The "It's Alive" Project celebrates Elsa Lanchester as The Bride of Frankenstein by presenting 80 re-imagined life-size busts and 9 special full-size statues, each created by a different artist from the entertainment, special effects, and monster-making communities. Each art piece is one-of-a-kind and showcases the incredible talents of the artists, who have generously donated their time and resources to this project. The online auction takes place from June 3 to 27, 2015, with 100% of the net proceeds to benefit St. Jude Children's Research Hospital.