Merchandise management project 4 final by Teri Blanchard

TMichele By:Teri Blanchard Merchandise Management

Monday, May 12, 2014

TMichele By:Teri Blanchard Merchandise Management

Monday, May 12, 2014

Table of Contents Mission Statement Mission Philosophy Mood Board Customer Profile Style Numbering System Model Line Sheets Cost Sheets Development Calendar Unit Distribution Sheets Invoice Form Introductory Floor Plan Key Code Sheets Fixtures Maintenance Floor Plan Clearance Floor Plan Marketing Plan Marketing Objectives Budget Press Release Designer Biography Business Card

Monday, May 12, 2014

Mission Statement

“When you look good you feel good, and when you feel good you are free”

“When women look good they feel good and when they feel good they are free. TMichele is a company that is dedicated to dressing women of sizes 12-24. We keep women, classy, sophisticated, chic and trendy. TMichele sells a range of great quality and great fit products of Clothing, Accessories, and Shoes. TMichele is a company about quality and products that fit our customer properly if the quality of the clothes are not right then the fit of the garment isnʼt right. We sell products that are reasonably priced for the products and for the vendor. TMichele is a company that innovates and creates the clothes that women really want. We create clothes that make women feel beautiful.”

Monday, May 12, 2014

Mission Philosophy TMichele is a brand that caters to plus size women that focus on the fit and quality of luxury clothes. The clothes are manufactured in New York and distributed to Chicago The Selling Period for TMichele is January-June and June-December With every sale TMichele will donate 10% of total sales at the end of each fiscal year to Women of America. Women of American is an organization that helps women find jobs, get safe shelter, and get great fitting clothes for Job interviews and teach good hygiene as well as just clothing to have on their back at all times, including shoes, tops, and bottoms.

Monday, May 12, 2014

Mood Board

Monday, May 12, 2014

Mood Board of customers style

Monday, May 12, 2014

Demographics •

Age:35

• •

Gender:Female

• •

Income:450,000

• •

Education: P.H.D

• •

Social Class: Upper class

Household Size: 2

Occupation: COO Of Banks Technology

Race: All

Marital Status: Engaged, Single

Monday, May 12, 2014

• •

Degree Of Knowledge: Technology Science and Engineering

• •

Brand Loyalty: Anything With A Label

•

Payment Method: American Express Black Citron Card

Attitude: Always Positive

Store Loyalty: Luxury Department Stores

Customer Profile/Psychographics •

Chanel Harris is a COO for Banks Technology and earns approximately $450,000 a year or more depending on bonuses from the company at the age of 35. She is engaged to the owner of Banks Technology. Chanel Harris and Robert Banks are African American and live in Manhattan New York in the penthouse suites on 5th avenue. Chanel Harris has a P.H.D degree in technology science and engineering from the Rochester Institute Of Technology and graduated with honors of a 4.5 GPA. She Loves movies with Seth Rogan, Jonah Hill, James Franco, Anne Hathaway, and Meryl Streep.For music Chanel loves to listen to Rap, Hip Hop, R&B, Pop and Old School music. Chanel loves eating healthy but when she doesnʼt she has cheat meals at diners, drive-ins, dives, bars and pubs along with some expensive restaurants like Per Se located in manhattan, as well as Masa a good sushi place she is a person who tries to stay fit. Since Chanel is in her mid-life and has a great job she is free to do whatever she wants. Chanel shops every two months or so. She is a very expensive shopper, she doesnʼt care about price whatsoever she uses her American Express Black Citron Card to pay for all of her shopping sprees, (Sometimes she uses her fianceʼs Robertʼs American Express Black Citron card to cover her shopping.) When Chanel shops she looks for her size 14 in quality, style sophistication, fit, and classiness as well as age appropriate for her wardrobe. She is also a shopper that keeps track of whats on the runway, trends, fads, and she keeps up to date to things that happen in the fashion world. Chanel reads Harpers Bazzar, Vogue Magazine, Tech Savvy Magazine, Entrepreneur Magazine and Stay Fit Magazine. Chanelʼs favorite designers are 3.1 Phillip Lim, Gucci, Chanel, Prada, Christian Dior, Burberry, Proenza Schoular, Balenciaga, Celine, Fendi, Rag & Bone, Christian Louboutin, Jimmy Choo, Tom Ford, Givenchy, Zuhair Murad, Elie Saab, Valentino, Alexander McQueen, Hermes, Marc Jacobs and many More. Chanel loves to shop in SoHo, Madison Avenue, Bergdorf Goodman, Saks Fifth Avenue, and Barneyʼs New York.Chanel loves to travel her recent vacations within the last two years with Robert have been to Peru, Italy, France, Rome, Bora Bora, Hawaii, Greece, and the Bahamas. When Chanel is not shopping or traveling on vacations, working out at the penthouse gym, watching movies, or reading books. She is volunteering with kids and animals volunteering consist of walking the animals, playing with the animals, feeding the animals. With the children she reads them books, Helps them with their homework, teaches a free computer class, playing with them in the sports of their choice and having snack time with them.Chanel volunteers every other weekend (Saturday & Sunday)

Monday, May 12, 2014

A Day In the Life! The alarm clock rings at 6:05 AM on the dot every morning. Chanel wakes up looks at her fiance kisses him on the cheek then gets up to start her day. She does not have to be in the office today until 10:30 am She then makes herself a light healthy pre workout breakfast (Banana and Protein/Fruit smoothie) After breakfast she brushes her teeth. Chanel then goes to her walk in closet and goes straight to her workout section in her closet. Grabbed her running shoes, workout shirt, and workout pants and water bottle filled with ice cold water. She goes to the gymʼs penthouse located 4 floors down from her penthouse suite. Arriving at the gym she stretches for approximately for fifteen minutes then goes to the treadmill and run for thirty minutes, lifts for twenty minutes then the last is to do ab workouts for twenty minutes. Her workout is complete she goes back up to her penthouse suite takes a shower and washes her face. While Robert is getting dressed for a very important business meeting he asks her to help him pick a suit. (He loves her fashion advice sheʼs the stylish one in the relationship) Chanel picks a Tom Ford one of a kind Black pant and Grey Blazer with a white Gucci buttoned down shirt and Hermes Tie, with Platinum gold Cuff Links from Cartier with her initials engraved in them for him. While Robert kisses her a goodbye and make dinner reservations for them later on for the night she choses her outfit for the day. Chanel likes to pick her shoes first then the rest of her wardrobe. (Chanel feels that the shoes make the outfit no matter what) she walks in her closet and chooses a pair of 4.5 Inch Christian Louboutin Pigalle Plato Strass and Spikes in Black. (Retail price 3500$) from then she pulls out a pair of 3.1 Phillip Lim Leather Skinny jeans in Black that have Black Python Details at the hem.(Retail Price 1500$) Chanel then grabs a Hermes belt in black with a Gold H (Retail Price 1000$) Chanel grabs a Balenciaga Button down in a Peach color.She grabs her Celine Camel Brown wool coat along with her Celine Mini Luggage Tote in Camel and black piping. For jewelry and accessories she grabs a plain gold chain from Lanvin and a Marc Jacobs Turnlock Bracelet. By this time it is 9:45 am and she is out of the door. Chanel takes the elevator to the first floor where her driver Vinny waits to take her to work. Chanel Arrives at work at 10:25 am and starts her day with clients that need help, she has to look over contracts and just overall checking in with others to see how business is going. Chanel wasnʼt at work for long she left at 4:00pm and walked her way down to Madison Avenue where Bergdorf Goodman. On her walk she calls Her Fiance to see if he is having a good day and what time dinner is? Chanel also tells him that she is currently going shopping she bids him goodbye and says sheʼs loves him and will see him later on tonight. She also calls a few family members to check in with them. As she walks into the shoe department of Bergdorf Good man she goes straight to the Christian Louboutin shoes and finds a six inch heel with a two inch platform encrusted with Swarovski crystals all around.(Retail Price 6400$) Chanel Purchases the shoes along with a pair of Manolo Blahnik Pumps ($1000) She then goes to the accessories department to buy a Alexander McQueen Scarf and a Gucci scarf for both of these items she spends ($1000) Chanel has run out of time for shopping she got some good stuff in her short amount of time. She leaves Bergdorf at 6:00pm to meet with Robert at 6:30 for Dinner reservations. Dinner reservations are at Masa a sushi restaurant (Chanelʼs Favorite) Robert and Chanel both meet at Masa where they tell each other about their day discuss the wedding, and have many more conversations, they then leave Masa then go to the Movie theater to see The Wolf Of Wall Street. After the movie is done they head home.

Monday, May 12, 2014

1! ! !

Year

Season

Spring

3! ! ! !

Class 1! 2! 3!

Tops Bottoms Dresses

Sub-classes

! ! ! ! ! ! ! !

1! ! ! ! ! 2! ! !

Tops 1! 2! 3!

! ! ! ! ! ! ! ! !

3! ! !

Dresses 1! Long 2! Mid-length

4! ! ! ! 5!

Skirts 1! 2! 3! Color

Maxi Short Midi

! ! ! ! ! ! !

1! 2! 3! 4! 5! 6! 7!

Black Red! Yellow Peach Brown Blue Pink

! ! ! ! ! ! !

6! ! ! ! ! ! !

Fabrication 1! Silk 2! Chiffon 3! Cashmere 4! Leather 5! Linen 6! Egyptian Cotton

! ! ! ! ! ! !

7! ! ! ! ! ! !

Size 1! 2! 3! 4! 5! 6!

Monday, May 12, 2014

2015

Long Sleeve top Short Sleeve Long Sleeve Cardigans

Bottoms 1! Flare Pants 2! Skinny Jeans

12 14 16 18 20 22

Example:! ! 1A1235292 1! 2015 2! Spring 3! Tops 4! Short Sleeve 5! Yellow 6! Brown 7! Chiffon 8! Egyptian Cotton 9! 14

Style Number 1A13634

Light blue Cashmere, long Sleeve cardigan Sizes 12-24 Retail Price $310

Monday, May 12, 2014

Other Colors Available

Style Number 1A212665

Reversible red and blue maxi skirt made with Egyptian cotton (One side red and one side blue) Sizes 12-24 Retail Price $440

Other Colors Available

Monday, May 12, 2014

Style Number 1A23751

Linen Midi Pink pencil Skirt with back slit Sizes 12-24 Retail Price $175

Other Colors Available

Monday, May 12, 2014

Style Number 1A1311425 Black chiffon/silk floor length cardigan with leather trimmings on cuffs and boarders of the garment Sizes 12-26 Retail Price $820

Other Colors Available

Monday, May 12, 2014

Yellow and brown short sleeve front slit egyptian cotton and chiffon peplum blouse with yellow being the egyptian cotton and the brown belt which is chiffon that ties into a bow in the back along with the brown short sleeves.

Style Number 1A1235266

Sizes 12-26 Retail Price $220

Other Colors available

Monday, May 12, 2014

Style Number 1A3216453

Long blue and black Linen dress with no sleeves and leather detail which is the top straps and the belt around it. Sizes 12-26 Retail price $415

Other Colors Available

Monday, May 12, 2014

Style Number 1A11621 Blue long sleeve Egyptian Cotton top with fringes on shoulders/ shoulder pads Sizes 12-24 Retail Price 150

Other Colors Available

Monday, May 12, 2014

Style Number 1A21162

Black Egyptian Cotton Flare Pants Sizes 12-24 Retail Price $155

Other Colors Available

Monday, May 12, 2014

Style Number 1A3124

Red Short sleeve Silk long shirt dress with buttons Sizes 12-26 Retail Price $580

Other Colors Available

Monday, May 12, 2014

Style Number 1A224565

Peach colored Egyptian Cotton skinny jeans. Sizes 12-26 Retail Price $155

Other Colors Available

Monday, May 12, 2014

Costing Sheet

Monday, May 12, 2014

DATE: 2/24.2014 _________ DESCRIPTION:Light blue Cashmere, long Sleeve cardigan

STYLE #: 1A13634 _________ SEASON: Spring

: SIZE RANGE:12-24

COLORS:

1. MATERIAL Cashmere Knit

PRICE $35.99

AMOUNT $71.98

$0.00

INTERFACING ( LINING )

YARDS

Blue

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

$153.22

RETAIL PRICE:

$310.00

SKETCH

$71.98

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING

WHOLESALE PRICE:

0 0 2 0

PRICE

AMOUNT

$0.00 $0.00 $0.20 $0.00

$0.20

AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40

$4.43

$76.61

SWATCH

MATERIAL

DATE:2/24/2014 _________ DESCRIPTION: Reversible

STYLE #:

Egyptian

SEASON: Spring

Cotton Maxi Skirt : SIZE RANGE:12-24

COLORS:

1. MATERIAL Egyptian Cotton

INTERFACING ( LINING )

YARDS

5/8 Yard

Red & Blue PRICE $15.99

AMOUNT $63.96

$1.05

$0.65

TOTAL MATERIAL COST

BUTTONS BELTS LABELS Zipper Fusing

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

3. TOTAL COST REMARKS:

Monday, May 12, 2014

WHOLESALE PRICE:

$217.32

RETAIL PRICE:

$440.00

SKETCH

$64.61

QUANT.

2. TRIMMINGS

TOTAL LABOR COST

1A212665

_________

1 0 2 1 0

PRICE

AMOUNT

$27.50 $0.00 $0.10 $30.24 $0.00

$0.19 $0.00 $0.20 $0.21 $0.00

$0.60

AMOUNT $0.75 $1.50 $0.45 $0.75 $40.00

$43.45

$108.66

SWATCH

MATERIAL

DATE:2/24/2014 _________

STYLE #:

1A23751

_________

Linen Midi Pink pencil Skirt with back slit DESCRIPTION:

SEASON: Spring

: SIZE RANGE: 12-24

COLORS:

1. MATERIAL Linen

YARDS 1 7/8

INTERFACING ( LINING )

5/8

Pink PRICE $19.99

AMOUNT $37.50

$1.05

$0.65

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

$85.70

RETAIL PRICE:

$175.00

SKETCH

$38.15

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING Zipper

WHOLESALE PRICE:

1 0 2 4 1

PRICE

AMOUNT

$27.50 $0.00 $0.00 $0.05 $30.24

$0.19 $0.00 $0.20 $0.20 $0.21

$0.80

AMOUNT $0.75 $1.50 $0.45 $0.75 $0.45

$3.90

$42.85

SWATCH

MATERIAL

STYLE #:

DATE: _________ _________ DESCRIPTION: Yellow and Brown Peplum with Chiffon waist band and shoulders

SEASON: Spring

: SIZE RANGE: 12-24

COLORS:

1. MATERIAL Egyptian Cotton Chiffon

2 1

PRICE $15.99 $17.99

AMOUNT $31.98 $17.99

$0.00

INTERFACING ( LINING )

YARDS

Yellow & Brown

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

WHOLESALE PRICE:

$109.20

RETAIL PRICE:

$220.00

SKETCH

$49.97

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING

1A1235266

0 0 2 0

PRICE

AMOUNT

$0.00 $0.00 $0.10 $0.00

$0.00 $0.00 $0.20 $0.00

$0.20

AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40

$4.43

$54.60

SWATCH

MATERIAL

DATE: 2/24/2014 _________

STYLE #:

1A1311425

_________

DESCRIPTION:Black

silk floor length cardigan with leather trimmings on cuffs and boarders of the : SIZE RANGE:12-24 garment

COLORS:

1. MATERIAL Silk Chiffon Lambskin hide

YARDS 2 1 Hide

INTERFACING ( LINING )

SEASON:Spring

Black PRICE $59.99 $39.99

AMOUNT $119.98 $79.98

$0.00

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

$409.18

RETAIL PRICE:

$820.00

SKETCH

$199.96

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING

WHOLESALE PRICE:

0 0 2 0

PRICE

AMOUNT

$0.00 $0.00 $0.10 $0.00

$0.00 $0.00 $0.20 $0.00

$0.20

AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40

$4.43

$204.59

SWATCH

MATERIAL

DATE: _________ DATE:2/24/2014 DESCRIPTION: _________

STYLE #:

_________

and black Linen dress with leather : details round neck and back SIZE RANGE:

_________

DESCRIPTION:Blue : SIZE RANGE:12-24 1. MATERIAL

WHOLESALE PRICE: COLORS: YARDS

RETAIL PRICE: COLORS: PRICE AMOUNT

1. MATERIAL Linen Lambskin Hied

YARDS 1 7/8 1 Hied

INTERFACING ( LINING ) INTERFACING ( LINING )

5/8

TOTAL MATERIAL COST TOTAL MATERIAL COST 2. TRIMMINGS 2. TRIMMINGS BUTTONS BELTS BUTTONS LABELS BELTS FUSING LABELS FUSING

TOTAL TRIMMINGS COST TOTAL TRIMMINGS COST 3. LABOR CUTTING 3. LABOR LABOR CUTTING MARKING/ LABOR GRADING PAYROLL TAXES & MARKING/GRADING HEALTH FUND TRUCKING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST TOTAL LABOR COST

3. TOTAL COST 3. TOTAL COST REMARKS: REMARKS:

Monday, May 12, 2014

STYLE #:

1A3216453

SEASON:

Blue & Black

SEASON: Spring $0.00 WHOLESALE PRICE:

$206.68

RETAIL PRICE:

$415.00

SKETCH

PRICE $19.99 $39.99

AMOUNT $17.49 $79.98

$9.60

$0.70

SKETCH

$0.00 $98.17 QUANT.

PRICE

AMOUNT QUANT.

1 0 2 7

PRICE

AMOUNT

$27.50 $0.00 $0.10 $0.05

$0.19 $0.00 $0.20 $0.35

$0.00 $0.74 AMOUNT AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40 $0.00 $4.43

$0.00 $103.34 MATERIAL SWATCH SWATCH

MATERIAL

DATE:2/24/2014 _________ DESCRIPTION:Long

STYLE #: _________

sleeve Egyptian Cotton top with fringes on shoulders/ shoulder pads :

SEASON:Spring

SIZE RANGE:12-24

COLORS:

1. MATERIAL Egyptian Cotton

INTERFACING ( LINING )

YARDS

5/8

PRICE $15.99

AMOUNT $31.98

$9.60

$0.70

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

WHOLESALE PRICE:

$75.32

RETAIL PRICE:

$150.00

SKETCH

$32.68

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING

1A11621

0 0 2 7

PRICE

AMOUNT

$0.00 $0.00 $0.10 $0.05

$0.00 $0.00 $0.20 $0.35

$0.55

AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40

$4.43

$37.66

SWATCH

MATERIAL

DATE:2/24/2014 _________ DESCRIPTION: Black

STYLE #:

Egyptian Cotton Flare Pants

SEASON:Spring

: SIZE RANGE:12-24

COLORS:

1. MATERIAL Egyptian Cotton

INTERFACING ( LINING )

YARDS

5/8 Yard

Black PRICE $15.99

AMOUNT $31.98

$1.05

$0.65

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

WHOLESALE PRICE:

$74.94

RETAIL PRICE:

$155.00

SKETCH

$32.63

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING Zipper

1A21162

_________

2 0 2 4 1

PRICE

AMOUNT

$27.50 $0.00 $0.10 $0.05 $30.24

$0.38 $0.00 $0.20 $0.20 $0.21

$0.99

AMOUNT $0.75 $1.50 $0.45 $0.75 $0.40

$3.85

$37.47

SWATCH

MATERIAL

DATE:2/24/2014 _________ DESCRIPTION:Red

STYLE #: _________

Short sleeve Silk long shirt dress with buttons

SEASON: Spring

: SIZE RANGE:12-24

COLORS:Red

1. MATERIAL Silk Chiffon

YARDS 2 1/3

INTERFACING ( LINING )

5/8 Yard

PRICE $59.99

AMOUNT $137.97

$1.05

$0.65

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

WHOLESALE PRICE:

$288.02

RETAIL PRICE:

$580.00

SKETCH

$138.62

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING

1A3124

4 0 2

PRICE

AMOUNT

$27.50 $0.00 $0.10

$0.76 $0.00 $0.20

$0.96

AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40

$4.43

$144.01

SWATCH

MATERIAL

DATE:2/24/2014 _________

STYLE #:

1A224565

_________

DESCRIPTION:Peach

colored Egyptian Cotton skinny jeans. : SIZE RANGE:12-24 1. MATERIAL Egyptian Cotton

INTERFACING ( LINING )

SEASON:Spring

COLORS: Peach YARDS 2

5/8 Yard

PRICE $15.99

AMOUNT $31.98

$1.05

$0.65

TOTAL MATERIAL COST

TOTAL TRIMMINGS COST

3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST

3. TOTAL COST REMARKS:

Monday, May 12, 2014

$74.52

RETAIL PRICE:

$155.00

SKETCH

$32.63

QUANT.

2. TRIMMINGS BUTTONS BELTS LABELS FUSING

WHOLESALE PRICE:

2 0 2 4

PRICE

AMOUNT

$27.50 $0.00 $0.10 $0.05

$0.38 $0.00 $0.20 $0.20

$0.78

AMOUNT $0.75 $1.50 $0.45 $0.75 $0.40

$3.85

$37.26

SWATCH

MATERIAL

Monday, May 12, 2014

Unit Distribution Sheets

Monday, May 12, 2014

Invoice Date Invoice # Mar 31, 2014 1245 Bill To: Michele T Designs 12 E 9th Gilmore Ave New York, New York 10023

P.O. Number 8/10 EOM Quantity 15 20 19 10 15 16 20 9 17 24 9 10 18 15

Terms 3/10,N/30 Style # 1A12631 1A12632 1A12633 1A21261 1A21262 1A21263 1A13121 1A13122 1A13123 1A12221 1A12222 1A12223 1A21161 1A21162 Grand Total

Monday, May 12, 2014

Ship To: Michele T Designs 52 North Oak Street Chicago iL, 60634

Ship Truck Description Long Sleeve Cardigan: Blue Long Sleeve Cardigan: Blue Long Sleeve Cardigan: Blue Reversible Maxi Skirt : Red Reversible Maxi Skirt: Red Reversible Maxi Skirt : Red Chiffon Cardigan: Black Chiffon Cardigan: Black Chiffon Cardigan: Black Peplum Top :Red Peplum Top :Red Peplum Top :Red Flare Pants: Black Flare Pants: Black Sally

Rep Mai

Via

F.O.B. Price Each $153.22 $153.22 $153.22 $217.32 $217.32 $217.32 $409.18 $409.18 $409.18 $109.20 $109.20 $109.20 $74.94 $74.94

Label/ Brand Michele T Designs Total Amount $2,298.30 $3,064.40 $2,911.18 $2,173.20 $3,259.80 $3,477.12 $8,183.60 $3,682.62 $6,956.06 $2,620.80 $982.80 $1,092.00 $1,348.92 $1,124.10 $0.00 $43,174.90

Introductory Floor Plan Fitting Rooms Fitting Rooms

O L

Cash Wrap

I H

D C

F E B

Begging on Hand: 2560 % Ending On Hand: 1024 Monday, May 12, 2014

Key Code Sheets A A B B C C D D E E F F G G H H I I J J K K L L M M N N O O P P O O P P P G G N N

Monday, May 12, 2014

1A13631 1A21161 1A1311421 1A224561 1A13631 1A13631 1A13131 1A13131 1A13731 1A13731 1A13532 1A13533 1A13331 1A13332 1A13461 1A13561 1A21751 1A13131 1A13231 1A13332 1A13532 1A13121 1A13733 1A13231 1A13534 1A13631 1A12321 1A12221 1A12724 1A31651 1AA31151 1A31251 1A11661 1A13161 1A13761 1A13461 1A13362 1A21161 1A21561 1A12211 1A21464

Light Blue Cardigan Black Egyptian Cotton Flare Pants Black Chiffon/Silk Cardigan with leather trimmings Peached Colored Skinny Pants Long Sleeved Cardigan: Light Blue Long sleeved Cardigan: Light Blue Long Sleeved Cardigan: Black Long Sleeved Cardigan: Black Long Sleeve Cardigan: Pink Long Sleeve Cardigan: Pink Long Sleeve Cardigan : Brown Long Sleeve Cardigan : Brown Long Sleeve Cardigan: Yellow Reversable Maxi Skirt: Red Reversable Maxi Skirt: Green Reversable Maxi Skirt: Brown Linen Skirt: Pink Linen Skirt: Black Linen Skirt: Red Linen Skirt: Yellow Linen Skirt: Brown Chiffon Cardigan: Black Chiffon Cardigan:Pink Chiffon Cardigan :Red Chiffon Cardigan Brown Chiffon Cardigan : Blue Peplum Top: Yellow Pepelum Top :Red Peplum Top: Pink Linen Dress: Blue Linen Dress: Black Linen Dress: Red Long Sleeve Top With Fringe: Blue Long Sleeve Top With Fringe: Black Long Sleeve Top With Fringe:Pink Long Sleeve Top With Fringe: Peach Long Sleeve Top With Fringe: Yellow Flare Pants : Black Flare Pants : Brown Short Sleeve Dress Skinny Pants Peach

1 1 1 1 10 10 18 10 18 10 15 10 20 25 24 30 18 25 15 18 19 20 17 20 25 30 25 30 25 25 27 30 25 30 30 25 25 30 27 20 25

A A B B C C D D E E F F G G H H I I J J K K L L M M N N O O P P O O P P P G G N N

Monday, May 12, 2014

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Fixtures

Monday, May 12, 2014

Maintenance Floor Plan

Begging On Hand: 1024 % Ending On Hand: 409

Monday, May 12, 2014

Clearance Floor Plan Fitting Rooms

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Fitting Rooms

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J New Arrivals G B H I Cash Wrap

Begging On Hand: 409 % Ending On Hand: 102

Monday, May 12, 2014

Marketing Plan

Monday, May 12, 2014

Marketing Objectives/Evaluation Methods

OBJECTIVE: Grand Opening $20k in sales from March to June 2015 STRATEGY:Truck Show TACTICS: VIP Invites Promote Via Social Media 10% off all purchases at the show Create 500 VIP goodie bags for the first 500 to show up EVALUATION METHOD: At The end of June the Store Manager will report how much was sold OBJECTIVE: To increase Social Media followers by 20% by the end December 2015 STRATEGY:Instagram and create HashTag Hire a social media expert EVALUATION METHOD:On January 1, 2016 the Social media Expert will report how many followers have been gained on instagram. OBJECTIVE: To Increase Customer Loyalty by 30% by September 2015 STRATEGY: Give 5% back to customers when a certain amount of points are reached (Fake Money) ex (Monopoly money) TACTICS:Gold (Medal) Card Credit and Debit Card Special points and early sales access to VIP Events Celebrity Meet and Greets, 1 15(points per Dollar a year) Special Discount days only to Card Holders EVALUATION METHOD: The Marketing and store manager will report on how many customers that have signed up for the loyalty program on October 15,2015 OBJECTIVE: Increase sales by 50% by February 2016 Fiscal Year STRATEGY:Special Collaborations with designers (Gucci, Prada, Tom Ford, Alexander Wang etc) Ex: Alexander Wang for TMichele TACTICS:Commission the designer to create collections for my store Promote The Collaborations Hire a social media expert Hire a Advertiser (Blogger, Celebrity) Loyalty program EVALUATION METHOD: At the end of the fiscal year the store manager will evaluate all sales.

Monday, May 12, 2014

Budget

Total Retail Sales: $864,270.00

% Marketing Budget: 8.0%

Marketing budget: $69,142.00

Monday, May 12, 2014

Press Release

Contact: Teri Blanchard Telephone: 555-016-3470 E-Mail: teri.blanchard@loop.colum.edu TMICHELE Will HOST A TRUNK SHOW TO CELEBRATE NEW SPRING COLLECTION. Fashion Designer TMichele is happy to announce one of her biggest fashion events of the year, hosted by TMichele located at 952 North Oak Street in Chicago.The event for TMichele will feature her newest spring designs at her trunk show with musical guest Beyonce, with special appearances by Khloe Kardashian, Lady Gaga and Jill Scott. They will be wearing pieces from TMichele’s New Collection. Guest can enjoy a great night fashion, music, hors d’oeuvres and drinks and entertainment. Every 50% of general admissions and VIP tickets purchased will go to Help Women Now. Help Women Now is an organization that helps women around Chicago locate Jobs, Shelter, and donates clothes to women in need as well. General admission’s Tickets are $60.00 and VIP admission is $115.00 tickets can be purchased at TMichele.com or over the phone at 555-016-3471.

Monday, May 12, 2014

Designer Bio Designer: TMichele

Teri Michele Blanchard began her Fashion studies at Columbia College Chicago located in Chicago IL. After graduating from Columbia College Chicago with a BFA in Fashion Design she went off to be an apprentice for Monif C. Clark to learn all about plus size design.With this experience she decided that she would like to start her own plus size line seeing the need in the market. When TMichele is designing she designs for the women who are sexy, confident and love fashion at all cost and will wear what they want whenever they want.TMichele designs are mainly focused on tailored fit, class, sophistication and trendy. TMichele has been named one of the most influential people in the Fashion World she has been featured in Jet, Vogue, and Glamour Magazine she has also debut her collections in Full Figured Fashion Week In New York City. TMichele will remain busy with appearances, mentoring, and new designs for her new fall collections.

Monday, May 12, 2014