Cultivating Stories That Matter
Portfolio of Book Projects
Cultivating Stories That Matter
The world of publishing — and the way information and stories spread — is rapidly changing. The power for telling your story is in your hands like never before. Wild Ginger Press is an innovative self-publishing house at the forefront of this changing industry. The team at Wild Ginger Press will be with you every step of the way, to help you write, edit, publish and promote your electronic or print book. We customize our services to your unique story and goals.
We specialize in two types of books: Consultant/Business Building Create a presence. Share your wisdom. You have the know-how to help people succeed, to be more effective. With your book you can establish credibility. Let us help you build your market. Motivational/Personal Journey Tell us a story. Tell us YOUR story. You have the power to motivate, inform and lift us up through your voice. Share your roadblocks and triumphs. You have a story the world needs to hear. Let us help you tell it.
Steps to Creating Your Book:
1.
Test Idea:
Why? Value? Profit? Audience? Future Growth?
2. Writing: Planning Coaching Writing Editing Proofing
7.
Harness the Momentum . . . Start Your Next Book Your Next Book
Book Idea
3. Market Strategy: Pre-launch Planning and Promotion
6. Promotion:
4.
Speaking Webinars Social Media Traditional Media
Production:
5.
Cover & Interior Design Print & Online Formatting ISBN Number Online Accounts
Book Launch:
Marketing Tools Online Strategy Local, Regional, National Campaign Distribution Channels
Who We Are
Wild Ginger brings together a team of ‌. Bobbi Benson: Creative Project Leader / Partner Bobbi has over 24 years of experience in implementing conceptual design, branding strategies, creating innovative marketing plans, and developing an environment that fosters creative cooperation. Creative services include analytical design thinking, solving communications challenges with customers, clients and employees through creative visual solutions. While operating Benson Communications she brought a range of strategic business experiences and creative implementation to several corporations and small business ventures by developing a team-approach as she helps grow their passion and vision. With a commitment for sustainability, all current projects now implement values associated with these principles. Elizabeth Weiland: Storycrafting Coach / Partner Elizabeth has followed her pen around the globe ~ writing for marketing campaigns in 23 countries, editing and story crafting for nonfiction writers, Federal and private grants, nonfiction story telling and (just for fun) a poem or three. Elizabeth has been a leader in strategic marketing and social entrepreneurship for over 20 years. “Having worked as an interculturalist for over 25 years and being a decent writer, I was pretty sure my old website worked well to showcase my strengths
and advertise my services. Critically going through that site with Elizabeth showed me how much I had yet to learn about creating good marketing text. As a result, my new website is hugely improved and something I am really pleased with.� April 13, 2011 Greg Nees
Our Collaborative Team As we evaluate book projects, we bring together team members that have expertise in certain areas of book production and marketing. We talk through the project and brainstorm ideas, then develop a comprehensive strategic plan.
How To Get Started Contact us and we’ll discuss your proposal with you. Bobbi Benson, Creative Project Leader: bbenson@wildgingerpress.com Elizabeth Weiland, Storycrafting Coach: eweiland@wildgingerpress.com
Our Projects
Here are a few samples of our book projects. We view each book project individually and the approach is customized. Before the project begins, knowing who the audience is, and how your message will influence that group is critical to design, marketing and promotions.
Make It Your Business: Dare to Climb the Ladder of Leadership Author: Sylvia M. Montero
Book Specs: 6 x 9, 240 pages: includes 8 photo pages Services Provided: Cover and interior design and production, account management, web design, marketing strategy, online tools, conversion to ereader files. Description: In Make It Your Business, Sylvia Montero tells the story of her journey from the plantation shack in Puerto Rico and the Projects of the Lower East Side to a Human Resources career at Pfizer Inc which she capped by becoming the highest ranking Latina in the history of the company, as head of global Human Resources. Sylvia narrates her linear story highlighting the situations that most challenged her as a young girl and a young woman: immigration, learning a second language, being a minority, poverty, failed marriage, single motherhood, failure, and layoff. She condenses a 30+ year career in Human Resources into themes that illustrate how to climb the Corporate Ladder: Self-Confidence, Performance, Organizational Savvy, Presentation of Self and Leadership, adding a special section on issues unique to gender. Sylvia jam-packs her narrative with candid stories of successes and setbacks. To see Sylvia’s website, and copies of her book in print or e-versions: http://sylviammontero.com
Straight Talk for Success Author: Bud Bilanich
Book Specs: 6 x 9, 263 pages: includes interior graphic Services Provided: Cover and interior design and production including a soft-cover and hard-cover book, account management. Description: Straight Talk for Success is a how-to book on career and life success. It covers the five keys to success that author, Bud Bilanich, has developed in his executive coaching work: 1) Self Confidence 2) Positive Personal Impact 3) Outstanding Performance 4) Communication Skills 5) Interpersonal Competence. Straight Talk is full of stories that bring these points to life. It also has several checklists that will help readers apply them in their lives and careers.
To see Bud’s website, including several of his other books: www.budbilanich.com/free-tips
Success Tweets: 140 Bits of Common Sense Career Advice All in 140 Characters or Less Author: Bud Bilanich
Book Specs: 5 x 8, 180 pages: includes interior graphics. A series of Success Tweets book is now be developed. Services Provided: Cover and interior design and production, account management. Description: This is a success book, done as 140 tweets. It’s a real book that will help you create the successful life and career you want and deserve. It gives you 140 pieces of common sense career and life success advice, all in 140 characters or less. It will tell you how to succeed in your life and career, one tweet at a time. You’ll get the essentials with no fluff. Creating the successful life and career you deserve should be fun and exciting. This book will show you how to do it. Your time is valuable. You don’t want to waste it. That’s why you get 140 pieces of advice twitter style; in 140 characters or less.
To see Bud’s website, including several of his other books: www.budbilanich.com/free-tips
The Leadership Secrets of Gregory Goose Author: Judith Glaser
Book Specs: 7.5 x 9.25, 46 pages: full color throughout. There are two books in this series. Services Provided: Cover and interior design and production, account management. Description: The Leadership Secret of Gregory Goose is a fresh and innovative way to understand the difference between old style leadership – where leaders ‘honk and peck and keep other geese in line,’ and new style leadership where leader inspire the leadership instincts in others. Gregory goes on a leadership journey to discover the power rules that will make him become a successful leader. However along the way, he learns the wisdom he never expected. Power does not come from ‘power-over others’ - it comes from ‘powerwith others.’ Gregory redefines what power is all about, and discovers a new language of leadership that changes his life forever.
To see Judith’s website: www.benchmarkcommunicationsinc.com/cms
Buford’s Tall Tales: A Great Little Bathroom Book Author: Cliff Kimble
Book Specs: 5.5 x 8.5, 153 pages. Services Provided: Cover and interior design and production, account management, web design, marketing strategy, online tools, marketing materials, conversion to ereader files. Description: A born storyteller, Clifford Kimble’s book, Buford’s Tall Tales, will sets the tone for the telling of his adventurous life. From the unique characters, laugh-out-loud tales, and irreverent life lessons you’ll be sniggering through the whole book. Growing up in Michigan in the 1950s, he spent most of his time learning about the outdoors through his hunting and fishing. Cliff, and his life-long friend Harry, spent hours along the rivers and in the woods cooking up all sorts of outrageous exploits. Then moving west in the 1970s his adventure continues, meeting new cohorts and ramping up his passion for good times, intensely funny escapades, and tall tales that will leave you shaking with laughter.
To see Cliff ’s website, http://bufordstalltales.com
Peace Tweets
Authors: Bobbi Benson and Joseph Bernard. Contributing authors: Bud Bilanich, Mary A, Casey, Chris Guillebeau and Ani Bell Book Specs: 5.5 x 8.5, 154 pages, interior graphics. Services Provided: Cover and interior design and production, account management, web design, marketing strategy, online tools, marketing materials, conversion to ereader files. Description: When you are in need of quick inspiration, Peace Tweets is the book to grab. Each page will provide you with powerful thoughts and ideas about how to cultivate peace in your life — all in 140 characters or less. Tweets on peace. This collaborative effort, assembled by Bobbi Benson and Joseph Bernard, partners in Peace Together, bring together peacemakers that apply these ideas into their daily lives. Approaching your life in a peaceful way is a work-in-progress with each day bringing new awareness and new opportunities. We hope that Peace Tweets can help you along that path by providing you with daily inspiration.
Spirited Living: Making A Conscious Choice To Transform Your Life Every Day in Every Way Author: Joseph Bernard
Book Specs: 8.5 x 11, 64 pages, provided as a pdf file for downloading Services Provided: Cover and interior design and production, account management, web design and production, marketing strategy, online tools, marketing materials. Description: If you want answers to finding purpose and passion in your daily life, Spirited Living provides you with the tools. This valuable resources is easy to follow and easy to read. Spirited living is about going beyond the ordinary ways of limiting thoughts, uneasy emotions, uptight bodies and the aimless wanderings of discontent most of us struggle with at times. Spirited living is when you are aligned with purpose, filled with passion, and fully realizing the vast potential Making A Conscious Choice and possibilities of who you are To Transform Your Life Every Day in Every Way and what you life can be.
Spirited
Living
Over 300 tips, questions, exercises to explore and enrich every aspect of your daily life
Cultivating Stories That Matter