Logos&colors perq

Creative Style

Our Logo Our brand identity mark is a valuable asset to the company. It encapsulates our reputation and respresents us as a unit.

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01 Color 02

02 Gray 03 Black/White

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Check out the negative space in the ‘E.’ Can you see a magnet shape?

Creative Style

Design Standards | Brand Guide

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Logo Quality & Spacing 01 Spacing Clear space is based upon the letter ‘P’ in the logo. Horizontal space requires the full width of the ‘P’ on either side. Vertical space required is half of the height of the ‘P’ above and below. Taglines and cobrands are exempt.

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02 Size Limitations The PERQ logo is designed to be one inch in width or larger for print legibility. Branded accessories may be the exception for sizing, e.g. pens.

Please do not reduce the quality below 72 ppi.

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1 inch minimum

Creative Style

Design Standards | Brand Guide

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Logo Do’s & Don’ts PERQ isn’t a rules and regulations type of company, but we do appreciate proper logo usage. Please take note of these examples.

DO’s

DON’TS

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04

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01 Color on white We prefer to use our color logo on a white or neutral background.

02 White on brand color Alternately, we don’t mind inverting the logo on a PERQ color. (preferably purple) 03 White on color overlay You can also use our inverted logo on a PERQ color overlay with an image.

04 Rotating Never rotate the logo in a practical use. Exception, artwork.

05 Effects Avoid dropshadows, bevel, outlines, etc.

06 Unauthorized background colors Stick to our primary and secondary color palette for backgrounds. Red is not one.

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07 Competing backgrounds Choose photography that recedes behind the logo/text. The logo should be prominent.

Creative Style

Design Standards | Brand Guide

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Tagline Usage “The Power of Attraction�

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Whenever possible, the PERQ logo should appear with the tagline. In separate applications, the tagline should appear to the left of the magnet symbol.

01 Below logo The tagline should be spaced at half of the tagline cap size away from the logo.

The Power of Attraction 02

02 Stacked with magnet icon

Tagline Spacing:

50% of tagline

Creative Style

Design Standards | Brand Guide

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Typography Our chosen typeface is Museo Sans.

Please stick to it.

Museo Sans 700 We use 700 primarily for bold headlines. This heavier type can also be used on taglines and other words of emphasis.

Museo Sans 300 300 is our default paragraph weight setting.

Museo Sans 700

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Alternative Fonts If Museo Sans is unavailable, both Helvetica and Arial are acceptable alternative system fonts.

Italics, 100, 500 and 900 variations can also be used with discretion.

Museo Sans 300

Aa

Example:

Veritatis et quasi At vero eos et accusamus et.

Sed ut perspiciatis At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Creative Style

Design Standards | Brand Guide

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Color Palette

Primary Palette

The PERQ Plum color is an essential part of our brand. You see it on the walls of the building, on the PERQ t-shirts, in Powerpoint templates and brochures. Have a look at the other colors that make up the full spectrum of our visual identity.

Primary Color Psychology Purple - leadership, strategy, vision Green - prosperity, fortune, calming

PERQ Plum

PERQ Green

White

PMS 242 R 135 | G 29 | B 90 C 43 | M 100 | Y 37 | K 19 HEX #871D5A

PMS 368 R 132 | G 196 | B 72 C 53 | M 0 | Y 95 | K 0 HEX #84C448

R 255 | B 255 | G 255 C0|M0|Y0|K0 HEX #FFFFFF

Secondary Palette

Culture Representation Gray = Grit Yellow = Savvy Orange = Magnetism Blue = Competitive Greatness

Industry Representation

PERQ Gray

PERQ Yellow

PERQ Orange

PERQ Blue

PMS 431 R 120 | G 120 | B 132 C 56 | M 48 | Y 37 | K 8 HEX #777884

PMS 121 R 252 | G 197 | B 51 C 1 | M 23 | Y 90 | K 0 HEX #FBC433

PMS 130 R 250 | B 140 | G 49 C 3 | M 48 | Y 92 | K 0 HEX #EF9531

PMS 637 R 87 | G 193 | B 211 C 60 | M 2 | Y 16 | K 0 HEX #56C1D3

Green = Automotive Blue = Newspaper Yellow = Retail Orange = Marketing Agency

Creative Style

Design Standards | Brand Guide

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PERQ Contacts Brand Courtney Guggenberger cguggenberger@perq.com

Media Muhammad Yasin myasin@perq.com

Design Blake McCreary bmccreary@perq.com

Connect With Us Website | www.perq.com Twitter | @PERQMarketing Facebook | facebook.com/PERQMarketing

Creative Style

Brand Contacts | Brand Guide

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