Arenaria montana
Blizzard
Armeria maritima
Armada
S
x
Outdoor*
Potsize
10-13
Plants per pot
1
Height (cm)
15
Retail sales
Flowering period consumer
Week
Week
Week
Month
30-32
38-40
9-11
March-April
POS Material Calendar Colors® To place an order, please speak with your local Representative
Round Large 11cm diameter Label with transparent stick
Spring Collection
2012
Calendar Colors®
Indoor
Potting date
Calendar Colors®
Cutting or Seed
Last order possibility
Calendar Colors®
Calendar Colors® Easy Offer Spring Collection
What is Calendar Colors® ? Calendar Colors® makes perennials easy for you! Easy to understand, to sell, to grow, to buy, to become your own garden architect Calendar Colors: • is a concept developed to make your life easier. It allows you to meet the demands of your customers and deliver attractive colourful plants whenever they need them • makes production planning a breeze. By choosing the flowering period, Calendar Colors® tells you when
S
™
x
9-11
1
20
29-31
36-38
10-12
March-April
to start your crop. The year round flowering assortment of Calendar Colors® contains an increasing number of unique FloriPro Services™ varieties. The quest for easy culture has resulted in fast growing, uniform and
Armeria maritima
Armada™
Aubrieta Hybrida
Audrey F1
S
Aubrieta Hybrida
Audrey™ F1
S
Aubrieta Hybrida
Axcent™
C
Aubrieta Hybrida
Axcent™
C
S
™
x
x
x
x
x
9-11
1
20
23-24
30-31
10-12
reliable varieties
March-April
10-13
1
10
30-31
38-39
9-11
March-April
10-13
1
10
26-27
34-35
9-11
March-April
10-13
1
10
30-31
38-39
9-11
March-April
10-13
1
10
23-26
31-34
9-11
March-April
Pots available in sizes 10.5cm, 13cm and 19cm
• is supported by many promotional materials, available through your FloriPro Services™ Sales Representative. Posters, labels, banners and other material help you attract attention at point of sale
Take profit into your own hands. Key information and material for you… Under the Calendar Colors® concept we offer you key information on three levels:
Aurinia saxatilis (Alyssum)
Summit™
S
Aurinia saxatilis (Alyssum)
Summit™
S
Iberis sempervirens
Snow Cone™
C
Iberis sempervirens
Snow Cone™
C
Pulsatilla vulgaris
Pinwheel
™
S
Pulsatilla vulgaris
Pinwheel™
S
Saxifraga x arendsii
Touran™
C
Saxifraga x arendsii
Touran™
C
x
x
x
10-13
1
15
32-36
38-42
9-11
March-April
10-13
1
15
25-28
31-34
9-11
March-April
10-13
1
15
23-26
33-36
9-11
March-April
10-13
1
15
20-24
30-34
9-11
March-April
grower, retailer, and end consumer through our website: www.calendarcolors.com The information available includes: order date, potting date, flowering www.calendarcolors.com
Trolley poster 158 x 54 cm x
x
x
x
x
10-13
1
20
22-23
30-31
9-11
March-April
10-13
1
20
16-18
24-26
9-11
March-April
10-13
1
15
28-32
36-40
9-11
March-April
10-13
1
15
22-26
30-34
9-11
March-April
* Outdoor (protected from frost)
CalendarColors® www.calendarcolors.com
Banner 250 x 75 cm
www.calendarcolors.com
Trolley tape 50 mm
www.calendarcolors.com
Banner 60 x 260 cm
CalendarColors®
FloriPro Services™ Syngenta Seeds Limited CPC4 Capital Park Fulbourn Cambridge CB21 5XE United Kingdom Tel: + 44 (0)845 6026 173 Fax: + 44 (0)845 6027 632 floriproservices.uk@syngenta.com
time, and care instructions, as well as details of labels and other point of sale material such as trolley posters, tape, posters and banners.
Blizzard • • •
high level of uniformity easy to grow perfect for impulse sales
Blizzard
Armeria maritima
Calendar Colors®, what does it mean for you?
• • • •
Aubrieta Hybrida
Axcent™ • • •
xtra large flowers e earliest flowering selection on the market very good garden performance
Armada™
Aurinia saxatilis (Alyssum) • • • •
END CONSUMER – Why choose Calendar Colors® ? • Easy to maintain and look after •B rings you the best selection of colourful plants whatever time of the year, your garden can be full of colour! •E asy to recognise (P.O.S. by colour scheme)
Armada™ Rose
Pinwheel™ White
Pinwheel™ Blue Violet Shades
Pinwheel™ Dark Red Shades
Saxifraga x arendsii
Touran™
ouran™ is the earliest Saxifraga to flower, T at least 2 weeks earlier than Peter Pan • compact uniform habit, very free flowering • Neon Rose 1-2 weeks earlier than other colours • Large White has eye catching large flowers! •
GROWERS – Why choose Calendar Colors® ? •T he best selection of perennials to grow throughout the year •B oost your sales between the main growing periods of your other crops • P.O.S. material available online • A focused assortment RETAILER – Why choose Calendar Colors® ? •T he best selection of perennials to sell throughout the year •C olourful attractive plants for impulse sales even after the main selling seasons • Easy for the consumer to recognise (readymade P.O.S. material available online)
t hree varieties unique due to their rich flowering in the first year • two weeks earlier than existing varieties on the market! • abundant flowering with “facing” flowers • strong colours
Summit™
arly and uniform flowering e well branched, very uniform plant habit free flowering with excellent pot performance about 2 weeks earlier than ‘Goldkugel’
Pinwheel™
•
Axcent™ Lilac
Axcent™ Blue with Eye
Blizzard Compact
arliest flowering Armeria on the market e high level of uniformity short flower stems strong garden performance
Pulsatilla vulgaris
Calendar Colors®
Calendar Colors®
Arenaria montana
Armada™ White
Aubrieta Hybrida
Audrey™ F1
Iberis sempervirens
• the earliest Aubrieta F1 from seed • high level of uniformity combined with a compact habit • perfectly suited for use in smaller pots
Please note that this is just a small selection of the Calendar Colors® range. Please also see our brochures and look out for the logo next to the product for the full collection.
Audrey™ F1 Red Purple Mix
Audrey™ F1 Blue Shades
Snow Cone™ • • • •
ell branched habit w compact habit, good pot fill two weeks earlier than ‘Snowflake’/Weisser Zwerg fully covered with attractive white flowers
Snow Cone™
Touran™ White
Touran™ Large White
Touran™ Limegreen
Touran™ Neon Rose
Touran™ Scarlet
Touran™ Deep Red