Social Math: The Economic Case for Branded Applications Social Math: The Economic Case for Branded Applications
Social Math: The Economic Case for Branded Applications
Social Math: The Economic Case for Branded Applications
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Social Math: The Economic Case for Branded Applications
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Social Math: The Economic Case for Branded Applications
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Social Math: The Economic Case for Branded Applications
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Social Math: The Economic Case for Branded Applications
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Branded Social Applications
Online Banners/ Display Ads
Social Media Budget
$300,000
$300,000
Cost of Development or Creative Total Media Budget
$50,000
$10,000
$250,000
$290,000
CPM
$0.40
$3.00
Impressions
625,000,000
96,666,667
CTR
0.10%
0.10%
Clicks
625,000
96,666
Bounce Ratei
72%ii
35%iii
Total Engaged Users
250,000
62,833
Cost per Engaged User
$1.00
$4.62
Branded Social Applications Value
A $250k media plan of targeted branded display ads delivers 625MM impressions and drives 250,000 users to the clientâ&#x20AC;&#x2122;s social branded appsâ&#x20AC;&#x201D;greater than 6 times the number of impressions and 4 times the number of engaged users. Using an average social media CTR of .1%, the branded application drives 528,333 more clicks for the clientâ&#x20AC;&#x201D;putting the clientâ&#x20AC;&#x2122;s brand message in front of 650% more people Even with a higher abandon rate, in order to reach the same number of engaged users with a banner campaign, a client would have to invest over $1 million. This campaign yields 250,000 engaged users at a cost of $1 each, which is $3.62 less than the banner campaignâ&#x20AC;&#x201D;despite the slightly higher upfront cost, the client pays 78% less for 398% more users.
Social Math: The Economic Case for Branded Applications
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