Int er n a t ion al Grow ing for G ood Conference 2 017 Kyot o - Japan
Not what you were expecting?
Good.
We have something in common Something that you have, that your people have, and that your customers have. And that we have too.
Passion In this proposal we will explore how we can demonstrate what you do in a way that inspires passion. This event will not be normal. It will not be predictable. It will not disappoint.
It will be passionate.
You see, what you do is bring enjoyment to customers. Really what you do is magical.
We’re quite good at magic too. music and design, of imagery and words, of emotion and passion. The magic of
Yes, we could stage the production in a “safe” way; nice stage and carpet, smart lectern, big sharp screens. But that wouldn’t be enough. Instead we would like to create something more immersive ; a space that has atmosphere and charm. A better environment to talk about product, best practice, success, sales and vision.
Passionate.
That’s what will drive our whole approach. Here’s how...
Jus t Words When we brainstormed ideas the words we used were astonishing. Quite unlike anything we have done recently. And a lot of fun:
a ir
earth
water fire
gla ss wo o d
ice
philos ophy heri t age
cra ft
n at ure
prec is ion m al t
r ye
b arley
cor n
grap e
p a ssion You can see where this is going.
chemist ry
b iolo gy phys ics
friendship
h appy rel axe d
The L o ok When you look at your brands and labels, what do you see? We see elegance, understatement, enticement, a promise, a story. Beautiful typography, muted colours, a high value approach. All in all, some of the best design in the world. Now imagine you are in Japan. What do you see?
neon’s of Tokyo; pink, blue, green, flashy bold type, a selling approach .
The
The grace of Kyoto. Famous for its island mentality and independence.
Buddhist and Shinto shrines. Elegant gardens. Its dining and its decadence.
All of these can inform the way we create a look for this event. Even though Japan is only part of Beam Suntory’s story.
Japanese music has all of that, but mostly there are no divisions. It sounds as though it is wandering, that might end, sooner or later.
on a journey
Unpredictable.
Both have passion ways.
The Music Imagine an event without music, a film without a soundtrack. In order to create a passionate event, we need
music to emote, excite and enjoy.
Consider this: Western music uses 12 notes arranged in half tones. It is simple clear and to the point. It sounds as though it’s heading to a finish.
Predictable.
expressed in totally different
The choice of music for the event can take the audience in any direction we choose.
The Ti tle If we are to succeed in making this event jump off the page, we need a title and theme that does the job. Something that intrigues before, inspires during, and lives well beyond the event itself. Like the Chinese, the Japanese are famous for their philosophy and have many proverbs that encapsulate ideas much greater than the words used to express them. The strap lines Growing for Good and Roots to Results set a strong benchmark for this conference. This year we hope
evolve that theme with a name that reflects Beam Suntory’s journey and recent
to
growth.
As with all of our ideas at this stage, what we have suggested are just words that might work. These words can change. At this stage everything is flexible.
What’s important is we have a title that works for you. So what do we think? Creating the perfect malt, the best brandy and the finest bourbon takes time. It takes dedication. It’s an art. Precise. Perfected over decades of refinements. So that every drop that is poured from a Beam Suntory bottle is worth savouring.
It’s the perfect marriage of art and progression. Where the passage of time paves the way for innovation far beyond the expected.
You are not simply evolving. You are crafting your own evolution. Welcome to the 2017 Experience:
Crafting Evolution The Evolution concept neatly sums up the history of the brands, the heritage of the drinks and the idea that this is a continuing process. It is also a continuum of last year’s title, Roots to Results; the idea that everything we do has an effect on our future. It also has business connotations; the idea that we have to
be proud of where we have come from and be adventurous and inventive for the future. adapt to circumstance, react to competition,
It sets the stage for new ideas and new products.
The Des ign - B randing
Japan is a country that defines evolution. So it’s only right that we create a brand identity that reflects the powerful sentiment of our conference title:
The Des ign - Concep t Using a rich, dark blue we evoke the depth of history in Japan’s culture from the
traditional kimonos to its peaceful streams , contrasting beautifully with the iconic red circle of the Hinomaru.
silk of its
We have contrasted this with a touch of the modern energy that runs through the country, combining a
katakana text
traditional colour scheme with the
made famous by Japan’s city neon signs. A nod to the
fascinating nature of a country that is both ancient and cutting edge,
essence of evolution.
the
T he Des ign - Branding Op tions Finding a conference identity to suit you is the first step towards creating an event that
strikes a chord with guests.
And we have several other logo options to offer, which can be adjusted and developed to your taste.
our communications plan is a work of evolution and collaboration.
Just like Japan and Beam Suntory,
C an you he ar me at the back? There are
380 people in the audience.
It’s a big number and the challenge in any conference situation is to connect with the person furthest from the stage. Luckily, you have chosen a big room.
Lots of space for us to create something theatrical; less routine and more experiential; more you and what you do. To be honest, the room has some
limitations, as does the budget. We cannot “fly” equipment. It has to be floor mounted for earthquake safety. We cannot build something vast. We do not have the time. But we thrive on adversity and this is what we are suggesting: We stage the conference in the round.
We build an inclusive wrap around screen system. Staging the conference in the round brings the back row very close to the stage and creates much
Using a wrap-around screen means we can make the environment into anything we want: a forest, a London Bar, the sea of Islay, the inside of a whisky tumbler. more of a team spirit.
We can seat the audience in traditional round tables, or we can group them in nests of chairs, like the lobby of a hotel. The compactness of the audience means we can also serve drinks very easily. And outside our ‘theatre’ we still have plenty of space to set up tasting stations, bars, chill out areas and product displays.
T he Proj e c tion is the set
We suggest creating a octagonal, floor mounted rig, projecting onto four large screens at four points of the compass. We could use curves but it would cost more.
In between the four main screens are a series of white vertical panels. The idea is akin to the kind of translucent panelling used in Japanese interior design.
Wherever I stand in the audience, I can see three screens. The people opposite are looking at the screens behind where I’m standing. At any point, any one of us has a good view. This will be a fully immersive experience from the off.
These panels complete the octagonal surround and are also projected on. They can show a general backdrop: cornfield, seascape, cityscape, and can work with the four main screens to show a more continuous image.
I can walk in and out of this structure, with all the screens, projectors, lighting and sound rigged around me.
By using all the screens together, we can make the room spin, we can make it into a forest, or we can turn in into the Ritz.
L ig hting and s ound
We keep using the word “theatrical”. That is what’s on offer. Of all the theatrical technology we have at our disposal, lights are the greatest tools. We can pinpoint a speaker in a dark room. We can create a rock concert atmosphere. We can dapple light from a cool lakeside. We will use lighting together with screen content to create a whole series of different moods and environments. Because we are working in the round, the sound could be 5:1. That is to say that the sound can come from the opposite side of the room to where I am sitting, or behind my head; it can come from the left or the right. It can be the sound of a Harley Davidson rushing round the room; in a party in Ibiza; by a mountain stream in Ayrshire; or in the buzzing heat of a Kentucky summer. So each and every brand can have its own atmosphere. If we are talking about Jim Beam, there is a soundscape of banjos and dobros , of buzzing bees and a light wind, and the screens show a field of corn that stretches on forever. For Laphroaig it is fiddles and borams , and sweeping views of the sea and coast around Islay.
Chateau Charente the sounds of the river valley.
For Courvoisier it is the rolling vineyards around the
For Yamazaki, it’s gottans and kotos , the sound of streams, and we are in the Mizunara Oak forest.
C raft ing Evolut ion O p ening n ar ra t ive
The audience enters the room,
darkly lit at the edges but brighter in the octagonal structure at the centre.
Live Eight. The twin towers. The space shuttle. Mandela. The Beatles. Kennedy. The Wright Brothers. Zeppelins. Queen Victoria. The clocks are whizzing back in time.
They walk into this area. The structure is made from
The room begins to spin. Slowly. Then like a merry go round. The like a centrifuge. The sound is overpowering.
aluminium truss. It has the feel of a machine,
of HG Wells, about it. There is the sound of mechanical ticking. They have walked into a time machine. It’s dark and gloomy, still, with patches of slow moving
We are in a time warp. We are on a ride.
Then it stops. It is a blackout. Just the sound of birdsong and the rustle of leaves in the wind.
light. There is the
sound of clockwork, upright pianos and a bass drone.
We are in a forest. An oak forest. It’s like a sanctuary.
The screens are a series of ticking clocks and clock parts – clogs, springs, ratchets – a beautiful animation.
Caption: Mizunara Forest, Hokkaido, Shibecha, Japan.
Once they are seated, a klaxon sounds and the time machine comes to life; backwards, we know it is backwards because the music is in reverse. It speeds up.
We see and hear historic
events . Backwards.
The camera is looking up at a luscious green canopy. So green, it hurts. It tilts down to look at the endless trees and moves along the forest floor panning left and right, as if an animal looking for something. Then it spots what it seeks. A tiny sapling.
Vo ice, Bill Pa t er s on : “In three hundred years’ time, this tiny Mizunara Oak will be felled by tools, yet to be invented. It will be seasoned, dried, and then cut into shafts, bent by hot steam, bound with red-hot iron, and riveted by a cooper, to create a barrel. Then, and only then, will it be ready to be made into one of Suntory’s beautiful malts – the liquid left in the cask for many years. The malt will lie in the barrel for years – just how many will depend on the palate of one person, on one day, in the future. It is a slow, patient, evolution, crafted by experts.”
The camera flies up from the sapling, out from the forest and Japan and round the globe, to Islay. We are by the sea’s edge. It is low tide. The time machine room is surrounded by the sea, and hills, the call of gulls and the rush of a Northern Wind. Caption: The Atlantic Ocean, Port Ellen, Isle of Islay, Scotland
Vo ice: “The peat that flavours a Laphroaig is itself flavoured by the elements. By the salt air of the Atlantic, the heat of the microbes that consume it and the clear spring water that has flowed over mica schist and limestone and down, down through dead grass, and heather, and thistle, and wood. Slowly, it falls over eons, thousands of years, long before the Mizunara oak, and all the time decaying the thick black precious earth-that-is-not-earth. Down it goes. Down, and down again, through peat, and clay, and earth, and stone, and rock, to the babbling brook, ‘neath the iron sky. Ever falling, ever changing, ever evolving . . . for the malt.”
The room spins and the time machine grinds into lightning speed, forwards to Kyoto, slowing to see the delegates entering this room. At this time. The audience bathed in a Golden light. We are in a tumbler of whisky.
“Welcome to the cent re of i t all, where we are C ra fting Evolution.”
T heat re Render s
T heat re Render s
T heat re Render s
Cre ative s up p ort and Te chnical Produc tion 1. Technical Overview 2. Technical Considerations 3. Cost Effectiveness 4. Speaker Rehearsals 5. Speaker Support 6. Content Development 7. Technical Solution
1
Te chnical Over v iew Delivering the ‘wow’ and creating a lasting impact is at the forefront of our solution. However, at each step of our creative proposal development, we have considered the technical limitations of working in Kyoto and have been mindful to provide a solution that is cost effective. The onsite production management team (Creative, technical and content development team) bring with them a wealth of knowledge to ensure the event delivery is of the very highest standard. Pre event, they will draw on this vast experience to develop ideas and advise on best creative and technical solutions.
Onsite, this same team together with the core Black Tomato Agency Project Team will manage local AV / Production suppliers and act as your one point of contact to ensure consistency. As part of your onsite production team, we have employed the services of a local production manager, who has recently delivered a pharmaceutical event at the Westin Miyako Hotel. This event matched your event in terms of technical set up and therefore gives very relevant insight to working with the venue and local crew. This partnership gives us invaluable ‘on the ground’ resource and first hand knowledge of local nuances which can impact production.
2
Te chnical Cons idera tions In Kyoto, the flying/rigging of AV equipment from the ceiling, such as lights and projectors, is restricted due to their earthquake risk. Therefore we have designed a ground truss solution that removes the need to fly AV equipment. If successful, we will work alongside the hotel’s structural engineer to gain approval for the proposed layout. In addition, the power supply within the room is equivalent to a domestic house supply. We therefore have factored a generator into the budget to provide an adequate power source.
3
Cos t Effec t ivenes s To ensure we are as cost effective as possible, we plan to utilise the hotel’s in-house AV kit. Their lighting and sound rig offers a good basic package and we will supplement where necessary. In addition, where appropriate, we will use English speaking local crew to reduce travel and accommodation costs. Key personnel, such as the technical director, event producer and graphics programmer (as outlined in the staffing overview) are taken from the UK to guarantee expertise and provide consistency from pre event to onsite delivery. We continually strive to be streamlined and will suggest cost saving exercises where possible. For example to avoid duplication we will reuse technical kit for multiple purposes throughout the event including evening dinners etc.
4
S p eaker Rehear s als We have noted that you would ideally like the conference room to be ready by midday on the 11th June 2017 to allow for speaker rehearsal time. Overnight builds are not typical in Kyoto, however, we have factored in extended working hours to allow for a late finish. To provide maximum rehearsal time, we would suggest scheduling speaker rehearsals in a separate room on either the Sunday or Monday. These rehearsals could also take place pre event at a location convenient to the presenters. Regardless of the location, we would provide AV support, graphics operator(s) and a content producer to maximise the value and efficiency of the time.
5
S p eaker S upp or t For every event we deliver, we offer speaker support both pre event and onsite. This includes the design and programming of presentations and speaker training during rehearsals. For those presenters not familiar with presenting ‘in the round’, speaker support offers helpful advice to effectively communicate with your audience in this less than traditional layout.
6
Cont ent Develo p ment Within the event budget, we have allowed 10 days presentation development. Once we have a full understanding of your content and messages, we can amend this time to suit each presenter’s specific requirements. For the solution we have provided, it will be necessary to create two decks; one for the main screens to incorporate the presentation content and the other for the vertical panels to provide accompanying atmosphere. We would recommend the use of Keynote over PowerPoint as this software allows for more dynamic, image-led content development.
7
Te chnical S olut ion To deliver our creative solution we have allowed for: • Staging ‘in the round’ – a small informal stage in the centre of the room for presentations and the awards ceremony. • • Four large screens to display presentations, either built in PowerPoint or Keynote. • • Projection onto vertical panels, flown between each of the four screens, to create an immersive environment. • • A sound system, suitable for both traditional presentations and the changing environments described in the creative treatment. • • An intelligent lighting system, which provides a variety of different states to alter the look and feel of the room.
Event Produc tion Proj e c t Man agement 1. Lead on project management 2. Collaborate with JTB & any other agencies 3. Day-to-day coordination 4. The Conference microsite & app 5. Communications plan 6. External events 7. Technical & support staff during event
1 L ead on proj ec t m an agement Establish ways of working with the Beam Suntory team and any other agencies, set a clear planning timeline and regularly update the Beam Suntory team on progress.
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O ur 8 s t ep approach t o proj ec t m an agement
Long before you make your choice of Event Production and Project Management partner for Beam Suntory, we have established a dedicated account team behind the scenes to visualise the inception, build and delivery of your conference. We have transported ourselves to Japan and back to bring to life our creative vision and map out our operational approach to delivery – without even leaving the office. That same team will remain in place from contract reward and development, throughout the pre-event planning stages, for the onsite delivery and post event reconciliation and de-brief. We believe from the outset of the project that consistency of the team coupled with
an all-encompassing view of your event objectives, deliverables and brand values makes for a successful account team. Typically we take an 8-step operational approach to Project Management. Within each of these 8-steps, we will identify further steps and processes which fulfil the life cycle of the event delivery.
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S t ep 1 : Ident ify and as s ign key p oint s of cont ac t
We have a very clear structure when allocating a project team. With a diverse pool of Account Directors, Project Directors, Project Managers and Project Executives, together with a wealth of experience across a variety of industry sectors and platforms, we have assigned the team who are most suited to the event type, client profile and Beam Suntory brand values. This is important for us in ensuring a good cultural fit and forging on-going working relationships with key stakeholders. Given the size and scope of this event, your core operational team at The Black Tomato Agency will consist of the following roles: - - - - - -
Head of Operations (oversee) Senior Account Director (Operational lead) Project Director (Operational lead) Project Manager (Second lead) Two Project Executives (supporting roles) Account Manager – Communications (lead)
As a collective, this team will handle the day to day co-ordination of the entire Project with both the Senior Account Director and Project Director directing each element of the event and delegating down to their supporting team.
Communications. Whilst each have a pivotal role in the successful delivery of the conference, their primary purpose is to provide an open channel for escalating any issues that cannot be handled through the core delivery team whilst maintaining a high level of client service and account development beyond the live project. At each stage of the project lifecycle, you will have touch points with each of these key personnel. Under the direction of the Senior Account Director and Project Director, each element of the event will be broken down and a key point of contact assigned. Typically, the workload is split into three key areas;
1) Event Operations (Project Management, Logistics and Delivery) 2) Communications 3) Creative, Technical and Content development We have all bases covered and leave nothing to chance. Ensuring that the day to day project delivery continues even in the absence of either the Senior Account Director or Project Director is really important to us and by assigning a core team who each have ownership of a delivery element will ensures that this happens.
In addition to this core team, above them will sit the Head of Sales, Business Development Executive,and Head of
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Meet your Beam S unt or y t eam Chemistry is everything to us, so in addition to the organisational chart included in the proposal deck, we would love for you to get to know us a little better. Here’s a bit about the wider Beam Suntory Account Team:
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Event o p erat ions , log is t ic s and del iver y T he Bl ack Tom a t o A gency
Ch eta n Sh a h
Hollie Parsons
Head of Operations
Project Director
Don’t let his youthful looks fool you; Chetan brings over 20 years’ industry experience to the table and will work closely to oversee the team in the delivery of the Beam Suntory conference. Whilst his Japanese may not be up to scratch, his ability to speak large scale project language and take-on an allencompassing overview is fluent.
Need a full-sized, Muay Thai boxing ring stage set at your Bangkok conference? This is the girl that can. Hollie joined us back in 2008 delivering complex worldwide incentives and conferences for some of the UK’s biggest corporate clients. Travel obsessed and with the gift of the gab, Hollie is happiest meeting people on-site and getting under the skin of a large scale project.
Sally joined The Black Tomato Agency in early 2014 after gaining 5 solid years at her previous event agency. Having graduated with a degree in Events Management in 2009, Sally comes with almost 8 years of experience in incentive travel and conference management, particularly in the automotive, insurance and retail sectors. She’s run events across the globe, from Dubai to Zambia and is known across the Black Tomato Agency for her 100% track record for flawless delivery.
Senior Project Executive
The tallest (and selfproclaimed most charming) member of the team, Archie graced The Black Tomato Agency in November 2013 having previously worked in the Sports Gaming industry. Archie now runs corporate events from Antigua to Alaska and is the king of registration platforms and data handling. Natas ha Finch
Sa l l y Ya tes Senior Account Director
Archie Mu ir Macke nz ie
Lizzie He rring Project Manager
Lizzie read English and Classics at Bristol and graduated from Tolstoy to tourism in 2009. She joined The Black Tomato Agency in early 2015 and has quickly become one of our star players. As second in command, Lizzie will work closely with Sally and Hollie applying her ‘devil in the detail’ working style to ensure a seamless delivery onsite.
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Project Executive
An international relations graduate, Nati is the newest member of our operations team and an integral member of the family. With four languages under her belt, Nati will bring invaluable support to the Project Team in the run up to the conference and be a key contact for attendee queries, supporting Archie with the data handling element of the conference.
Communica t ions T he Bl ack Tom a t o A gency
Mi cky Rob inson
Hannah Rid yard
Head of Communications
Communications Executive
Our biggest stickler for detail, Micky heads up our Communications team and is responsible for engaging client audiences through creative communications before, during and after every event run by The Black Tomato Agency. Working closely with Brendan and Frankie, as well as the operational team, Micky will ensure each of your guests is immersed in the creative experience from the launch of the event through to their return home.
With a background in film and arts events, Hannah made the move into the travel industry in 2015 and hasn’t looked back. Always smiling (and often singing) Hannah is an integral member of our Comms team, working alongside Micky in the delivery of complex communications campaigns, and will be assisting in the delivery of alldigital and print collateral for the Beam Suntory conference.
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Bus iness development & C l ient s er vice te am T he Bl ack Tom a t o A gency
Da vid He ron
Jake Picke r ing
Head of Sales
Business development executive
After an early career in Film and Publishing, David finally found his way to the world of incentives and events, joining the Black Tomato Agency in 2011. Privileged to have lived in six countries and visited countless others, David has found his perfect profession inspiring others through overseas travel and perspective-altering new experiences. Alongside Jake, David will be your key contact in aligning business objectives and ensuring your chosen message is delivered throughout the conference.
Your primary account contact at The Black Tomato Agency, Jake joined the Business Development team in 2015 with tales of adventures from around the world. He has travelled far and wide, all in the name of the Great Incentive and is always keen to break new boundaries when putting a new programme together. Working closely with David, Jake will be invested in your conference from inception through to delivery with your business objectives in mind.
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O ur ex t ended family We only select and work with the best partners in the industry who are aligned with The Black Tomato Agency Brand values and understand our clients brief and objectives as well as we do. We take a collaborative approach to delivery and ensure that everything is communicated through The Black Tomato Agency’s core Project Management team.
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C re a t ive, t echnical & cont ent development Fra n k i e Ba l dw i n Event Director
Frankie brings 14 years’ production expertise and a world-class technical crew to the team. Heading up the creative and technical project team, she will be ensuring the Beam Suntory conference message is at the forefront of every creative and technical solution and that every slide advance and audio clip is on point at the show. Frankie is a longstanding trusted partner of The Black Tomato Agency, producing conferences from New York to Bangkok, and is a huge asset to our project team. Si mo n Woo d Technical Director
Having trained in stage management, Simon went on to work in touring theatre and television before joining the corporate events world. His attention to detail and ability to simplify challenges with his ‘anything is possible’ outlook is a real asset on site. Simon will be turning the creative vision of the conference into a stunning reality. Simon’s wider team has worked previously with Beam Suntory, having delivered the technical production for the sales conferences in Marbella and Dubrovnik, so he brings 17 years’ technical
expertise as well as in-depth knowledge about your audience to the table. Grant Rob inson Onsite Producer
As onsite Producer, Grant’s role is simple; to make it all happen. Grant has been working in the Live Event Production field for over 20 years, on every type of event imaginable, in every corner of the globe. To try and combat an ever-growing collection of wrinkles, Grant doesn’t believe in stress; always remaining calm and measured and ensuring this ethos flows down to his event teams. Grant also works very closely with Amy Seton, sharing the same office space, affording him all the industry insight and brand knowledge he needs, just a sofa away. Bre nd an Re ad -Jone s Creative Director, Set Designer & Visualizer
Brendan Read-Jones is one of the most experienced creatives in the industry and he ought to be; he’s been at it for 46 years. After graduating in Art and Design and a short stint at being a rock star, Brendan picked up experience in advertising before his love affair with live corporate events (or Business Theatre) began.
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His secret weapons are the use of words, image and music. All together. His favourite Beam Suntory malt is Laphroaig, which he used to mix with orange juice - a concoction he got from his first father in law. Along with his first wife. Amy S e ton The First lady of Whisky in Birmingham, Managing Director of the Food & Drinks Events Company
An icon of the F&B industry with 10 years’ marketing and events experience, Amy is owner of the Food & Drink Events Co and works with global alcohol brands on consumer and trade events. She creates festivals, tasting events, immersive experiences, food and drink matching events - working directly with whisky brands helping connect them to their desired audience in a memorable way. Often a special guest and speaker at business events and charity dinners, Amy will add exhaustive knowledge as well as creative vision to the Beam Suntory event. A believer in appreciating whisky in warm informality Amy’s perfect dram, if forced to choose, would be a Bowmore hand-fill direct from the distillery, sipped in contemplation over-looking the sea off Islay’s coast.
S t ep 2 : O utl ine a proj ec t pl an & t imel ine
Every successful event requires a Project Plan to identify key milestones in the project lifecycle – from contract to reconciliation and all the magic that happens in-between. As a process driven Agency, this document will become our lifeline to ensure a smooth and timely delivery. Both the Senior Account Director and Project Director are responsible for creating this Project Plan from the outset of the project and taking full ownership of outlining and implementing each key task, deadline date and detailed action around the tasks itself. In addition to a deadline date, a lead contact is assigned to each task subject to which area the tasks sits within e.g. Production, Communications or Operational Delivery. As with all project plans, this is a working document that requires an element of fluidity and flexibility from everyone who is responsible for delivering an action. We are fully aware that deadlines change and that a level of flexibility is required when working with multiple supplier partners and stakeholders across different time zones. We are used to working in this way and will ensure that prior to assigning tasks and deadline dates, we factor in a window of flex around them. We will always work to a recommended deadline date and a drop-dead deadline date and make this clear in the project plan. For a project of this scope and size, we would work up the Project Plan in a user-friendly format (excel or google sheets), both are an efficient and user friendly way of capturing line items and dated actions. With
google sheets, other parties have the ability to edit and comment on the document and capture real time changes (note: a google account is required to be set-up in order to use this tool). As part of the project plan, a kick-off meeting, at which point all key stakeholders from the Beam Suntory conference planning team and the Black Tomato Agency Beam Suntory account team would be invited to attend. Due to the geographical location of both our Agency (UK) and the stakeholders (UK, Madrid, USA and Japan), this can be arranged in part face to face or via Skype/ Video conferencing. We have the in-house capabilities to run conference calls in this way. Led by the Senior Account Director and Project Director, this initial meeting will be to introduce the wider project teams, outline roles and responsibilities and review the draft Project Plan and ensure that everyone is clear on next steps. The Project Plan will be used at every meeting opportunity as a way to ensure the project is on track and to highlight any key areas that need further development or action. Key deadline dates and forthcoming milestones will always be highlighted in advance of the due deadline date. As standard procedure, at the end of each meeting, a Project Status Report will be circulated via the Project Director to all stakeholders, the Project Plan updated and circulated and all actions and next steps highlighted.
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S t ep 3 : Di aris e proj ec t meet ing s
Subject to lead time, should this Project Plan be implemented by October 2016, we would recommend a monthly conference call until December and then as the project gets closer a bi-weekly call as we drill down on the project specific detail. Prior to each meeting, an agenda will be circulated which will determine who needs to attend. We appreciate that not all calls will be relevant to all attendees. Face to face meetings are always our preference, so working closely with Nell Murphy, we will diarise these according to her schedule.
Please see appendix 1 for an example of a draft Project Plan document.
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S t ep 4 : Cos t ing & b udge t rev iew proces s
We understand that significant budget increases during the lifecycle of the event is not an option. We will provide a minimum of x3 budget updates throughout the life cycle of the event and further updates as and when requested or when a significant change has occurred. We take a conscious, yet careful front loading approach to budget collation which means that we will ensure all costs have been accounted for upfront to avoid any unnecessary budget increases later on. It is often easier to reduce than add in.
We work up all our costings in a simple excel sheet format allowing you to edit columns if needed when reviewing the bottom line to give an indication to cost changes.
Our full pricing structure is outlined in the budget sheet – See Appendix 2 for the cost breakdown
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S t ep 5 : S i t e ins p ec t ion & debrief
We understand the importance of a site inspection. Investment in this is fundamental to ensuring that we pre-empt any areas of the event that may need to be reviewe to eliminate any onsite challenges. From both a technical, creative and logistics viewpoint, we will send our key project leads out to Japan to scope out each element of the event and work with the JTB ground partner reviewing the venues outside of the conference space. This is also an opportunity to meet any local Suntory stakeholders where possible ahead of the main event. A portion of the budget will be allocated towards the site inspection which will also include an allowance for 2 members of the Beam Suntory conference planning team to attend. For those not able to attend the site inspection, we will share with them our full site inspection report on return and ensure that the detail is presented together with imagery to ensure that no detail is left undiscussed.
As good as you being in attendance yourself.
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S tep 6 : S p eaker pre- conference briefing me e ting , cont ent development & one t o one ’s
Where content is concerned, we understand the challenges of getting face time ahead of the show across varying time zone, geographical locations and with busy schedules to consider. That said, support with content development, slide deck reviews and rehearsal time is as important to you as it is to us.
Our technical partner can outline content development sessions for each speaker to ensure adequate time is provided for content review, support and guidance before they take to the stage . We are always keen to ensure that our key onsite stakeholders are as comfortable with the event flow as much as we. When the lights go up, we know the pressure is on them to deliver so providing a full comprehensive briefing ahead of the show and a client friendly Operational document is the minimum we will do to help alleviate this pressure.
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S t ep 7: O ns i t e walk- throug h & del iver y
Advanced travel days are critical for the core team. Not only to acclimatise but also take the opportunity to meet with the onsite ground partners and suppliers and run through the event from start to finish. Once onsite, with roles and responsibilities established well ahead of travel, everyone knows what’s happening and when. We always have a Plan B and Plan C in place and are ready for every eventuality that might occur
– come rain or shine, the show must go on! As the saying goes ‘It ain’t over till the fat lady sings’ or in our case, until the last guest has left the building. We will remain on the ground until everyone has made their flight/transfers and an initial de-brief with the local ground partner has been performed. Maximising facetime is important for us so discussing challenges and learning’s whilst they are fresh in our minds is something we take the onsite opportunity to do.
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S tep 8: Pos t event de- brief me e ting & reconc il at ion
With every event, learnings are there to be taken. On return from the event, we will schedule a deep dive de-brief meeting in with the Beam Suntory conference planning team and The Black Tomato Agency team and our Partners. Everything from successes to learnings, challenges to criticisms will be discussed in an open table environment. Should you decide to outline a set of KPI’s at the start of the contract, we will use this opportunity to review, measure and score our performance against these at the end of the project. Our reconciliation of the final event budget is typically provided between 6-8 weeks post event delivery (subject to timely billing from external suppliers). At this stage there should be no hidden surprises as a result of our running costings throughout the lifecycle of the project.
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2 Coll ab orat e w i th J T B ( r unning log is t ic s in Jap an )
and any other agencies who might be involved to ensure planning is on schedule and executed to a high standard.
Ev e nt Pro duction & Pro je ct Manage me nt / Co llabor ate with JTB
Here at the Black Tomato Agency, our core business is delivering overseas incentives, conferences and events. This means that working with international suppliers across the globe is second nature to us. We are familiar with JTB as a specialist Japan Tour Operator and for past briefs, have engaged with them at proposal stage. We already have an understanding on how they operate, their core competencies and how their services coupled with our own would complement one another. Should we be awarded with this contract, much in the same way we would introduce ourselves to the Beam Suntory conference planning team, we would set-up a kick-off meeting with the JTB Team to review each element of the logistics plan and clarify roles and responsibilities from the outset. We understand having worked with multiple DMCs across the Globe, where and when an Agency is required to fill in the gaps and provide the missing links to the chain. A collaborative working style is how we approach all new partnerships and this will be discussed with JTB in the initial planning stages. The master Project Plan which we discussed earlier will in parts be shared with the local ground agent and suppliers. This is important so that they can feed in any key milestones and deadline dates which affect the event delivery. For example, a final deadline of when guest / attendee data is required in order to complete the hotel rooming list. We are a process-driven Agency and always keen to outline the documents that we will be using to deliver this event onsite in
advance. This is particularly useful when working with a local ground agent as it helps to identify the level of detail required from us and manage expectations from the offset. Often referred to as our onsite ‘bible’, our Operations Schedule is a time critical document that captures each day of the event from sun rise to sun set and beyond. This document identifies who is who onsite, who is owning and responsible for which element and where they need to be and when, all primary and secondary contact details, guest details, technical running schedules and creative imagery as well as a full crisis management plan and risk assessment details. Essentially, should anything happen to the entire Project Team in advance of the event, someone would be able to pick up this document and run the event successfully from start to finish as all the information would be listed in granular detail. Think of this as a ‘handbook to successful event delivery’. This document is a working document, typically finalised right up to the point of travel to ensure any last minute changes are documented and is shared with both the ground agent (JTB) and the key stake holders who have the ability to contribute and make comments as plans start to take shape. The Project Leads will have overall accountability for keeping this document up to date on a daily basis. Once the advance party team are onsite, the Operations Schedule will be used to kick start the pre-conference briefing meeting with JTB and all involved suppliers who have a delivery responsibility on this event.
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Take res p ons ab il i t y for d ay - t o- d ay coord in at ion with local suppliers, venues and vendors. Note that in some instances, this may be handled by JTB or our local Kyoto sales team. We will need to establish a specific scope of work for each venue/ supplier on a case by case basis. Please provide an estimated cost range depending on level of coordination required.
Ev e nt Pro duction & Pro je ct Manage me nt / Day-to-day co o rdin atio n
As the project life-cycle moves into the detailed planning phase, the core Black Tomato Agency team will drive all supplier co-ordination and communication. Subject to final agreement on who has ownership of which element, it will be the responsibility of the Senior Account Director and Project Director to oversee the entire operation and manage the suppliers efficiently and effectively through clear communication channels (email / skype / conference calls).
We appreciate, particularly in Japan where the English language can sometimes be a challenge for non-English speaking suppliers, that misunderstandings can sometimes occur so to avoid this, any telephone or video calls will be followed up in writing by the Project Leads to outline the items and agreed actions discussed.
The use of translation if necessary can be provided; we are lucky enough to have our own in-house Japanese translator (written language only). For us, the key to successful supplier management is collaboration, team approach and flexibility. We will work with JTB as an extension of our own Project Management Team across all elements of the conference. Establishing partnerships is where our strengths lie.
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L aunch , m aint ain & up d at e the conference mic ros i t e & app Also propose creative ways to use these resources and boost engagement prior to and during the conference. Please provide an estimated cost range depending on level of coordination required.
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We know that the Beam Suntory conference is much bigger than the overseas experience alone; it’s about connecting with your network in creative ways and inspiring them to deliver beyond the conference itself. We are dedicated to engaging, surprising and delighting your network from launch through to the event itself. With a strong conference identity, we can enhance your programme with onsite branding and special touches, giving your guests a truly immersive experience in Japan. As part of the overall Project Plan, a Communications Plan will be weaved into this with its own key milestone dates and items for action and ownership. Primarily, The Black Tomato Agency communications team will drive this communications plan with input from the Beam Suntory Conference planning team and beyond. Our communications opportunities are limitless; we love nothing more than creating intrigue through teaser campaigns across a variety of mediums and platforms, surprising and delighting guest’s onsite and continuing the conference legacy well beyond the event itself. It’s what sets us apart from our competitors and our team is never short on ideas to engage, to wow, and to linger in a guest’s memory. However we appreciate that budget is often limited in this area. Ultimately, how much you wish to allocate to communications is up to you, but we do recommend and have included a few suggestions which we feel are enough to evolve the message and excite the audience prior to their arrival in Japan.
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To b e g in :
M ic ros i t e development
Our in-house microsites are image led and designed to make the end user want to scroll beyond the homepage. A destination such as Japan lends itself well to stunning imagery, clean lines and captivating copy. This will be built in-house taking input from the Operations Team to ensure each section of the event programm is captured and that details are kept up to date at all times. We can include as little or as much information as you wish from programme specifics, destination overviews, things to see and do, video content, speaker slide content, downloadable documents and online photo galleries. At the start of the conference launch, we can drip feed attendee information onto the microsite, adding more information as the conference approaches to increase the momentum and engagement. By doing so, this helps to keep attendees engaged and start to use the microsite as a one stop shop for gathering their attendee information. It also becomes a platform for FAQs and promises a smooth user experience for attendees. Because we build and create this in-house, changes and amends to the site can be done in a matter of minutes (subject to the change) and there is no delay in waiting for a 3rd party to action any changes. We can create and purchase your Beam Suntory conference domain name and if necessary, lock access to the website and ensure privacy and exclusivity.
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At t endee Reg is t rat ion P l at for m
Our in-house capabilities extend to delegate management and enhancing the guest journey. We use a robust, secure system (CVENT) which allows us to build and develop a bespoke, online registration platform to capture all attendee details in advance of the trip itself – a fundamental part of a successful logistics operation and critical to the role of the JTB ground agent. At just a small cost per guest (included in the budget) we will efficiently launch a registration site via the microsite at the click of a button and capture everything from guest travel plans, medical history, contact details, personal objectives for attending the meeting through to their own favourite Beam Suntory tipple. The data fields are endless and the more data captured, the better equipped we are to deliver a positive user journey and onsite experience. Much like the microsite development, our in-house team will run and manage the registration site and have the ability to access back-end, detailed reports in several minutes.This data (excel format) can then be shared with the Beam Suntory conference planning team and the JTB team. Should back-end access be required from the stakeholder, this can also be arranged.
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A pp Develo p ment
We know that in a modern world, engaging attendees with tailor made software is an expected requirement when attending a global event. We partner with a 3rd party supplier (the app partner selected/software depends on final app requirements) to design, build and develop an event app which services the needs of the audience, both pre-event and onsite during the event itself. Conference collateral is a thing of the past and attendees want to walk away feeling like they have gained insight, contributed to any live discussions and had the opportunity to set-up meetings and network with their peers. All this can be achieved throug a beautifully designed app. App capabilities are endless. From online sign in at registration, to browsing the attendee list and profiles, capturing conference notes and reviewing their own personalised agenda to using beacons to create GPS triggered alerts, games or notifications, we will work with you to design an app to suit all of your attendees needs. For budget purposes, we have included an allowance to develop an App but would be happy to discuss pricing tiers once the content and objective of what the app needs to achieve is known.
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Using res ource t o b oos t eng a gment Pre, post & during the conference
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M ic ros i t e Us e
From the word go, we make it our business to engage guests in creative and unique ways, capturing the characteristics of the event, the destination and importantly, Beam Suntory. You’ve heard that we can provide the tools to connect with your audience. But how can we use them to maximise ROI in the lead up to and during the event? Our microsites are a vital hub of information. A nerve centre to drive your network towards the most up to the minute information in the lead up to your event. With the help of beautifully designed e-shots landing in delegate’s inboxes, hyperlinked to the microsite, guests can easily click through to find updates, in the shape of a new gallery of stunning Kyoto imagery or perhaps an updated itinerary. The microsite can play host to just about anything. At key points in the pre event period, we can film and upload a face to face video message from your CEO, providing guests with valuable face time, no matter where they are in the world. We know that Beam Suntory has a vast back catalogue of ever changing products. We also know that you’re more likely to remember vital information presented in a visually engaging way. By using the site not just as a hub for information around the event but as a place where guests can receive valuable information on all things brand related, we can truly maximise your event engagement and sales.
We can create an e-flipbook ‘brand bible’ containing facts and figures on all the latest drinks trends purely for delegates to refer back to. And for the three days of the event itself, the site will become a place where those who are unable to attend still feel a part of the event. With the cameras available at the event itself, we can offer live satellite link ups for absent delegates, upload daily highlights onto the site, streaming live from key moments throughout the event itself, offering an instantaneous connection for those not present. Perhaps one of the leadership team cannot attend, but their attendance would be invaluable? Or perhaps you’d like to experience the Courvoisier Distillery & Bottling process live in France. Whomever or whatever you’d like to bring to your audience; we are able to provide the skills and equipment needed to facilitate the interaction. These live feeds can be published either publicly (via YouTube) or the existing microsite (password protected for security purposes should you wish). The stream requires a stable Internet connection which we are able to test during asite inspection, and, if necessary, we can provide a dedicated connection.
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A pp Us e
With the never ending functionalities of apps in today’s market, there are many ways we can use the platform of your choice to add the finishing touches to your event.An app offers a valuable opportunity for guests to contribute to the conversation surrounding the conference. Event Dashboard is an app with multiple ‘widgets’ designed to provide information to delegates and facilitate interaction. The widgets can support a wide variety of content including; video, photos, social media streams and live weather updates. In addition to being able to send information to users, the dashboard can facilitate a number of delegate interactions; SMS questions, live voting, instant star ratings feedback and interactive maps to guide your guests around your venue. Push notifications, sent via the help of ‘beacons’ transmitting any content you desire to smartphones in their programmed radius, allow you to alert your guests to new information and the dashboard is viewable on all mobile devices as well as conference screens. We would schedule appropriate widgets to appear in conjunction with your agenda, moulding the content to deliver useful and practical information to your guests. This can include airport transfer details, further links to online resources to support
conference content and instant ratings on any aspect of the event so you can track delegate engagement throughout the duration of the event. With a live event newsfeed, guests can add comments to be streamed at the event, on an internal newsfeed should you wish to keep the conversation private, or via various social media platforms. Using an event specific hashtag, the conversation goes well beyond the room itself, even going as far as to create a bespoke Beam Suntory T V channel, delivered through the event dashboard and used to host content produced both pre event and onsite. Similarly, a gamification function can be incorporated into the app, adding a competitive edge to the itinerary. Whether answering quiz questions or collecting points, we can offer onsite enhancements as prizes, from a face to face meeting with the CEO in Japan to a bottle of premium whiskey. At the same time, the app can create a more personalised experience for the guest, as an instant source of information from registration onwards, where we push vital pre-travel collateral from ‘Know before you go’ documents to conference schedules or even a bespoke downloadable city guide.
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O ns i t e Communicat ion Us e
The microsite and app will be essential communication platforms throughout the lifecycle of the event.But with further onsite communication opportunities, we can ensure that the quality of the event goes one step beyond at all times, showcasing the destination and the brand in unison. During the conference itself, we can ensure that every experience is as interactive and engaging as possible, incorporating fun accessories such as microphone balls into Q&A sessions, facilitating an easy back and forth (literally) between session leaders and delegates. From the minute your guests walk into their conference space, the event identity, having already been peppered throughout the pre-event campaign, will be used to create a fully branded event space, using signage and printed collateral in all space including the guest registration area and further break out rooms for smaller meetings. Our experience in adding wow factor touches to our events is paramount in creating unforgettable moments. Picture a gala dinner at the Kodai-Ji Temple. An already beautiful scene but one that can be made especially momentous with the addition of stylish menus, cocktail cards or place cards all designed by our inhouse team. Or perhaps even welcoming guests into their venue
with gobo projection or projection mapping of the Beam Suntory brand onto the iconic Japanese trees. Enhancing the natural surroundings and creating a memory to last well beyond the event itself. And our app solution can of course contribute to these little touches. Imagine walking up to a bar for the first time and being handed your favourite drink without having uttered a word. By using RFID technology, we are able to embed any information you require into the delegates badge. For example, through the event registration website, we ask guests to tell us their favourite drink, and how they like it served. Long after this has been forgotten, your guest will enter the bar, and, unbeknown to them, walk past a RFID scanner, capturing the information and transmitting the guest’s name & drink preference to the bartender. However we make use of this technology, it will provide a personal, unexpected touch.
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C reat e & exec ut e a pre- and p os t - event communica t ions pl an Please see our Example Communications Timeline in the Communications chapter of the deck which outlines our recommended communications plan, both pre event, onsite and post event.
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Pro duce ex t er n al event s assist the Beam Suntory team in liaising with venues, planning menus and arranging dĂŠcor, entertainment and overall event execution.
Ev e nt Pro duction & Pro je ct Manage me nt / Exte r n al e v e nts
Transforming an existing venue to create an almost ‘new’ event space is part of the onsite creative process that we love the most. Together with our extended creative and technical team, we can bring a venue to life with little spend (if budget is tight) and a lot of creative vision. Our case studies demonstrate our capabilities to deliver this across various budget scales.
We approach external events with the same operational eye and level of creative detail as we do the main event itself. Engaging with suppliers, sharing our creative vision, crafting the look and feel and ensuring we deliver these elements within the overall event budget is all considered within our scope of work.
Working with the JTB team, once the final venue decisions have been made, we will work with them and their preferred suppliers to bring our suggested themes to life.
Ev e nt Pro duction & Pro je ct Manage me nt / Exte r n al e v e nts
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Prov ide t echnical & s upp or t sta ff during event ( 1 0 June – 16 June ) Please see our approach to staffing onsite as outlined in Question 1 above and in the fee structure under the Budget section.
Cre ating the bu zz We s aid we were go o d at magic
While Japan needs little help to inspire a sense of magic in its visitors, we are not ones to let an opportunity go to waste. Throughout the International Growing for Good Conference 2017, we will work with the JTB Ground team to craft out a series of enhancements at every event opportunity. Just some of these magical touches that will enhance your guest experience could include; • Mobile responsive Microsite • Bespoke event App • Introduce Beacon Technology at the conference • Broadcast your very own ‘Beam Suntory TV channel’ (live stream) • Producing eye-catching, onsite event collateral (menus, table plans, printed material) • Design and creating an interactive guide to Japan (digital or printed) • Have fun with Gobo projections across a range of medium • Interactive onsite challenges and experiences We will work with you and your budget to create the right tone and manage guest expectations from start to end. Let the magic begin.
M ic ro sit e Launching a dedicated, mobile responsive microsite at the start of your engagement campaign can be an effective way to send out an initial message to the market and kick-start momentum. Information can be drip-fed throughout the event lifecycle to include practical details about the trip itself, programme highlights or beautiful imagery to bring the destination to life. A sample of our in-house bespoke microsites can be seen here; http://blacktomatoagencyconnect.com
cl ick here
Ap p App capabilities are endless. From online sign in at registration, to browsing the attendee list and profiles, capturing conference notes and reviewing their own personalised agenda to using beacons to create GPS triggered alerts, games or notifications, we will work with you to design an app to suit all of your attendees needs.
E -s ho t s E-shots provide a cost effective way to reach the network in a timely fashion. Whether your launching a ‘save the date’, setting the registration to ‘live’ or simply want to send out a brand message / communication, we can create slick, creative e-shot copy coupled with engaging imagery through our team of in-house designers.
G obo Proj e c t ions / Proj ec t ion M ap ping Gobo projections are a fun and impactful way to transform an event space and once produced, can be used again and again making them a worth-while investment. Projecting onto any surface is possible, from walls to floors, building to trees, static or moving – the possibilities are endless. Bringing the virtual into reality is now possible with the technology of projection mapping. With the capacity to transform any object into a screen and take on realworld objects such as a building without any distortion was once a thing of dreams. The sheer scale can be breath-taking and the illusion of everyday and static objects around us becoming animate and playfully reworked can be incredibly exciting.
Communicat ions T imel ine
C raft ing your p er fec t s phere Beyond the conference, at any evening event, in an informal setting, we can bring in a specialist ice carver who will help guests create their own ice carvings. An interactive, fun, immersive and memorable experience; watch as guests chisel/carve their own sphere – coolness personified.
Case Studies 1. Johnnie Walker Blue Label: Symphony in Blue 2. Spicehaart Annual Conference in Bangkok 3. IM Group 40 th Anniversary 4. Graham The Plumbers Merchant
Johnnie Walker Blue L ab el S y mphony in Blue ( Dia ge o) Des t inat io n:
Merchant Taylors Hall, London
Pax:
x600, Global audience in 3 rotations across 3 days
The Brief / Ob j ec t iv e:
The Symphony in Blue event represented the Journey to the Centre of the Glass; a once-in a-lifetime production and experience celebrating the heritage and craftsmanship behind Johnnie Walker Blue Label. The production sought to inspire an audience through the physical, architectural, social and gastronomic dimensions of Whisky, Diageo’s search for flavour and its dedication to the art of blending. The event needed to bring to life the Johnnie Walker Blue Label’s distinct flavours – fresh, fruity, malty, woody, spicy and smoky – in six different interactive spaces featuring extraordinary Johnnie Walker Blue Label -inspired installations, plus one climatic finale space, where an epic showpiece instrument could reimagine the taste profile of the Whisky. Through the Symphony in Blue event Diageo wanted to challenge today’s progressives to touch, think and talk differently about whisky.
Our Re s p ons e:
From the moment guests touched down in London to the moment they left, their experience had to be as exceptional as the flavours in each bottle; flavours crafted from almost 200 years of whisky-making heritage. The centrepiece of Symphony in Blue was The Spectacular; an event that left guests with lifelong memories and endless tales. Building and managing an inhouse online registration platform to market both the event itself (through ticket sales) and the hospitality events packaged around the main event was rolled out to 26 different country markets across the globe. Beyond this, the handling of data for more than 600 ticketed guests was then used to handle accommodation bookings across 3 London hotels, airport transfers for 600 guests and the creation and delivery of x26 different hospitality events each evening for 3 nights.
Re sul t s:
• The event was attended by more than 600 invited guests: 80 media, 30 celebrities, and 490 HNWIs/VIPs and customers. • As a result, we achieved more than 150 pieces of international coverage, with a PR value of £8.3 million and counting. • There have also been more than 1,000 social media posts to date, achieving a total reach of close to 3 billion. • Coverage ranged from international business and news titles, luxury lifestyle titles, consumer lifestyle titles aboutdrinks, Business News and C&IT to name just a few. • Key influencers with social media networks reaching up to 1.42 million followers ensured the event was pushed out to the public domain quickly and effectively. • This was the first Spectacular event and has now been successfully adopted worldwide spanning USA to Asia.
“
The ambitious objectives of Symphony in Blue meant we needed to engage partners who excel in their field and could help deliver an outstanding brand experience as well as provide robust operational delivery for our very discerning global audience. The Black Tomato Agency helped shape the processes we needed to ensure markets were engaged, enthused and the delivery was concierge throughout. They stayed true to the brief by delivering a brand experience from the moment invitations were sent, arrival in London and post experience also. Beyond the programme execution the creative application in the guest journey from the team was outstanding and played a huge part in the success of Symphony in Blue. A faultless hospitality experience could not have happened without the experiencenowledge and hard work of Black Tomato.
”
Des t inat io n:
Bangkok, Shangri-La
Pax:
S picerh a ar t B ang kok Annual Conference
x200, UK audience
The Brief :
• To create a two-day conference and incentive that combined a balance of business content and wow experiences. • To create a conference theme and set that would excite, engage, and immerse the delegates whilst delivering key business messages. • To reward the top salesman in the company with something new and exciting.
Key o b j ec t iv e:
To motivate both the entire workforce across 125 offices but also maintain the motivation and engagement of the key salesmen.
Ou r res p o ns e:
After a successful oversees conference to New York the CEO wanted to push the boundaries even further and take the conference to Bangkok. A two-night whirlwind trip to the bustling city. An immersive Thai boxing conference experience that saw live bouts of boxing which delegates could bet on – all proceeds going to charity.
Res u lt s :
Spicerhaart employees became more engaged with the business. Retention reached highest numbers both before and after the conference.Spicerhaart stood apart from their competitors within the industry – a key talent attraction tool.