Visual Merhandising High Summer 2013 BLEND

HIGH SUMMER 2013

VISUAL MERCHANDSISNG GUIDE

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VISIT OUR WEBSITE

SHIRT 2320 SHORTS 7628

PRESS RELEASE ...3

INDOCHINA – AN URBAN SURVIVAL STORY BLEND’s High Summer 2013 is truly an amazing mix. The collection is inspired by the hyperethnic, historical region of Indochina, home of such exotic, yet classic patterns as paisley, batik and ikat. We have successfully blended these ancient patterns into a modern masculine style, perfect for the young, urban guy who follows trends but despises the ordinary.

Shirts and shorts come with faded florales, paisley and Ikat prints.

Shorts, pants and shirts have worn-in finishes and washes, hand crafted textures and aged prints, while the t-shirts are ethnic tie dyed.

We have used traditional colours, closely related with materials, trims and prints. Indigo shades is the blue base palette of the collection. Jungle greens are also used together with sand and bone neutrals and dusted yellow. We have brightened it all up with splashes of pink and hints of neon to underline the unique blend of urban and ethnic styles.

Due to the strong culture of this region, the ancient, tribal patterns have survived a long and colourful history right into modern urban Asia. Today, as fresh as ever, these patterns symbolise the life and creativity that will always flourish wherever young, stylish people gather. Thus, BLEND’s unique tale of Indochina is an urban survival story.

BLEND’s High Summer Collection 2013 is perfect for the rough, urban lifestyle.

REASONS TO BUY ...4

THE BLEND ADVANTAGE - Color coordinated delivery windows - Strong price openers in all categories - Campaign styles with strong price points

COLLECTION HIGHLIGHTS - Bright colour mix with hints of neon - Paisley patterns for shirt and short - Wide range of colourfull t-shirts

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THE FIVE CRUCIAL FUNDAMENTALS ...6

BLEND BRAND VALUES - AUTHENTIC ROUGHNESS - COMMERCIAL CONSISTENCY - COLOURFUL CHECKED UNIVERSE - DESIRABLE PRODUCTS - DENIM HERITAGE

BRAND ID ...7

TOUCH FRIEND He looks tough. He is strong and self confident. But his friends know him as a good friend, pure at heart.

Never asking permission from anyone or looking for recognition from others, he knows his way in life. He is grounded, standing strong on his feet.

Solid work wear and rugged jeans is his unmistakable masculine style. Inspired by tradition, but in tune with fashion.

His everyday life is in the city. But he loves driving to the mountain cabin with good friends, fishing or skiing in the day, having good talks and a few beers in front of the fire in the evening.

He may talk about the past, or the time to come. But he is always calm and truly present in the moment. To be wherever you are, right now, that’s what matters.

CORE STYLES ...8

COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop. Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles.

Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

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KEY COLOURS

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KEY COLOURS APRIL & MAY

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LOOKS ...12

LOOKS APRIL & MAY Use these articles when styling your mannequins in your showroom to promote brand core styles.

4300

4320

7618

4305

2300

7624 2311

4318

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6325-832

4302

4307

4303 7600

7628 2320

4928

CORE STYLES

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CORE STYLES APRIL & MAY

2309

2320

4300

4300

4302

4313

4320

4331

6333-839

7600

7624

6335-846

6336-829

7101

4303

7628

4308

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TABLE APRIL & MAY Please use this reference as a guideline when merchandising a BLEND table. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

3-4 styles only.

4300

4331

7600

7624

CORE STYLES

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FLOOR RACKS APRIL & MAY Please use this reference as a guideline when merchandising a BLEND floor racks. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2-3 styles only.

2320

4303

6333-839

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2309

4302

7101

CAMPAIGN STYLES - APRIL

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CAMPAIGN STYLES - APRIL Please use this reference as a guideline when merchandising a BLEND floor racks. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2-3 styles only.

SHIRT 34,95 T-SHIRT 19,95 SHORTS 49,95

2300

4304

6337-846

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T-SHIRT 17,95 POLO 29,95 SHORTS 49,95

4309

4328

7608

CAMPAIGN STYLES - MAY

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CAMPAIGN STYLES - MAY Please use this reference as a guideline when merchandising a BLEND table or floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

Only 3-4 styles on tables and 2-3 styles on floor racks.

T-SHIRT 17,95 SHORTS 19,95 FLIP FLOPS 14,95

4326

9306

9310

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T-SHIRT 19,95 SHORTS 39,95

4314

6331-845

BAGS, MANNEQUIN, HANGERS & LOGOS

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MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-10 0802 Price per box (250 pcs.)

DKK 420,00 SEK 560,00 NOK 467,00

EUR 57,00 GB 50,00 IT 57,00

MEDIUM BAG 50 × 40 cm Style no. 9951-10 0801 Price per box (500 pcs.)

DKK 541,00 SEK 722,00 NOK 602,00

EUR 73,00 GB 65,00 IT 73,00

SMALL BAG 36 × 30 cm Style no. 9951-10 0800 Price per box (500 pcs.)

DKK 265,00 SEK 354,00 NOK 295,00

MANNEQUIN EUR 150

EUR 36,00 GB 32,00 IT 36,00

TEE HANGER Style no. 0115-10 8824 DKK 9,00 SEK 12,00 NOK 10,00

EUR 1,18 GB 1,00 IT 1,18

JACKET HANGER Style no. 0116-10 8816 DKK 12,50 SEK 15,50 NOK 14,50

EUR 1,69 GB 1,59 IT 1,69

PANTS HANGER 36 cm Style no. 0117-10 8817 DKK 8,00 SEK 10,00 NOK 9,00

EUR 1,05 GB 0,95 IT 1,05

JEANS HANGER 28 cm Style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00

EUR 1,35 GB 1,20 IT 1,35

LOGO WOOD BLOCK 20 cm Style no. 0150-10 0001 DKK 63,00 SEK 79,00 NOK 70,00

EUR 8,50 GB 7,35 IT 8,50

FOIL LOGO 30 cm Style no. 0175-15 0002 DKK 29,00 SEK 33,00 NOK 29,00

EUR 3,90 GB 3,00 IT 3,90

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DK Company Vejle A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.dkcompany.com