Sales book Main Spring 2012 Blend She

Marketing articles will be available for Blend Main Spring 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of February 2012.

Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8890.

Deadline – September 30th.

LOGO SIGN*

CARDBOARD* 28 cm wide x 48 cm high

IMAGE CATALOGUE INKL. LOOKBOOK*

VISUAL MERCHANDISIONG GUIDE* Selling OUT version

*Not final content and layout

B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.

If you have any questions please don’t hesitate to contact us: web-support@blend.dk.

We’re looking forward to seeing you at www.webshop.btx.dk

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

MAIN SPRING

2012

BLEND Marketing Articles

S ales b o o k

Collection Flow Spring Opening Dec. del.

Jan. del.

Feb. del.

Main Spring March del.

Feb. del.

March del.

April del.

Express drop 4

Express drop 5

July del.

Sep. del.

Aug. del.

Autumn Opening

High Summer

Oct. del.

May del.

April del.

July del.

Express drop 6 Nov. del.

Aug. del.

Sep. del.

Express drop 1 Jan. del.

Feb. del.

Main Autumn Aug. del.

Sep. del.

Year End Oct. del.

Express drop 2 March del.

April del.

He: 80 styles

He: 80 styles

He: 250 styles

He: 80 styles

She: 200 styles

She: 60 styles

She: 60 styles

She: 200 styles

She: 60 styles

Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.

The Southern farm girl is one of the themes of the new collection; feminine styles inspired with sporty and classic menswear with important contrasting details. The fresh, boyish look introduces blazers, dungarees and pullovers with college prints - all matching perfectly with farm girl shirts and dusty colours like pale pink, yellow, denim-blue and a scale of grey, white and black.

The silhouettes are relaxed and inspired by classic menswear and farmer’s workwear. It’s a casual look, with worn and washed down garments, denim and chinos with suspenders and classic waistcoats. Prints on t-shirts and sweatshirts are inspired by jazz club posters and elements of the Southern soul.

The jazzy section of the collection is highly influenced by Southern States in the 1920’s -30’s. The soul, the streets and the jazz music of New Orleans mixed with menswear

Enjoy the comfy blend of farm girls’ fashion and hot jazz tunes for Spring 2012 - created by BLEND.

May del.

He: 250 styles

MAIN collections (Spring & Autumn)

references. Again, it’s a boyish look elegantly mixed with broderie Anglaise, skirts and dresses. Elements of crossstitch embroidery and needle crafted details bring a unique homemade feeling to selected styles of the collection.

Very jazzy and very Southern.

Express drop 3

She: 60 styles

Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season.

Opening collections are small and contains important core styles for the season.

The soul and style of the Spring 2012 by Blend is inspired by Southern farmers and the heat, the jazz and the soul of The Cotton Club. The focus is the farm girls in the city - jeansy, dusty and jazzy - with a twist of classic menswear, New Orleans and youthful urban comfort.

Nov. del.

He: 80 styles

OPENING collections (Spring & Autumn)

Farm girls like it jazzy…

Oct. del.

YEAR END & HIGH SUMMER

Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.

INDEX Style nr.

Page 3900. . . . . . . . . . . . . . 1 3905. . . . . . . . . . . . . . 1 3910. . . . . . . . . . . . . . 1 4900. . . . . . . . . . . . . . 2 4914. . . . . . . . . . . . . . 2 4915. . . . . . . . . . . . . . 2 4919. . . . . . . . . . . . . . 3 4920. . . . . . . . . . . . . . 3 5522. . . . . . . . . . . . . . 3 6116. . . . . . . . . . . . . . 4 6130. . . . . . . . . . . . . . 4 6505. . . . . . . . . . . . . . 4 6602. . . . . . . . . . . . . . 5 6905. . . . . . . . . . . . . . 5 6950. . . . . . . . . . . . . . 5 1009. . . . . . . . . . . . . . 6 1010. . . . . . . . . . . . . . 6 1011. . . . . . . . . . . . . . 6 1012. . . . . . . . . . . . . . 7 1014. . . . . . . . . . . . . . 7 1015. . . . . . . . . . . . . . 7 1016. . . . . . . . . . . . . . 8 1018. . . . . . . . . . . . . . 8 1024. . . . . . . . . . . . . . 8 1025. . . . . . . . . . . . . . 9 2008. . . . . . . . . . . . . . 9 2009. . . . . . . . . . . . . . 9 2010. . . . . . . . . . . . . . 10 2011. . . . . . . . . . . . . . 10 2012. . . . . . . . . . . . . . 10 2013. . . . . . . . . . . . . . 11 3007. . . . . . . . . . . . . . 11 3008. . . . . . . . . . . . . . 11 3009. . . . . . . . . . . . . . 12 3010. . . . . . . . . . . . . . 12 3011. . . . . . . . . . . . . . 12 3012. . . . . . . . . . . . . . 13 4020. . . . . . . . . . . . . . 13 4022. . . . . . . . . . . . . . 13 4023. . . . . . . . . . . . . . 14 4024. . . . . . . . . . . . . . 14 4025. . . . . . . . . . . . . . 14 4027. . . . . . . . . . . . . . 15 4028. . . . . . . . . . . . . . 15 4029. . . . . . . . . . . . . . 15 4031. . . . . . . . . . . . . . 16 4033. . . . . . . . . . . . . . 16 5006. . . . . . . . . . . . . . 16 5007. . . . . . . . . . . . . . 17 5008. . . . . . . . . . . . . . 17 5009. . . . . . . . . . . . . . 17 5013. . . . . . . . . . . . . . 18 5700. . . . . . . . . . . . . . 18 6163. . . . . . . . . . . . . . 18 6164. . . . . . . . . . . . . . 19 6171. . . . . . . . . . . . . . 19 6174. . . . . . . . . . . . . . 19 6176. . . . . . . . . . . . . . 20 6179. . . . . . . . . . . . . . 20 6182. . . . . . . . . . . . . . 20 6186. . . . . . . . . . . . . . 21 7014. . . . . . . . . . . . . . 21

Style nr.

Page 7015. . . . . . . . . . . . . . 21 7019. . . . . . . . . . . . . . 22 7024. . . . . . . . . . . . . . 22 7025. . . . . . . . . . . . . . 22 7026. . . . . . . . . . . . . . 23 7027. . . . . . . . . . . . . . 23 8012. . . . . . . . . . . . . . 23 8013. . . . . . . . . . . . . . 24 8014. . . . . . . . . . . . . . 24 8015. . . . . . . . . . . . . . 24 8026. . . . . . . . . . . . . . 25 8027. . . . . . . . . . . . . . 25 8028. . . . . . . . . . . . . . 25 8029. . . . . . . . . . . . . . 26 8030. . . . . . . . . . . . . . 26 8039. . . . . . . . . . . . . . 26 8048. . . . . . . . . . . . . . 27 8050. . . . . . . . . . . . . . 27 8051. . . . . . . . . . . . . . 27 8053. . . . . . . . . . . . . . 28 9009. . . . . . . . . . . . . . 28 9016. . . . . . . . . . . . . . 28 9018. . . . . . . . . . . . . . 29 9020. . . . . . . . . . . . . . 29 1013. . . . . . . . . . . . . . 30 1017. . . . . . . . . . . . . . 30 1019. . . . . . . . . . . . . . 30 1020. . . . . . . . . . . . . . 31 1021. . . . . . . . . . . . . . 31 1022. . . . . . . . . . . . . . 31 2014. . . . . . . . . . . . . . 32 2015. . . . . . . . . . . . . . 32 2016. . . . . . . . . . . . . . 32 2017. . . . . . . . . . . . . . 33 2018. . . . . . . . . . . . . . 33 2019. . . . . . . . . . . . . . 33 2020. . . . . . . . . . . . . . 34 2021. . . . . . . . . . . . . . 34 3013. . . . . . . . . . . . . . 34 3014. . . . . . . . . . . . . . 35 3015. . . . . . . . . . . . . . 35 3016. . . . . . . . . . . . . . 35 4034. . . . . . . . . . . . . . 36 4035. . . . . . . . . . . . . . 36 4036. . . . . . . . . . . . . . 36 4037. . . . . . . . . . . . . . 37 4038. . . . . . . . . . . . . . 37 4039. . . . . . . . . . . . . . 37 4040. . . . . . . . . . . . . . 38 4041. . . . . . . . . . . . . . 38 4042. . . . . . . . . . . . . . 38 4043. . . . . . . . . . . . . . 39 4044. . . . . . . . . . . . . . 39 4045. . . . . . . . . . . . . . 39 4060. . . . . . . . . . . . . . 40 4061. . . . . . . . . . . . . . 40 4062. . . . . . . . . . . . . . 40 4063. . . . . . . . . . . . . . 41 4066. . . . . . . . . . . . . . 41 4067. . . . . . . . . . . . . . 41 5010. . . . . . . . . . . . . . 42 5011. . . . . . . . . . . . . . 42

Style nr.

Page 6165. . . . . . . . . . . . . . 42 6166. . . . . . . . . . . . . . 43 6169. . . . . . . . . . . . . . 43 6172. . . . . . . . . . . . . . 43 6172. . . . . . . . . . . . . . 44 6177. . . . . . . . . . . . . . 44 6183. . . . . . . . . . . . . . 44 6187. . . . . . . . . . . . . . 45 6190. . . . . . . . . . . . . . 45 6191. . . . . . . . . . . . . . 45 6193. . . . . . . . . . . . . . 46 7016. . . . . . . . . . . . . . 46 7029. . . . . . . . . . . . . . 46 7030. . . . . . . . . . . . . . 47 7031. . . . . . . . . . . . . . 47 7032. . . . . . . . . . . . . . 47 7033. . . . . . . . . . . . . . 48 7043. . . . . . . . . . . . . . 48 7044. . . . . . . . . . . . . . 48 7045. . . . . . . . . . . . . . 49 7046. . . . . . . . . . . . . . 49 7051. . . . . . . . . . . . . . 49 7052. . . . . . . . . . . . . . 50 7053. . . . . . . . . . . . . . 50 8011. . . . . . . . . . . . . . 50 8016. . . . . . . . . . . . . . 51 8017. . . . . . . . . . . . . . 51 8018. . . . . . . . . . . . . . 51 8019. . . . . . . . . . . . . . 52 8032. . . . . . . . . . . . . . 52 8036. . . . . . . . . . . . . . 52 8037. . . . . . . . . . . . . . 53 8038. . . . . . . . . . . . . . 53 8045. . . . . . . . . . . . . . 53 8052. . . . . . . . . . . . . . 54 9014. . . . . . . . . . . . . . 54 9015. . . . . . . . . . . . . . 54 9017. . . . . . . . . . . . . . 55 9019. . . . . . . . . . . . . . 55 1023. . . . . . . . . . . . . . 56 2022. . . . . . . . . . . . . . 56 2023. . . . . . . . . . . . . . 56 2024. . . . . . . . . . . . . . 57 2025. . . . . . . . . . . . . . 57 2026. . . . . . . . . . . . . . 57 2027. . . . . . . . . . . . . . 58 2039. . . . . . . . . . . . . . 58 4046. . . . . . . . . . . . . . 58 4047. . . . . . . . . . . . . . 59 4048. . . . . . . . . . . . . . 59 4049. . . . . . . . . . . . . . 59 4050. . . . . . . . . . . . . . 60 4051. . . . . . . . . . . . . . 60 4054. . . . . . . . . . . . . . 60 4055. . . . . . . . . . . . . . 61 4056. . . . . . . . . . . . . . 61 4058. . . . . . . . . . . . . . 61 4059. . . . . . . . . . . . . . 62 5012. . . . . . . . . . . . . . 62 6167. . . . . . . . . . . . . . 62 6168. . . . . . . . . . . . . . 63 6170. . . . . . . . . . . . . . 63

Style nr.

Page 6173. . . . . . . . . . . . . . 63 6178. . . . . . . . . . . . . . 64 6180. . . . . . . . . . . . . . 64 6184. . . . . . . . . . . . . . 64 6185. . . . . . . . . . . . . . 65 6188. . . . . . . . . . . . . . 65 6192. . . . . . . . . . . . . . 65 7021. . . . . . . . . . . . . . 66 7022. . . . . . . . . . . . . . 66 7023. . . . . . . . . . . . . . 66 7036. . . . . . . . . . . . . . 67 7037. . . . . . . . . . . . . . 67 7038. . . . . . . . . . . . . . 67 7039. . . . . . . . . . . . . . 68 7040. . . . . . . . . . . . . . 68 7041. . . . . . . . . . . . . . 68 7042. . . . . . . . . . . . . . 69 7049. . . . . . . . . . . . . . 69 7050. . . . . . . . . . . . . . 69 7054. . . . . . . . . . . . . . 70 7055. . . . . . . . . . . . . . 70 8020. . . . . . . . . . . . . . 70 8021. . . . . . . . . . . . . . 71 8022. . . . . . . . . . . . . . 71 8023. . . . . . . . . . . . . . 71 8024. . . . . . . . . . . . . . 72 8025. . . . . . . . . . . . . . 72 8033. . . . . . . . . . . . . . 72 8035. . . . . . . . . . . . . . 73 8040. . . . . . . . . . . . . . 73 8049. . . . . . . . . . . . . . 73 8054. . . . . . . . . . . . . . 74 9004. . . . . . . . . . . . . . 74 9005. . . . . . . . . . . . . . 74 9006. . . . . . . . . . . . . . 75 9007. . . . . . . . . . . . . . 75 9008. . . . . . . . . . . . . . 75 9012. . . . . . . . . . . . . . 76 9013. . . . . . . . . . . . . . 76

February/March Basic - 2012 Main Spring Style 3900

-Cardigan

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

228

229

813 Style 3905

-Cardigan

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

228

229

813 Style 3910

-Cardigan

Box: Description: 57% Cotton, 38% Polyester, 5% Elastane Call: 3324

020

100

210

1

February/March Basic - 2012 Main Spring Style 4900

-Tanktop

Box: Description: 95% Cotton, 5% Elastane Call: 3326

020

100

210

813 Style 4914

-Tanktop

Box: Description: 70% Viscose, 30% Polyester Call: 3309

005

100

229 Style 4915

-T-shirt l/s

Box: Description: 70% Viscose, 30% Polyester Call: 3309

005

100

229

2

February/March Basic - 2012 Main Spring Style 4919

-T-shirt s/s

Box: Description: 100% Viscose Call: 3307

100

210

244

813 Style 4920

-POLO

Box: Description: 65% Cotton, 35% Polyester Call: 3446

229

244 Style 5522

-Sweatshirt

Box: Description: 100% Cotton Call: 3311

100

170

3

February/March Basic - 2012 Main Spring Style 6116

-Jeans

Box: Description: 98% Cotton, 2% Lycra Call: 3428

688 Style 6130

-Jeans

Box: Description: 98% Cotton, 2% Spandex Call: 3436

698 Style 6505

-Jeans

Box: Description: 71% Cotton, 29% Polyester Call: 3420

680

4

February/March Basic - 2012 Main Spring Style 6602

-Jeans

Box: Description: 98% Cotton, 2% Elastane Call: 3442

718 Style 6905

-Jeans

Box: Description: 98% Cotton, 2% Lycra Call: 3418

639 Style 6950

-Jeans

Box: Description: 98% Cotton, 2% Lycra Call: 3427

687

5

February 2012

Main Spring

Style 1009

-Jacket

Box: Description: 98% Cotton, 2% Elasthane Call: 3304

173

244 Style 1010

-Jacket

Box: Description: 98% Cotton, 2% Elasthane Call: 3304

173

244 Style 1011

-Jacket

Box: Description: 100% Cotton Call: 3301

051

173

6

February 2012

Main Spring

Style 1012

-Jacket

Box: Description: 100% Cotton Call: 3301

051

173 Style 1014

-Jacket

Box: Description: 100% Cotton Call: 3301

229

244 Style 1015

-Jacket

Box: Description: 70% Polyester, 30% Viscose Call: 3302

229

7

February 2012

Main Spring

Style 1016

-Waistcoat

Box: Description: 70% Polyester, 30% Viscose Call: 3302

244 Style 1018

-Jacket

Box: Description: 100% Cotton Call: 3301

051

228 Style 1024

-Jacket

Box: Description: 100% Cotton Call: 3301

228

229

8

February 2012

Main Spring

Style 1025

-Jacket

Box: Description: 70% Polyester, 30% Viscose Call: 3302

244 Style 2008

-Shirt L/S

Box: Description: 100% Cotton Call: 3301

051

195 Style 2009

-Shirt L/S

Box: Description: 100% Cotton Call: 3301

170

173

9

February 2012

Main Spring

Style 2010

-Shirt S/S

Box: Description: 100% Cotton Call: 3301

170

173 Style 2011

-Tunic

Box: Description: 100% Viscose Call: 3307

229

244 Style 2012

-Top

Box: Description: 100% Viscose Call: 3307

229

244

10

February 2012

Main Spring

Style 2013

-Top

Box: Description: 100% Polyester Call: 3300

182 Style 3007

-Cardigan

Box: Description: 55% Acrylic, 45% Cotton Call: 3318

005

170 Style 3008

-PULLOVER

Box: Description: 55% Acrylic, 45% Cotton Call: 3318

005

170

11

February 2012

Main Spring

Style 3009

-Cardigan

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

229

813 Style 3010

-PULLOVER

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

229

813 Style 3011

-Cardigan

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

051

244

12

February 2012

Main Spring

Style 3012

-KNIT S/S

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

051

244 Style 4020

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

005

813 Style 4022

-T-shirt l/s

Box: Description: 100% Cotton Call: 3311

051

195

13

February 2012

Main Spring

Style 4023

-Tanktop

Box: Description: 100% Cotton Call: 3311

170

229 Style 4024

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

170

229 Style 4025

-T-shirt l/s

Box: Description: 50% Polyester, 37,5% Cotton, 12,5% Viscose Call: 3448

195

14

February 2012

Main Spring

Style 4027

-T-shirt s/s

Box: Description: 50% Polyester, 37,5% Cotton, 12,5% Viscose Call: 3448

229

813 Style 4028

-T-shirt l/s

Box: Description: 100% Cotton Call: 3311

005

813 Style 4029

-Tanktop

Box: Description: 96% Cotton, 4% Elasthane Call: 3310

005

813

15

February 2012

Main Spring

Style 4031

-T-shirt s/s

Box: Description: 96% Cotton, 4% Elasthane Call: 3310

244

813 Style 4033

-Top

Box: Description: 100% Viscose Call: 3312

229

813 Style 5006

-Sweat

Box: Description: 100% Cotton Call: 3311

051

173

16

February 2012

Main Spring

Style 5007

-Sweat

Box: Description: 100% Cotton Call: 3311

173

244 Style 5008

-Pull over s/s

Box: Description: 100% Cotton Call: 3311

229

813 Style 5009

-Sweat

Box: Description: 100% Cotton Call: 3311

229

813

17

February 2012

Main Spring

Style 5013

-Sweat

Box: Description: 60% Cotton, 40% Polyester Call: 3317

244

813 Style 5700

-CAPE

Box: Description: 65% Cotton, 35% Polyester Call:

244

813 Style 6163

-Jeans

Box: Description: 67% Cotton, 31% Polyester, 2% Elastane Call: 3421

681

18

February 2012

Main Spring

Style 6164

-Jeans

Box: Description: 99% Cotton, 1% Elastane Call: 3422

682 Style 6171

-Shorts

Box: Description: 71% Cotton, 28% Polyester, 1% Elastane Call: 3445

948 Style 6174

-Shorts

Box: Description: 100% Cotton Call: 3424

684

19

February 2012

Main Spring

Style 6176

-Shorts

Box: Description: 67% Cotton, 31% Polyester, 2% Elastane Call: 3421

681 Style 6179

-Skirt

Box: Description: 100% Cotton Call: 3423

683 Style 6182

-Dress

Box: Description: 60% Cotton, 40% Polyester Call: 3443

719

20

February 2012

Main Spring

Style 6186

-Shirt L/S

Box: Description: 100% Cotton Call: 3417

634 Style 7014

-PANTS

Box: Description: 100% Cotton Call: 3301

229

244 Style 7015

-SHORTS

Box: Description: 100% Cotton Call: 3301

229

244

21

February 2012

Main Spring

Style 7019

-PANTS

Box: Description: 100% Cotton Call: 3301

051

195 Style 7024

-PANTS

Box: Description: 100% Cotton Call: 3301

051

173 Style 7025

-PANTS

Box: Description: 100% Cotton Call: 3301

051

173

22

February 2012

Main Spring

Style 7026

-PANTS

Box: Description: 100% Cotton Call: 3301

051

244 Style 7027

-SHORTS

Box: Description: 100% Cotton Call: 3301

051

244 Style 8012

-Dress

Box: Description: 100% Viscose Call: 3307

170

229

23

February 2012

Main Spring

Style 8013

-SKIRT

Box: Description: 100% Viscose Call: 3307

170

229 Style 8014

-Dress

Box: Description: 100% Polyester Call: 3300

182 Style 8015

-Dress

Box: Description: 100% Cotton Call: 3301

173

195

24

February 2012

Main Spring

Style 8026

-Dress s/s

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

051

244 Style 8027

-Dress s/s

Box: Description: 100% Cotton Call: 3311

813 Style 8028

-Dress

Box: Description: 100% Cotton Call: 3311

051

195

25

February 2012

Main Spring

Style 8029

-Dress

Box: Description: 100% Viscose Call: 3312

100

813 Style 8030

-SKIRT

Box: Description: 75% Viscose, 20% Polyester, 5% Elasthane Call: 3321

173

244 Style 8039

-SKIRT

Box: Description: 100% Cotton Call: 3301

173

244

26

February 2012

Main Spring

Style 8048

-Dress

Box: Description: 100% Cotton Call: 3311

051

195 Style 8050

-Dress

Box: Description: 100% Cotton Call: 3301

229

244 Style 8051

-Dress

Box: Description: 100% Cotton Call: 3301

228

27

February 2012

Main Spring

Style 8053

-Dress

Box: Description: 100% Cotton Call: 3301

182 Style 9009

-Scarf

Box: Description: 100% Viscose Call: 3307

229

244 Style 9016

-Belt

Box: Description: 40% Pu, 40% Polyester, 20% Plastic Call: 2316

244

28

February 2012

Main Spring

Style 9018

-Belt

Box: Description: 100% Pu Call: 2315

039

244 Style 9020

-Scarf

Box: Description: 100% Viscose Call: 2317

051

244

29

March 2012

Main Spring

Style 1013

-Jacket

Box: Description: 100% Cotton Call: 3301

173

229 Style 1017

-Jacket

Box: Description: 100% Cotton Call: 3301

173

229 Style 1019

-Jacket

Box: Description: 100% Cotton Call: 3301

173

210

228

30

March 2012

Main Spring

Style 1020

-Jacket

Box: Description: 100% Cotton Call: 3301

173

228 Style 1021

-Vest

Box: Description: 100% Cotton Call: 3301

020 Style 1022

-Blazer

Box: Description: 100% Cotton Call: 3301

020

31

March 2012

Main Spring

Style 2014

-Shirt S/S

Box: Description: 100% Cotton Call: 3301

210

229 Style 2015

-Top

Box: Description: 100% Cotton Call: 3301

210

229 Style 2016

-Tunic

Box: Description: 100% Cotton Call: 3301

210

229

32

March 2012

Main Spring

Style 2017

-Shirt 3/4

Box: Description: 100% Cotton Call: 3301

005

228 Style 2018

-Top

Box: Description: 100% Cotton Call: 3301

228

229 Style 2019

-Shirt S/S

Box: Description: 100% Cotton Call: 3301

020

228

33

March 2012

Main Spring

Style 2020

-Top

Box: Description: 100% Viscose Call: 3307

210

228 Style 2021

-Shirt 3/4

Box: Description: 100% Cotton Call: 3301

173 Style 3013

-KNIT L/S

Box: Description: 100% Acrylic Call: 3328

020

228

34

March 2012

Main Spring

Style 3014

-Cardigan

Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 3313

020

173 Style 3015

-PULLOVER

Box: Description: 85% Viscose, 15% Linen Call: 3325

051

210 Style 3016

-Cardigan

Box: Description: 85% Viscose, 15% Linen Call: 3325

051

210

35

March 2012

Main Spring

Style 4034

-T-shirt s/s

Box: Description: 74% Polyester, 26% Polyamide Call: 3449

005

051

228 Style 4035

-Top

Box: Description: 74% Polyester, 26% Polyamide Call: 3449

005

051

228 Style 4036

-Top

Box: Description: 74% Polyester, 26% Polyamide Call: 3449

005

051

228

36

March 2012

Main Spring

Style 4037

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

005

173 Style 4038

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

182

210 Style 4039

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

228

229

37

March 2012

Main Spring

Style 4040

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

005

210 Style 4041

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

020

228 Style 4042

-Tanktop

Box: Description: 100% Cotton Call: 3311

228

229

38

March 2012

Main Spring

Style 4043

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

228

229 Style 4044

-Tanktop

Box: Description: 100% Cotton Call: 3311

228

229 Style 4045

-Tanktop

Box: Description: 100% Cotton Call: 3311

210

228

39

March 2012

Main Spring

Style 4060

-Tanktop

Box: Description: 100% Modal Call: 3315

005

173

229 Style 4061

-T-shirt s/s

Box: Description: 100% Modal Call: 3315

005

173

229 Style 4062

-T-shirt s/s

Box: Description: 100% Linen Call: 3316

210

228

40

March 2012

Main Spring

Style 4063

-Top

Box: Description: 100% Linen Call: 3316

210

228 Style 4066

-Top

Box: Description: 100% Viscose Call: 3312

100

228 Style 4067

-Top

Box: Description: 100% Viscose Call: 3312

100

173

41

March 2012

Main Spring

Style 5010

-Sweat

Box: Description: 100% Cotton Call: 3311

020

228 Style 5011

-Sweat

Box: Description: 100% Cotton Call: 3311

020

228 Style 6165

-Jeans

Box: Description: 98% Cotton, 2% Lycra Call: 3426

686

42

March 2012

Main Spring

Style 6166

-Jeans

Box: Description: 97% Cotton, 3% Elastane Call: 3434

694 Style 6169

-Jeans

Box: Description: 100% Cotton Call: 3444

945 Style 6172

-Shorts

Box: Description: 98% Cotton, 2% Spandex Call: 3416

229

43

March 2012

Main Spring

Style 6172

-Shorts

Box: Description: 98% Cotton, 2% Spandex Call: 3415

173 Style 6177

-Skirt

Box: Description: 99% Cotton, 1% Spandex Call: 3431

690 Style 6183

-Dress

Box: Description: 100% Cotton Call: 3432

691

44

March 2012

Main Spring

Style 6187

-Shirt S/S

Box: Description: 100% Cotton Call: 3424

684 Style 6190

-Jacket

Box: Description: 98% Cotton, 2% Elastane Call: 3440

715 Style 6191

-Waistcoat

Box: Description: 67% Cotton, 32% Polyester, 1% Elastane Call: 3433

692

45

March 2012

Main Spring

Style 6193

-Jumpsuit

Box: Description: 100% Cotton Call: 3424

684 Style 7016

-PANTS

Box: Description: 100% Cotton Call: 3301

020 Style 7029

-PANTS

Box: Description: 100% Viscose Call: 3307

173

228

46

March 2012

Main Spring

Style 7030

-SHORTS

Box: Description: 100% Viscose Call: 3307

210

228 Style 7031

-PANTS

Box: Description: 100% Cotton Call: 3301

020

228 Style 7032

-PANTS

Box: Description: 100% Cotton Call: 3301

228

229

47

March 2012

Main Spring

Style 7033

-SHORTS

Box: Description: 100% Cotton Call: 3301

228

229 Style 7043

-PANTS

Box: Description: 100% Cotton Call: 3311

020

228 Style 7044

-Jumpsuit

Box: Description: 100% Viscose Call: 3307

210

228

48

March 2012

Main Spring

Style 7045

-Jumpsuit

Box: Description: 100% Viscose Call: 3307

100

173 Style 7046

-Jumpsuit

Box: Description: 100% Viscose Call: 3307

210

228 Style 7051

-PANTS

Box: Description: 100% Cotton Call: 3301

020

49

March 2012

Main Spring

Style 7052

-PANTS

Box: Description: 100% Viscose Call: 3307

020

228 Style 7053

-Jumpsuit

Box: Description: 100% Viscose Call: 3307

020

228 Style 8011

-SKIRT

Box: Description: 100% Cotton Call: 3301

020

50

March 2012

Main Spring

Style 8016

-SKIRT

Box: Description: 100% Cotton Call: 3301

020

228 Style 8017

-Dress

Box: Description: 100% Polyester Call: 3300

100

229 Style 8018

-Dress

Box: Description: 100% Viscose Call: 3307

210

228

51

March 2012

Main Spring

Style 8019

-Skirt

Box: Description: 100% Cotton Call: 3301

173 Style 8032

-Dress

Box: Description: 100% Cotton Call: 3311

020

228 Style 8036

-Dress 3/4

Box: Description: 100% Viscose Call: 3307

100

228

52

March 2012

Main Spring

Style 8037

-Dress

Box: Description: 100% Linen Call: 3316

210

228 Style 8038

-Dress

Box: Description: 74% Polyester, 26% Polyamide Call: 3449

005

051

228 Style 8045

-Dress

Box: Description: 100% Viscose Call: 3312

100

228

53

March 2012

Main Spring

Style 8052

-Dress

Box: Description: 100% Viscose Call: 3312

020

228 Style 9014

-Scarf

Box: Description: 100% Cotton Call: 2311

210

228 Style 9015

-Scarf

Box: Description: 100% Cotton Call: 2311

210

228

54

March 2012

Main Spring

Style 9017

-Belt

Box: Description: 100% Pu Call: 2315

039 Style 9019

-Belt

Box: Description: 100% Pu Call: 2315

039

55

April 2012

Main Spring

Style 1023

-Jacket

Box: Description: 100% Cotton Call: 3301

228 Style 2022

-Shirt S/S

Box: Description: 100% Cotton Call: 3301

005

228 Style 2023

-Tunic

Box: Description: 100% Cotton Call: 3304

199

229

56

April 2012

Main Spring

Style 2024

-Top

Box: Description: 100% Cotton Call: 3301

005 Style 2025

-Top

Box: Description: 100% Cotton Call: 3301

005

229 Style 2026

-Top

Box: Description: 97% Cotton, 3% Elasthane Call: 3305

199

210

57

April 2012

Main Spring

Style 2027

-Top

Box: Description: 100% Polyester Call: 3300

020

100 Style 2039

-Shirt S/S

Box: Description: 100% Cotton Call: 3304

199

229 Style 4046

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

020

210

58

April 2012

Main Spring

Style 4047

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

020

210 Style 4048

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

199

228 Style 4049

-Tanktop

Box: Description: 100% Cotton Call: 3311

199

228

59

April 2012

Main Spring

Style 4050

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

005

813 Style 4051

-Tanktop

Box: Description: 100% Cotton Call: 3311

005

199 Style 4054

-Top

Box: Description: 95% Viscose, 5% Elasthane Call: 3323

100

199

210

228

60

April 2012

Main Spring

Style 4055

-Tanktop

Box: Description: 95% Viscose, 5% Elasthane Call: 3323

199

813 Style 4056

-T-shirt s/s

Box: Description: 100% Cotton Call: 3311

005

813 Style 4058

-Tanktop

Box: Description: 60% Polyester, 40% Cotton Call: 3314

210

229

61

April 2012

Main Spring

Style 4059

-Tanktop

Box: Description: 60% Polyester, 40% Cotton Call: 3314

210

229 Style 5012

-Cardigan

Box: Description: 100% Cotton Call: 3311

020

813 Style 6167

-Jeans

Box: Description: 71% Cotton, 28% Polyester, 1% Elastane Call: 3435

695

62

April 2012

Main Spring

Style 6168

-Jeans

Box: Description: 71% Cotton, 28% Polyester, 1% Elastane Call: 3429

689 Style 6170

-Jeans

Box: Description: 71% Cotton, 29% Polyester Call: 3430

637 Style 6173

-Shorts

Box: Description: 67% Cotton, 32% Polyester, 1% Elastane Call: 3437

699

63

April 2012

Main Spring

Style 6178

-Skirt

Box: Description: 100% Cotton Call: 3441

716 Style 6180

-Skirt

Box: Description: 100% Cotton Call: 3438

702 Style 6184

-Dress

Box: Description: 100% Cotton Call: 3417

634

64

April 2012

Main Spring

Style 6185

-Jumpsuit

Box: Description: 100% Cotton Call: 3438

702 Style 6188

-Shirt S/S

Box: Description: 100% Cotton Call: 3417

634 Style 6192

-Jacket

Box: Description: 71% Cotton, 28% Polyester, 1% Elastane Call: 3439

710

65

April 2012

Main Spring

Style 7021

-Jumpsuit

Box: Description: 95% Viscose, 5% Elasthane Call: 3323

228

813 Style 7022

-PANTS

Box: Description: 95% Viscose, 5% Elasthane Call: 3323

100

813 Style 7023

-SHORTS

Box: Description: 100% Cotton Call: 3311

228

813

66

April 2012

Main Spring

Style 7036

-SHORTS

Box: Description: 100% Cotton Call: 3301

051

100

228 Style 7037

-SHORTS

Box: Description: 55% Cotton, 45% Linen Call: 3306

228

229 Style 7038

-PANTS

Box: Description: 55% Cotton, 45% Linen Call: 3306

020

228

67

April 2012

Main Spring

Style 7039

-SHORTS

Box: Description: 100% Cotton Call: 3301

199

229 Style 7040

-SHORTS

Box: Description: 100% Cotton Call: 3301

199

229 Style 7041

-PANTS

Box: Description: 100% Cotton Call: 3301

020

228

68

April 2012

Main Spring

Style 7042

-SHORTS

Box: Description: 100% Cotton Call: 3301

199

210 Style 7049

-SHORTS

Box: Description: 100% Cotton Call: 3301

005 Style 7050

-PANTS

Box: Description: 100% Cotton Call: 3301

199

210

69

April 2012

Main Spring

Style 7054

-SHORTS

Box: Description: 55% Cotton, 45% Linen Call: 3306

020

228 Style 7055

-PANTS

Box: Description: 55% Cotton, 45% Linen Call: 3306

228 Style 8020

-Dress

Box: Description: 100% Cotton Call: 3304

199

229

70

April 2012

Main Spring

Style 8021

-Dress

Box: Description: 100% Cotton Call: 3301

005 Style 8022

-Dress

Box: Description: 100% Cotton Call: 3301

228

229 Style 8023

-SKIRT

Box: Description: 100% Cotton Call: 3301

228

229

71

April 2012

Main Spring

Style 8024

-Dress

Box: Description: 97% Cotton, 3% Elasthane Call: 3305

199

210 Style 8025

-Dress

Box: Description: 100% Polyester Call: 3300

100

229 Style 8033

-Dress

Box: Description: 100% Viscose Call: 3312

228

229

72

April 2012

Main Spring

Style 8035

-Dress

Box: Description: 65% Polyester, 35% Viscose Call: 3447

005

228 Style 8040

-Dress

Box: Description: 95% Viscose, 5% Elasthane Call: 3323

100

199

813 Style 8049

-Dress

Box: Description: 100% Cotton Call: 3301

005

73

April 2012

Main Spring

Style 8054

-SKIRT

Box: Description: 55% Cotton, 45% Linen Call: 3306

228

229 Style 9004

-Bikini

Box: Description: 82% Polyamide, 18% Elasthane Call: 3319

199

229 Style 9005

-Bikini

Box: Description: 82% Polyamide, 18% Elasthane Call: 3319

228

74

April 2012

Main Spring

Style 9006

-SHORTS

Box: Description: 100% Polyester Call: 3308

228 Style 9007

-SHORTS

Box: Description: 100% Polyester Call: 3300

199

229 Style 9008

-Bag

Box: Description: 100% Cotton Call: 3301

020

75

April 2012

Main Spring

Style 9012

-Scarf

Box: Description: 100% Viscose Call: 2317

228

229 Style 9013

-Scarf

Box: Description: 100% Cotton Call: 2311

005

199

76

Collection Flow Spring Opening Dec. del.

Jan. del.

Feb. del.

Main Spring March del.

Feb. del.

March del.

April del.

Express drop 4

Express drop 5

July del.

Sep. del.

Aug. del.

Autumn Opening

High Summer

Oct. del.

May del.

April del.

July del.

Express drop 6 Nov. del.

Aug. del.

Sep. del.

Express drop 1 Jan. del.

Feb. del.

Main Autumn Aug. del.

Sep. del.

Year End Oct. del.

Express drop 2 March del.

April del.

He: 80 styles

He: 80 styles

He: 250 styles

He: 80 styles

She: 200 styles

She: 60 styles

She: 60 styles

She: 200 styles

She: 60 styles

Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.

The Southern farm girl is one of the themes of the new collection; feminine styles inspired with sporty and classic menswear with important contrasting details. The fresh, boyish look introduces blazers, dungarees and pullovers with college prints - all matching perfectly with farm girl shirts and dusty colours like pale pink, yellow, denim-blue and a scale of grey, white and black.

The silhouettes are relaxed and inspired by classic menswear and farmer’s workwear. It’s a casual look, with worn and washed down garments, denim and chinos with suspenders and classic waistcoats. Prints on t-shirts and sweatshirts are inspired by jazz club posters and elements of the Southern soul.

The jazzy section of the collection is highly influenced by Southern States in the 1920’s -30’s. The soul, the streets and the jazz music of New Orleans mixed with menswear

Enjoy the comfy blend of farm girls’ fashion and hot jazz tunes for Spring 2012 - created by BLEND.

May del.

He: 250 styles

MAIN collections (Spring & Autumn)

references. Again, it’s a boyish look elegantly mixed with broderie Anglaise, skirts and dresses. Elements of crossstitch embroidery and needle crafted details bring a unique homemade feeling to selected styles of the collection.

Very jazzy and very Southern.

Express drop 3

She: 60 styles

Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season.

Opening collections are small and contains important core styles for the season.

The soul and style of the Spring 2012 by Blend is inspired by Southern farmers and the heat, the jazz and the soul of The Cotton Club. The focus is the farm girls in the city - jeansy, dusty and jazzy - with a twist of classic menswear, New Orleans and youthful urban comfort.

Nov. del.

He: 80 styles

OPENING collections (Spring & Autumn)

Farm girls like it jazzy…

Oct. del.

YEAR END & HIGH SUMMER

Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.

Marketing articles will be available for Blend Main Spring 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of February 2012.

Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8890.

Deadline – September 30th.

LOGO SIGN*

CARDBOARD* 28 cm wide x 48 cm high

IMAGE CATALOGUE INKL. LOOKBOOK*

VISUAL MERCHANDISIONG GUIDE* Selling OUT version

*Not final content and layout

B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.

If you have any questions please don’t hesitate to contact us: web-support@blend.dk.

We’re looking forward to seeing you at www.webshop.btx.dk

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

MAIN SPRING

2012

BLEND Marketing Articles

S ales b o o k