VISUAL MERCHANDISING GUIDE MAIN SPRING 2013 www.blendcompany.com
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PRESS RELEASE ...3
GET ON THE MOVE Hold on. BLEND is on the move. Our Main Spring 2013 collection tells a story of the outsider lifestyle of the global traveller. He who hikes from the Mediterranean shores of North Africa and deep into the desert. He who thumbs lifts across the Americas. He is a traveller and a hard wearer. His clothing is solid and functional made of heavy fabrics. His appearance is tough and dusty, incorporating ethnic inspiration from everywhere he goes. BLEND’s Main Spring collection is a creative blend of local heritage and global casual silhouettes. It reflects the lifestyle of the traveller: Sturdy materials, heavy linen, mud washed and stained finishing, patch and repair and hand woven indigo. The weathered, sand blown surfaces look like dried, cracked soil.
There are knits in space yarn. Shirts and shorts have horizontal stripes or ethnic patterns like the Asian ‘paisley’ and ‘ikat’. An astonishing effect is obtained by mixing these patterns with casual silhouettes. Tie dye finishing adds the true vintage look for shorts, shirts and t-shirts and the worn appearance of the traveller is expressed in the washed down, patched denim and the overdyed, bleached t-shirts. Colours are dim and natural: Berry tones, sand and bone neutrals, sky and marine blue, red, dusted pastel yellow and green. BLENDs main spring collection will show your global attitude and coarse style. The clothes are designed for hard travelling. Wear them every day or spice them up for an edgy party look. Create your easy going personal style and get on the move with BLEND.
REASONS TO BUY ...4
THE BLEND ADVANTAGE - Color coordinated delivery windows - Strong price openers in all categories - Campaign styles with strong price points
COLLECTION HIGHLIGHTS - Indian-inspired patterns as Ikat patterns are a key message for Main Spring 2013 and can be worked in a variety of ways - Lots of new interesting washes and treatments are used – from tie dye effects, weathered and sand blown surfaces to mud washed and stained finishing - A variety of horizontal and vertical stripes for shirts and shorts
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THE FIVE CRUCIAL FUNDAMENTALS ...6
BLEND BRAND VALUES - AUTHENTIC ROUGHNESS - COMMERCIAL CONSISTENCY - COLOURFUL CHECKED UNIVERSE - DESIRABLE PRODUCTS - DENIM HERITAGE
BRAND ID ...7
TOUGH FRIEND He looks tough. He is strong and self confident. But his friends know him as a good friend, pure at heart. Never asking permission from anyone or looking for recognition from others, he knows his way in life. He is grounded, standing strong on his feet.
Solid work wear and rugged jeans is his unmistakable masculine style. Inspired by tradition, but in tune with fashion. His everyday life is in the city. But he loves driving to the mountain cabin with good friends, fishing or skiing in the day, having good talks
and a few beers in front of the fire in the evening. He may talk about the past, or the time to come. But he is always calm and truly present in the moment. To be wherever you are, right now, that’s what matters.
CORE STYLES ...8
COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop. Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.
BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.
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KEY COLOURS
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KEY COLOURS - FEBRUARY
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LOOKS ...12
LOOKS - FEBRUARY We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.
9036
2051
4067
2061
5059 6067-749
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9040
2050 1026
2056
7900
4051 6910-741
SOFT SHOP
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SOFT SHOP - FEBRUARY A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.
CORE STYLES
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CORE STYLES - FEBRUARY
1024
1036
1044
1056
2051
2052
2056
2061
6092-766
3030
3030
3063
4051
4051
4065
4065
4065
4102
5059
5061
5061
6069-751
7900
4066
FLOOR RACK
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CAMPAIGN STYLES - FEBRUARY Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
JACKET 79,95 JEANS 39,95
1044
6907-738
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KEY COLOURS
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KEY COLOURS - MARCH
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LOOKS ...20
LOOKS - MARCH We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.
4129 6086-753
5061
2092
9040
7582
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6080-749 5076
4071
4079 7542
9036
2088
6087-739
2082 4125
7561
SOFT SHOP
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SOFT SHOP - MARCH A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.
CORE STYLES
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CORE STYLES - MARCH
2075
2081
2082
2087
4093
4100
4124
4125
5066
5067
5070
5074
5076
6072-754
7034
6080-749
6083-737
7542
7542
7542
7561
7582
TABLE DISPLAY
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CAMPAIGN STYLES - MARCH Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend table display should contain the following:
Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom
POLO 29,95 T-SHIRT 19,95 SHORTS 39,95
4093
4125
6083-737
FLOOR RACK
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CAMPAIGN STYLES - MARCH Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
SHIRT 34,95 SWEAT 39,95 SHORTS 39,95
2081
5066
6083-737
KEY COLOURS
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KEY COLOURS - APRIL
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LOOKS ...28
LOOKS - APRIL We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.
7500 2100 2116
4109
7584
9040
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SOFT SHOP
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SOFT SHOP - APRIL A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.
CORE STYLES
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CORE STYLES - APRIL
2100
2107
2107
2108
2109
2110
4107
4107
4109
4109
4111
4111
4121
4121
6066-744
7038
6085-770
7501
7501
7576
7584
TABLE DISPLAY
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CAMPAIGN STYLES - APRIL Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend table display should contain the following:
Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom
POLO 34,95 T-SHIRT 17,95 SHORTS 34,95
2100
4107
7501
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BAGS, MANNEQUIN, HANGERS & LOGOS
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MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-10 0802 Price per box (250 pcs.) DKK 420,00 SEK 560,00 NOK 467,00
EUR 57,00 GB 50,00 IT 57,00
MEDIUM BAG 50 × 40 cm Style no. 9951-10 0801 Price per box (500 pcs.) DKK 541,00 SEK 722,00 NOK 602,00
EUR 73,00 GB 65,00 IT 73,00
SMALL BAG 36 × 30 cm Style no. 9951-10 0800 Price per box (500 pcs.) DKK 265,00 SEK 354,00 NOK 295,00
MANNEQUIN EUR 150
EUR 36,00 GB 32,00 IT 36,00
TEE HANGER Style no. 0115-10 8824 DKK 9,00 SEK 12,00 NOK 10,00
EUR 1,18 GB 1,00 IT 1,18
JACKET HANGER Style no. 0116-10 8816 DKK 12,50 SEK 15,50 NOK 14,50
EUR 1,69 GB 1,59 IT 1,69
PANTS HANGER 36 cm Style no. 0117-10 8817 DKK 8,00 SEK 10,00 NOK 9,00
EUR 1,05 GB 0,95 IT 1,05
JEANS HANGER 28 cm Style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00
EUR 1,35 GB 1,20 IT 1,35
LOGO WOOD BLOCK 20 cm Style no. 0150-10 0001 DKK 63,00 SEK 79,00 NOK 70,00
EUR 8,50 GB 7,35 IT 8,50
FOIL LOGO 30 cm Style no. 0175-15 0002 DKK 29,00 SEK 33,00 NOK 29,00
EUR 3,90 GB 3,00 IT 3,90
FREE MARKETING ARTICLES
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BLEND MARKETING ARTICLES Customers who place a minimum order of 6.000 Euro from this collection will receive a complimentary marketing kit. To receive this marketing kit, you must place an
CARDBOARD*
order directly in PCO or TEX400 – Style No. 0200-15 0015.
Your marketing kit will be shipped directly to each store beginning of February 2013.
Deadline for placing an order is September 28th 2012.
IMAGE CATALOGUE
VISUAL MERCHANDISING GUIDE
28 cm wide x 48 cm high *Not final content and layout
MAIN SPRING 2013 www.blendcompany.com
BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.dkcompany.com