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The Flag is a Fashion and Art Magazine aimed at the Swiss Market. Its very special visual identity was based on the Swiss Graphic Design Style; It is a very clean style, with colourful and geometrical aspects. The main ideas are asymmetric layouts, the use of a grid, standing-out colours and the use of sans-serif typefaces. The main goal of The Flag is to be capturing the attention of Swiss people with worldwide Fashion and Art in a Swiss way.
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