INDOCHINA – AN URBAN SURVIVAL STORY BLEND’s High Summer 2013 is truly an amazing mix. The collection is inspired by the hyperethnic, historical region of Indochina, home of such exotic, yet classic patterns as paisley, batik and ikat. We have successfully blended these ancient patterns into a modern masculine style, perfect for the young, urban guy who follows trends but despises the ordinary. Shirts and shorts come with faded florales, paisley and Ikat prints. Shorts, pants and shirts have worn-in finishes and washes, hand crafted textures and aged prints, while the t-shirts are ethnic tie dyed. We have used traditional colours, closely related with materials, trims and prints. Indigo shades is the blue base palette of the collection. Jungle greens are also used together with sand and bone neutrals and dusted yellow. We have brightened it all up with splashes of pink and hints of neon to underline the unique blend of urban and ethnic styles. Due to the strong culture of this region, the ancient, tribal patterns have survived a long and colourful history right into modern urban Asia. Today, as fresh as ever, these patterns symbolise the life and creativity that will always flourish wherever young, stylish people gather. Thus, BLEND’s unique tale of Indochina is an urban survival story. BLEND’s High Summer Collection 2013 is perfect for the rough, urban lifestyle.
Main trends in the High Summer 2013 collection - Bright colour mix with hints of neon - Paisley patterns for shirt and short - Wide range of colourfull t-shirts
Press release - High Summer 2013