Asia Pacific AV emerges in Bangkok
PREVIOUSLY REFERRED TO AS an emerging market by most professional AV manufacturers, sales in the Asia Pacific region are leading the way in terms of growth and technological adoption. According to AVIXA’s 2024 IOTA Industry Overview, the global pro AV market is projected to reach US$325 billion in 2024, up from last year’s US$306.4 billion. This increase is primarily being driven by continued technological innovations, a growing demand for remote collaboration solutions and their integration into the education, corporate and entertainment sectors.
The integration of AV technology in business operations requiring enhanced communication and
productivity has been cited as a major driver. The rise in remote working and e-learning practices, especially post-pandemic, has further catalysed market growth. A walk through the three show floors of the QSNCC here in Bangkok confirms that the technologies employed for these practices are hardly a trend – they are here to stay.
Advancements in video technologies and immersive audio systems together with innovations in wireless technology and IoT integration are enabling increasing numbers of sophisticated and user-friendly AV solutions. Other trends driving the sales of advanced AV solutions include a rising demand for personalised and interactive
user experiences in addition to the integration of AI and machine learning for predictive analytics and enhanced user engagement.
Once again, AV professionals are uniting in Bangkok to celebrate the strengths of the immense Asia Pacific market. The significant improvements and technological adoptions witnessed in recent years owe as much to the ambition of the designers and users as the technological advancements that have taken place. In addition to the products and solutions displayed on the exhibition floor, the numerous summits, seminars, workshops and demonstrations will demand organised scheduling over the course of the three days.
Welcome
WELCOME TO INFOCOMM ASIA 2024, where we usher in a new era of growth for both the professional audiovisual industry and the thriving Asia Pacific market. As the region emerges as the world’s fastest-growing Pro AV hub, this year’s event is a testament to that dynamic expansion and potential. We’re breaking records with nearly 50% expansion in show floor space and over 90 new exhibitors, making it the largest and most comprehensive edition yet.
Get ready to be amazed by cutting-edge technologies transforming the way we communicate, collaborate and experience the world around us. From immersive audiovisual displays and interactive solutions to the latest advancements in artificial intelligence, augmented reality and virtual reality, InfoComm Asia 2024 is where the future of Pro AV comes to life.
Whether you are an end user, systems integrator, consultant or manufacturer, InfoComm Asia 2024 has something for everyone. Our dedicated show features and curated content cater to the specific needs of various industry sectors, ensuring a rewarding experience for all attendees. I’m incredibly excited about the potential for crossindustry collaboration and learning, where
professionals from diverse sectors can come together, share ideas and discover new ways to apply Pro AV technology.
The Summit program at InfoComm Asia 2024 is your gateway to the future of Pro AV. With 53 sessions across 17 tracks, you’ll dive deep into the latest trends and technologies shaping the industry. From the future of Pro AV and smart cities to the role of Pro AV in entertainment, sustainability and immersive experiences, the Summit offers a wealth of knowledge and insights from industry experts and thought leaders as they share their perspectives on the challenges and opportunities ahead. Whether you’re looking to stay ahead of the curve or discover new ways to leverage Pro AV technology, the Summit program has something for everyone.
We sincerely thank all our industry partners and leaders for their unwavering support. Your commitment has been instrumental in driving the growth of InfoComm Asia and the Pro AV industry.
It is my pleasure to welcome you to InfoComm Asia 2024 as we embark on this exciting journey together to further elevate the Pro AV industry in the Asia Pacific region.
Sincerely,
The organizer of InfoComm Asia 2024 would like to thank the following organizations for their sponsorship and support: INFOCOMM
Summit Overview
Time RoomSession
WEDNESDAY, 17 JULY
10:15 AM – 11:15 AM 110C Opening Session
11:30 AM – 1:15 PM 110A-B
Vision to Reality: Navigating the Next Era of Pro AV Innovation in Asia
Retail – Digital Signage Co-organized with invidis consulting Digital Signage: Revolutionizing the Retail Experience
11:30 AM – 1:30 PM 110C Smart Workplace
Secure Collaboration in the Hybrid Workplace: Strategies and Technologies for the Future
11:30 AM – 1:15 PM 111A-B Control Room
1:45 PM – 4:30 PM 110A-B
The Next-Generation Control Room: Adaptable, Secure and Intelligent
Hospitality Co-organized with Food Franchise Institute Future Restaurants 2030
2:00 PM – 3.45 PM 111A-B Enterprise IT Cyber Security for the Enterprise
2:00 PM – 4:00 PM 110C Learning Solutions
Future-Proofing Education Spaces: Adapting AV Technology and Design for Enhanced Learning Experiences
THURSDAY, 18 JULY
10:00 AM – 11:45 AM 110A Esports Esports: The “Next Big Thing” in Asia
10:00 AM – 12:00 PM 110C Audio
The Future of Audiovisual Technology: Innovation, Integration and Interoperability
10:30 AM – 11:15 AM 110B Live Events
The Evolving Landscape of Live Events: Innovation, Technology and the Future of Engagement
1:45 PM – 4:45 PM 110C Entertainment Co-organized with Themed Entertainment Association Dialogues for Innovation – Immerse and Inspire: The Art and Science of Storytelling for Guests
2:00 PM – 3:30 PM 110A Drones Navigating the Skies: Drones in the AV Industry
2:00 PM – 4:30 PM 110B Smart and Sustainable Cities Co-organized with Smart Campus Management Center, Chiang Mai University Smart Cities in Action: Campus Blueprints for Sustainable Urban Innovation
FRIDAY, 19 JULY
10:00 AM – 12:00 PM 110C Immersive Sound Co-organized with Institute of Music, Science and Engineering (IMSE), Mahidol University and TLAV
The Business and Creative Power of Immersive Sound
10:00 AM – 12:30 PM 111C Content Production Co-organized with THAI AECT The Future of Content Production: AI, AV, Virtual Worlds and Lifelong Learning
10:30 AM – 12:00 PM 110B
Networked AV Hands-on Workshop Mastering Networked AV Protocols: Applications and Interoperability
10:30 AM – 12:30 PM 110A CTS Prep Workshop CTS Exams: How to Successfully Study for it (with CTS Mock Exams)
Remark: Program as of 10 June 24. Organizers reserve the right to make changes to the program without prior notice.
WEDNESDAY, 17 JULY
OPENING SESSION
Vision to Reality: Navigating the Next Era of Pro AV Innovation in Asia
Time / RoomSession
10:15 AM – 11:15 AM 110C 10:15 AM – 10:20 AM [Opening Remarks] June Ko, Executive Director, InfoCommAsia Pte Ltd
10:20 AM – 10:40 AM
Navigating the Future: Strategic Insights into the Pro AV Market Asia in the Next 3–5 Years
David Labuskes , CTS, CAE, RCDD, Executive Director and CEO, AVIXA, USA
10:40 AM – 11:15 AM [Panel Discussion] State of the Pro AV Industry: Asia Insights
Moderator: Joe Fong , COO, Electronic & Engineering Pte Ltd, Singapore
Panel members:
Sujith Sivaram , Managing Director, ESCO Group, Singapore
David Labuskes , CTS, CAE, RCDD, Executive Director and CEO, AVIXA, USA
Minhaj Zia , Collaboration Sales Director, CISCO ASEAN and India, Singapore
Amar Subash , Vice President and General Manager, Professional Solutions, APAC, Harman International Corp, Singapore
RETAIL – DIGITAL SIGNAGE
WEDNESDAY, 17
Digital Signage: Revolutionizing the Retail Experience
Co-organized with invidis consulting
Time / RoomSession
11:30 AM – 1:15 PM
110A-B 11:30 AM – 12:15 PM
Global Best Practices for Captivating Retail Shoppers
[Case Study] Success Story of a Mall/Retail Brand
JULY
Florian Rotberg , Managing Director, invidis consulting, Germany
12:15 PM – 12:30 PM
The Next Frontier: Digital Humans and Generative AI in Retail Digital Signage
Ivan Lau, Co-founder and CEO, Pantheon Lab, Hong Kong
12:30 PM – 1:15 PM
[Panel Discussion] The Future of Retail Digital Signage
Moderator:
Florian Rotberg, Managing Director, invidis consulting, Germany
Panel members:
Hubert van Doorne, Business Development Director, Nexmosphere, The Netherlands
Sebastian Svensson , Managing Director, Giant Pumpkin, Thailand
Christina Tse, Co-founder and Advisor, Pantheon Lab, Hong Kong
Haryanto Pratantara , Business and Operation Director, Secretary General, PT Kurnia, Ciptamoda Gemilang | Indonesia Retail & Tenant Association (HIPPINDO), Indonesia
SMART WORKPLACE
Secure Collaboration in the Hybrid Workplace: Strategies and Technologies for the Future
Time / RoomSession
11:30 AM – 1:30 PM 110C 11:30 AM – 12:00 PM
New Priorities for the Workplace: New Strategies and Technologies
Pratik Chanda , Sales Leader, Cisco Collaboration Devices, APJC, Cisco Systems (USA) Pte Ltd, Singapore
Vanessa Sulikowski , Distinguished Solutions Engineer APJC, Cisco Systems, Australia
12:00 PM – 12:30 PM
Taking Meeting Room Technology to the Next Level
Ekta Puthran , Head of Sales and Regional Marketing, Asia Pacific and Middle East Africa, Meeting Experience, Barco, Dubai, UAE
12:30 PM – 12:50 PM
Securing Corporate Communications and Collaboration in 2024
Rudolf Kotlyar, Partners Channel Manager, TrueConf, Israel
12:50 PM – 1:30 PM
[Panel Discussion] All About AI: Future of Workplace Collaboration and Engagement
Moderator:
Sarah Joyce, Chief Global Officer, AVIXA, United Kingdom
Panel members:
Pratik Chanda , Sales Leader, Cisco Collaboration Devices, APJC, Cisco Systems (USA) Pte Ltd, Singapore
Ekta Puthran , Head of Sales and Regional Marketing, Asia Pacific and Middle East Africa, Meeting Experience, Barco, Dubai, UAE
Simon Long , S enior Director, Client Technology Consulting, CBRE, Singapore
Bill Zeng , Senior Director, Poly Video Theatre Category, Asia Pacific, HP Poly, Australia
Chua Cong Wei, Technology Solution Architect, PTS Consulting, Singapore
CONTROL ROOM
The
Next-Generation
Control Room: Adaptable, Secure and Intelligent
Time / RoomSession
11:30 AM – 1:15 PM 111A-B 11:30 AM – 12:00 PM
[Presentation] Future-proofing Control Room Operations in the Face of a Changing Environment
David Griffiths , Vice President Global Sales, Datapath Ltd, USA
12:00 PM – 12:30 PM
[Presentation] Protecting the Control Room: The Need for Cyber Security
Shaun Reardon , Principal Cyber Security Consultant, Norway
12:30 PM – 1:15 PM
[Panel Discussion] Control Room Trends: Data, AI and Visualisation – What’s Now? Where Next?
Moderator:
Pamela M Taggart , Vice President, Content Creation, AVIXA, USA
Panel members:
Shaun Reardon , Principal Cyber Security Consultant, Norway
David Griffiths , Vice President Global Sales, Datapath Ltd, USA
Abhishek Pratap Singh , Global Product Head, PeopleLink Unified Communications Pvt Ltd, India
Leung Wing-Shing , Regional Sales Lead, SEA, Barco Control Rooms, Malaysia
WEDNESDAY, 17 JULY
HOSPITALITY
Future Restaurants 2030
Co-organized with Food Franchise Institute
Time / RoomSession
1:45 PM – 4:30 PM
110A-B
1:45 PM – 2:30 PM
[Opening Remarks]
Future Restaurants 2030: Mega Trends
Supak Muennikorn (Ajarn A), Chairman and Founder, Food Franchise Institute, Thailand
2:30 PM – 3:00 PM
Digital and Technology Transformation 2030
Lapoln Akarakajohnchai (Coach Z), CEO and Co-founder, Food Franchise Institute | Founder and Strategist, ATMOSTstudio, Thailand
3:00 PM – 3:30 PM
[Case study] Digital Signage Success Stories: Restaurants and QSRs
Florian Roberg , Managing Director, invidis consulting, Germany
3:30 PM – 3:50 PM
Building Restaurant Success with the Right Restaurant Branding
Joey Aung , Founder and Branding Design Leader, Spikebrand Co Ltd | Board of Directors, Food Franchise Institute, Thailand
3:50 PM – 4:10 PM
World Class IP for Globalisation in 2030
Veravej Ornthanalai (Guy), Managing Director, Intellectual Design Group (IDG) | Board of Directors, Food Franchise Institute, Thailand
4:10 PM – 4:30 PM
From Spoilage to Sustainability: Key Strategies for Restaurants to Cut Food Waste
Dr Watson Ariyaphuttarat , CEO and Founder, KEEN Biotech Group | President, The Thai Association for Biotech Industries, Thailand
ENTERPRISE IT
Cyber Security for the Enterprise
Time / RoomSession
2:00 PM – 3:45 PM 111A-B
2:00 PM – 2:30 PM
Cyber War Games and the Unseen Risks in Office
Shaun Reardon , Principal Cyber Security Consultant, Norway
2:30 PM – 3:00 PM
Securing AV over IP: AV Hacks Are Real! Here’s How to Protect Your Network
Simon Long , Senior Director, Client Technology Consulting, Singapore
3:00 PM – 3:45 PM
[Panel Discussion] Implementing Cyber Security Workplace Technology within Enterprise Environments
Moderator:
Sujith Sivaram , Managing Director, Esco Group, Singapore
Panel members:
Shaun Reardon , Principal Cyber Security Consultant, Norway
Simon Long , Senior Director, Client Technology Consulting, Singapore
LEARNING SOLUTIONS
2:00 PM – 4:00 PM 110C
2:00 PM – 2:45 PM
[Case Study] Extending System Life on a Small Budget: A Case Study of Swinburne University of Technology, Australia
Scott Doyle, President, The Association for Audiovisual & Education Technology Management (AETM), Australia
2:45 PM – 3:15 PM
Innovations in Classroom Design for Effective Hybrid and In-Person Technology Education
Neil Steffensen, Design Director, Audiovisual IT & Security Group, Singapore
3:15 PM – 4:00 PM
[Panel Discussion] What Role Can AV Professionals Play in Designing for Education Spaces?
Moderator:
T S Gopalakrishnan, CTS-D, CTS-I, Regional Director, India and GCC, AVIXA
Panel members:
Cathryn Lai, Adjunct Faculty | Chief Commercial Officer| Chair, Board of Directors, Northwestern University, McCormick School of Engineering | OpenBet | AVIXA, USA
Scott Doyle, President, The Association for Audiovisual & Education Technology Management (AETM), Australia
Neil Steffensen , Design Director, Audiovisual IT & Security Group, Singapore
ESPORTS
Esports: The “Next Big Thing” in Asia
Time / RoomSession
10:00 AM – 11:45 AM 110A
10:00 AM – 10:45 AM
Esports: The “Next Big Thing” in Asia
THURSDAY, 18 JULY
Timothy Shen , Convenor, Yesports Master Club, Hong Kong
10:45 AM – 11:15 AM
[Case Study] The New Entertainment: Esports Arena Plus
Jiraj (Tung) Kaljaruek , Director of Content and Marketing, Kantana Group Public Company Limited, Thailand
11:15 AM – 11:45 AM
[Panel Discussion] Esports in Asia: Unleashing the Potential, Navigating the Challenges
Timothy Shen , Convenor, Yesports Master Club, Hong Kong
Jiraj (Tung) Kaljaruek , Director of Content and Marketing, Kantana Group Public Company Limited, Thailand
AUDIO
The Future of Audiovisual Technology: Innovation, Integration and Interoperability
Time / RoomSession
10:00 AM – 12:00 PM 110C
10:00 AM – 10:30 AM
Harmonizing Innovation and Tradition: The Future Sound of AV
Stephen Thomas Cavit , Composer/Principal, Emmy Award-Winning Composer, Iconic360 Sound and Music, USA
10:30 AM – 11:00 AM
Why Acoustics in Audio Visual Setups?
Ganesh Gurpur, Managing Director, G-Acoustics Pte Ltd, Singapore
11:00 AM – 12:00 PM
[Panel Discussion] Networked Audiovisual Protocols and Use Cases
Moderator: Zane Au , Director, Shen Milsom & Wilke, Hong Kong
Panel members:
Kane Zhang , Vice President and CTO, EZpro International Technology, Hong Kong
Laurent Masia , Senior Director of Product Line Management for Managed Switches, NETGEAR, France
Andy Wei, Regional Solution Sales Director, Greater China and SEA, Audinate, China
LIVE EVENTS
The Evolving Landscape of Live Events: Innovation, Technology and the Future of Engagement
Time / RoomSession
10:30 AM – 11:15 AM 110B 10:30 AM – 11:15 AM
From Inception to Creation: The Journey of a Live Event
Ray Winkler, CEO and Design Director, STUFISH Entertainment Architects, United Kingdom
ENTERTAINMENT
Dialogues for Innovation – Immerse and Inspire: The Art and Science of Storytelling for Guests
Co-organized with Themed Entertainment Association
Time / RoomSession
1:45 PM – 4:45 PM 110C 1:45 PM – 1:55 PM
[Opening Remarks and Welcome Address]
Stephen Thomas Cavit , TEA APAC Board Member
1:55 PM – 2:15 PM
Crafting Emotional Journeys: Designing Immersive Worlds of Fantasy
Yun Huang (Enya), Show Set Designer, THG Creative, USA
2:15 PM – 2:35 PM
How Sound and Music Elevate Storytelling and Emotion
Mike Ross , Creative Technologist/Founder, Blue Alchemy Labs, Australia
2:35 PM – 2:55 PM
Spatial Design: The Unseen Character in Every Story
Liakat Dhanji , Chairman and CEO, Columbia Pictures Aquaverse, Thailand
2:55 PM – 3:15 PM
Implementing Innovation: A Theme Park’s Journey
Stephen Thomas Cavit , Composer/Principal, Emmy Award-Winning Composer, Iconic360 Sound and Music, USA
THURSDAY, 18 JULY
ENTERTAINMENT
Dialogues for Innovation – Immerse and Inspire: The Art and Science of Storytelling for Guests
Co-organized with Themed Entertainment Association
Time / RoomSession
1:45 PM – 4:45 PM 110C
3:15 PM – 4:00 PM
[Panel Discussion 1] The Science of Immersive Storytelling
Moderator:
Evi Sari , TEA International Board Member and VP, WildBrain CPLG, Location-Based Entertainment, United Kingdom
Panel members:
Yun Huang (Enya), Show Set Designer, THG Creative, USA
Michael Bosworth , Executive Vice President of Enterprise/ProAV division, Christie Digital Systems USA, Inc
Mike Ross , Creative Technologist/Founder, Blue Alchemy Labs, Australia
4:00 PM – 4:45 PM
[Panel Discussion 2] The Art of Immersive Storytelling
Moderator:
Evi Sari , TEA International Board Member and VP, WildBrain CPLG, Location-Based Entertainment, United Kingdom
Panel members:
Stephen Thomas Cavit , C omposer/Principal, Emmy Award-Winning Composer, Iconic360 Sound and Music, USA
Liakat Dhanji , Chairman and CEO, Columbia Pictures Aquaverse, Thailand
Steven Shah , Vice President, FORREC, Canada
DRONES
Navigating the Skies: Drones in the AV
Time / RoomSession
2:00 PM – 3:30 PM 110A
Industry
2:00 PM – 2:30 PM
Current Trends and Future of Drones in AV: Challenges and Opportunities
Junyawat Chartanuluk (Ken), Founder of Drone Academy Thailand
2:30 PM – 3:00 PM
[Case Study] Drone Displays: Illuminating the Future of AV Experience
Tu Hoang , Chief Technology Officer, Alta Media, Vietnam
3:00 PM – 3:30 PM
[Panel Discussion] Drones in AV: A New Frontier of Visual Storytelling
Moderator:
Pamela M Taggart , Vice President, Content Creation, AVIXA, USA
Panel members:
Junyawat Chartanuluk (Ken), Founder of Drone Academy Thailand
Tu Hoang , Chief Technical Officer, Alta Media, Vietnam
SMART AND SUSTAINABLE CITIES
Smart Cities in Action: Campus Blueprints for Sustainable Urban Innovation
Co-organized with Smart Campus Management Center, Chiang Mai University
Time / RoomSession
2:00 PM – 4:30 PM 110B 2:00 PM – 2:30 PM CMU Smart Campus Management
Asst Prof Chaiy Rungsiyakull, PhD, Director, Smart Campus Management Center, Chiang Mai University, Thailand
2:30 PM – 3:15 PM
Innovations in Teaching and Learning for a Sustainable Smart Campus
Dr Arnan Sipitakiat , Director, Teaching and Learning Innovation Center, Chiang Mai University, Thailand
3:15 PM – 3:45 PM
Harnessing AI for a Connected Campus Experience
Jethapant Trebumpen, Business Development, Big Data Agency Co Ltd | Founder and Director, Fireexit Co-operation Co Ltd, Thailand
3:45 PM – 4:15 PM
Unleashing the Power of Data and Innovation Through Social Engagement
Asst Prof Paskorn Champrasert , PhD, Vice Director, Smart Campus Management Center, Chiang Mai University, Thailand
4:15 PM – 4:30 PM
[Ask the Experts] A Live Q&A on Smart and Sustainable Cities
5:00 PM – 6:00 PM
Level G, Hall 2, Booth Q20 Networking Reception
IMMERSIVE SOUND
FRIDAY, 19 JULY
The Business and Creative Power of Immersive Sound
Co-organized with Institute of Music, Science and Engineering (IMSE), Mahidol University and TLAV
Time / Room Session
10:00 AM – 12:00 PM 110C
10:00 AM – 10:30 AM
ROI in Action: Immersive Experiences Across Industries
Stephen Thomas Cavit , Composer/Principal, Emmy Award-Winning Composer, Iconic360 Sound and Music, USA
10:30 AM – 10:50 AM
Image Display for Immersive Content
Yuttapong Thongsri , PM Center Institute and Engineering Consultants Managing Director, Thailand
10:50 AM – 12:00 PM
[Panel Discussion] Engaging the Market and Vision for the Future
Moderator:
Prof Phonlasit Thinnakorn na ayuthaya , King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand
Panel members:
Sutat Kohkiat , Industry Specialist | CEO, Mr Team Productions Co Ltd
David McKinney, Managing Director, Generation AV, Asia Pacific Representative for Martin Audio, LEA, HH, Optimal Audio, iMAGsystems, Sonance, iPORT, James Loudspeaker and NST Audio, Singapore
Yuttapong Thongsri , PM Center Institute and Engineering Consultants Managing Director, Thailand
Stephen Thomas Cavit , Composer/Principal, Emmy Award-Winning Composer, Iconic360 Sound and Music, USA
Numpark Sribanditmongkol, Music Instructor, College of Music Mahidol University, Thailand
Dave Haydon , Commercial Director, Out Board TiMax, United Kingdom
CONTENT PRODUCTION
The Future of Content Production: AI, AV, Virtual Worlds and Lifelong Learning Co-organized with Thailand Association for Educational Communications and Technology Time / Room Session
10:00 AM – 12:30 PM 111C
10:00 AM – 11:30 AM
[Panel Discussion] Digital Media for Lifelong Learning
Moderator:
Associate Prof Dr Surapon Boonlue, Department of Educational Technology and Communication, King Mongkut’s University of Technology Thonburi, Thailand
Panel members:
Prof Dr Prachayanan Nilsuk , Department of Education Technology and Information, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Thailand
Prof Dr Jintavee Khlaisang , Department of Educational Technology and Communications, Faculty of Education, Chulalongkorn University, Thailand
Associate Prof Dr Anirut Satiman , Department of Educational Technology, Faculty of Education, Silpakorn University, Thailand
11:30 AM – 11:45 AM
AI and the Digital Media Production of the Future
Kulachet Lekprayura , Director of the Learning Development Office and Instructor, Bangkok University, Thailand
11:45 AM – 12:00 PM
AV and the Digital Media Production of the Future
Dr Banphot Sroisri , Media Specialist, Center of Academic Resources, Chulalongkorn University, Thailand
12:00 PM – 12:15 PM
Virtual Production and Media Production Digital Future
Dr Atthaphon Chaitat , Managing Director of Star Class Corporation Co Ltd | President of the Thai Entertainment Media Professional Creator Network Association, Thailand
12:15 PM – 12:30 PM Q&A
NETWORKED AV HANDS-ON WORKSHOP
Time / Room Session
10:30 AM – 12:00 PM 110B
CTS PREP WORKSHOP
Mastering Networked AV Protocols: Applications and Interoperability
Zane Au , Director, Shen Milsom & Wilke, Hong Kong
Kane Zhang , Vice President and CTO, EZpro International Technology, Hong Kong
Holden Guo, Senior Manager of ProAV Design Team, APAC, NETGEAR, China
CTS Exams: How to Successfully Study for it (with CTS Mock Exams)
Time / Room Session
10:30 AM – 12:30 PM 110A
Rod Brown , CTS-D, CTS-I, Volunteer Instructor, AVIXA
Team effort
on the block, Gaia, has adopted Sennheiser’s TeamConnect Ceiling 2 (TCC 2) microphone to improve the user experience for staff and students in the auditorium. The supplier, systems integrator and client were tasked to create an advanced hybrid teaching facility to enhance interactions between onsite and online participants. Nanyang Business School (NBS) is housed in Gaia and with the building design conceptualised before Covid-19, adapting to the post-pandemic world’s needs, accommodating a hybrid teaching format was imperative in transforming the way the school operates.
Creating hybrid AV systems
NTU facilities manager, Joe Chan, spearheaded a mission to convert and upgrade the teaching technologies with hybrid AV systems. By combining face-to-face classes with remote learning from students joining off-campus, the classroom required seamless communication between the instructor and students. In addition to making high-quality audio and video, the hybrid solution demanded speech clarity for both the instructor and the students participating in the session.
online participants,” explains Chan. The goal was for instructors and students to communicate in a hybrid setting where classes are conducted with a group of participants attending the classes remotely.
In early 2023, NBS invited key suppliers and installers to propose a design for a hybrid AV system for the Gaia auditorium. “We required an AV solution in the main 190-seat auditorium that would enable interactive teaching and exchange between onsite and
New interactive teaching solutions
“The over-reliance on physical microphones in a classroom setting has been a challenge due to their lack of flexibility,” explains Eileen Goh, general manager of AV solutions provider, AV Media.
“This also affects the rhythm of teaching, and the audio is sometimes compromised.” To mitigate this shortcoming, AV Media recommended Sennheiser’s TCC 2 microphones as an answer. The new solution introduces an interactive teaching mode using ceiling microphones and smart cameras, presenting a better audio and visual experience for participants. Comprising 28 electret condenser capsules, each Sennheiser TCC 2 ceiling microphone array is networked within a QSC Q-SYS ecosystem. Following two months
by Sennheiser together with the team from AV Media, a total of 12 TCC 2s have been installed in the Gaia auditorium. Two of the TCC 2s serve as the pickup of the entire 7.7m x 3.3m (WxD) stage, and another 10 cover the 11.7m x 17.6m (WxD) steeped seated area. The microphone and speaker status of the 32 digital audio channels is monitored, processed, transmitted and controlled by a Q-SYS Core 110f processor via the Dante protocol.
Planning design and application
Good planning was key to the project. “In the early stages, the team created detailed designs and ran simulations for the location, varying the quantity of microphones and speakers, and then further adjusted them according to actual application requirements,” explains Sennheiser business development manager, Spring Chong. “The initial design comprised 18 TCC 2s installed in the auditorium but, following a detailed analysis, this was reduced to 12. “Each TCC 2 microphone has a separate channel, so we adjusted the parameters according to the characteristics within the room and added an algorithm to carry out auto-mixing based on the pickup zones and speaker coverage,” he added.
The varying ceiling height ranging from 8.9m at the front of the auditorium to 4.5m at the rear posed a major design challenge to both AV Media and Sennheiser. The gradual 4.4m reduction in ceiling height
L–R: Lai Kiang Why, David Tan, Eileen Goh, Joe Chan, Spring Chong, Alex Chew and Phang Su Hui
over the 17.6m length between the TCC 2 units and the seats below was intricately programmed. “By adopting Sennheiser’s TruVoicelift and automatic dynamic beamforming technology, the varying levels were optimised,” furthers AV Media’s David Tan. “The noise gate function with the TruVoicelift algorithm blocks out undesired sounds such as air conditioning, operating projectors, opening doors and chair movements. With TCC 2, no matter where I speak, my voice can be picked up and conveyed clearly and intelligibly to everyone,” he added.
AI user experience
Panasonic’s SFA100W auto-tracking software combined with the Q-SYS PTZ camera system tracks the
the seated participants. The highprecision auto-tracking operating device within the Panasonic remote camera features Motion Detection and Face Recognition. This not only allows speakers and instructors to move freely in the room as they speak but also conveys students’ questions and answers clearly to everyone in the auditorium. In addition, participants joining in remotely are kept engaged with the contents, discussions and interactions onsite.
In addition to preventing feedback, TCC 2’s TruVoicelift function uses an advanced frequency shifter algorithm, which can automatically target the speaker, adding a few extra dB of gain while blocking noise in other areas to improve the clarity of speech and allowing the audience to hear better. TruVoicelift is used to ensure that the
person speaking via a microphone is clearly heard throughout the session, regardless of the speaker’s location within the auditorium. The primary objective is to bridge the sound level loss over the distance between the speaker and the listener.
“Additionally, designated areas within the room can be set as priority zones where audio is predominantly picked up, prioritising the speaker over any others who are talking in the room,” adds Chong. “This can be useful for covering the podium area in a classroom environment. Furthermore, different instructors desire different types of voice reinforcement. Some prefer to be slightly amplified, whereas others want to be heard at a more natural level. Therefore, profiles can be tailored to a specific purpose or environment.”
Moving forward with technology
A wireless tablet loaded with the Sennheiser Control Cockpit software provides system control and maintenance of the TCC 2 system. Depicting all status information on a single GUI, adjustments can be made very easily. “The audio quality is not only intelligible, but it also sounds natural without any hint of amplification,” concludes Chan. “As we roll out the TCC 2 technology to smaller teaching facilities on the campus, we can continue to reap the benefits of Sennheiser’s TeamConnect system.”
www.avmedia.com.sg www.ntu.edu.sg www.sennheiser.com
A total of 10 Sennheiser TCC 2 units provide natural voice enhancement
QUESTIONS & ANSWERS
Q&
Arthur Soh, Powersoft E30
What are the trends currently shaping the pro AV industry?
Nowadays, everyone is talking about connectivity – everyone wants to be connected in terms of the systems they use – and cloud connectivity is an emerging trend. Systems integrators also want to be connected so they can remotely manage the AV systems they are installing.
How is Powersoft addressing these trends?
MyUniverso is a cloud server that is connected to the amplifier 24/7. Also our Unica low power fourand eight-channel models and our Verso Gateway bring our entire product line-up onto the cloud.
What will you be highlighting on your booth this year?
We will showing our maritime kit for Unica which is compliant to all standards required for cruise ships along with all our other products that highlight our commitment to efficiency and sustainability. Why did you decide to exhibit this year?
We had a great show last year and met lots of overseas visitors from Vietnam, the Philippines and Indonesia and we want to continue engaging with these high-quality visitors again this year. APAC is a growing region so we hope that we will be able to engage with more clients again at the show.
What do you like about Bangkok?
The food is amazing – the people are very friendly – it’s the land of smiles. It’s a city that everyone enjoys visiting.
What trends are shaping the future of the pro AV industry?
We are seeing more demand for immersive experiences due to the increase in leisure travel – for example, we are getting more enquiries coming from tourist attractions such as art and history museums, airports, train stations and entertainment venues. There has also been an increase in corporations trying to encourage more customers into their experience centres. These venues can provide a wide variety of solutions, from simple, budget-friendly setups all the way up to high-end, interactive, RGB laser-based technologies.
What key products is Christie developing to meet these demands?
We’re in a very fortunate position in that we’ve always been at the forefront of immersive solutions. We can provide a wide range of solutions, starting with our powerful Pandoras Box media server that can drive highlevel graphics that can be blended onto any surface and delivered by our projection systems or combined with our display systems. We can satisfy any customer requirements, whether it’s a budget-friendly solution or a sophisticated, integrated setup. We also have our Terra AV-over-IP transmitter and receiver that can deliver content onto display devices at very high speed without losing any signal. Plus our intelligent cameras can compensate for the colour of the wall if it’s off-white. So we have simple solutions with free software on our projectors and we recognise the fact that there’s a wide range of requirements in the immersive market. But if customers have the budget and want more of a wow factor, we have our RGB laser projectors that can produce Rec. 2020 colour space which, coupled with Pandoras Box, can deliver a fully interactive and impressive solution.
What solutions is Christie showcasing at InfoComm Asia this year?
Our interactive “cave” will feature our 4K13-HS projectors with BoldColor+ that can produce high colour saturation. We are bringing a 3D temple from China to showcase our strength in projection mapping technology. The contents will be delivered by our Pandoras Box that can map content onto a complicated 800,000 surface that has been 3D printed for this event. We’ll also be using our Mystique auto alignment software to show customers how we can auto-align complicated projections in a matter of minutes rather than hours. In the high brightness arena, we are showcasing our Griffin 4K50-RGB laser projectors that can achieve Rec. 2020 colour space. We’re also launching our new 1DLP projector that is using the latest TI chips. Last but least, we are showing our high-end, versatile micro LED products as well as our budgetfriendly Core Series III LED videowalls. We are celebrating our 95th anniversary which is testament to how well Christie has done in the market and we want to thank all our customers for their support.
Where is the projection market heading?
There are different technologies that are available, it just depends on what the customer’s requirements are. For example, it’s still not possible to do cost-effective projection mapping with LEDs, so in that kind of space, projectors still provide the best solution. There’s room still for projection and LEDs/LCDs but it depends on how the setup is designed and put together. We’re even seeing immersive spaces where there is a combination of projectors and LEDs.
Jason Yeo, Christie J20
PRODUCT HIGHLIGHTS
Expansion on the cards
SHURE HAS announced the expansion of its SLX-D Digital Wireless family with the introduction of SLX-D Portable Systems, including the new SLXD5 Portable Digital Wireless Receiver and the SLXD3 Plug-On Digital Wireless Transmitter. SLX-D Portables deliver the scalability, highperformance wireless, reliable RF performance and the convenient power management of SLX-D in new, durable form factors designed specifically for film, electronic newsgathering (ENG), broadcast and video industries.
The SLXD5 Portable Digital Wireless Receiver is an SLX-D wireless receiver in a flexible, miniaturised form factor and can be installed on-camera through the provided cold show mount as well as in an audio bag, enabling fully featured use in any location. With IR Sync, users can easily pair receivers to transmitters for instant single-channel configuration. The SLXD5 offers Multi-Mic Mode, which facilitates management and monitoring of multiple sound sources from a single receiver.
The SLXD3 Plug-On Digital Wireless Transmitter transforms
COMBINING BIRDDOG’S
custom NDI silicon chip, a Sony CMOS backlit sensor and a true Sony Image Module, BirdDog’s P200 PTZ camera has “a lightening auto focus, incredibly sharp images and insanely fast zoom”. Additional features include frame rates up to 1080p60 and 30x optical zoom, while the camera features independent, live triple outputs in SDI, HDMI and Full NDI. Users can zoom in to the other end of a football game and stay locked in on the action. According to the manufacturer, the optical zoom function makes the P200 ideal for
sports such as football, baseball, hockey, ski fields, basketball and soccer. The P200 can be powered by PoE or from the included power adapter.
THE MODATOR series from Magewell aims to bring the same reliability and low-latency performance of the company’s standalone encoders and decoders to a high-density, modular, rackmount form factor. Its 2U chassis has slots for up to 10 modules to enable users to configure frame network settings, while the status of the chassis and installed modules can be monitored through the integrated 4.8-inch LED touchscreen. Each module features a webbased management interface,
any XLR source into a wireless one – including dynamic and condenser microphones. The SLXD3 provides phantom power and is ideal for wireless transmission from boom-mounted shotgun mics. Paired with the SM63L or SM58 (available separately), the SLXD3 is said to make “the perfect interview microphone”. Regardless of audience, location or production, users will not be required to change the gain setting on their transmitter, saving time and simplifying the path to “crystal-clear audio”.
and along with the frame can also be centrally configured, controlled and monitored through Magewell’s optional Control Hub management software. Modules are hotswappable and can work independently to convert between baseband video/audio signals and IP streams.
RDL’S RU-NMP44 adds volume control, mixing, switching and ducking to existing network audio systems. Connecting with four Dante network inputs to six virtual 4x1 mixers, each mixer features individual zone control with source selection, assignable automatic priority ducking, selectable high pass filters and level control for all inputs and outputs. Controlled and configured using RDL Console software or other network remote controls, each mixer can be used as a source selector, a priority paging inserter and as a volume
control. Each of the six virtual audio mixers operates independently with adjustable input signal attenuation and output levels from unity to off. The outputs from four of the mixers drive corresponding network audio channels, including Dante, and the remaining two mixers operate line
Cloud integration
POWERSOFT DESCRIBES its Verso Gateway as “the ultimate tool” for systems integrators aiming to maximise the capabilities of any Powersoft-based system. Designed as a ½-U device, Verso provides access to MyUniverso’s functionalities for the entire Powersoft amplifier portfolio, improving security while allowing a single access point to the cloud. These functionalities include monitoring and centralised remote firmware updates, with this list expected to grow in line with the everexpanding nature of the Powersoft Cloud.
THE MVC S40 from Yealink is a Microsoft Teams Rooms system for small to mediumsized rooms. The on-device IntelliFocus feature displays real-time close-up shots of the recent speakers, enabling users to stay focused on what truly ma The dual-eye camera system is said to provide exceptional image clarity. With lenses directed toward each side, it offers a superior viewing angle, while its 48MP cameras deliver highresolution images even at extended distances. To ensure a smooth and
high-quality audio with AI-Enhanced Noise Cancellation. The Video Fence feature marks the boundaries of a virtual meeting space, while the Virtual Background feature eliminates background distractions and gives everyone an equal seat.
and data storage capabilities, Verso ensures continuity of service even during internet outages, and the Easy Swap procedure allows quick and convenient service restoration in the rare event of a malfunction. Compatibility with third-party cloud platforms is another standout feature of Verso, offering users access to essential cloud project backend information. With Verso and MyUniverso, systems integrators can conveniently perform routine tasks from anywhere in the world, significantly reducing the need for onsite visits.
www.powersoft.com
Series III
A brighter future
BOASTING SIGNIFICANT upgrades on its predecessor, Christie’s Core Series III videowalls are reportedly not only 30% lighter but up to 40% more energy-efficient than the company’s previous Core Series II. Designed for a range of price-sensitive environments such as corporate lobbies, meeting rooms and digital signage applications, the range of five panels is available in a variety of pixel pitches from 0.9mm to 2.5mm, delivers 800 nits and has a typical LED lifespan of 100,000 hours. It’s concealed cable design and ADAcompliant direct-mount system is said to make the Core Series III easy to install, and front access simplifies maintenance. Meanwhile, its 16:9 aspect ratio scales to common resolutions, including HD and UHD (4K), and the system is compatible with Christie’s E510 and
E600 controller for enhanced processing.
Offering increased reliability, efficiency and enhanced durability, Christie has launched the 0.75mm and 1mm pixel pitch models within the MicroTiles LED series. Continuing the tradition of the original 1.25mm and 1.5mm MicroTiles LEDs, the latest models integrate flip-chip technology for easier maintenance and increased LED life.
Half the space
PROVIDING ONBOARD DSP, WebUI, cloud connectivity and third-party API control in a compact enclosure, the Connect Series Half-Rack amplifiers from LEA Professional provide
Series Half-Rack is the first amplifier family to feature cloud connectivity for remote control, monitoring and notifications from any personal device.
The amplifiers include four
The technology dissipates heat more efficiently and common cathode technology reduces power consumption to reportedly make the latest MicroTiles design the most energy-efficient to date. The 1mm model features LED encapsulation that acts as a protective surface from dirt, dust and scratches, in addition to improving optical performance for black level performance and perceived contrast.
amplifiers, but in less space. Featuring fully routable analogue inputs and four amplifier channels with Lo-Z, 70V or 100V selectable by channel, the range consists of six half-rack models: the CS34, CS64, CS124, CS34D, CS64D and CS124D.
Both D units also support Dante and AES67 connectivity. All of the units provide three different ways to connect to a network.
Options include using the built-in Wi-Fi access point, connecting to an existing Wi-Fi network or using a Local Area Network Ethernet connection. According to the manufacturer, the Connect
level input sensitivity, plus four unbalanced RCA inputs with userselectable 26dB and 34dB input sensitivity.
They have a frequency response of 20Hz–20kHz (±0.5dB) @ 4Ω, 8Ω, 70V and 100V and –2.5dB @ 20kHz at 2Ω. Additional features include a 102dB (20Hz–20kHz referenced to 8Ω) signal-to-noise level, a 70dB (20Hz–20kHz) crosstalk level, eight-band parametric EQ per channel, a 100ms per channel output delay, along with realtime load monitoring and pilot tone detection from internal or external sources.
Connect Series Half-Rack
Atlona switches things up
INCORPORATING AUDIO mixing and amplification alongside AV switching and USB routing for learning and meeting spaces, Atlona has expanded its Omega Series with the AT-OME-CS31-SA (three HDMI inputs) and the AT -OME-CS31-SA-HDBT (one HDBaseT input and two HDMI inputs) 3x1 switchers. While primarily sharing the same feature set, the switchers differ in AV switching and USB capabilities. The OME-CS31-SA is built for local switching ap plications that place its
accommodates remote and local AV switching and is more effective when an input is further from the switcher, such as an
THE VDS Series is Leyard Europe’s latest LED technology using Chip on Board (COB) technology. Available in 0.9mm, 1.2mm, 1.5mm and 1.8mm pixel pitch models, the VDS Series features a 27-inch 16:9 cabinet and is designed for HD, 4K and 8K setups. With a protective layer designed to give a hardness rating of 4H, EMC Class B certification, and fully installable and serviceable from the front, the VDS Series is
suitable for use in public spaces such as airports, train stations, museums and lobbies. Leyard says its COB technology promotes a viewing angle of up to 170°. Its 5G architecture reduces installation time as less cabling is needed, while a standby mode reduces power consumption to as little as 3W per m².
lowers programme audio levels when the instructor speaks into a microphone, as well as the ability to mute by contact closure or automatically when a school
Linking live
THE FIRST device in the TriCaster family to support Live Link, NewTek has unveiled the TriCaster Mini X, a desktop-sized device capable of full, multi-source production. The inclusion of Live Link means users can pull any web page elements into a production without the need to use third-party applications. These can range from graphics or images to videos from an organisation’s internal training platform, effectively turning the
public address announcement is detected, both models are designed to ensure lesson material and announcements are heard clearly. Other audio capabilities include an onboard mixer for combining three line inputs, de-embedded HDMI and USB audio, as well as two 25W amplifier and line level outputs. Both support switching between two host devices and include a four-port hub for connecting cameras, speakerphones, interactive displays or other peripherals.
entire internet into a production source. The TriCaster Mini X offers increased power and capabilities, including access to eight external sources with four integrated HDMI inputs and supporting modern resolutions up to 4Kp30; and HTML rendering directly in the switcher, with access to HTML 5 motion graphics, webpages and web-based video playback without having to use a separate computer.
adds Pro SoundBar Speaking with the board
THE KS-G4B-12 from Oneking is a conference speakerphone for group meeting in offices, boardrooms and large meeting rooms with two expansion microphones. Compatible with Zoom, Teams and all leading UC platforms, the speakerphone features two 360° omnidirectional microphone arrays with full-duplex transmission, echo/noise cancellation and automatic gain control. The speaker distributes sound throughout the office or meeting room. The simple plug-and-play design uses a single 5.8G USB dongle connection to a Mac/Windows laptop. and speaker. The speakerphone is compatible with various telecommunication platforms.
BY ADDING HDMI and Bluetooth digital source inputs, JBL Professional has expanded its Pro SoundBar line-up with the release of the PSB-2. Engineered to deliver focused audio while minimising sound transfer to adjacent rooms, and specifically tuned for human speech, the PSB-2 integrates a front-facing speaker that outputs enhanced fidelity out of television speakers. The manufacturer claims improved clarity at low volume levels,
while a two-position volume limiting switch provides further control. HDMI and Bluetooth digital inputs together with a single source control button on top of the speaker simplify switching between sources. The PSB-2 supports volume control through CEC from the TV or directly
FOLLOWING THE original launch in 2019, Neat has unveiled its Neat Bar Generation 2. Featuring a combination of microphones, speakers, a camera, sensors, a power supply and processing, the solution has designed to meet all meeting space needs without the complexity or clutter of running cables across the room. Flexibile mounting above or below one or two monitors with automatic realignment allows users to optimise eye contact in meetings. Simple to set up “within minutes”, the softly contoured
wide-angle, dynamic 50MP camera captures the entire meeting space and can zoom in on, frame and follow multiple people simultaneously. Four voice-tracking mics and fast video processing are said to ensure efficient dynamic shifting between a focused view of active people and a group overview, allowing users to follow the flow of the conversation. The advanced video processing identifies where people are, logically enlarges them and places them relative to each other so they’re seen in natural proportion, regardless of the camera angle.
Announcing the latest additions to our TeamConnect family – TeamConnect Bar Solutions! As the most feature-rich, all-in-one conferencing devices in their class, the TeamConnect Bar Solutions are scalable, all-in one conferencing devices, designed to meet modern meeting demands.
sennheiser.com/tcbar
LEVEL G
Escalator to Level 1 for Summit and AVIXA Member Lounge
Smooth operation
OPERATORS ARE the key to the smooth operation of control rooms and it is paramount they have the right tools to carry out their duties effectively, including monitoring hundreds of different sources, and being ready to respond when incidents occur. Datapath has increased both its hardware and software portfolio for its Aetria solution, an integrated platform that ensures scalability and futureproofing for control rooms of any size. The manufacturer is showcasing its Aetria Workstation at InfoComm Asia 2024, which is
a dedicated solution designed for control room operators, to organise
Lossless video compression
DESIGNED TO enable real-time KVM-over-IP extension across long distances with 5K lossless video compression, zerolatency transmission and colour depth up to 12 bits, ATEN has launched the 5K DisplayPort KVM-over-IP transmitter and receiver. The KX9970 features transcendent 5K audiovisual performance, real-time KVM-over-IP data transmission on up to 10Gbps networks and fast peripheral data
sharing, making it suited for diverse control room applications, including broadcast centres, air traffic control (ATC) and Esports applications. In order to meet the demands for professional TV broadcast postproduction of high-definition video, the KX9970 provides 5K up to 5120x1440@60 (4:4:4), 5120x2880@30 (4:4:4) and 4096x2160@60 (4:4:4) image quality.
Seamless switching
BLUSTREAM HAS launched its MX44AVW 4x4 HDMI 2.0 architectural videowall and switching matrix, providing users with the ability to create 4K architectural videowall displays with random display configurations. The matrix provides seamless switching, multiview and scaling, while the GUI of the product reportedly allows for pixel-precise positioning of displays for “perfect alignment”. The solution has been designed for retail environments or where art meets digital video. The unit allows displays to be mounted at angles or for screen of differing sizes
Bar solutions
SENNHEISER HAS entered the unified communications AV bar market with an all-in-one device for small and mid-sized meeting rooms and collaboration spaces. With the addition of the TeamConnect (TC) Bar solutions to the TeamConnect family, Sennheiser now offers another option to customers to compliment the established ceiling microphone solutions to support large and mid-sized rooms as well as an intelligent speaker for smaller meetings.
Designed for small (TeamConnect Bar S) and medium-sized
their desktop to optimise the monitoring and control of all required sources.
Aetria Workstation acts as a “personal videowall” providing all the control an operator needs at their fingertips. It provides operators with a flexible workspace and the ability to share any sources onto any connected videowall, enabling collaboration and faster decisionmaking. Datapath will be offering live demonstrations of Aetria throughout the show.
Also on display is Aetria Touch,
Datapath’s dedicated touch panel for Aetria installations. The 10.1-inch tablet will be available for customers with two distinct user modes of operation. Pre-packaged with Basic mode, users will be able to open preset layouts on videowalls, while customers upgrading their environment to Advanced mode will encompass a full touch-based user interface, allowing greater control with features such as source dragand-drop, layout design, scaling of content windows and videowall zoom capability.
The art of signage
ARTIOSIGN ENABLES the creation, management and display of digital signage as part of a VITEC IP video system. It provides a simple dragand-drop interface for creating digital signage content, while Smart Control and Schedules are used to manage the content displayed. Scheduled targeted content can be displayed at different times of the day. Users can add lists of videos/channels for selection and update signage screens by remote control, add multiple videos to create a video playlist and choose to play live video full screen or in a dedicated pane. The AvediaServer
Remote monitoring
to be used. Customers can choose between 4x 4K displays in both portrait and landscape orientations with overlapping bezels running an 18Gbps 4K render.
(TeamConnect Bar M) meeting and collaboration spaces, each product can operate as a standalone solution. Designed to integrate with any meeting platform, the TC Bar S features four microphones with two speakers, while the TC Bar M comprises six microphones plus four speakers. The TC Bar can be integrated into a room design with multiple mounting options, including wall mount, VESA mount, tabletop or freestanding. The option of using Dante for adding extension mics or a second external USB camera provides added scalability.
JABRA HAS unveiled Jabra+ for Admins, a cloud-based API-first software platform for remote monitoring and management of meeting rooms and devices. The platform is said to offer a seamless experience from start to finish, allowing users to manage their communication devices with ease, saving time on administration and troubleshooting. IT administrators will have visibility and control over settings, firmware and insights from one unified software platform and can check in for real-time status updates from anywhere.
According to the manufacturer, Jabra+ for Admins “will pave the way for future experiences” – starting with meeting room and video device management that customers can sign up for now via an Early Adopter Program.
The full-range stereo speakers with optimised passive radiators provide natural speech and intelligibility. Integrated beamforming technology enables seamless transition between presenters and
offers freedom of movement and configuration within the space. Integrated DSP, together with Sennheiser Control Cockpit, allows users to further optimise the room acoustics.
WITH A legacy of camera quality, Vaddio has unveiled its first all-in-one 4K video conferencing solution for all scales of meeting rooms. The Venture VideoBAR and Venture TableMIC expansion
Linked audio
AUDIO-TECHNICA HAS released its A-T Link proprietary communication protocol for digital interconnection of compatible A-T Commercial Audio microphone and mixing solutions. A-T Link transmits uncompressed multichannel digital audio and control information via category cables with minimal latency. It is natively supported by Audio-Technica’s ATND1061LK beamforming ceiling array microphone, providing a solution for conference rooms, boardrooms and meeting spaces. The ESM-R4180LK receiver in A-T’s Engineered Sound Wireless System also integrates with the A-T Link protocol. Digital audio source signals delivered via A-T Link can be individually assigned to the input channels of A-T six- or 10-channel Digital SmartMixers. In
addition, the ATDM-1012DAN mixer can bridge A-T Link audio channels to a Dante network for interoperability with third-party devices. A-T Link also offers efficient system audio routing and control within the ATDM Mixer Web Remote.
The system has been designed for any audio installation, no matter the size or use case. A-T Link is not an internet protocol (AoIP) but it does operate via category cables, making it an extremely secure independent data chain. With this solution, integrators and end users benefit from uncompressed multichannel digital audio and control, low latency, efficient system audio routing and control within the ATDM Mixer Web Remote and daisy-chaining capability that scales easily.
to provide lifelike audio and video quality for video conferencing applications. Features include a high-definition 8.51-megapixel 1/2.5-type CMOS image sensor, a 110° wide horizontal field of view, 3x digital zoom, a six-element beamforming microphone array and a hi-fi speaker system with integrated DSP. With a microphone pickup range of up to 6.5m, the Venture VideoBAR can be further boosted by a further 6.5m of range in larger room scenarios by adding the optional Venture TableMIC expansion microphones.
THE MINILED ultra-high-definition micro-spacing ASM series from AOTO employs a unique COB integrated packaging technology, RGB full flip-chip technology and a solderless process to reportedly ensure product stability and reliability. The front protection level of the product reaches IP65, effectively addressing dust, moisture, electrostatic, salt spray, oxidation and other issues. The ASM series features a fully pressure-cast aluminium housing, equipped with a heatdissipating switch power supply. By using flip-chip and multi-layer
PCB design technology, heat resistance is reduced to minimise heat accumulation, achieving a rapid and uniform heat dissipation and reportedly resulting in a 50% reduction in power consumption at the same brightness.
AV is about making connections. Connecting systems together. Connecting people with technology. Connecting people with people. Seamlessly.
For us, it’s all about the interface.
Interfacio sources and places qualified AV professionals into sales, account management, engineering, project and delivery roles.
Interfacio. Connecting you with the people who make your technology connect.
To deliver this, you need the best people. #TalkingTalent
Control room solutions
managing and monitoring multiple sources and video feeds from various operations. This influx of information has become too overwhelming for traditional systems to handle effectively. Moreover, control room operations are being consolidated both functionally and geographically. Smaller control rooms are being merged into a centralised control room to enhance communication and collaboration. Control rooms need to have the infrastructure and capabilities to integrate and adapt to future developments.
Datapath has been transforming control rooms through Aetria, an integrated solution comprising robust hardware components and innovative software. This comprehensive offering guarantees scalability and futureproofing for control rooms of all sizes.
Empowering the operator
Today’s control rooms bring content to the operator like never before. It is not uncommon for information sources to be in the hundreds – with camera feeds, websites, satellite TV and bespoke software all requiring real-time monitoring and control for smooth operations and swift decision-making in times of crisis.
It is typical for control room operators to be assigned responsibility for a specific task in the organisation – monitoring drilling procedures on an off-shore oil platform, for example – where operators need all relevant data and information on “their area”, as well as an overview of information related to the running of the wider operation on a shared videowall.
It is here that Datapath brings an offering unique to the market, with a solution that empowers operators to have their own “personal videowall” at their workstation. Operators can easily populate their displays with any content available in the control room for monitoring and
instantly send content from their local workstation to any connected videowall.
InfoComm Asia 2024
Datapath is continuing its mission to revolutionise control rooms with a range of Asian market debuts at InfoComm Asia 2024. InfoComm is always an interesting and exciting time for Datapath as it allows us to fully engage with customers and connections face-to-face. Control room solutions and multi-end point video projects are typically unique, so they can tailor their demos to users’ specific needs. InfoComm allows Datapath to listen to customers’ concerns, get to know their bespoke requirements and offer an effective solution.
Further benefitting a seamless control room operator experience, visitors to Datapath’s S30 booth at the Queen Sirikit National Convention Center, Bangkok, will get a first look at Aetria Touch, a dedicated tablet device that provides finger-tip control of videowalls and workstations, along with the VSNMini 300 – a modern personal videowall controller with slick, compact aesthetics on the outside, but with all the critical components and heavyweight processing power expected in mission-critical environments on the inside.
Datapath’s Aetria solution is now deployed globally in control rooms, utilised in prestigious locations such as presidential palaces, defence hubs and businesses of all sizes across every continent. Aetria offers a consolidated and centralised AV solution that simplifies the viewing and interaction with various data sources and IT systems from multiple vendors. It provides a unified platform that is easy to manage, maintain and adaptable to emerging technologies. If you are attending InfoComm Asia, make sure you view the capabilities of Aetria through an enhanced control room experience.
INTRODUCING
CONFIGURE. CONNECT. CONTROL.
OPEN ARCHITECTURE DIGITAL SIGNAL PROCESSORS
The all-new Soundweb OMNI Series epitomizes the next generation in open architecture digital signal processing and is infinitely scalable to support the diverse requirements of installed applications. It combines enterprise-grade DSP, flexible I/O expansion devices, networked audio and distribution and integrated media playback managed via AVX Architect and Control unified software suite. The Soundweb OMNI series are available in four options including: 512p, 256p Open Architecture Digital Signal processors and 32e and 16e Analog and AES3 I/O Expanders. Learn more at bssaudio.com.
OR DISTRIBUTED
COMPATIBLE WITH AVX ARCHITECT & CONTROL SOFTWARE SUITE
QUESTIONS & ANSWERS
What has been the biggest development for you since the last InfoComm Asia?
The biggest development for us since the last InfoComm Asia is definitely the TeamConnect Bar (TC Bar) Solutions, our first-ever scalable, all-in-one conferencing devices equipped with a built-in camera. The TC Bar Solutions come in two sizes – the TC Bar S and TC Bar M – designed for small to mid-sized meeting and collaborative spaces, respectively. They incorporate some of the latest innovations in meeting technology, such as 4K Ultra HD camera augmented with AI features such as “Autoframing” and “Person Tiling”, enabling all remote participants to clearly see everyone in the room. Advanced AI ensures even minute gestures and facial expressions are conveyed, fostering enhanced meeting inclusion and engagement. The TC Bars are the first in the market with Dante integrated and stand out as the most feature-rich, all-in-one conferencing devices available.
What are you most looking forward to at the show?
Besides showcasing our latest solutions to the AV community, I am also looking forward to meeting all our SIs, customers as well as our alliance partners at the show. It is a good opportunity to catch up with everyone, look at the solutions available in the market, listen to our customers and connect in-person.
What will be the highlight on your booth this year?
Our booth this year will feature a TC Bar Lounge where the AV community will get a chance to experience the TC Bar and its features in-person. We will also have a demo room where visitors can experience the capabilities and audio quality of the TeamConnect Ceiling Medium (TCC M), as well as its seamless compatibility with other third-party products when incorporated into a comprehensive room ecosystem.
What emerging trend do you think is the most exciting and why?
I think one of the most recent trends is incorporating AI in AV. And we are not talking about simply putting in algorithms to automate certain functions in the machines, but programming systems that one day will be able to learn and adapt to users to dynamically improve the users’ experiences. This includes methods such as data analysis and real-time adaptation, for example. This concept, although still in the early stages of development or implementation, is expected to improve efficiency and productivity of organisations.
Petteri Murto, Sennheiser J10
Q&
What emerging trend do you think is the most exciting and why?
One of the most exciting emerging trends in the education sector today is the rapid adoption of hybrid learning environments. This transformative approach combines in-person and remote learning experiences, reshaping traditional educational models to become more flexible, scalable and inclusive. Hybrid learning leverages AV technology to create interactive and engaging experiences for students, whether they are on campus or participating remotely. High-quality video conferencing, wireless presentation systems and collaborative tools facilitate seamless communication and collaboration, transcending geographical boundaries. This trend is particularly exciting because it meets the diverse needs of modern students, supports personalised learning experiences and significantly enhances educational outcomes.
At the forefront of this movement are our latest products, the AT-OME-CS31-SA and the AT-VKP-8E. The AT-OMECS31-SA is designed to simplify and enhance hybrid learning environments by combining AV and USB switching with audio amplification into a single, compact device. It enables educators to deliver dynamic, interactive lessons with ease, ensuring all students, whether in-person or remote, can fully engage with the content.
Complementing this, the AT-VKP-8E, a versatile IP-based control panel, provides intuitive control over classroom AV systems, streamlining operations and enhancing the learning experience. As hybrid learning continues to evolve, these products are set to play a crucial role in shaping the future of education, making it more adaptable, engaging and effective.
What are the most pressing challenges currently facing the market and how are you addressing them?
One of the most pressing challenges in the education sector is ensuring equitable access to high-quality learning experiences for all students, regardless of whether they are learning in-person or remotely. As institutions embrace hybrid learning models, they must overcome issues related to technological disparities, network infrastructure and effective content delivery. We address these challenges through several strategic initiatives. Inclusive technology solutions – we develop AV solutions that are accessible and user-friendly for all educators and students. Our products are designed to be intuitive and easy to use, minimising the learning curve and ensuring that technology enhances rather than obstructs the educational experience. Professional development and support – to help educators effectively utilise our technologies, we provide comprehensive training programmes and ongoing support. These resources equip educators with the necessary skills and knowledge to create engaging and interactive hybrid learning environments. Our support services are always available to address any technical issues and ensure seamless operation. Enhanced interoperability – as educational institutions integrate more technology into their learning environments, interoperability becomes a concern. We prioritise interoperability, ensuring that our products can seamlessly integrate with existing systems and technologies. By focusing on these areas, Atlona is committed to supporting the education sector in overcoming its current challenges and achieving its goals. Our innovative AV solutions and dedication to customer success ensure that educational institutions can provide equitable, engaging and effective learning experiences for all students, regardless of their location.
Kent Hoo, Atlona S10
Staying immersed
Creating immersive experiences with AV technology that mesmerises audiences
AS TECHNOLOGY CONTINUES to evolve, the demand for immersive experiences for various applications has seen a significant rise. From themed entertainment and museums to corporate environments and educational venues, creating engaging and dynamic experiences is now more achievable than ever with advanced visual and audio solutions. Staying at the forefront of this innovation, Christie offers a comprehensive suite of solutions that cater to diverse applications.
In themed entertainment, the goal is to transport visitors into another world, and this requires highquality, reliable technology. Today, high-performance 3DLP projection systems such as the Christie Griffyn Series and M 4K RGB Series featuring RGB pure laser illumination and HS Series 1DLP laser projectors provide stunning visuals that bring stories to life with vibrant colours and sharp details. These projectors are ideal for theme parks, theatres and live events, offering powerful performance with minimal maintenance due to their long-lasting laser light sources. Besides projectors, media and show control systems such as the Christie Pandoras Box play a crucial role in themed entertainment as a real-time video playback and processing system. It allows for seamless integration of various multimedia elements, creating cohesive and captivating shows. With its robust features, Pandoras Box enables designers to craft unique and interactive experiences that keep audiences engaged. Christie Mystique, an automated camera-based alignment and recalibration solution, simplifies the setup and maintenance of complex projection systems. This technology is particularly useful in themed entertainment venues where rides and attractions may require frequent
updates and adjustments. Mystique ensures that the visual alignment remains perfect, providing a flawless viewing experience for visitors.
Transforming exhibition spaces
Museums are increasingly adopting immersive technologies to enhance their exhibits and provide visitors with interactive learning experiences. Projection systems and direct-view LED videowalls can transform ordinary spaces into immersive environments where history, art and science come to life. Whether it’s a large-scale projection mapping on museum façades or detailed LED displays inside galleries, Christie’s solutions ensure clarity and precision.
Christie’s LED videowall solutions are perfect for indoor applications like museum spaces. From awardwinning premium options such as MicroTiles LED for critical viewing to the budget-friendly, versatile Core Series III, these LED options are ideal for engaging and entertaining customers with spectacular images.
Creating an impactful impression
In the corporate world, creating immersive environments can significantly enhance presentations, meetings and events. Christie’s full range of laser projectors deliver crisp and clear visuals that make corporate interactions more impactful. These projectors are ideal for large auditoriums, conference rooms and training facilities, where high brightness and reliability are essential.
The Christie Terra SDVoE solution facilitates AV-over-IP systems, allowing for seamless content transport, processing and control
over 10G Ethernet networks. This technology supports the distribution of superior video and audio signals across large corporate campuses, ensuring that every presentation is delivered with the utmost clarity and precision.
Elevating learning journeys
Educational institutions are increasingly leveraging immersive
technologies to create engaging learning environments. VR laboratories, interactive classrooms and digital libraries are just a few examples where AV solutions can make a significant impact. Christie’s laser projectors and integrated solutions such as Widget Designer and AirScan enable the creation of virtual environments where students can interact with content in a more meaningful way.
Christie at InfoComm Asia 2024
CHRISTIE’S COMMITMENT TO innovation and excellence is on full display at InfoComm Asia 2024. Attendees can see a range of exciting solutions designed to create immersive experiences across various applications. One of the highlights is an immersive room set up within Christie’s booth at J20, powered by the HS Series 1DLP laser projectors.
On Christie’s booth, a 3D printed wall measuring 6m wide features breathtaking imagery of ancient Chinese architecture
Also on show is a fascinating projection mapping demonstration on a 3D printed wall measuring 6m wide featuring breathtaking imagery of ancient Chinese architecture and deities. Previously shown at InfoComm China 2023, this amazing spectacle comprising 800,000 surfaces will be illuminated by Christie M 4K RGB Series pure laser projectors and Christie Mystique, where users can easily align and blend multiple projectors on 3D surfaces, such as buildings, landmarks and objects, within minutes, with just a single click.
Attendees of InfoComm Asia 2024 have the opportunity to witness these technologies in action, further solidifying Christie’s position as a leader in creating immersive and mesmerising experiences.
Immersive visuals by Christie HS Series laser projectors at Delight Damyang media art exhibition in South Korea
An immersive room is powered by Christie’s HS Series 1DLP laser projectors
QUESTIONS & ANSWERS
Q&
What trends are currently shaping the pro AV industry?
From a market standpoint, meeting spaces are changing and these changes are here to stay. Today, the meeting space is more fluid and more hybrid but, as we evolve and meet these needs, how can we also ensure we are providing meeting equity? From the end user perspective, customers want to have greater visibility and control. With more and more equipment being enlisted, we need to make sure our products are seamless and easy to use so that the meeting is successful.
How is Shure addressing these trends?
Over the past year, Shure has developed a variety of new options for our successful MXA920 ceiling array microphone. We have launched the MXA901 to cater for the different aesthetics of a room and is a smaller, round-shaped version, while the MXA902 with its integrated speaker is suitable for audio conferencing in small and mid-sized rooms. We have also enhanced our IntelliMix software to provide greater security as well as improved echo cancellation and acoustics, which results in a superior meeting experience.
Why should a visitor come to your booth?
We will be holding demonstrations of our MXA microphones where customers will be able to see all three ceiling microphones in action – the MXA920, MXA901 and MXA901. We have been working with different technology partners to incorporate camera tracking into our products so that our end users can be seen and heard equally.
What do you like about Bangkok?
It’s a very affordable venue with eating places and nightlife. I was just looking through a list of top 50 Asian restaurants and nearly half of them were in Bangkok – visitors can also find some of the top Michelin-star restaurants in the city.
What are some of the highlights on your booth this year?
We have designed our booth in such a way that it will be able to demonstrate a lot of the different products that we have. For example, we are going to be demonstrating the new TiMax system, along with Martin Audio, so we will be able to show the tracking of the systems. Additionally, we have LEA Professional doing the Asia launch for its Half-Rack series amplifiers, as well as a few more software updates that we are launching as well. We also have NST Audio which will be showing off its latest products and software. And we have Sonance on board which will showcase on a “live” booth, so visitors will be able to hear some of the audio at low levels, so people can see how the products perform. Additionally, we will have some of the commercial products from HH Electronics and, with Optimal Audio, we are going to be showing off the latest updates on its Zone software, which will be exciting because up until this point it has only done local distribution.
What emerging trend do you think is the most exciting and why?
We are going to be demonstrating two trends on the booth, one of which is immersive solutions. Immersive technology is becoming a big deal – it’s an emerging trend still, but it is becoming bigger and bigger within the region. I have seen more projects and many more enquiries from customers wanting an immersive-type solution. So that is something we are trying to show as much as possible on the booth. For example, we have a full TiMax solution installed in Singapore and we have multiple customers coming through experiencing what TiMax can do. And, of course, the company was one of the first to bring out an immersive solution two decades ago, and they now have many systems around the world.
What are the most pressing challenges being faced in the market and how are you addressing them?
I think that the challenges are changing over time, such as the challenge of a post-Covid-19 world on supply chains and timelines that are all good on one day but out the window the next. Everything is moving around and changing, and just working on tackling that is definitely one of the biggest challenges and everyone is still dealing with that today. But it has been getting a lot better, and businesses are growing quickly around the region in different areas – some markets are hot, some markets are slower, and managing the delivery in each different market at different times will continue to be a challenge that everyone tackles.
Will you be doing any running while you are in Bangkok?
I am hoping to squeeze in a few runs – Bangkok is a nice place to go because there are lots of nice parks. But you have to watch out for the big lizards.
Kevin Koh, Shure E01
David McKinney, Generation AV D10
ABSEN M02 NEW
+86 755 89747399 absen@absen.com www.absen.com
AC SHOW A34 NEW +86 13168049038 alyssa@acshow.cn www.acshow.cn
ADDASOUND L51
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AHA E40 NEW
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AIYOS R35 NEW +86 755 27447015 kevin@aiyos.com www.aiyos.com
ALTA D35 NEW +84 903045711 tu.hoang@alta.com.vn www.altasoftware.vn
AOTO B01
+86 755 26719655 led@aoto.com www.aoto.com
ARGO VISUAL X IMAJIWA P01 NEW +62 21 56955623 marketing@argovisual.net www.argovisual.id
ARTHUR HOLM D20
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ASUKANET P20
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ATEN K40
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AUDAC D34
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AUDIO-TECHNICA N25
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AVCIT H20
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BARCO H10
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BXB S46
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CANARE E34
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CAYIN TECHNOLOGY Q55
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CHRISTIE J20
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DANACOID Global Intelligent Manufacturing Center is a super factory integrating software development, hardware production, supply chain, sales and exhibition hall. It has a world-class audio and video experience hall of over 3,500 square meters, including a command center, city cockpit, various conference rooms, lecture halls, VIP reception areas, network presentation rooms and other scenes, bringing you a zero-distance experience and a world within reach!
The park covers an area of more than 110 acres and has a construction area of 66,000 square meters. The factory has established several of the world's most advanced automated production lines, including COB fully automated production lines, CNC+ hardware production lines, the world's advanced LED+SMT automated production lines, LCD automated production lines, audio DSP automated production lines, conference series products, etc., truly realizing full-category products, intelligent production lines, high-quality assurance, and full-stack self-research.
We are proud to launch a new series of COB engineering screens and COB all-in-one products, which not only have excellent dust and water resistance, but also reach industry-leading levels in display effects and functionality.
The COB engineering screen series includes two highly anticipated products: COB Black Crystal Series and COB Ordinary Screen Series. With its unique pixel pitch design (0.84/1.26), the COB Black Crystal Series supports free assembly of multiple ratios such as 4:9, 8:9, 16:9, and can easily create display screens of any size such as 18:9 and 20:9. Its ultra-thin body is only 34.5mm, light yet strong, and the packaging method adopts advanced COB common cathode flip-chip technology to ensure delicate and long-lasting picture quality.
The COB ordinary screen series meets the needs of most application scenarios with its pixel pitch (0.93/1.25/1.56) and 16:9 standard display ratio design. It supports point-to-point display to ensure clear and distortion-free images. COB packaging technology makes the screen more stable and reliable, suitable for long-term operation.
In the all-in-one series, we launched COB Black Crystal All-in-One (110-inch/130-inch/146-inch) and COB Blue Crystal All-in-One (108-inch/135-inch/162-inch). Both products have an ultra-light and ultra-thin cabinet design, which is not only easy to install and move, but also brings the ultimate visual enjoyment. They support the wireless screen transmission function of PC, mobile phones, tablets and other devices, making content sharing simpler and more efficient. At the same time, they support up to 8 devices online at the same time, and can realize four-screen display to meet diverse display needs.
COB all-in-one machine supports small screen control of large screen, and can be easily controlled by mobile phone and tablet. The front panel or remote control can adjust the color temperature, brightness and volume, which is convenient to operate. The whiteboard writing function is diverse, including single-point and multi-point writing, picture insertion, etc. Scan code sharing and annotation functions, and the interactive experience is upgraded.
http://www.danacoid.com
Contact us for more information:sales@danacoid.com
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GOLDENDUCK F20 +66 2 8878807 contact@goldenduckgroup.com www.goldenduckgroup.com
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HARMAN F01
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HDFOCUS N35
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HP | POLY Q60 NEW
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HUAIN CONFERENCE SYSTEMS D41
+86 756 8632108 info@huain-av.com www.huain-av.com
HUAYIN N46 NEW
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IBOARD G35
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ICE LED N30
+66 86 3775556 pc.iceled@hotmail.com www.ice-led.com
IDMA J34
+86 13901664169 manager@idma.cc www.idma.cc
INAVATE N34 NEW
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INFILED
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INCEPTTECH P34
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IQBOARD A01
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ISMART VIDEO M50
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JABRA K10
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JECTOR DIGITAL G40
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KATO J47
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LT LED DISPLAY M01
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LUCKYSTAR M41 NEW +86 20 28906937 luckystar@luckystar.email www.yxclight.com
LUMENS DIGITAL OPTICS INC G20
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LUMI B26
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LYLN AV S05 NEW
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MAGNIMAGE C20
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MATRIX INTERTRADE P25
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MAXHUB K01
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MIDWICH G10
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MOONCELL B34 NEW
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MT-VIKI S01 NEW
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MULTIMEDIA TECHNOLOGY P50 NEW +66 2 4380114 sale@multimedia.co.th www.plearn.co.th
NEARITY M35
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NETGEAR L10 NEW +91 9845041988
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NEWLINE INTERACTIVE H40
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ONE SYSTEMS B31 NEW
+1 615 8231655 info@onesystems.com www.onesystems.com
ONEKING J46
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PANDUIT S10
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PC PARTNER L52
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POWERSOFT E30
+39 055 0153453
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PRIVALED S20 NEW +86 15989594467 candy@privaled.com www.privaled.com
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PRO AVL ASIA D52
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RAZR B15
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ROCWARE A16
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SDIP LIGHT M55 NEW +86 13617967581 info@sdiplight.com www.sdiplight.com
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SHENZHEN ZHONGBO PHOTOELECTRIC CO LTD K25 NEW +86 13714745912 lydia@zhongbo-gd.com www.zhongbo-gd.com/en
SHUTTLE INC S15 +886 2 87926168 shuttlepr@tw.shuttle.com global1.shuttle.com
SHURE E01
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SMART CABLING K35 +886 2 22186886 service@sct.com.tw www.sct.com.tw
SMI E42
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SOUND CONTROL TECHNOLOGIES D20
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S-TRACK B40
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SUF AUDIO M46 NEW
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SYSTEMS INTEGRATION ASIA N50
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YEALINK K30
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YESTECH M30
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ZEEVEE A20
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X2O MEDIA P30 NEW +1 514 9877557 sales@x2omedia.com www.x2omedia.com
VITEC
Venue futures
David Claringbold, former director, theatre and events/technical director at Sydney Opera House and chief marketing officer at d&b audiotechnik, examines the different forces that are combining to define a new kind of performance space in today’s changing global environment
AS IMAGES FROM ANCIENT times remind us, the concept of a seating bank facing a performance zone has been with us for thousands of years. However, while many functional principles remain, venue design and use models continue to evolve in response to the way cities are designed, cultural entities operate and our social habits change. And technology is playing a key role.
Cities have experienced dramatic change to their economies due to the continuing work from home and hybrid technology trends. The “war on the couch” – which used to be an exclusively entertainmentcentric consideration – is now a macro economic reality for our urban centres. Governments are sensitive to this and see arts, culture and hospitality as central to increasing the value proposition
engagement programmes and sophisticated technology systems that are intrinsic to enterprise functionality, customer experience and the artistic vision. The future venue will be sustainable, universally accessible, AI-enabled and emotionally intelligent.
So, how will future venues look and what is driving the change?
Arts and culture venues are being influenced by three macro trends in global urban development. First is place definition, with Greater China, India, Africa, the Middle East and Southeast Asia all undergoing the fastest pace of urban development. Meanwhile, place restructuring is seeing established urban centres responding to changed work and living dynamics. Thirdly, societal developments including digitisation, sustainability, diversity and accessibility will have their own profound effects.
of a city as a place to work and visit. Therefore, what was once a fragmented approach to urban design and place making is being reimagined as integrated precincts, where transitions between work and lifestyle are seamless. New civic developments will focus on creating experiences that people can’t get at home or online, by putting art and culture at the centre of their design. In a relatively short space of time, venue models are transitioning from mono economies, with fixed architectures and low technical capability, to being destinations
Together with these global influences, the arts and culture sector is responding to changed audience behaviours and social dynamics that are creating seismic shifts in their identity and purpose. We are already seeing the emergence of programming matrixes such as art galleries presenting music festivals, museums with expansive hospitality offerings and performing arts centres with curated digital channels. All of these are designed to attract customers across a 24/7 cycle, develop business resilience and enhance community relevance –onsite, offsite, online and virtually.
the ability to create bespoke and interactive experiences and allowing the venue manager to dynamically repurpose their offerings, according to the programme and time of day. Venues will utilise technologyenabled storytelling to deepen a person’s relationship with a space, putting human emotional connection at the centre of their content and design thinking to increase customer dwell times and provide opportunities for interactive engagement, all the while capturing data to inform the ongoing curatorial evolution of the customer experience. This will mean the ongoing evolution of venues and cultural organisations from fixed classical modes to contemporary experiential modes. Every room – not just the stages – will be designed with performance capability, and the gap between acoustic design and desired performance modes will continue to widen, requiring variable room configurations and acoustics. Immersive will drive innovation across the sector as experiences become increasingly interactive and user-definable. Hospitality will be curated as a cultural programme and a revenue driver. The role of venue design in arts and culture is to facilitate conversations between people, place and the art, to elevate our consciousness. The venue of the future is a living organism, reflective of its community and the vision of a place. No longer constrained by the constructs of the past, we are headed into a future of vibrant possibility; one where the walls between performance spaces, audiences, surrounding precincts, borders and market verticals become increasingly transparent. Technology will be a key driver of this vision, a platform where content, community and enterprise are intrinsically intertwined. None of this spells the end of live performance and the humanity of creativity and social exchange as we know it. These fundaments have endured over thousands of years, across cultures and continents well before electricity and the internet came to be, and they will endure for many more.
New York’s Perelman Performing Arts Center, opened in September 2023, has three spaces giving dozens of possible modes
David Claringbold has held several director roles at Sydney Opera House
TO:
• All-in-one classroom presentation systems
• AV over IP for higher ED applications
• Switching solutions for MTR-based conferencing
• ...And more in stand S10
