Summer break at the lake house Relaxing fishing trips on the lake, amusing athletic games and hanging out with friends. A cultivated retro feeling. Blend’s High Summer 2012 collection is inspired by a nostalgic summer holiday story with a 50s retro feeling. Back then a sense of freedom flourished as people acquired more influence on their own future – whilst prioritizing their talent for living in the moment. The same features are essential for the Blend guy, who optimistically and confidently seeks out new adventures and true friendships. He radiates pure masculine coolness in his indispensable denim shorts and worn out t-shirts in striking colours such as bright green, red and orange for a contemporary twist. Blend also shows more dimmed colour shades like sand, brown and army green, along with subtle Hawaii inspired flower print, two toned
Press release - High Summer 2012
chambray details, vintage striped tees in bold colour combinations and short-sleeved vacation shirts for a relaxed look. All pieces are suited for styling in various ways that all oozes of the same carefree summer attitude with the right touch of 50s coolness. The High Summer 2012 collection primarily focuses on rough and edgy garments such as over dyed and heavily washed fabrics like cotton, linen, twill, canvas and lots of denim – each piece naturally in a high quality that can be used over and over again. Main trends in the High Summer 2012 collection - Bright colours in bold combinations with a 50s retro feeling - Hawaii inspired flower prints - Two toned chambray details - Overdyed and heavily washed garments to radiate a masculine coolness.