXT NAMES TO 9049627284 OR EMAIL blacksonville@gmail.com Guest list get you free entry til 7PM, SHOW STARTS AT 8PM

NNPA Partner

ONSITE

Use HASTAG #Blacksonville to win‌.

WIN an opportunity for a meet-n-greet backstage with VIP treatment to and from the event.

www.jacksonvillefreepress.com | e-mail: info@jacksonvillefreepress.com Phone: +1(904) 634-1993 | Fax: (904) 765-3803

by the numbers Survey says advertising is the single most important tool to influence African American purchasing habits.

Black newspaper advertisements produce more empathy and motivation to purchase goods and services among African-American consumers

68%

71% 61%

Advertisers sensitive to AA Adverisers really want my business

NNPA Partner

59%

I would purchase as a Advertisers influence my direct result of advertising purchases

www.blacksonville.com | e-mail: marketing@blacksonville.com Phone: +1(904) 290-1463 | Direct: (904) 962-7284

DIGITAL AD SIZES

Ask about our affiliate print ad special for new clients!

Home Page

Run of Site

Top Banner Ad (768x90)

Slider Ad (Custom)

Top Banner

Side Bars

Features (Video Ad)

Side Bar (300x250)

Article Banners

Footer Banner

Featured Advertorial

Side Bar (125x125)

Polls

Surveys

We offer very limited advertising space to hand picked advertisers offering highly targeted campaigns that are relevant and of benefit to our audience.

NNPA Partner

www.blacksonville.com | e-mail: marketing@blacksonville.com Phone: +1(904) 290-1463 | Direct: (904) 962-7284

OUR PROCESS

six day implementation

01

02

03

04

05

06

discovery

creative

layout

manage

engage

live event

AD PLACEMENT

submit ad

ONLINE/OFFLINE DISTRIBUTION

CLIENT SERVICES

publish

support services

deadline: Wednesday @ 5:00pm One week minimum required to reserve ad space.

NNPA Partner

www.blacksonville.com | e-mail: marketing@blacksonville.com Phone: +1(904) 290-1463 | Direct: (904) 962-7284

EVENT/MEDIA COVERAGE

re-publish

IN SUMMARY Look what we did for NFL HOF, Chris Doleman

Turn-key Solution, design thru winner fulfillment.

• professional consulting • design experience • launch & manage campaign Extended Email, Social, Mobile & PR Marketing Promotion • total management of campaigns • distribution of analytical results • custom branded • email marketing solutions Unique Audience Engagement; increased sharing and conversion • latest technology platforms to maximize and manage campaigns • reporting and analysis available

COMING SUMMER 2014 • NEW responsive Blacksonville Events™ website • Mobile App for iPhone, iPad and Android with strong analytics platform

COMING JANUARY 2015 • The InteractiveLyfe™ talent showcase featuring live webisodes aired monthly throughout entire year!

BECOME A PARTNER!

Headquarters – Jacksonville, Florida | 221 N. Hogan Street, Suite 501, 32202 | (904) 290-1463 Client Draft | CONFIDENTIAL | All rights reserved Copyright 2013-2014

contact us Headquartered on the First Coast of Jacksonville, Florida

The Blacksonville Community Network is a privately-owned new media consulting and creative agency headquartered in Jacksonville, Florida.

We offer positive and compelling insight into the diverse community of North Florida to key influential and professionals to encourage networking, spark new trends, and to promote impactful community development.

DIGITAL STRATEGIST Jermyn Shannon El (904) 962-7284 Jermyn@blacksonville.com

NNPA Partner

ACCOUNT MANAGER Steve Prendergast (904) 290-1463 marketing@blacksonville.com

www.blacksonville.com | e-mail: marketing@blacksonville.com Phone: +1(904) 290-1463 | Direct: (904) 962-7284

INTERACTIVE Shirle Jean-Charles (904) 290-1463 blacksonville@gmail.com