Visual Merhandising Main Spring 2013 BLEND

VISUAL MERCHANDISING GUIDE MAIN SPRING 2013 www.blendcompany.com

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PRESS RELEASE ...3

GET ON THE MOVE Hold on. BLEND is on the move.

Our Main Spring 2013 collection tells a story of the outsider lifestyle of the global traveller. He who hikes from the Mediterranean shores of North Africa and deep into the desert. He who thumbs lifts across the Americas.

He is a traveller and a hard wearer.

His clothing is solid and functional made of heavy fabrics. His appearance is tough and dusty, incorporating ethnic inspiration from everywhere he goes.

BLEND’s Main Spring collection is a creative blend of local heritage and global casual silhouettes. It reflects the lifestyle of the traveller: Sturdy materials, heavy linen, mud washed and stained finishing, patch and repair and hand woven indigo.

The weathered, sand blown surfaces look like dried, cracked soil.

There are knits in space yarn. Shirts and shorts have horizontal stripes or ethnic patterns like the Asian ‘paisley’ and ‘ikat’. An astonishing effect is obtained by mixing these patterns with casual silhouettes. Tie dye finishing adds the true vintage look for shorts, shirts and t-shirts and the worn appearance of the traveller is expressed in the washed down, patched denim and the overdyed, bleached t-shirts.

Colours are dim and natural: Berry tones, sand and bone neutrals, sky and marine blue, red, dusted pastel yellow and green.

BLENDs main spring collection will show your global attitude and coarse style. The clothes are designed for hard travelling. Wear them every day or spice them up for an edgy party look.

Create your easy going personal style and get on the move with BLEND.

REASONS TO BUY ...4

THE BLEND ADVANTAGE - Color coordinated delivery windows - Strong price openers in all categories - Campaign styles with strong price points

COLLECTION HIGHLIGHTS - Indian-inspired patterns as Ikat patterns are a key message for Main Spring 2013 and can be worked in a variety of ways - Lots of new interesting washes and treatments are used – from tie dye effects, weathered and sand blown surfaces to mud washed and stained finishing - A variety of horizontal and vertical stripes for shirts and shorts

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THE FIVE CRUCIAL FUNDAMENTALS ...6

BLEND BRAND VALUES - AUTHENTIC ROUGHNESS - COMMERCIAL CONSISTENCY - COLOURFUL CHECKED UNIVERSE - DESIRABLE PRODUCTS - DENIM HERITAGE

BRAND ID ...7

TOUGH FRIEND He looks tough. He is strong and self confident. But his friends know him as a good friend, pure at heart.

Never asking permission from anyone or looking for recognition from others, he knows his way in life. He is grounded, standing strong on his feet.

Solid work wear and rugged jeans is his unmistakable masculine style. Inspired by tradition, but in tune with fashion.

His everyday life is in the city. But he loves driving to the mountain cabin with good friends, fishing or skiing in the day, having good talks

and a few beers in front of the fire in the evening.

He may talk about the past, or the time to come. But he is always calm and truly present in the moment. To be wherever you are, right now, that’s what matters.

CORE STYLES ...8

COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop.

Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round.

The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

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KEY COLOURS

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KEY COLOURS - FEBRUARY

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LOOKS ...12

LOOKS - FEBRUARY We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.

9036

2051

4067

2061

5059 6067-749

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9040

2050 1026

2056

7900

4051 6910-741

SOFT SHOP

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SOFT SHOP - FEBRUARY A perfect commercial/visual merchandising setup of your soft shop increases sales.

Here are a few rules to follow:

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.

CORE STYLES

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CORE STYLES - FEBRUARY

1024

1036

1044

1056

2051

2052

2056

2061

6092-766

3030

3030

3063

4051

4051

4065

4065

4065

4102

5059

5061

5061

6069-751

7900

4066

FLOOR RACK

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CAMPAIGN STYLES - FEBRUARY Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend floor rack should contain the following:

Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom

JACKET 79,95 JEANS 39,95

1044

6907-738

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KEY COLOURS

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KEY COLOURS - MARCH

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LOOKS ...20

LOOKS - MARCH We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.

4129 6086-753

5061

2092

9040

7582

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6080-749 5076

4071

4079 7542

9036

2088

6087-739

2082 4125

7561

SOFT SHOP

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SOFT SHOP - MARCH A perfect commercial/visual merchandising setup of your soft shop increases sales.

Here are a few rules to follow:

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.

CORE STYLES

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CORE STYLES - MARCH

2075

2081

2082

2087

4093

4100

4124

4125

5066

5067

5070

5074

5076

6072-754

7034

6080-749

6083-737

7542

7542

7542

7561

7582

TABLE DISPLAY

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CAMPAIGN STYLES - MARCH Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend table display should contain the following:

Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom

POLO 29,95 T-SHIRT 19,95 SHORTS 39,95

4093

4125

6083-737

FLOOR RACK

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CAMPAIGN STYLES - MARCH Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend floor rack should contain the following:

Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom

SHIRT 34,95 SWEAT 39,95 SHORTS 39,95

2081

5066

6083-737

KEY COLOURS

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KEY COLOURS - APRIL

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LOOKS ...28

LOOKS - APRIL We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.

7500 2100 2116

4109

7584

9040

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SOFT SHOP

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SOFT SHOP - APRIL A perfect commercial/visual merchandising setup of your soft shop increases sales.

Here are a few rules to follow:

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.

CORE STYLES

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CORE STYLES - APRIL

2100

2107

2107

2108

2109

2110

4107

4107

4109

4109

4111

4111

4121

4121

6066-744

7038

6085-770

7501

7501

7576

7584

TABLE DISPLAY

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CAMPAIGN STYLES - APRIL Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend table display should contain the following:

Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom

POLO 34,95 T-SHIRT 17,95 SHORTS 34,95

2100

4107

7501

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BAGS, MANNEQUIN, HANGERS & LOGOS

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MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-10 0802 Price per box (250 pcs.)

DKK 420,00 SEK 560,00 NOK 467,00

EUR 57,00 GB 50,00 IT 57,00

MEDIUM BAG 50 × 40 cm Style no. 9951-10 0801 Price per box (500 pcs.)

DKK 541,00 SEK 722,00 NOK 602,00

EUR 73,00 GB 65,00 IT 73,00

SMALL BAG 36 × 30 cm Style no. 9951-10 0800 Price per box (500 pcs.)

DKK 265,00 SEK 354,00 NOK 295,00

MANNEQUIN EUR 150

EUR 36,00 GB 32,00 IT 36,00

TEE HANGER Style no. 0115-10 8824 DKK 9,00 SEK 12,00 NOK 10,00

EUR 1,18 GB 1,00 IT 1,18

JACKET HANGER Style no. 0116-10 8816 DKK 12,50 SEK 15,50 NOK 14,50

EUR 1,69 GB 1,59 IT 1,69

PANTS HANGER 36 cm Style no. 0117-10 8817 DKK 8,00 SEK 10,00 NOK 9,00

EUR 1,05 GB 0,95 IT 1,05

JEANS HANGER 28 cm Style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00

EUR 1,35 GB 1,20 IT 1,35

LOGO WOOD BLOCK 20 cm Style no. 0150-10 0001 DKK 63,00 SEK 79,00 NOK 70,00

EUR 8,50 GB 7,35 IT 8,50

FOIL LOGO 30 cm Style no. 0175-15 0002 DKK 29,00 SEK 33,00 NOK 29,00

EUR 3,90 GB 3,00 IT 3,90

FREE MARKETING ARTICLES

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BLEND MARKETING ARTICLES Customers who place a minimum order of 6.000 Euro from this collection will receive a complimentary marketing kit. To receive this marketing kit, you must place an

CARDBOARD*

order directly in PCO or TEX400 – Style No. 0200-15 0015.

Your marketing kit will be shipped directly to each store beginning of February 2013.

Deadline for placing an order is September 28th 2012.

IMAGE CATALOGUE

VISUAL MERCHANDISING GUIDE

28 cm wide x 48 cm high *Not final content and layout

MAIN SPRING 2013 www.blendcompany.com

BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.dkcompany.com