BLACK WESTCHESTER

THE ORIGIN STORY

BY AJ WOODSON

This is the origin story of Black Westchester Magazine and how AJ’s faith was instrumental in this great experiment. The full and unadulterated story that many have never heard, with some of AJ’S prior experiences mixed in because they prepared him to do what it is BW does now. How two friends in Westchester County created an online African-American News Magazine that would go on to be the voice or the voiceless through advocacy and activism, giving you the News With The Black Point of View since 2014 for persons of color in Westchester County and it surrounding areas. This is the origin story of Black Westchester told though the voice of its Co-Owner and Editor-In-Chief AJ Woodson in memoir form.

Rates

Full page – $750.00 (10 1/3″ x 13 1/4″) – inside covers (front and back) $850 – outside Back cover $950

Half page – $475.00

-horizontal 10 1/2″ x 6 1/2″

-vertical 5 1/8″ x 13 1/4″

Quarter page $350.00

-horizontal 10 1/2 x 3 1/4″

-vertical 5 1/8″ x 6 1/2″

1/8 page $275.00

-horizontal 5 1/8 x 3″

-vertical 2 3/8 x 6 1/2″

Business Card $125 – Double Business Card Ad $175

***Multiple Month Discount*** For 3,6 and 12 months

Send PDF or JPEG of your business card to AdvertiseWithBW@gmail.com

FOUR YEARS STRONG AND COUNTING

About Black Westchester: BlackWestchester.com is a magazine (website) and print newspaper for people of color for Westchester and the Tri-State area of New York at every economic level. Black Westchester is committed to being a platform to profile life, culture, economics, politics, sports, and entertainment and those who are representing vision in these marketplaces and who can both encourage and provide role models to other men and women. Black Westchester, through its online magazine, print newspaper, weekly talk radio show, and editorial content, will be a vessel of community information throughout Westchester and the Tri-State area of New York. Our mission is to promote the concept of “community” through media.

The Black Westchester Newspaper is a monthly newspaper, 10,000 distributed monthly throughout Westchester and Surrounding Areas with a heavy concentration in Mount Vernon, New Rochelle, Yonkers, Elmsford, White Plains, Greenburgh, Peekskill, Tarrytown, NE Bronx, Harlem, Stamford, CT with a slightly smaller presence elsewhere in the county and surrounding areas.

Black Westchester is the best vehicle to reach communities of color throughout the county, but not limited to just communities of color, we have a large non-African-American readership as well.

Black Westchester and the People Before Politics Radio Show started in July and August of 2014 respectively and the print edition started on our threeyear anniversary in August 2017. In such a small amount of time, Black Westchester has heavily influenced the county, public policy, and the elected officials while informing the public in a way that was missing, filling a necessary void.

Demographics

GENRE

Male - 42.55% female - 57.45%

RACE/ETHNICITY/NATIONALITY

Black/ African-American- 62.24%

Hispanic or Latino - 6.12%

White - 23.47%

Asian - 2.04%

Caribbean - 10.20%

Native American - 7.14%

Other - 2.04%

AGE

17 OR YOUNGER- 5.15%

18-20 - 1.03%

21-29 - 4.12%

30-39 - 6.19%

40-49 - 31.96%

50-59 - 29.90%

60 OR OLDER - 21.65%

EMPLOYMENT STATUS

Employed, Working Full-Time- 46.24%

Employed, Working Part-Time - 5.45%

Self Employed - 15.05%

Unemployed - 5.38%

Retired - 18.28%

Disabled, Unable To Work - 8.60%

5.26% Democrat - 50.53% Independent - 25.26%

Something Else - 18.95%

Larger news outlets such as The Journal News (Lohud), News 12 Westchester and Fios1 News, The New York Post, ABC News, and others also follow us and have quoted us for breaking stories that they, in turn, did follow up stories on. Black Westchester is the voice of the voiceless and has covered many stories that other news outlets often overlooked and in turn followed our lead and reported later.

Black Enterprise Magazine reported, “Black buying power currently stands at over 1.1 Trillion dollars annually and is on the road to hit about $1.5 Trillion by 2021. These figures have also been documented by the Huffington Post, The Atlantic, MediaPost.com, Fortune Magazine, and many other respected media outlets. This collective buying power means that nearly 2 Trillion dollars will be flowing through Black American annually very soon, making us a centerpiece for various researchers, marketers, advertisers, and other campaigns designed to influence black spending patterns.

With that said, for businesses who do business and want to do business with communities of color in Westchester County and surrounding areas, advertising with Black Westchester, not only makes dollars but also makes perfect sense. We are the voice of the Black Community.

Sponsorship and advertising are also available in our weekly talk radio show, People Before Politics Radio, where we have been bringing you Real Talk For The Community since 2014.